If you want to promote your website in Runet, it is very important that in Yandex it is present in the results on the first page according to your targeted requests. But how to promote a website to the top 10 without extra costs and the risk of getting a “search ban”? Is it possible to do this on your own? Let's figure it out.

How to promote a page in Yandex: basic methods

1. Search Engine Optimization. This stage is important for promotion in any search engine. The essence of the action is to ensure that the site is not only convenient and works well, but also that each page corresponds to the search queries by which users will need to find it.
2. Adding a site to the directory. This step notifies Yandex about the appearance of a new site and helps speed up the process of indexing it.
3. Contextual advertising. This is the simplest answer to the question of how to quickly promote a website in Yandex. You set up and pay for advertising, and visitors will appear on your site almost immediately. Of course, any advertising costs money, but this is the only way your resource can receive visitors almost immediately after it appears on the Internet.
4. External links. Yandex search robots, in many respects, when evaluating a resource, are guided by citations, i.e. to those links that visitors to your site share on different resources. It is believed that a website’s high citation rate is an indicator of its usefulness. On the other hand, search algorithms are constantly being improved, and Yandex is actively fighting against the artificial increase in link mass. That’s why it’s worth talking about methods of obtaining links in particular detail.

Typically, all of the above methods are used in combination. Moreover, at every stage it is very important to remember that the rules for website promotion in Yandex are strict. And any careless step, due to which search algorithms “suspect” your resource of abuse, can lead to punishments - temporary filters that will “lower” your site in the search results to almost zero, and often to a permanent “search ban”. Experience shows that removing these filters is very difficult and not always possible. Therefore, it is better to immediately work with promotion very, very carefully.

Basic rules for website promotion in Yandex: getting the website in order

The first thing you definitely need to check is the quality of the chosen hosting, as well as the site itself. The fact is that if a site or even individual pages are inaccessible to a search “bot” from time to time, this will negatively affect its ranking. Yandex believes that if a site often does not work or many of its pages do not load when accessed, it means that the resource is of poor quality, and such a site will not get first places.

The next stage is optimization:

1. Select search queries suitable for your project on the http://wordstat.yandex.ru service. This is not difficult, and we will not go into detail at this stage.
2. From the list of selected queries, create a so-called . Those. distribute search queries across different pages. Here you can use numerous tips from SEO experts or regular logic. Search phrases should be as relevant to the page as possible. And you need to choose according to the principle - no more than one high-frequency (with a large number of requests per month), 1-2 mid-frequency (from the middle of the list), 2-3 low-frequency. However, this method is very variable. The most important thing here is expediency and your sense of proportion.
3. Based on this semantic core for each page. Good text content is one of the keys to the popularity of a resource. Articles should be interesting, useful, relevant and literate. Size also matters - texts that are too long are difficult to comprehend, texts that are too short carry little information.

Situations often arise when unscrupulous colleagues steal high-quality content and post it on their websites. This should not be done under any circumstances, since identifying non-unique content automatically lowers the site’s position in Yandex search results.

Check "" - write unique ones for each page and make sure that when generating the html code there is no duplication of pages (search engines have two identical pages under different addresses perceived very negatively), close the internal part of the site for indexing (check the presence and correct format of the robot.txt file).

What parameters affect website promotion?

Priority tasks for promotion include:

• timely correction of validation errors (errors in HTML code), code optimization. You can identify errors here http://validator.w3.org;
• correct external and internal linking - linking pages with links;
• normal functioning of navigation;
• normal page depth - the number of levels that web pages contain. The optimal option is three levels or less, not counting the home page;
• correct card settings. Service: https://www.xml-sitemaps.com/.

These are just the main parameters that should be given special attention. If the owner of the resource does not have the skills to create good content and high-quality development, it is better to turn to specialists - paying for the services of copywriters and webmasters will pay off over time, and the site will function well.

Yandex contextual advertising

In order to promote your site to the top of Yandex, as well as quickly get your first visitors, it makes sense to contact paid services advertising from Yandex. And here the most popular and profitable option is contextual advertising.

The most profitable option for contextual ads would be to choose low-frequency queries for promotion, since they are cheaper, and the number of visitors for 10 such queries usually comes more than for one high-frequency one.

The technical side of the issue, in principle, is not at all complicated. And it is described in great detail in the Yandex help sections. It is also important to understand that this method is good for helping to get the first visitors or seasonal (associated with promotions, holidays, important events) increase in site traffic.

Such ads are practically not reflected in positions in search results. Although here, apparently, there are unspoken rules for website promotion in Yandex. And if the site owner pays for Yandex services (uses advertising, pays for paid placement in some services, be it a catalog, Yandex.Market, etc.), then the likelihood of receiving a search ban is reduced. And all other things being equal, such a site will occupy a position slightly higher than those that do not use these tools at all.

How to promote a website to the top of Yandex with links

The number of external links or, in other words, the citation rate of a site is a parameter that Yandex traditionally focuses on when determining the quality and usefulness of a project. If Google was initially more focused on content analysis, then for Yandex, in the recent past, the citation indicator was in first place. The idea was simple: if people post links to a page, it means it's really interesting. It goes without saying that this feature has been very actively used to promote the site in Yandex.

Today, the “weight” of external links in search results has become significantly lower than, for example, 3 years ago. Search engine algorithms are improving, developers are trying to protect themselves from link building, which not so long ago was greatly abused by many promotion specialists. And, nevertheless, for Yandex, the presence of external links to the site today is far from the last factor.

External links to the site

1. Natural links. They appear thanks to users quoting your materials on forums, social networks, and on a variety of projects.
2. Commercial links. They are “eternal” and temporary. The difference between them is clear from the name: “eternal” links are paid once and are placed on an ongoing basis, temporary links will remain on the page as long as you are willing to pay for their placement.

Of course, natural links are much more useful, their weight for Yandex is undeniable, and therefore the presence of this type of link mass is always only beneficial. With purchased link mass, everything is somewhat more complicated. Yandex is actively fighting this practice; if a significant amount of purchased link mass is identified, punishment may even follow from the search engine. And yet this method still works and, with the right approach, remains effective.

How to promote a website in Yandex for free: natural links

Honest recommendations from users are the best means for promotion. By at least, from the point of view of a search engine: if a person voluntarily links to a resource, it means that it is really useful. There are several methods for obtaining such links:

Crowd marketing is advertising disguised as user recommendations posted in relevant topics and discussions. Many people make decisions based on public opinion. A major purchase, a vacation trip - in such cases people often turn to forums and answering services for advice.

A person is already interested in receiving a product or service; all that remains is to push him a little in the right direction. Crowd marketing increases not only the site’s position in search results, but also the level of sales if the resource is commercial. And the natural link mass serves as an excellent disguise for commercial links from exchanges.

To ensure that people click on your web address and that your links are not removed as spam, your messages should be posted in appropriate places. The site should be focused on the desired region and relevant topic. Traditionally, blogs, forums, social networks, and answering services serve as objects for posting messages.

Crowd marketing does not require any monetary investment, but it does require time. Proper placement of posts is a monotonous and time-consuming process: you need to look for sites, come up with new topics for discussion, write messages, etc. However, no one has yet figured out how to promote a website to the top 10 faster and more efficiently. This work is 100% worth your time investment and does not require any funds unless you hire third-party specialists to do it.

How to speed up website promotion to the top - buy links

Not all resources can receive a sufficient number of natural links. For example, those that touch upon topics that are inconvenient for public discussion. How to promote a site to the top 10 of Yandex in this case? That's right, only through commercial links.

Specialized exchanges are traditionally considered the optimal place to buy temporary links: http://www.sape.ru, https://seopult.ru, etc. Here you can inexpensively select a large number of sites for the link mass, and there is no need to control the integrity of the web masters - the system does this for you.

Another traditional method is link exchange, when you and the owner of another resource place advertising links to each other. Yandex notices this kind of direct exchange very quickly, and it has not been useful for a long time. But if you have a lot of resources and/or friends, you can agree on a complex “chain” exchange, when some sites link to others, and those to third ones…. And only through a certain chain does the backlink to your resource pass.

And the most expensive, but reliable and safe option– this is the purchase of “eternal” links. The price of such links, of course, is much higher than paying for link mass on the exchange, but placement is carried out on an ongoing basis, and Yandex, if they are positioned correctly, accepts such links as natural.

Be careful: Minusinsk filter

The most important limiter for website owners in purchasing link mass today is the Yandex Minusinsk filter. It is he, and not financial capabilities, that very often limits the volume of purchases of the reference mass.

This filter finds sites with an unacceptable number of purchased hyperlinks (more than 500) and significantly lowers their ranking in the search results. At the first stage of its work, this filter identified and lowered the ratings of sites that bought links in the thousands; now those who buy more than 500 links are already at risk, and some SEO experts recommend limiting yourself to 250 commercial links.

Moreover, the filter pays special attention to the following parameters:

1. Block placement of links outside the main content (like advertising)
2. High content of anchor phrases in one place.
3. A significant number of external links on the donor site.
4. Lack of clicks on the link (a marker that the link is not interesting to visitors of the donor site).

In order to still increase the volume of link mass, but not risk getting caught in Minusinsk, many webmasters have become more active. With this option, you post your article on the topic of your site on someone else’s resource, and in the text there are one or two links to the pages you need. Such articles can be on sites for years (especially when posting articles on the site for free), or they can be deleted after a while (usually just after the paid rental period for the link). But Minusinsk also does not know how to recognize them.

There are many more methods that can be listed in response to the question of how to promote a website in Yandex. Increasing your position in search results is a labor-intensive and multifaceted process with many nuances that cannot be contained in one article. But the above recommendations can be a powerful basis for optimization if applied correctly.

Do you have your own business?! Are you the owner of your company's corporate website?! You have a question: “How important is website promotion in Yandex to attract more clients in your field of activity? i-Media specialists clearly believe that website promotion in Yandex is one of the most important components for running a proper advertising campaign for your business. However, there are some important features of this type of advertising.

Features of website promotion in Yandex

1. Website promotion in Yandex is a progressive process.

There is no need to wait for an instant effect after the start of promoting your project. For low-frequency queries, a noticeable effect should appear in 1.5 - 2 months, for medium-frequency queries - after 3-4 months, and for high-frequency queries after 5-6 months. And if you want to advance according to high-frequency and very highly competitive requests, then the time frame for launching your project for such requests can be significantly longer than six months.

2. The results of website promotion in Yandex depend primarily on you.

Clients who believe that the result of their website promotion depends solely on the quality of the optimization company’s work are deeply mistaken. The fact is that the algorithms of the Yandex search engine are very attentive to the architecture of your site, they track how unique the content on your site is, how often it is updated. In this regard, before you start promoting your website in the Yandex search engine, you must firmly decide for yourself that you are ready to take an active part in the development of your Internet resource in accordance with the requirements of the optimization company.

3. Do not delay the approval period.

We are not saying that after receiving a question for approval from an optimization company, you need to drop all your work and start considering the received question. We understand perfectly well that you have a huge number of things to do in your business. However, within 1-3 days you still need to allocate some of your precious time and answer questions regarding the promotion of your favorite site. After all, in the end, delaying deadlines can cost you a pretty penny.

Contact the optimization company and discuss alternative ways to resolve disagreements. At the very least, i-Media specialists are always ready to enter into open dialogue with the client and will make every effort to find alternative ways if problematic situations arise at the stage of agreeing on requirements for internal optimization or improvements to your website.

5. Don’t ask optimizers to quickly increase their link budget.

An instant increase in the volume of links to your site can lead to sanctions from the search engine. Yandex systems and as a result, your site will be pessimized or even banned. SEO specialists know how to correctly and rationally work on external factors for promoting your website. At i-Media, working on external factors means not only the measured purchase of links to your project using Linkoteka, but also actively uses blogs, articles, reviews, eternal and natural links as tools for website promotion in Yandex, rationally distributing the budget provided to us Your project. Therefore, do not panic if, a month after the start of the project, you see a small increase in the link mass to your site. Time will pass and it will be sufficient. You just need to rely on the professionalism of website promotion specialists and wait a little.

Your site receives an increase in thematic link mass, which is very positively perceived when promoting the site in Yandex. One similar link based on quality characteristics can replace several of those that the optimization company will select for you on its sites. You understand perfectly well that SEO specialists are simply not authorized to communicate with your partners on this issue. Thus, your participation in working on external factors for promoting your site will be very welcome.

7. Coordinate all planned changes to the site with optimizers.

Some improvements have a very negative impact on promotion results. In this regard, if you have any ideas for modifying your site, please contact SEO specialists who are involved in its promotion, and discuss your wishes for your site.

The above paragraphs briefly describe the main aspects of website optimization in Yandex. Convincing arguments are given that the results very much depend on the desire of the client himself to develop his favorite website according to the requirements of SEO professionals.

Yandex is the No. 1 search engine on the RuNet. For many years, it has held the lead in terms of audience size on the Russian-language Internet among all search engines. If you manage to raise your site to the TOP of Yandex search, you will be able to attract more quality traffic than from Google or any other search engines.

Yandex ranking algorithms accurately build search results based on the region from which the request came. It gives you an influx target clients from your city. The user will always be able to find you and make a purchase. By working on SEO promotion of your website in the TOP of Yandex, you will significantly increase its effectiveness by attracting an interested audience.

Stages of work

1. Drawing up a promotion strategy

As part of search engine promotion of websites in Yandex, we develop an individual strategy for each project in accordance with the customer’s goals to achieve the best result. You are getting:

• target audience analysis;
• study of major competitors;
• demand forecast;
• identifying ways to get the most out of your investment;
• compilation of a semantic core and clustering of queries;
• other necessary work.

2. Technical optimization of the site

We eliminate technical errors of the site for maximum indexing of the pages of your resource. You are getting:

• adjusting robots.txt and sitemap;
• mirror adjustment;
• troubleshooting site errors;
• redirect setup;
• checking the correct operation of 404 errors;
• other necessary work.

3. Text optimization of the site

We create texts for your website that will be of interest to users. Our copywriters take into account the requirements of new search engine algorithms and write texts according to the principles of LSI (a method of indexing text content in which topic-related lemmas, synonyms of keywords, and so on have weight). You are getting:

• drawing up technical specifications for texts and meta tags;
• development of meta tags;
• writing unique and interesting texts;
• other necessary work.

4. Improved usability

We make the site as user-friendly as possible so that more and more site visitors want to become your clients. You are getting:

• creating convenient internal linking (linking internal pages of the site with links);
• optimizing page loading speed;
• selection of easy-to-read font, text color and page background;
• other necessary work.

5. Study of commercial factors

Yandex takes into account the quality of presentation of goods or services on the website. Based on an analysis of competitors in the TOP 10, we determine commercial factors that are significant for sites in your niche in order to increase the number of conversions. You are getting

• adding a contact page;
• directory structure optimization;
• details of product cards or a more complete description of services;
• providing information about payment and delivery;
• placement of other commercial elements on the site.

6. Mobile SEO

• We create a website version adapted for any device for better ranking in mobile search results. You are getting:
• creating an adaptive version of the site;
• optimization for mobile devices;
• Maximum simplification of the ordering and payment process;
• promotion mobile version site.

You will also receive

We work with additional Yandex services to provide additional traffic.

• We monitor the indexing of website pages using Yandex.Webmaster tools
  This allows you to know exactly when a search robot visits the pages of your resource, which ones it indexes more often, and which ones less often. Based on this information, we make adjustments to the initial strategy and change promotion methods if necessary.
• We indicate the regional affiliation of your resource using Yandex.Webmaster, Yandex.Directory and Yandex.Catalog
  This increases the efficiency of regional promotion: the search engine determines that the site belongs to a specific region/city (Moscow, Ryazan, St. Petersburg or any other), so that users from your city find your resource by entering the query they are interested in in the search bar.
• We improve snippets using Yandex.Catalog, the “Products and Prices” service, micro markup
  Such snippets will attract the attention of users: they contain all available extensions and additional information.
• We install a Yandex.Metrica counter to evaluate traffic and analyze user behavior.

We collect statistics on the depth of page views, bounce rates, targeted actions, popular products and other information in order to make timely changes to the technical side of the site or content and thus increase conversion.

Yandex- one of the generally recognized leaders of the Runet. Therefore, website promotion to the top of Yandex can be called a priority for many online projects targeting Russian-speaking users. This is explained by Yandex's traditionally strong position among desktop users and greater commercial commitment. However, with the advent of the latest search algorithms, promotion under Yandex is becoming more and more difficult. Constantly new filters are applied, and getting to the top for many queries is very difficult. It seems that Yandex is indeed gradually eliminating the importance of external links.

I think that this is not so, and the author of the site https://prodvizhenie.tv/ confirms this: links from modern Yandex only give a start to reaching the TOP, BUT! retention and promotion of the site are ensured by behavioral factors. That is, unique content and links can bring a site to the top, but if it turns out to be uninteresting to users based on behavioral metrics, then nothing can drive it back to the TOP.

As before, in Yandex you can promote sites with links, but in modern realities it is necessary to approach this a little differently... Today we will look at how to promote a site for a fee and for free in 2019 and what should be emphasized.

Yandex stated that those who remove purchased links will be encouraged; their site will be ranked well and will not be subject to filters, but here are statistics on how many site owners responded to recommendations for removing purchased links:

And here is a graph of the visibility of sites in Yandex results after removing links. As you can see in the chart, after a couple of months after the withdrawal, positions began to fall.

Sharp drops in the sites’ positions in search results were also noticed, even for 50-100 positions, and in some cases, the imposition of filters for abrupt removal of links. So think about whether to shoot or not. Personally, my opinion is that nothing needs to be done abruptly, everything is necessary first check incoming links to the site and we replace the bad ones with better ones and work to increase content tailored to low-frequency queries, thereby diluting the over-optimized content available on the site and increasing the semantic core.

Natural website promotion with links

The search engine policy is based exclusively on natural promotion. Advice for webmasters today sounds like this: “Create useful sites for people and external links will appear on their own." The process of accounting for link popularity is based on the assumption that users link to the site on their own initiative, recommending only useful resources. The same cannot be said about a commercial link, because a recommendation for money cannot be considered honest. This is why search engines have such a negative attitude towards purchased links - they interfere with objective ranking.

Actually filters for paid links Yandex imposes them more often, and takes them into account with different coefficients. In various situations, the weight of a commercial link can be assessed at full strength or with a decreasing effect, or it can be completely reset. The main thing is that Yandex understands that this is a commercial link, which means it must be taken into account in a special way.

However, note that not all commercial links are bad. For example, you have a site “for adults” and links with good resources you can't get it even for money. This means that the system that evaluates paid links allows you to evaluate two indicators:

1. Amount of money spent on contextual advertising- it is logical that if a huge budget was spent on advertising, then the owners try to make this site good in order to recoup their money;
2. When a site cannot get natural links, then even a purchased link is proof of quality.

A ranking system, in which paid links are taken into account at its discretion, is capable of well sorting resources in commercial topics, which is what we see today in Yandex results. And in general, ranking large, unique sites is easy. But what to do with many small and almost identical ones?

Let's draw an analogy from life - in front of us are 10 boutiques. The assortment is the same and the prices are the same, but they need to be ranked somehow. The easiest way is to sort them depending on the money spent on advertising. When a site invests in development and regularly updates content on pages, it means it is working and not abandoned. Therefore, despite all its statements, Yandex cannot refuse to take into account link ranking.

That is why it will not work to promote only with natural links; you should take both rental and permanent ones from exchanges, but special attention should be paid to the quality of the sites and their reputation.

Search engines make full use of purchased links. They advocate for naturalness, but the TOP lists resources promoted by commercial links. I think we have no choice - we have to accept the double rules of the game. In some cases, there is no need to jump over your head, you just need to stay on par with your competitors and everyone will get their share of search traffic.

Despite all this, it is still necessary to try to get good links to your resource, trying to deceive Yandex and presenting commercial links as natural ones. After all, if one day SEO links simply cease to be taken into account by search engines, even very high-quality commercial sites will fly off, and in their place will be resources that have a natural link mass. But this is unlikely to happen. After all, links are recommendations and you can’t do without them.

The main factors of natural website promotion:

• Quality content- if you have unique content, which is not on the Internet, soon users themselves will link to you. We also do not forget to pay attention to the internal optimization of materials and their sharpening for the necessary search queries;
• High-quality web design- clumsy sites call into question the origin of a unique, high-quality site. The presence of a large number of errors in the validity of the code and the absence adaptation to mobile devices can reduce traffic and the effect of promotion by up to 30-40%;
• Linking and copyright protection- sometimes it’s easier to rewrite and post your article without linking to the source. To complicate the process of plagiarism and force them to refer to you, try to organize competent linking of articles. Also install simple javascript a script that provides a link to the source;
• Buttons social networks - links from social networks are taken into account by other algorithms, but when a material is referenced by many people, this indicates its usefulness. It also gives good traffic and helps in developing the brand among the masses. Be sure to read about it

I propose to talk about one effective way to get safe links - crowd marketing. According to research, about 70% of users make decisions based on reviews they read online. Before purchasing any product or going on vacation, many people look for reviews and recommendations on social networks, forums or answering services. This is an excellent opportunity to nudge them a little towards purchasing your product, while simultaneously improving the natural link mass of the resource.

Why is it beneficial to use crowd marketing?

Being, in essence, “word of mouth”, crowd marketing looks as natural as possible, suggesting the placement of links only in relevant topics in discussions. Moreover, these do not necessarily have to be active links, some can be without anchors, closed with a nofollow tag or simply text, which for Yandex is a sign of a “human” link, and not placed for the sake of promotion.

Going back to the fact that consumers look for reviews before making a purchase, the importance of crowd marketing for e-commerce is very high. In addition to the favorable SEO effect, this method can easily increase sales. Below is a survey graph from the Western agency Nielsen, which demonstrates what influences purchases.

The main thing you need to pay attention to in this method of website promotion is the complexity of the approach. The growth of natural link mass will allow you to form an optimal link profile and slightly disguise yours. You also get the opportunity to manage the reputation created online about your brand. Moreover, all these actions are cumulative. Gradually, users learn more about your site, which leads to increasing sales conversion and increasing user loyalty.

Content resources also give positive results with this approach. For example, due to increased interest in exchange rates, many trading sites quickly increased their positions in news queries and received a lot additional traffic. Look at Smart-lab statistics. ru.

If at website promotion with links You see that for certain queries your articles are ahead of topics on forums, try to leave your mentions on these resources. At the same time, it is possible to achieve an increase in traffic even without a particular increase in positions if links are placed in visited, thematic discussions. As a result, you receive referral traffic (the same search traffic, but passing through other resources).

Search engines regard such traffic as recommendation (referral), since by leaving a link to your site, the user recommends it for viewing. At the same time, it is very important that the share of direct and referral traffic from browser bookmarks or from a set of address bar would also be quite high. And crowd marketing is designed specifically to get such conversions.

It is important to understand that crowd marketing should reduce spam, not increase it. This means that your “inclusion in the discussion” should be extremely organic and look not like spam, but like an unobtrusive opinion expressed from the outside.

Where to start promoting your site to the top of Yandex? As you understand, we need to get information into the right hands. Unlike SEO and SMM, crowd marketing is designed only for users who are already focused on buying your product and only need a little nudge. To do this, it is enough to portray an expert user who has already successfully solved the problem under discussion.

Another question is where are the places where such references could be left. Here it is important to find the desired topic of discussion on a resource that is focused on your region. First, identify forums, social networks, websites, information platforms where potential buyers are located with their money and doubts. You can use search operators to do this.

In general, website promotion for Yandex using link crowd, the process is quite labor-intensive. Do you have to do manual work with many nuances or should you automate something. Sometimes in a day you manage to leave only two or three worthy mentions in suitable places. The challenge is to find a new discussion about something that already has an article on your site and leave a really useful link to it. The main thing is perseverance and work. The attendance of some forums is measured in hundreds of thousands of unique visitors, so even in competitive commercial areas, these sites are a more preferable source of traffic compared to regular sites.

The advantage is that you do not have to pay money for links obtained using this method. The main resource is your precious time. If there is enough of it, you can search for sites yourself, come up with discussions and add links. To monitor articles on interesting topics, you can use the Google Alerts tool.

It is very difficult to leave links to commercial pages for products or ordering any services. You could even say that this is almost impossible on a moderated resource with a new account. Before you start posting mentions in such a place, you first need to register. Otherwise, all your actions will definitely be classified as spam. Be prepared for monotonous actions, it gets boring quickly...

If your time is more valuable, look for performers to promote your site to the top of Yandex or pay attention to a specialized service for increasing link mass, which I wrote about in this article. This service will save you from tedious work and provide very specific guarantees:

• If the link was deleted by the moderator within a week, the performer is obliged to replace it with a similar one at his own expense;
• The customer can make changes to the references no later than seven working days before the start of work;
• The Contractor must make every effort to ensure the confidentiality of the customer's interests.

The realization that crowd marketing is a working tool, and promotion with it is effective, is gradually coming not only to me.

What else to pay attention to when promoting to the TOP

You should select the key queries for which users will come to your site based on the topic of the resource. Unlike Google, which loves exact occurrences of keywords, Yandex produces results both with direct occurrences and randomly. Therefore, by optimizing the pages of your website for Yandex, you can approach the choice of key queries more freely.

I will give an example of the correct use of the request “blog promotion”. Here's what I did to optimize this article. By the way, my blog is this request in Yandex already in the Top.

Here's how I used keywords in the article and meta tags.

Also in the article the main query was used about 3-4 times in exact occurrence and diluted + synonyms.

Today there are many free services for selecting key queries. One of the most popular Yandex Wordstat. With its help, you can determine the popularity of the search for a particular phrase. The higher this indicator, the more often users are interested in this information by typing in this request.

To achieve your goal, you can select a small number of key queries with the highest popularity (high-frequency queries) or optimize landing pages for a large number, but which are much less popular (low-frequency queries). As a rule, to achieve greater effect, experienced webmasters combine both methods, using about 40% non-anchor links with a dilution of the main key.

High frequency keywords provide a match with the most popular search queries of users, but have a significant drawback - a high level of competition. It is very difficult to promote a website using such queries; it is better for a young project to take low-frequency and mid-range queries. Check out the article " How to promote a young blog?".

Why you need to pay attention to the quality and volume of articles

High-quality filling (content) of your resource is the best strategy for search engine optimization. Interesting, useful and competent articles will provide your resource with high rankings. We can only guess what the optimal volume of articles is, but I recommend the following parameters:

• for commercial sites, keep in the range from 2500 characters without spaces to 4500;
• for blogs, vary the volume of articles from 2700 and above, but not more than 15,000 characters, since such foot wraps will be difficult to read (This article is an example -)))).

It is best to analyze the search results by looking at the text sizes on sites in the TOP and apply it to your project. I advise you to write texts yourself, because who else knows your field better than you... But you don’t always have the time and opportunity to create good texts. In this case, they can be ordered. For example, this will cost 200 rubles for 1000 characters (and if you participate in bonus program, then the price will drop to 160 rubles). For this money you get a text completely ready for publication with the inclusion of key phrases that meets the requirements of search engines. Additionally, for 100 rubles you can order layout for the website. Conveniently, SeoPult has the ability to completely delegate the content of the site to specialists. You just need to set a budget and control the result.

We are working on site usability and navigation;

We regularly update content on the site;

We do not make the pages very deep (no more than 3 levels).

Ugh. Hope this material will be useful and will give a general idea of ​​promotion in search engines and help you choose the right promotion methods. Personally, I always use these tips when promoting my clients’ projects, which gives a good result to the client, and I receive a solid income. Well, I’ll end here, success and good luck to everyone!!!

Sincerely, Galiulin Ruslan.

Even a novice business owner has probably heard that you can promote a web resource on the Internet using. Perhaps right now you thought to yourself: “Yeah, we swam, we know. There is no effect, but it’s too expensive.” Talk about what better SEO maybe just SEO, it’s been going on for a long time. But not all of them are true. From this article you will learn why and how contextual advertising in Yandex.Direct affects the search engine promotion of the site.

Probably, when optimization dinosaurs were still walking the virtual earth, and search engines were great at “eating” spammed texts and accepting purchased links with a bang, a stereotype was born and strengthened that website promotion in Direct was an unreasonable excess for the spoiled. But the development of Yandex today allows us to radically reconsider this hypothesis.

How Yandex.Direct affects promotion

Upgrade your brand. It is natural that if your ad is shown after users enter search queries, your company or brand is being seen more often. Moreover, your proposal can literally, but quite unobtrusively, “pursue” visitors, no matter what YAN sites they visit. All this a priori guarantees a large audience reach and provides opportunities to increase brand awareness. Sooner or later, many people will want to know more about who you are and what you do.

Growth of vital (brand) traffic.Website promotion through Direct“directly contributes to the growth of its positions in search results. Due to the fact that your advertising with the brand name is scrolled, relevant queries begin to form. And traffic on them is growing. To make the effect more obvious, play with the situation in the text of your ad. For example, invite a visitor to find your company’s website through Yandex to take part in a prize draw.

Improving behavioral motives. It was Yandex’s system of behavioral factors that made it possible to put an end to old ideas about the influence of Direct on CEOs. To improve the behavioral factors of the audience, the site needs traffic. And it can be obtained from contextual advertising. There will be an effect, but only if the resource itself is convenient to use and is able to retain the user. Otherwise, you can achieve the opposite result, which will greatly complicate getting to the top.

Expansion of the semantic core. Even if you enable impressions for additional phrases targeted at a minimum budget in the Direct settings, you can get huge opportunities for expansion semantic core. Of course, there will be a lot of “garbage” in such phrases. But often they are the ones that lead owners to think about expanding the product matrix / list of services offered, which allows them to cover even more interests and satisfy even more needs of the audience.

Factual confirmations

For clarity, here are a couple of examples from Metrics. But first, some theoretical information about Internet statistics. Yandex.Metrica sorts incoming traffic according to several criteria, including:

• direct visits,
• referrals from search engines,
• transitions from social networks,
• ad clicks,
• clicking on links from third-party resources,
• internal transitions,
• transitions from saved pages,
• transitions that the system could not detect.

First, let's look at a site where SEO optimization is not even in its infancy. The state of traffic to the company's resource looks something like this (see figure). As you can see, attendance at the site is weak. Few visitors come from search engines, and those that do occur do not exceed the number of visits from other sources.

Now the situation is different: a site with stable traffic. Please note that search traffic is much higher than other types of visits and has a pronounced growing character. By the way, this is an online store, and no optimization was applied to it. And these results were achieved due to:

• using unique and useful content,
• creating competent navigation on the resource,
• strategically correctly chosen field of activity by the company (growing product or service trend),
• connecting contextual advertising.

But how could website promotion through Yandex Direct affect this? After all, the share of context in the resource itself is very insignificant. You will see the answer below. If we leave only advertising and search traffic in the next graph, then the pattern is clearly visible.

The first increase in traffic was due to an increase in the volume of contextual advertising. After that, they took it and turned it off, but the site continued to grow, and then traffic dropped again. What does the context have to do with it? And despite the fact that at first there was no activity on the web resource, simply no one knew about it.

The increasingly complex algorithms of search engines and the decrease in their loyal attitude towards the link mass have led to the demand for other ranking factors, namely behavioral and social ones. In other words, a direct consequence of low website traffic is its poor ranking in search results. And back. The more visitors, the more:

• internal transitions to resource pages,
• viewing depth,
• opportunities for better promotion.

It should be noted that if the setup and selection of keywords is carried out efficiently, the number of failures on the site is reduced. And this is already a key point in ranking. It goes something like this. When creating a large, highly targeted semantic core for contextual advertising, users find exactly the resource that gives them the answer to the question they are looking for.

If vague, monosyllabic keywords are used (for example, “concrete”, “brick”, “tile”), it is not entirely clear what the person is looking for. Either information about the characteristics and application technologies, or where to buy this product, or even any underground musical group that allowed itself to be called in such a strange way. The result is that such advertising campaigns give very low conversions and a large number of failures on the site.

And if a potential buyer finds what he is looking for and moves on to the site, rather than leaving it in the first 15 seconds, search engines receive a clear signal that yes, this resource is indeed of interest to users, which means worthy of being raised higher. By and large, it doesn’t matter so much where the traffic comes from. The main thing is that it is as targeted as possible. The same is true for contextual advertising, and if this condition is observed, the success of the promotion campaign is ensured.

Let's go back to the first graph again and take a look. Here you can see a jump in the links on the resource. This activity is perceived search engines as a signal that something interesting is happening here. And the second one following this advertising campaign only further strengthened this trend.

So what is it: SEO or context?

If you carefully read this article, then the answer should be obvious to you. Both. Contextual advertising has an undoubted impact on the promotion of a resource for which comprehensive and competent optimization is already applied. However, there are a few caveats to take into account here. Firstly, to promote a website in Yandex.Direct, it is necessary that the advertiser’s resource meets certain system criteria:

• targeting a Russian-speaking audience;
• 100+ unique visitors per day;
• registering an account on the Yandex.Webmaster service;
• use of Narod.ru hosting services (optional, but recommended).

Secondly, you must always calculate the financial model. If you don’t plan your budget and don’t evaluate all the opportunities and risks, you can get carried away with contextual advertising and cause your business to lose money. Third, don’t rely entirely on the harmonious interaction between SEO and context. It is necessary to use other possible channels of attraction potential clients to the website.

How to place Yandex.Direct advertisements

Search engine marketing involves the ability to choose one of several formats for placing advertising materials. Before you move through Direct, you need to search engine optimization, web audit and analytical research. You can take on the matter yourself or involve specialists who can:

• conduct an analysis of competitors’ activities directly in the YaD,
• create a clear marketing strategy plan,
• perform the appropriate settings for YAN parameters,
• design and develop landing pages,
• carry out ongoing monitoring of the promotion process,
• generate detailed reports monthly,
• If necessary, promptly make adjustments to the promotion plan.

After a high-quality commercial message has been created with a link to your resource, it will be sent for moderation. If no significant errors were made, you will receive an HTML code to post your ad. Before doing so, it is recommended that you conduct thorough testing using methods that allow you to identify advertising messages that are guaranteed to reduce bounce rates, attract customers and increase conversion rates.

As you can see, promotion with the help of poison is a very promising activity. But at the same time, this is a rather labor-intensive process that will require not only money, but also time, as well as knowledge of a number of technical nuances and even the use of intuition.