Briefly about the conditions and registration ✓

Prostokvashino promotion – Win a million at prostokvashino.ru

Official website and mechanics:

Registration using prostokvashino.ru codes

Million promotion prizes from Prostokvashino:

Prizes at prostokvashino.ru in 2015:

The 1st level prize consists of two parts:

1. Money at the rate of:

– 10,000 (Ten thousand) rubles, or

– 25,000 (Twenty-five thousand) rubles, or

– 50,000 (Fifty thousand) rubles, or

– 100,000 (One hundred thousand) rubles, or

– 1,000,000 (One million) rubles, or Vouchers – 64 pcs.

A year's supply of dairy products sold under the Prostokva-Shino Trademark, with a nominal value of 27,000 (twenty-seven thousand) rubles. This part The winner can replace the 1st level prize with its cash equivalent.

Level 2 Prize

3000 points in the “Our Prostokvashino” club – 576 pcs.

Guaranteed prizes

Promo code for free download e-book in the Litres library – 650,000 pieces.

Promo code for free printing of 30 photos through the NetPrint service – 650,000 pcs.

Promo code for free receipt electronic version magazine "Home" -

Promo code that can be exchanged for a free “Pearl Pendant” decoration

Not limited

Wildberries promo code Electronic certificate for 500r. for purchase in a special Wildberries catalog – 650,000 pcs.

100 rubles for the purchase of a Partner’s certificate 100 rubles credited to the Participant’s Virtual account in personal account Sites that can be used to exchange for a Partner Certificate – Unlimited

Deadlines for registration and participation in the Million from Prostokvashino on prostokvashino.ru:

All actions provided for by these Rules must be performed and recorded by the Organizer according to Moscow time, from 00 hours 00 minutes 00 seconds to 23 hours 59 minutes 59 seconds, inclusive, of the corresponding calendar days included in the established period, unless otherwise specifically agreed. Any time specified in these Rules must be considered as Moscow.

Submission of Applications for participation in the drawing of Prizes of the 1st and 2nd levels is carried out in the period from 05.11.15 to 15.02.16.

Drawings of prizes of the 1st and 2nd levels are carried out during the period from November 15, 2015 to February 26, 2016 among all Applications submitted at the time of the drawing for each of the federal districts Russian Federation(a prize draw among participants living in the territory of the Republic of Crimea is held together with the Southern Federal District). The mechanics of the drawing are determined by clause 4.7.1 of the rules. -4.7.3.

The results of the drawing are announced on air on the STS TV channel from December 1, 2015 to March 24, 2016.

The deadline for awarding prizes based on the results of the drawing: from 12/01/15 to 04/30/16.

Determination of the owners and delivery of Guaranteed prizes is carried out from 12/01/15 until the end of the prizes, but no later than 03/31/15.

To participate in the promotion on prostokvashino.ru:

1. Provide your contact details and confirm your participation in the promotion.
2. Register 5 codes from the packaging of Prostokvashino products.
3. Guess the cell number where the super prize is hidden when the star calls you.
4. Become the owner of 1,000,000 rubles or a cash prize of a lower denomination!

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In addition, Prostokvashino guarantees gifts for everyone and the opportunity to receive 1,000,000 rubles!

The goal of the campaign is to attract attention to the product of the Prostokvashino brand, to create or maintain interest in it.

Timing of the Advertising Campaign “Our Prostokvashino” - How to get a million from Nikolai Baskov?

Start 05.11.15
By 04/30/16

* With 05.11.15 begins the collection of Applications in the form of 5 Unique codes for drawings of 1st and 2nd level Prizes,
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** With On 12/01/15, the acceptance of Unique Codes for awarding Guaranteed Prizes as part of the product advertising campaign begins, sold under the Prostokvashino brand

* Application of the Event Participant for participation in the procedure for drawing Prizes of the 1st and 2nd level, expressed in the registration of 5 (five) unique codes on the website
** Guaranteed prizes – prizes awarded for registering on the site as a user, registering from 1 to 4 unique codes

Prizes of the Advertising Campaign “Our Prostokvashino” - How to get a million from Nikolai Baskov?

1st and 2nd level prizes

The 1st level prize consists of two parts:

1. Cash in the amount of:

— 10,000 (ten thousand) rubles, or
— 25,000 (twenty-five thousand) rubles, or
— 50,000 (fifty thousand) rubles, or
— 100,000 (one hundred thousand) rubles, or
— 1,000,000 (one million) rubles,

— Vouchers

There are 64 prizes in total.

Winning a million is great!

2. A year's supply of dairy products sold under the Prostokvashino Trademark, with a nominal value of 27,000 rubles.
* can be replaced with its monetary equivalent.

Level 2 Prize

10,000 points in the “Our Prostokvashino” club

There are 576 prizes in total.

Details (conditions for participation in the advertising campaign)

One participant can win no more than one 1st or 2nd level prize.

In order to take part in the drawing of 1st and 2nd level prizes, you must

— Read the rules and agree to them

• — Purchase a product in quantity of 5 pieces,
  find a unique code on the promotional packaging of goods
  register on the website with 5 unique codes.

You must have a registered account in the service Skype.

In December 2015, one of the brightest artists on the domestic stage, the Golden Voice of Russia, a popular presenter, as well as an enviable groom and favorite of women - Nikolai Baskov - will become the host of the new TV show “Million from Prostokvashino” on the STS TV channel. For four months, Nikolai will test the intuition of participants in an exciting drawing, the main prize of which will be 1 million rubles.

The new TV show “Million from Prostokvashino” starts on December 7, 2015 on the STS channel. Every day, from Tuesday to Friday, People's Artist of Russia Nikolai Baskov will share his luck and spirit of victory with television viewers. The star will personally raffle off an unprecedented prize fund of 64 million rubles, and he is already promising that every participant has a chance to get the “golden reserve” and thereby fulfill their cherished dream.

The successful TV presenter, who conquered the musical Olympus, admitted that he, like no one else, believes in a lucky star. Considering himself an unusually lucky person, Nikolai commented on the support of such a project: “ To be honest, I didn’t have to doubt my participation in such a show for long! Giving joyful emotions to your viewers, making their wildest dreams come true - what could be more pleasant? It is no coincidence that the program is timed to coincide with all important family holidays: New Year, Christmas, February 23 and March 8, because it is at this time that you most want to fulfill your cherished desire and please your loved ones with wonderful gifts».

Confirming what has been said, in the format of a new TV show, Nikolai Baskov will call those lucky ones who were selected among all the participants in the drawing who registered codes for packages of tasty and healthy dairy products “Prostokvashino”. The finalists' task is to find under which cell 1,000,000 rubles are hidden. In any case, none of the TV show participants will be left empty-handed - Nikolai will give each of them a year's supply of Prostokvashino dairy products and will draw sums of money from 10,000 to 1,000,000 rubles.

“Million from Prostokvashino” is not the first collaboration between Nikolai Baskov and STS: in September 2015, the channel started showing a charity program for the whole family, “Big Little Star.” Among his other famous television projects recent years- TV show “Nikolai Baskov’s Marriage Agency” on the Russia-1 TV channel and the show “Home Video of Stars” on the MTV channel.

Havas Illustrations

People's Artist of Russia, singer, actor and women's favorite Nikolai Baskov became the host of a new promotion for the Prostokvashino dairy product brand (owned by Danone), which will be broadcast on live STS TV channel.

On the eve of the New Year, Danone, together with the Havas Media agency and Havas Sports & Entertainment, launched a bright project for the Prostokvashino dairy product brand. Within a month, Nikolay Baskov, as part of the “Million from Prostokvashino” promotion, which will be broadcast on the STS TV channel, will give away valuable prizes among buyers of the Prostokvashino brand.

Anyone can take part in the event. To do this, you need to register a promo code for packages of Prostokvashino dairy products on the official website of the promotion and wait for a call from the country's main blond. Nikolai Baskov, live on the show on STS, will call those lucky ones who were selected among the participants of the promotion who registered codes, and invite his interlocutors to take part in the lottery.

The participant will have 3 attempts and 9 cells to choose from: in 7 of which there are hidden cash prizes of different denominations, and in one - Nikolai Baskov himself, actually in the image of the postman Pechkin, except that instead of a bag with letters he has gold bars in his hands , symbolizing a million rubles.

The last, 9th sector is a chance sector, meaning that the participant is lucky, and he will have to choose not from 8 cells, but from only two, one of which contains a million, the other - a slightly less impressive amount at 50,000 rubles. The lucky one may even refuse to make a risky choice, and in this case, he will become the full owner of the new car.

The Havas Media and Havas Sports & Entertainment agency team was responsible for developing the unusual television promotion, but the creative idea came from the Danone team. In the process of preparing the project, the authors of the promotion were faced with a choice: prepare their own content for broadcast, or integrate brand content into an existing program.

Elena Belova, CEO Havas Media, said that the second option is certainly the least risky, since there is already an audience that loves it.

“However, this option does not allow you to fully express your imagination and creative possibilities - after all, you need to fit into the existing environment. That's why we settled on developing our content from scratch. This work is more difficult, because for any channel any premiere is a risk. If new program the audience will not like it, this may negatively affect the channel’s rating,” explained Elena Belova.

The race for a million from Prostokvashino will begin today on the STS TV channel. To take part in Nikolai Baskov’s promotion, you must first register 5 promotional codes from packages of Prostokvashino products on the website and follow the rules of the promotion.

www.prostokvashino.ru - the official website of the club “Our Prostokvashino” from the largest producer of dairy products in Russia “Prostokvashino”. It regularly wins prizes based on codes displayed on product packages. They also publish delicious culinary recipes, for which authors are awarded points. In turn, they can be exchanged for prizes (books, souvenirs, calendars, children's toys, kitchen utensils). Plus, the club produces on the STS TV channel the show program “Million from Prostokvashino” with Nikolai Baskov.

Registration

To register on the Prostokvashino.ru website, follow the instructions below:

2. In the panel that appears, enter your email address. Be sure to include a real address! Otherwise, you will not be able to complete full registration.

3. Click "Register". If the data was entered correctly, the message “Welcome!” will appear.

5. In the letter from the “Our Prostokvashino” club, click the “Confirm and get 100 points” button.

6. On the page that opens in a new tab, in the “Confirm number...” block, click the link in the “personal account”.

7. In the “Personal data” form, click “Select file” and upload your photo or avatar.

8. In the “Briefly about yourself” field, you can tell about your hobbies, interests, and profession.

9. Enter your first name, last name, patronymic, and date of birth. And also a mobile phone number.

10. In the “Gender” line, click the required button (“Male” or “Female”).

12. In the “City” field, type the name of the locality in which you live.

How can I change my login password?

After registration, the site service sends the user an automatically generated password. It is located in the body of the letter under the verification link.

1. To go to a special form to change it, click in the letter or in personal profile on the website there is a link “Set your password”.