Types of traffic monetization. What is mobile traffic monetization? How can a webmaster make money?

Let's take this blog as an example. As you can see, the topics of SEO, website building, monetization of blogs and websites, promotion in search engines and related topics. So, I’m writing posts and I see that a small but growth in traffic is beginning. As a true moneymaker, I want to make a profit from this.

Earnings from traffic remain:

Teasers suck completely for this topic. By the way, I’m testing teasers now. And to make money from teasers you need at least 2-3 thousand unique visitors, and then earnings will not exceed 2-3 killed raccoons per day. And with traffic from 150 hosts, you can’t count on half a buck. Fuck such earnings.

Setting up popunders and clickanders is the height of madness. After installing the code and before the PS is banned, only a couple of ups will take place. So I forget about this matter.

What remains is contextual advertising. This is what can bring a small profit from this SEO traffic. From my experience, I know that in the same Adsense there are clicks for half a dollar and even 2 bucks, which is good news. True, this is on my financial website. If you choose suitable places for advertising, then without harm to the site, its position in the search results and for the visitors themselves, you can earn 1-2 bucks a day, having a visitor count of 200-250 hosts. But on this blog, there will most likely be less.

But I believe that it is better to receive less, but regularly and without risk. So if I decide that it is worth monetizing SEO traffic, then most likely you will see several blocks of Adsense ads here.

And yet I think that the most suitable way to monetize SEO traffic is through affiliate programs. So, we need to look for something suitable.

What do you think about this? Does anyone have experience in this topic? I will be grateful for useful tips in comments!

If you want to monetize your traffic, it will be useful for you to learn how to do this on mobile devices. Mobile traffic makes up a third of everything on the web, and this number is growing every day. As more and more people spend their time on smartphones, the focus is gradually shifting from desktop computers to mobile devices.

However, the majority of users still make purchases on computers. Does this mean e-commerce should focus more on desktop sites? Does this have an impact on the monetization of mobile traffic?

The first step is to look at how users behave on each device. People are making fewer purchases on mobile devices. According to experts, almost twice as many users make purchases and visit information sites from PCs or laptops. But at the same time, people do not “turn off” their interest in goods and services when they use mobile devices. Instead, they spend more time studying the offer, and as a result, many make a purchasing decision.

It is worth immediately noting that monetization of mobile traffic is not only the sale of your own goods and services, but also receiving interest from participation in affiliate programs oh, and also located on your site.

Despite the low level of purchases from mobile devices, the conversion rate to advertising on them is higher than on computers. And this turns out to be profitable if you earn money from ads from your site.

How to increase such profits?

Unfortunately, today not much attention is paid to the monetization of mobile traffic. At the same time, from devices with smaller size The screen is quite easy to read the text. These devices themselves are designed for quick reading, scrolling and listening. The text should be shorter, more meaningful and more noticeable.

Due to the small screen size, ads may take up more space, but they don't seem as intrusive. This may be another reason why mobile ad conversion rates remain high. When done correctly, monetizing mobile traffic using pay-per-impression can be very profitable.

How else can you earn money?

Most of the time spent online on mobile devices is spent on apps. On average, users spend more than 30 hours on various services and mobile browsers per month, compared to the average 27 hours spent on computers. According to statistics, more than a third of smartphone owners download at least one application per month. About 90% of mobile Internet time is devoted to such services.

Taking into account the above, monetization of mobile traffic can be organized. What does it mean? It's quite simple. If you want to earn money from smartphone users, you need to develop your own application. It is these services that are confidently beginning to take away the market share that previously belonged to computers.

What should you do first?

Before reading tips for monetizing mobile sites, take a quick look at your site's statistics. Get a rough estimate of how many visitors are using mobile devices, then look at segment performance. How does your mobile traffic compare to desktop traffic? Is there a big difference in key metrics? If this difference is obvious, you can proceed to in various ways.

How to do it?

As noted above, monetizing mobile traffic does not always mean e-commerce. If you want to make money this way, advertising is one of the best monetization approaches you can take. Integrating advertisements or search tools into your website is one of the best ways making a profit.

What should your resource be?

Keeping your website simple and clear is an absolute must. Every modern theme for WordPress or other engines is lightweight and easy to change. Explore mobile advertising solutions and integrate them into your website.

Direct users to other segments of your site. While email lists are an ideal marketing tool, you can communicate through Facebook, YouTube, Instagram, and so on. Moreover, monetization of mobile traffic without subscriptions is the most desirable today. Think about how your site should look like a network with multiple devices. The more connections you create in your content network with a person, the more likely they are to become regular visitors.

How to attract users?

Constantly attract people's attention. The key to building trust and long-term relationships is keeping the attention of visitors who land on your mobile site. Action subscription forms and email should be minimal: the more fields that need to be filled out, the less likely people are to do it on a mobile device.

If you have ensured a constant flow of visitors, it is important to retain it. In this case, we are talking about creating high-quality content that is compatible with mobile devices. Long articles look bad enough even on a computer screen, and even worse on a smartphone. If you are monetizing mobile traffic, you must follow the same basic principles of clear communication as with standard network marketing. This includes calls to action, effective advertising, and high-quality content. Once you meet these three requirements, you will start to see some improvements in monetization.

CPI and CPA

CPA is a pricing model where the advertiser pays for a specific action such as registration, store sale, etc. CPI is a more precise version of CPA where payment occurs when the user installs the application.

Even though most ad networks out there make a lot of money in the CPI business, it is advisable to choose a niche for yourself in CPA. The main effect of these links is to encourage users to subscribe to paid service, through which they will get great mobile content like videos, ringtones, games, wallpapers, etc. What makes these subscription offers special is that they are designed to work on mobile devices. Thus, placing such ads on your website is monetization of mobile traffic with pay-per-action.

Advertising space

The traditional advertising model, which dates back to paper newspapers, involves selling advertising space and embedding ads into the content. The same model is used for television with 10 minutes of commercials for every 20 minutes of broadcast. For some time now, even videos on various hosting sites have been receiving income from such advertising. The Internet has been using this model for the past 15 years, and its revenues have reached tens of billions of dollars.

This method can also be used on mobile platform, and it can generate real income. By placing small ads at the top or bottom of the screen, the advertiser will receive clicks and traffic to their sites. It turns out to monetize mobile traffic with However, the main disadvantage of this approach is that creating an attractive advertising video on a small screen is much more difficult. App developers want to make money, but don't always want to sacrifice too much screen real estate that might interfere with the app's performance.

Affiliate and referral programs

Another monetization idea in Lately includes affiliate marketing with mobile applications. Essentially, instead of selling advertising space, the advertiser offers an affiliate program that contains links embedded within the application. They will generate income for the creator of the service based on the recommendation. In affiliate programs, the advertiser pays for sales generated by the affiliate. The system can track these “clicks,” and if the consumer goes to the advertiser’s site and makes a purchase, the app developer receives a commission.

Through traffic monetization, a new direction has recently begun to actively develop - affiliate programs with payment for actions or “CPA advertising”.

In this regard, many affiliate programs have emerged that offer website owners to make money on their traffic.

How to profitably monetize your traffic?

Andrey_Popov / Shutterstock.com

Myragon.ru is one of the largest aggregators of affiliate programs with payment for results in Runet.

In February 2011, Myragon decided to combine existing affiliate programs in one interface, thereby simplifying the work of advertisers and webmasters for mutually beneficial cooperation.

The Myragon system is based on the model payment per action(Pay Per Action). The essence of the system is to convert targeted traffic various topics (online stores, software, books, clothing, cosmetics, lines of credit and so on).

Typically, affiliate programs such as pharma, replicas, and paid affiliates die within the first year. But Mairagon has affiliate programs of a slightly different kind.

Judging by the customer base, Myragon contains offers from the largest and very well-known companies (such as Kaspersky Lab, online megamarket OZON.ru, Alfa-Bank, Tinkoff Credit Systems, the educational project Netology, the federal retail chain Svyaznoy and many other). These affiliate programs are “white”. They live a long time.

Money is paid for specific actions of users who come from your site. For example: for registering a user, installing a program, downloading a file, filling out various forms, and much more.

Today, Myragon boasts a significant portfolio of offers and platforms for their placement:

  • Offers - 149
  • Webmasters - 20778
  • Venues - 84172

Made for webmasters user-friendly interface- connecting offers is easy and you can monitor all the necessary statistics.

Mairagon has offers whose payouts are significantly higher than those of other CPA networks.

Related article: How to pass the SubID parameter from the site

How Myragon works

Myragon collects targeted thematic traffic and direct it to the sites of their advertising partners.

All types of traffic are accepted, except spam, and also prohibited cashback traffic.Cashback - this is stimulated traffic when the webmaster motivates people to register for money. Usually this is traffic from boxes, forums, social networks and other resources with “tasks” and requests to register - this is low-quality, non-convertible traffic, and it is of no use to either the advertiser or the webmaster. Unscrupulous users who try to “increase” traffic with their help will inevitably be banned.

How can a webmaster make money?

When clicking on advertising materials posted on its site, visitors go to the advertisers' pages, performing certain actions. And the advertiser pays money for this. That is, the webmaster’s task is to convert traffic into leads or sales.

In Internet Marketing a lead means a certain action, committed by a potential consumer of a product or service. For example, a user followed a link and performed an action - registered on the site. In this case, registration is a lead.

How does Myragon make money?

Myragon finds high-quality platforms for placing clients' advertisements, and for this it takes a commission as an intermediary. This is natural; Mairagon acts as a guarantor and prevents possible risks. That is, they guarantee payment and undertake full mediation between the webmaster and the advertiser. Provides the opportunity to work with big amount affiliate programs according to certain “standard” rules, with unified statistics, and so on.

And to do this, you need to track traffic, leads, develop your system, pay for support services, do accounting, pay taxes and much more.

How to make money in Myragon

  1. Place advertising banners or a link on your website.
  2. Attract new clients for advertisers.
  3. Receive a commission depending on the conditions of each individual offer.

In addition, there is a referral system: you receive 5% of the income of the users you attract!

What's the deal with payment?

Everything is fine with payment at Myragon. Everything is accurate and on time. Payments are made on time: on the 7th and 22nd of every month, even if these dates fall on a Sunday! It's very loyal.

Minimum amount to receive: 300 rubles.
Money can be withdrawn to WebMoney, Yandex.Money, Wire, PayPal, QIWI.

How to start working

  1. First you need to register.
  2. Add a site to the system.
  3. Log in to your personal account.
  4. In the main menu, select the “Offers” section.
  5. Go to “List of offers”.
  6. Click on the “Add to my” button opposite the desired offer.
  7. Go to the “My Offers” section.
  8. Click on the “Get link” button.
  9. Select the desired material (which may include: links, XML products, simple banners, slide banners, showcases, teasers) and get the code under it.

Myragon system operation diagram

  1. The user visits the webmaster’s website, which has advertising material (for example, a banner) from the Myragon database of advertising offers (offers). Using an invisible redirect through the Myragon system, the user follows the banner to the advertiser’s website.
  2. On the advertiser's website, on the action completion page, a code is placed that tracks the quality of the completed action.
  3. If the action is performed correctly and the lead is of high quality, then the webmaster receives a reward for the action performed, which is immediately displayed in the statistics.
  4. The system automatically generates a report of all completed actions, and it is available to the advertiser through the Myragon system interface in real time.
  5. The advertiser pays for the results of the actions performed.

How to earn more

As you guessed, CPA advertising is a cooler way to make money online. If you want to earn $1000 or $3000 a month, then you need to generate not just any traffic, but targeted traffic. Don’t think that the more traffic you generate, the more you will earn. It is not the traffic itself that is paid for, but the specific result. We need to work seriously here. Simple clicks through banners or text links may not work.

Sooner or later, you have your own traffic, and the question arises of how to start making a profit from it - that is, monetize the traffic. Read about what traffic traffic is. So, let's start with the fact that this is the process of converting traffic into money by driving visitors through various advertising resources. Whatever type of traffic you have, you can always monetize it. Imagine that you own a generator that produces electricity, the same is true with traffic that generates traffic for financial reward. Let's look at the main types of traffic monetization.

File traffic - important points

Let's start with, perhaps, the most popular and at the same time easy way traffic monetization - monetization of file traffic. There are two monetization options here: either you own your own website, which provides you with a constant flow of visitors, or you monetize this traffic on third party sites. One of these methods is.
A huge advantage of making money on files is that you can earn money without having your own website!

The second option for monetizing file traffic is somewhat different. Usually this is some kind of archive containing a useful file, it can be some kind of game, program, etc. At the same time, the archive is placed Additional information in the form of a doc or html file. A person opens a document, reads an article that contains a link, and this link may be an affiliate link. This is because it is the most affordable, and at the same time can bring a partner to passive income.
The combination of both of these methods has not been canceled; the file hosting service pays you for unique file downloads, and at the same time you place your affiliate links in the archives.

These 2 rules will have a positive impact on your monetization:

    • Rule #1- your files should be useful, and in no case should they contain viruses. Monitor this responsibly and strictly, check it before storing it in the archive.
  • Rule #2— if you decide to add an article with an affiliate link to the archive, you must remember about, namely, you need to make sure that your article matches the topic of your archive. This will significantly increase the effectiveness of your affiliate program, as you will attract targeted visitors.

The third option for monetizing file traffic, which we do not approve of, but nevertheless make money on, is the so-called paysites. What's the point? The point is what you archive required file, but in order for a person to unpack it, you need to pay money. Payment is usually made in the form of SMS. The trick is that the files contained inside these paid archives are free!

Mobile traffic

Just 7-10 years ago, the mobile Internet was just beginning to develop, but nowadays, mobile devices have gained high popularity. Mobile traffic is more like garbage traffic, since such traffic is currently of little use. For regular ad units, affiliate links and other types advertising network, he doesn't represent the seriousness. But fortunately, at present, various services are already interested in this traffic technology, and this moment Mobile banners are already in the process of being developed.

Monetization of mobile traffic is still relevant:

grovel.ru— the site promises to pay the owner of mobile traffic 500 Russian rubles for 1000 transitions. In addition, the service offers a convenient banner advertising format, which indicates a serious increase in attention to mobile traffic. Consequently, monetization of mobile traffic is becoming a profitable business, and will soon be another good source for webmasters.

mobioffers.ru is another interesting resource that provides a special way to monetize mobile traffic. Payment is made for visitors installing various applications on mobile devices. Cash partners are credited immediately when the user launches installed application on your device. Therefore, webmasters who own this type of traffic can monetize it quite effectively.

Website traffic monetization

The most popular theme for webmasters is the most ancient, and today it is the most current and most advanced way to monetize traffic. Every day we see advertising blocks on various sites. various types: banners, creepers, etc. Monetization of website traffic has now acquired a wide range of earning methods for a webmaster who has his own website.

Now let’s briefly look at the main types of traffic monetization for your website:

    • 1. Contextual advertising— are advertising units that provide webmasters with special services for placement on their website. Payment occurs when the visitor clicks on these blocks. About the main types of contextual contextual advertising read .
    • 2. Banner advertising- again, a fairly popular way to make money for a site. Here, payment is made not per click, but for a certain period of time, usually a month. Today it is also a relevant type of advertising. And the multimedia appearance of banners attracts visitors to click on it. IN previous publications We looked at the most popular services: and, which provide convenient earnings for webmasters.
    • 3. Creeping line. There is a wonderful service called Nolix, this service allows you to hang advertising on a website in the form of a creeping line. The webmaster sets his own price for 1000 impressions. A very good method of making money for sites with large daily traffic.
    • 4. Affiliate links— affiliate links in site articles are the very first and oldest type of traffic monetization. Good articles with good affiliate links can very quickly bring webmasters to income. The only thing that matters here is the number of visitors per day.
    • 5. CPA networks- when a newbie webmaster sees such a word, he will not immediately understand. A person clicking on a CPA link or a CPA banner can bring profit to the webmaster not only for a click, but also for actions! — for the actions that a person will perform on a site that clicks on your advertisement. Thanks to this, CPA networks can be profitable and, at the same time, of high quality for advertisers.
  • 6. Teaser advertising- another cheap, but at the same time popular type of advertising. Teaser blocks are built in such a way that they attract the visitor to click on it, thanks to which this type of monetization simply gains crazy click-through rates. The main method of earning money is mass traffic; the theme of the site does not play a role here. Read more.

Monetization of game traffic

You can monetize game traffic in the ways described above: teaser networks, CPA, context, and also touch on other affiliate network. One of these networks is the network of affiliate programs? The fact is that in this network there is a wave of advertisers specifically on the gaming topic. And therefore, this is the best affiliate program for gaming portals today. And a webmaster can earn quite a bit of money if he fulfills all the advertiser’s conditions.

Another way to monetize game traffic is through VKontakte applications. And also, its own game, which shakes banners, etc., but here you already need to read. Gaming topics are one of the most common on the Internet.

We have reviewed the main types of traffic monetization. Detailed information You will find information on how to properly monetize traffic on our website. Good luck and good earnings to everyone!

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”


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Imagine an exercise bike - you pedal, but you don't go anywhere. What if you switch to a bicycle? The same actions will give you the opportunity to go in the right direction. The same situation applies to traffic. You start monetizing it - and it’s like getting on a bicycle.

What is traffic monetization and how to make money from it

The very concept of traffic means the amount of information passing through a separate channel. This could be a personal website, a social network account, or special application. The nature of this information depends on the Internet resource. Main types of information dissemination:

  • Advertising - contextual, teaser.
  • Visitors to a personal website or blog.
  • Subscribers on social networks.
  • Banners, redirects, links, etc.

When concluding a contract, certain actions are stipulated for which a fee is charged. Typically, rewards are received for increasing coverage, downloads, views - that is, for increasing the flow of information.
Having figured out that traffic monetization is a legal and proven way to generate income, you can get to work. You can earn money with just mobile phone with Internet access.

What types of monetization exist?

Depending on the information resource, several types are distinguished. There is a distinction between traffic received using your own Internet resources and traffic provided by third-party platforms.

Files

Earning money consists of creating files that are interesting to users and posting them on your website or third-party resources. If you have your own platform, the files are downloaded by subscribers; if there is no website, we take other resources. Using file hosting services as a platform, we place interesting files on them, pack relevant information there and receive money for downloads. In order to increase downloads, it is necessary to attract new visitors to the file hosting service or website; for this we use advertising on social networks, reaching our personal page, we send messages to our friends and so on.

There are certain requirements for the contents of files:

  • We pack into archives what is of interest to the audience - games, videos, books, profitable links to affiliate programs.
  • Links attached to the file must be relevant to the topic of the product. For example, if text file contains a book on psychology - it makes no sense to attach a catalog of an online store of agricultural equipment there. And if you attach a link to a website with children’s products to an educational video for children, there will be more downloads and clicks.
  • We beware of viruses - if the file contains them, a reaction from the Internet resource will follow immediately. Access to it will be closed to us.

When working with files, there is an option to monetize traffic, such as using paysites. These are archives containing information that users need, but you must pay to access it.

Advertising

The contextual advertising option is ideal for the owner of a well-promoted website or blog with a large flow of visitors. The scheme is simple: we post on the website advertising block, similar to our topic. Then we continue to promote our resource and fill it with new visitors. For every click and click on an advertising link we receive money.

  • gets a large number of clicks due to its specificity. The teaser posted on the website attracts the eye with an intriguing photo or title. Link clicks also generate income for the site owner.

  • Banner advertising involves payment for a time period. The site owner sells space for the banner, receiving payments according to the contract.
  • Creeping line gives good income to website owners with high daily traffic. In this case, advertising is a creeping line, payment is assigned based on the number of impressions.
  • CPA networks - such links or banners generate income depending on the actions a person takes after clicking on them.
  • Affiliate links and programs are one of the most famous types of SEO traffic monetization. In this case, articles containing links to the partner's product or service are posted on the site. Payment is made depending on the terms of the contract; it can be a fee per click or a percentage of sales.


How to monetize mobile traffic

Mobile traffic is of interest for a number of services, so for those who do not like to sit at the computer for a long time, this option is perfect. To make a profit, you need to register on special platforms and receive a task.

Monetization of mobile traffic is carried out in several ways:

  • Download the application and send an invitation to your friends or contacts to do the same. We receive rewards for downloads, money is awarded for each opened file.
  • We visit a certain resource and recommend it to our contacts. We receive income for visits based on our recommendations.
  • Banner advertising options on mobile devices are a new option for monetizing WAP traffic, this indicates an increased interest in development mobile internet and promises new sources of income for webmasters and ordinary Internet users.

We choose the best option for monetizing traffic - and get income, everything is simple, transparent and accessible.