Yandex is the No. 1 search engine on the RuNet. For many years, it has held the lead in terms of audience size on the Russian-language Internet among all search engines. If you manage to raise your site to the TOP of Yandex search, you will be able to attract more quality traffic than from Google or any other search engines.

Yandex ranking algorithms accurately build search results based on the region from which the request came. It gives you an influx target clients from your city. The user will always be able to find you and make a purchase. By working on SEO promotion of your website in the TOP of Yandex, you will significantly increase its effectiveness by attracting an interested audience.

Stages of work

1. Drawing up a promotion strategy

As part of search engine promotion of websites in Yandex, we develop an individual strategy for each project in accordance with the customer’s goals to achieve the best result. You are getting:

• analysis target audience;
• study of major competitors;
• demand forecast;
• identifying ways to get the most out of your investment;
• compilation of a semantic core and clustering of queries;
• other necessary work.

2. Technical optimization of the site

We eliminate technical errors of the site for maximum indexing of the pages of your resource. You are getting:

• adjusting robots.txt and sitemap;
• mirror adjustment;
• troubleshooting site errors;
• redirect setup;
• checking the correct operation of 404 errors;
• other necessary work.

3. Text optimization of the site

We create texts for your website that will be of interest to users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the principles of LSI (a method of indexing text content in which topic-related lemmas and synonyms have weight keywords and so on). You are getting:

• drawing up technical specifications for texts and meta tags;
• development of meta tags;
• writing unique and interesting texts;
• other necessary work.

4. Improved usability

We make the site as user-friendly as possible so that more and more site visitors want to become your clients. You are getting:

• creating convenient internal linking (linking internal pages of the site with links);
• optimizing page loading speed;
• selection of easy-to-read font, text color and page background;
• other necessary work.

5. Study of commercial factors

Yandex takes into account the quality of presentation of goods or services on the website. Based on an analysis of competitors in the TOP 10, we determine commercial factors that are significant for sites in your niche in order to increase the number of conversions. You are getting

• adding a contact page;
• directory structure optimization;
• details of product cards or a more complete description of services;
• providing information about payment and delivery;
• placement of other commercial elements on the site.

6. Mobile SEO

• We create a website version adapted for any device for better ranking in mobile search results. You are getting:
• creating an adaptive version of the site;
• optimization for mobile devices;
• Maximum simplification of the ordering and payment process;
• promotion mobile version site.

You will also receive

We work with additional Yandex services to provide additional traffic.

• We monitor the indexing of website pages using Yandex.Webmaster tools
  This allows you to know exactly when a search robot visits the pages of your resource, which ones it indexes more often, and which ones less often. Based on this information, we make adjustments to the initial strategy and change promotion methods if necessary.
• We indicate the regional affiliation of your resource using Yandex.Webmaster, Yandex.Directory and Yandex.Catalog
  This increases the efficiency of regional promotion: the search engine determines that the site belongs to a specific region/city (Moscow, Ryazan, St. Petersburg or any other), so that users from your city find your resource by entering the query they are interested in in the search bar.
• We improve snippets using Yandex.Catalog, the “Products and Prices” service, micro markup
  Such snippets will attract the attention of users: they contain all available extensions and additional information.
• We install a Yandex.Metrica counter to evaluate traffic and analyze user behavior.

We collect statistics on the depth of page views, bounce rates, targeted actions, popular products and other information in order to make timely changes to the technical side of the site or content and thus increase conversion.

Microfinance company
bistrodengi.ru

In less than a year, the site team has achieved impressive results. Compared to the previous year, the number of visits increased by 12,000. One of the most important indicators for any commercial platform - conversion - doubled. This result, of course, met all our bold expectations. We thank the site team for their professionalism, responsible approach and high results. We are ready to continue successful cooperation.

Car rental in Dubai
rentacardubai.ru

Medical website
mamoclam.ru

For more than two years of work, site specialists have achieved only positive results: they increased search traffic by 7.5 times (from 451 to 3387 visitors per month) and the overall visibility of the project from 6% to 20% for promoted queries. We consider this result worthy and recommend the site team to everyone who is looking for skilled and experienced search engine optimization specialists.

Site specialists have been working on our website for almost a year, since March 2018. Within a year of working under this scheme, we managed to double the traffic to the site. The overall visibility of the site in the search engines Yandex and Google has also increased greatly: from 3% at the start of work to 28% in February 2019 - this result cannot but rejoice and in fact proves that we turned to a professional and responsible company!

Online store of stun guns
shocker.ru

We have been cooperating with the site for more than one and a half years. During this period, the company's employees carried out a lot of diverse work that yielded positive results. Overall search traffic has almost doubled. The number of queries in search engines has also increased significantly: more than four times. There were 90 queries on Google in August 2017, now there are 141. Overall visibility has increased from 39 to 71 queries. We believe that this is a very successful result.

Chain of auto components stores
amper.online

Since October 2018, we have trusted the company with website promotion in search engines and are very pleased with the process and results. The optimizers selected a strategy that, even in a short period of time, helped our online store improve its visibility in search. The position of our site has been growing steadily since the start of optimization work. Search traffic has increased significantly. We set a good pace, and this was immediately reflected in the applications; there were significantly more of them!

Internet discounter
garden-mall.ru

We express our gratitude to all employees for carrying out work on search engine promotion and optimization of our website. Thanks to the cohesive work on the site, it occupies a leading position in popular search engines. The website company met all our expectations and completed its tasks in full accordance with the requirements. We hope for fruitful and successful cooperation in the future. We wish your company good luck, development and prosperity!

We are very pleased with the manager’s work - we receive detailed reports, consultations on all emerging issues, and see how quickly the assigned tasks are completed. We are satisfied with the result. In just 2 months of website promotion, the audience doubled (256%)! The site’s specialists managed to bring 63 targeted queries to the TOP 10 of Yandex, 28 targeted queries to the TOP 10 of Google, half of which are in 1st place.

Online shoe store
obuv-ras.ru

Beneficial cooperation with the site company brought noticeable improvements to the site http://www.obuv-ras.ru/ - traffic and sales are growing every day. More than 28,000 views per month, displaying more than 75% of target queries in the TOP 10 search engines Yandex and Google. We hope that in the future such interaction will allow us to achieve even greater results!

Car service
solis-auto.ru

Many thanks to the website company for promptly bringing our website solis-auto.ru to the leading positions in search engines. Having shown that they can be trusted, I set them a new task to promote another site.

Design and engineering company
merlin-project.ru

The design and engineering company “Merlin-Project” expresses deep gratitude to the company’s website specialists for providing services for optimization and promotion of www.merlin-project.ru. An individual approach to clients, understanding of the customer’s requirements and wishes, prompt problem solving and high efficiency allow us to judge the high professionalism of the site team. The site team always responded promptly to our requests and completed the work on time. We consider the site's employees to be professionals in the field of search engine promotion and fully trust their experience.

Manufacturing company
tekarte.ru

Separately, I would like to emphasize the partnership qualities of the company during 8 years of collaboration. The site is supported and developed in a timely and competent manner, which relieves our organization of many complex tasks.

Yandex is the No. 1 search engine on the RuNet. For many years, it has held the lead in terms of audience size on the Russian-language Internet among all search engines. If you manage to raise your site to the TOP of Yandex search, you will be able to attract more quality traffic than from Google or any other search engines.

Yandex ranking algorithms accurately build search results based on the region from which the request came. This gives you an influx of targeted customers from your city. The user will always be able to find you and make a purchase. By working on SEO promotion of your website in the TOP of Yandex, you will significantly increase its effectiveness by attracting an interested audience.

Stages of work

1. Drawing up a promotion strategy

As part of search engine promotion of websites in Yandex, we develop an individual strategy for each project in accordance with the customer’s goals to achieve the best result. You are getting:

• target audience analysis;
• study of major competitors;
• demand forecast;
• identifying ways to get the most out of your investment;
• compilation of a semantic core and clustering of queries;
• other necessary work.

2. Technical optimization of the site

We eliminate technical errors of the site for maximum indexing of the pages of your resource. You are getting:

• adjusting robots.txt and sitemap;
• mirror adjustment;
• troubleshooting site errors;
• redirect setup;
• checking the correct operation of 404 errors;
• other necessary work.

3. Text optimization of the site

We create texts for your website that will be of interest to users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the principles of LSI (a method of indexing text content in which topic-related lemmas, synonyms of keywords, and so on have weight). You are getting:

• drawing up technical specifications for texts and meta tags;
• development of meta tags;
• writing unique and interesting texts;
• other necessary work.

4. Improved usability

We make the site as user-friendly as possible so that more and more site visitors want to become your clients. You are getting:

• creating convenient internal linking (linking internal pages of the site with links);
• optimizing page loading speed;
• selection of easy-to-read font, text color and page background;
• other necessary work.

5. Study of commercial factors

Yandex takes into account the quality of presentation of goods or services on the website. Based on an analysis of competitors in the TOP 10, we determine commercial factors that are significant for sites in your niche in order to increase the number of conversions. You are getting

• adding a contact page;
• directory structure optimization;
• details of product cards or a more complete description of services;
• providing information about payment and delivery;
• placement of other commercial elements on the site.

6. Mobile SEO

• We create a website version adapted for any device for better ranking in mobile search results. You are getting:
• creating an adaptive version of the site;
• optimization for mobile devices;
• Maximum simplification of the ordering and payment process;
• promotion of the mobile version of the site.

You will also receive

We work with additional Yandex services to provide additional traffic.

• We monitor the indexing of website pages using Yandex.Webmaster tools
  This allows you to know exactly when a search robot visits the pages of your resource, which ones it indexes more often, and which ones less often. Based on this information, we make adjustments to the initial strategy and change promotion methods if necessary.
• We indicate the regional affiliation of your resource using Yandex.Webmaster, Yandex.Directory and Yandex.Catalog
  This increases the efficiency of regional promotion: the search engine determines that the site belongs to a specific region/city (Moscow, Ryazan, St. Petersburg or any other), so that users from your city find your resource by entering the query they are interested in in the search bar.
• We improve snippets using Yandex.Catalog, the “Products and Prices” service, micro markup
  Such snippets will attract the attention of users: they contain all available extensions and additional information.
• We install a Yandex.Metrica counter to evaluate traffic and analyze user behavior.

We collect statistics on the depth of page views, bounce rates, targeted actions, popular products and other information in order to make timely changes to the technical side of the site or content and thus increase conversion.

Promotion in Yandex.Maps And Google Maps - This effective tool attracting the target audience. Users not only go to the promoted site, but can also visit the company’s office. We offer competent promotion, thanks to which the position of your site in search results will improve and the number of new clients will increase.

Statistical indicators

A study conducted by Mediascope clearly demonstrates the effectiveness of promoting services on maps. First of all, it is worth mentioning that more than 75% of users during the day visit places near them that were offered to them by the service.

In desktop search results, among active Internet users, the share of users of the Yandex.Maps service is 40%. Among the Russian population this figure is 30%. And 19% of users from Russia use cards using a smartphone.

The audience that comes to the site from maps is more valuable for the following reasons:

• users are less likely to leave the site in the first seconds of being on it;
• visit more different pages of the site;
• The average time spent on the site increases.

We can conclude that Yandex.Maps and Google Maps may be the source targeted traffic for site. Users will switch from both the desktop version of the site and mobile application. It is very important that the needs of such an audience are formed. Therefore, her willingness to place an order is higher than that of users who came to the site from search results.

Proper promotion of the company in mapping services will attract a large number of potential customers to the site. On the service you can buy paid placement and be the first in the search results. However, this may not bring the desired effectiveness if factors such as user reviews and ratings and filling the card about the organization in Maps with information are not taken into account.

Who can benefit from promotion in cards?

Promotion in Yandex.Maps And Google Maps will be an effective solution for a company with a physical address that provides most of its services offline. The following types of institutions can be identified that would benefit from such promotion:

• notary offices;
• Beauty Salons;
• auto repair shops and car dealerships;
• all types of household services: equipment repair, tailoring, etc.;
• rental points;
• medical institutions;
• restaurants, cafes and bars;
• photo studios;
• institutions for children;
• entertainment centers;
• retail stores;
• banking institutions;
• hotels, mini-hotels, hostels;
• sanatoriums and recreation centers.

Information about the institution will be displayed to the user in Maps if he is close to it and in the Navigator when searching. The company card will be available in Yandex and Google search results on the block with the map, as well as in mobile search results.

How does promotion happen?

First of all, you need to create and fill out a company card.

This can be done in the Yandex.Directory and Google My Business services. You need to indicate the type of activity and work schedule. It is necessary to add photographs of the building where the institution's office is located. It is important to add landmark icons on the map. Using a product card potential client will be able to quickly get acquainted with the offer and find the company’s office using photographs of the facade.

Next, from different accounts and with a change in IP address, reviews and ratings are added to organizations. This operation is carried out gradually so that the service does not block the company due to a sharp increase in the number of reviews. Such comments are also added to third-party review sites (Yandex only). Of these, Yandex can add user messages to the Maps service.

Comments are written to reviews from different accounts and addresses. This creates a discussion around each review. Thanks to this, a potential client can see user activity and find answers to frequently asked questions in these discussions.

Moderation by Yandex is strict. It is almost impossible to raise a company’s valuation in cards using regular accounts. They need to be “cooked”! The final assessment of the organization will be based on

• the number of ratings, the rating itself by points;
• the quality of the account from which the rating was given, i.e. level of trust on the part of Yandex.

Results of promotion in Maps

Promoting a point on Yandex.Map and Google Maps gives the following effect:

• in search results, the organization occupies the first position in the block with the map;
• in the cards, the company card is in the top positions;
• the institution is displayed in the TOP search results in the mobile version of the service and in Yandex Navigator;
• potential clients can easily find the location of the company;
• the added reviews keep the organization's card in the first positions in the search results and attract new clients over a long period of time.

With high-quality information in the directory, the organization’s impressions in Maps increase, and traffic grows.

What is the work schedule?

In the first month of promotion, the first stage of work is fully completed: an organization card is created and filled out as completely as possible (photos, description, contacts, services and prices). 4 reviews are added to it, to which 6 comments are written. On third-party review sites, 2 reviews about the organization are added.

In the second month, the posting of reviews and comments continues. 5 customer reviews are added and 12 comments are written. An additional 4 reviews are created on partner sites. The placement schedules for the second and third months are completely identical.

Timing and cost

The work is being carried out gradually, so you should not expect a rapid increase in traffic. Improvements can be noticeable after 3 weeks, but to achieve good results you need to work with progress for at least 3 months. After 5 months, the organization’s card reaches the first positions in the search results. At the same time, it is important to constantly maintain the level of activity in reviews and comments, as this directly affects the position.

The cost of work is 15,000 rubles per month. By ordering this service from us, you can increase traffic to your website, the number of clients and company income.

There are business niches for which we can offer an individual package of services and work with tens and hundreds of cards. Call!

If you want to promote your website in Runet, it is very important that in Yandex it is present in the results on the first page according to your targeted requests. But how to promote a website to the top 10 without extra costs and the risk of getting a “search ban”? Is it possible to do this on your own? Let's figure it out.

How to promote a page in Yandex: basic methods

1. Search Engine Optimization. This stage is important for promotion in any search engine. The essence of the action is to ensure that the site is not only convenient and works well, but also that each page corresponds to the search queries by which users will need to find it.
2. Adding a site to the directory. This step notifies Yandex about the appearance of a new site and helps speed up the process of indexing it.
3. contextual advertising. This is the simplest answer to the question of how to quickly promote a website in Yandex. You set up and pay for advertising, and visitors will appear on your site almost immediately. Of course, any advertising costs money, but this is the only way your resource can receive visitors almost immediately after it appears on the Internet.
4. External links. Yandex search robots, in many respects, when evaluating a resource, are guided by citations, i.e. to those links that visitors to your site share on different resources. It is believed that a website’s high citation rate is an indicator of its usefulness. On the other side, search algorithms are constantly being improved, and Yandex is actively fighting against the artificial increase in link mass. That’s why it’s worth talking about methods of obtaining links in particular detail.

Typically, all of the above methods are used in combination. Moreover, at every stage it is very important to remember that the rules for website promotion in Yandex are strict. And any careless step, due to which search algorithms “suspect” your resource of abuse, can lead to punishments - temporary filters that will “lower” your site in the search results to almost zero, and often to a permanent “search ban”. Experience shows that removing these filters is very difficult and not always possible. Therefore, it is better to immediately work with promotion very, very carefully.

Basic rules for website promotion in Yandex: getting the website in order

The first thing you definitely need to check is the quality of the chosen hosting, as well as the site itself. The fact is that if a site or even individual pages are inaccessible to a search “bot” from time to time, this will negatively affect its ranking. Yandex believes that if a site often does not work or many of its pages do not load when accessed, it means that the resource is of poor quality, and such a site will not get first places.

The next stage is optimization:

1. Select search queries suitable for your project on the http://wordstat.yandex.ru service. This is not difficult, and we will not go into detail at this stage.
2. From the list of selected queries, create a so-called . Those. distribute search queries across different pages. Here you can use numerous tips from SEO experts or regular logic. Search phrases should be as relevant to the page as possible. And you need to choose according to the principle - no more than one high-frequency (with big amount requests per month), 1-2 mid-frequency (from the middle of the list), 2-3 low-frequency. However, this method is very variable. The most important thing here is expediency and your sense of proportion.
3. Based on this semantic core for each page. Good text content is one of the keys to the popularity of a resource. Articles should be interesting, useful, relevant and literate. Size also matters - texts that are too long are difficult to comprehend, texts that are too short carry little information.

Situations often arise when unscrupulous colleagues steal high-quality content and post it on their websites. This should not be done under any circumstances, since identifying non-unique content automatically lowers the site’s position in Yandex search results.

Check "" - write unique ones for each page and make sure that when generating the html code there is no duplication of pages (search engines have two identical pages under different addresses perceived very negatively), close the internal part of the site for indexing (check the presence and correct format of the robot.txt file).

What parameters affect website promotion?

Priority tasks for promotion include:

• timely correction of validation errors (errors in HTML code), code optimization. You can identify errors here http://validator.w3.org;
• correct external and internal linking - linking pages with links;
• normal functioning of navigation;
• normal page depth - the number of levels that web pages contain. The optimal option is three levels or less, not counting the home page;
• correct card settings. Service: https://www.xml-sitemaps.com/.

These are just the main parameters that should be given special attention. If the owner of the resource does not have the skills to create good content and high-quality development, it is better to turn to specialists - paying for the services of copywriters and webmasters will pay off over time, and the site will function well.

Yandex contextual advertising

In order to promote your site to the top of Yandex, as well as quickly get your first visitors, it makes sense to contact paid services advertising from Yandex. And here the most popular and profitable option is contextual advertising.

The most profitable option for contextual ads would be to choose low-frequency queries for promotion, since they are cheaper, and the number of visitors for 10 such queries usually comes more than for one high-frequency one.

The technical side of the issue, in principle, is not at all complicated. And it is described in great detail in the Yandex help sections. It is also important to understand that this method is good for helping to get the first visitors or seasonal (associated with promotions, holidays, important events) increase in site traffic.

Such ads are practically not reflected in positions in search results. Although here, apparently, there are unspoken rules for website promotion in Yandex. And if the site owner pays for Yandex services (uses advertising, pays for paid placement in some services, be it a catalog, Yandex.Market, etc.), then the likelihood of receiving a search ban is reduced. And all other things being equal, such a site will occupy a position slightly higher than those that do not use these tools at all.

How to promote a website to the top of Yandex with links

Quantity external links or, in other words, the citation of a site is a parameter that Yandex traditionally focuses on when determining the quality and usefulness of a project. If Google was initially more focused on content analysis, then for Yandex, in the recent past, the citation indicator was in first place. The idea was simple: if people post links to a page, it means it's really interesting. It goes without saying that this feature has been very actively used to promote the site in Yandex.

Today, the “weight” of external links in search results has become significantly lower than, for example, 3 years ago. Work algorithms search engine are improving, developers are trying to protect themselves from link boosting, which not so long ago was greatly abused by many promotion specialists. And, nevertheless, for Yandex, the presence of external links to the site today is far from the last factor.

External links to the site

1. Natural links. They appear thanks to users quoting your materials on forums, social networks, and on a variety of projects.
2. Commercial links. They are “eternal” and temporary. The difference between them is clear from the name: “eternal” links are paid once and are placed on an ongoing basis, temporary links will remain on the page as long as you are willing to pay for their placement.

Of course, natural links are much more useful, their weight for Yandex is undeniable, and therefore the presence of this type of link mass is always only beneficial. With purchased link mass, everything is somewhat more complicated. Yandex is actively fighting this practice; if a significant amount of purchased link mass is identified, punishment may even follow from the search engine. And yet this method still works and, with the right approach, remains effective.

How to promote a website in Yandex for free: natural links

Honest recommendations from users are the best means for promotion. By at least, from the point of view of a search engine: if a person voluntarily links to a resource, it means that it is really useful. There are several methods for obtaining such links:

Crowd marketing is advertising disguised as user recommendations posted in relevant topics and discussions. Many people make decisions based on public opinion. A major purchase, a vacation trip - in such cases people often turn to forums and answering services for advice.

A person is already interested in receiving a product or service; all that remains is to push him a little in the right direction. Crowd marketing increases not only the site’s position in search results, but also the level of sales if the resource is commercial. And the natural link mass serves as an excellent disguise for commercial links from exchanges.

To ensure that people click on your web address and that your links are not removed as spam, your messages should be posted in appropriate places. The site should be focused on the desired region and relevant topic. Traditionally, blogs, forums, social media, answering services.

Crowd marketing does not require any monetary investment, but it does require time. Proper placement of posts is a monotonous and time-consuming process: you need to look for sites, come up with new topics for discussion, write messages, etc. However, no one has yet figured out how to promote a website to the top 10 faster and more efficiently. This work is 100% worth your time investment and does not require any funds unless you hire third-party specialists to do it.

How to speed up website promotion to the top - buy links

Not all resources can receive a sufficient number of natural links. For example, those that touch upon topics that are inconvenient for public discussion. How to promote a site to the top 10 of Yandex in this case? That's right, only through commercial links.

Specialized exchanges are traditionally considered the optimal place to buy temporary links: http://www.sape.ru, https://seopult.ru, etc. Here you can inexpensively select a large number of sites for the link mass, and there is no need to control the integrity of the web masters - the system does this for you.

Another traditional method is link exchange, when you and the owner of another resource place advertising links to each other. Yandex notices this kind of direct exchange very quickly, and it has not been useful for a long time. But if you have a lot of resources and/or friends, you can agree on a complex “chain” exchange, when some sites link to others, and those to third ones…. And only through a certain chain does the backlink to your resource pass.

And the most expensive, but reliable and safe option– this is the purchase of “eternal” links. The price of such links, of course, is much higher than paying for link mass on the exchange, but placement is carried out on an ongoing basis, and Yandex, if they are positioned correctly, accepts such links as natural.

Be careful: Minusinsk filter

The most important limiter for website owners in purchasing link mass today is the Yandex Minusinsk filter. It is he, and not financial capabilities, that very often limits the volume of purchases of the reference mass.

This filter finds sites with an unacceptable number of purchased hyperlinks (more than 500) and significantly lowers their ranking in the search results. At the first stage of its work, this filter identified and lowered the ratings of sites that bought links in the thousands; now those who buy more than 500 links are already at risk, and some SEO experts recommend limiting yourself to 250 commercial links.

Moreover, the filter pays special attention to the following parameters:

1. Block placement of links outside the main content (like advertising)
2. High content of anchor phrases in one place.
3. A significant number of external links on the donor site.
4. Lack of clicks on the link (a marker that the link is not interesting to visitors of the donor site).

In order to still increase the volume of link mass, but not risk getting caught in Minusinsk, many webmasters have become more active. With this option, you post your article on the topic of your site on someone else’s resource, and in the text there are one or two links to the pages you need. Such articles can be on sites for years (especially when posting articles on the site for free), or they can be deleted after a while (usually just after the paid rental period for the link). But Minusinsk also does not know how to recognize them.

There are many more methods that can be listed in response to the question of how to promote a website in Yandex. Increasing your position in search results is a labor-intensive and multifaceted process with many nuances that cannot be contained in one article. But the above recommendations can be a powerful basis for optimization if applied correctly.