We have already introduced webmasters to what CPA advertising is in the article “”. It's time to look at this marketing tool from the advertisers' point of view. In this article we will tell you how to choose the right affiliate network, how to work with it, who this tool is suitable for and how to get the most out of it.

How it works?

you come on affiliate network platform(in our case Admitad), agree on the financial terms of interaction and enter into a contract for the provision of services. A personal manager is assigned to you who will send a brief to technical task for webmasters, will advise you if you have any questions and will accompany you throughout the entire cooperation process.

In the brief you describe terms of offer- proposals for promoting your company’s products or services. When you fill it out, the manager will post it in the program directory, and it will become available to webmasters. If they find him interesting, they will begin to offer the services of their sites for placement your offer.

Agreed (automatically or in manual mode) sites receive special affiliate link, into which the id of the site and the webmaster, information about the offer (whether home page site, catalog or specific product), as well as additional SubID tags independently added by the webmaster to help track statistics. After launching the offer, you check the orders placed using the publisher’s links - complete reconciliation. If orders meet all offer requirements, you confirm them and the publisher receives reward, which is reflected in his personal account. If any of the conditions are not met, you have the right to reject the order, and the publisher will not receive any compensation for it.

Why do we need affiliate networks?

Let's figure out why you, advertisers, need an affiliate system: most likely, your staff already has a dozen PR specialists, marketers, and sales people, and if something happens, you can always turn to agencies. What then are the advantages of affiliate networks?

You get access to more than 670 thousand webmasters. Who is this? These are the same marketers, bloggers, SEO, context, and targeting specialists. Essentially, you come to the exchange of Internet specialists (sometimes this is a whole team of a very high level) who work for themselves.

Webmasters have a clear motivation - to earn money. Their income is entirely dependent on their activity, and it is in their interest to bring you paying clients. Moreover, webmasters are willing to spend their money to promote your products and services, and this also says a lot about motivation.

You don’t need to build relationships with a dozen separate agencies: one for SMM, one for bloggers, one for content projects, and so on. Experts in these areas come and offer you their services on your terms.

Who is suitable for working with an affiliate network?

Despite all the variety of affiliate program marketing tools, this scheme of work is not suitable for everyone. The CPA work model will be effective if:

If you only you started a business and want to quickly promote it and also increase brand awareness. At the same time, it is desirable that your brand is already more or less known, and site traffic reaches a certain level. Webmasters will be able to provide large coverage and build the first contact with the brand: later it will be easier for you to maintain consumer loyalty.

If your business has been operating for a long time and you want stimulate its growth by increasing turnover and/or entering foreign markets.

If your business is for sale custom goods and services(B2C). The affiliate program involves the opportunity to cover a large piece target audience end consumers, and in the case of B2B this will be problematic. In addition, B2B sales usually require communication and consultation with a specialist, sometimes face-to-face acquaintance and personal connections, and the sales and approval process can drag on for years. In such cases, working with affiliate programs is practically useless - the principle of working with CPA networks is to accelerate sales and quickly increase turnover.

If your business large enough or you can scale it up quickly. The results of CPA work are often unpredictable: if the business model of at least one webmaster “takes off”, you will find yourself inundated with orders, and your task is to be ready for this. If the user decides to place an order based on a special offer from the webmaster, and the selected products are not in stock, you will lose the loyalty of both the buyer and the webmaster (who did not receive a reward for the sale because the product was not in stock, and also lost trust of the buyer who followed his link).

These conditions are not mandatory, but are highly recommended. Of course, there are examples of successful cases both in niche segments and in B2B, but these are rather exceptions. Therefore, affiliate networks impose special requirements on advertisers: otherwise, promotion through an affiliate program may be ineffective, webmasters will not work with the offer, and the advertiser will be disappointed with the result.

How to choose an affiliate network?

Today there are several affiliate networks on the market, not only Russian, but also foreign. To get only benefits from cooperation, pay attention to the following points:

Working conditions. As a result of communicating with representatives of the affiliate program, you should clearly understand who pays for what and to whom, how the results will be tracked, and what kind of activity is expected on the part of each participant. If they tell you “Don’t worry, it will work on its own, just give me money” - run away from there.

Opportunity for training and development. An affiliate network, like any service, must clearly explain to its customers how it works and what needs to be done to get the most out of it. If you simply give process participants a set of tools that they do not know how to use, the efficiency of such a system will be zero. The task of the affiliate program is not to motivate clients and not to come up with business models for them, but to provide all the necessary functionality and explain in detail what opportunities for earning money it provides.

Fill out the brief

The brief is the basis for working in the affiliate network. Regardless of whether you apply to an affiliate program yourself or through an agency, or contact the webmaster directly, you will have to fill out a brief. And the more detailed you do this, the easier it will be for you, webmasters, and managers. Do not forget the main rule of any customer: “What is the technical specification, so is the implementation.” Here are a few mandatory points of the brief for launching an offer in an affiliate network:

Let's look at each of the points in more detail:

1. Type of target action. As we have already said, the affiliate network is based on CPA (Cost per Action) payment - payment for an action performed by a buyer referred by the webmaster via his link. There are three basic types of targeted actions for which payments are made:

CPS (Cost per Sale)- payment for the user who made a purchase. Most popular in e-commerce (for almost all goods and most services). The conditions are considered fulfilled if the buyer not only placed the order, but also paid for it.

CPI (Cost per Instal)- payment for installing an application or mobile game on a smartphone. Used in applications on iOS and Android platforms. It works on the same principle as CPL: the webmaster receives a reward only after the user performs some useful action - places the first order or shows his activity in some other way.

2. Rate (tariff). The tariff can be formed in several ways depending on the type of targeted actions, product category, margin, and type of allowed traffic.

You can install check size limit, after which the webmaster will receive increased income. For example, when selling up to 5,000 rubles, the tariff is 5% of the order amount, and above 5,000 - already 7%. This will encourage webmasters to increase the average check of your store.

Volume of sales. You can look at statistics of webmasters working on your offer and their sites, and reward the most successful of them for active work and high-quality traffic. For example, if a webmaster has generated 300,000 rubles worth of sales for you over a certain period, you increase his remuneration from 5% to 7% or give a fixed bonus for each new client - this will encourage him to continue working with your offer, and will also attract him to at the suggestion of his colleagues. Setting a tariff depending on the webmaster’s turnover (bonus system) - good tool stimulating activity. It can be used after you have collected statistics after the first launch of the offer.

Fixed payment. Sometimes used in product sales, but more often this method is used to pay for generated leads and application installations. This is because it is impossible to predict the income stream that a registered client will bring in the future, as well as life cycle such a client.

Behind different product categories You can set different rates. Based on the margin and average cost of goods, as well as on the sales plan: assign increased tariffs for more cheap products with high margins and what needs to be sold faster, and lower ones - for expensive goods with low margins, which are already selling well.

Diversify by region. If your company is present in several countries at once, you can set different rates for them - this way you stimulate “lagging” markets and strengthen your position in places where your company’s position is already quite confident.

If you plan to place offers in several affiliate networks, we do not recommend that you place different rates in each of them. It's no secret that webmasters can work simultaneously with different networks, and it is quite logical that they will take those offers where the rate is higher. This will give you a distorted idea of ​​how the affiliate network works and your offer. You won't be able to evaluate why webmasters decided not to work with him on one of the networks: because of low averages, inappropriate tools, the wrong types of traffic allowed, or simply because you pay more on another network?

Look at offers of your direct competitors. If you set your bids significantly lower, webmasters working in your product categories will go to your competitors. But it is not necessary to enter into price competition: you can attract publishers with quick verification, a bonus program, tell them about the high average bill, give them a more complete description of the target audience and relevant, colorful promotional materials.

Offer a reward for all product categories present on your site. For example, if you sell clothes, shoes and accessories, and only clothing is involved in the affiliate program, the webmaster will not be particularly happy if he sold three products and received a reward for only one. It would be fair to set a tariff for each category, even if they differ.

3. Cookie storage period. Cookie is a piece of data that “clings” to the user and follows him along his entire Internet surfing path. This data allows, for example, to keep the user logged in to the site (so as not to type a login password every time he logs in) or remind him of the latest search queries. In our case, they show where and through what links a person comes to the site. And even if he left the site to think about making a purchase, when he returns, the cookies will still show that the previous entry was through a link from a specific webmaster. Accordingly, the longer cookies are stored, the more time the user has to “think.” Important point: cookies can “interrupt” - if after a link from one webmaster the user clicks on the link of another (for example, he saw an offer on a banner, but decided to buy after moving from the coupon site), then the last cookie wins, and the reward is assigned to its owner (principle "Last Cookie Wins")

4. Processing time (hold). This is the time it will take you to check and complete the order given by the webmaster. Set realistic deadlines: how long will it take you to see the order in the system, deliver it, and receive payment? The share of confirmed orders is the % of orders that were paid by customers. The processing time is the reconciliation period during which the advertiser makes a decision on the status of the order and its amount (for stores where the buyer can buy only part of the goods and return those that are not suitable to the store). Do not underestimate the actual deadlines, even if this makes the offer look more tempting for the webmaster: if the reconciliation does not take place within the specified period, the webmaster will be very dissatisfied, since he needs to analyze running campaigns and plan the costs of attracting traffic. The hold period can be from one day for web services to a year for the travel segment.

5. Geography. An important point for those who work around the world: you can diversify your rates by region and assign rewards in different currencies. The list of countries must be specified for the accuracy of targeting of webmasters: for example, for a Russian-language offer, they can start sending traffic only from Russia, although your company operates in all CIS countries.

6. Types of traffic. Each of them has its pros and cons, and depending on the business problem, you choose which ones webmasters can use. You can set one of three statuses for each of them (except for the required ones): “Possible”, “Cannot” or “As agreed” (the site or the publisher’s advertising campaign will undergo preliminary manual moderation on your part).

Content sites, reviews. Mandatory type of traffic. There can be countless types of content, and both webmasters and network users can generate it: these are reviews of your products, text descriptions, test drives, and photo reviews. Quality content is the basis of modern web marketing, and the more information about your product there is on the Internet, the easier for users will make a purchasing decision.

Marketplaces/showcases. Mandatory type of traffic. Sites that aggregate offers for goods and services from around the Internet. They allow users to compare options from different stores and choose the most suitable one.

Mobile traffic for mobile version site. Mandatory type of traffic. It's no secret that more and more purchases are made through smartphones - prohibit the webmaster from conducting mobile traffic It will be at least stupid. If your site is not optimized for mobile devices, we advise you to start optimizing it as soon as possible so as not to lose orders.

Public groups/communities on social networks. If your company is already present on social networks, you can prohibit the creation of public pages, communities, groups and accounts on behalf of your brand, so as not to incur reputational risks if the webmaster wants to communicate with the audience on your behalf. Otherwise, thematic communities work very well: most often, their owners already have a certain number of group members - a potential target audience, and you yourself can evaluate the site in manual moderation mode.

Placement of promotions, coupons and promotional codes. In this case, you provide the webmaster with the opportunity to give the consumer a discount, thereby attracting him to your site. Discounts and coupons are one of the main motivators of users to make a purchase and one of the main factors in decision making; it is difficult for the buyer to resist. Important: the discount is given separately from the publisher's remuneration.

Cashback sites. Here the situation is slightly different: the webmaster “lures” the client with money that will be returned to him, the client, if he makes a purchase. At the same time, you do not need to pay the buyer separately: the webmaster receives a reward according to the tariff and, at his own discretion, divides it between himself and the client. For example, if the tariff is 10% and cashback is 5%, then the reward is divided in half between the webmaster and the buyer.

Email newsletters. Very effective tool in terms of results/costs, if the base is well targeted. You can set up mailings “by agreement” and monitor what information is sent and how often: this way you will be sure that your brand will not be associated with spam. It is also worth finding out through the manager where the webmaster got his mailing base and whether users have given consent to receive letters.

Retargeting. You could say this is retargeting potential clients- a reminder that they “forgot” to buy in an online store in order to return them to the site and make a purchase.

7. Type of integration. Integration with an affiliate network is necessary so that the affiliate network can track conversions, that is, targeted buyer actions, and collect statistics. Technically, you can integrate with Admitad in several ways.

8. Sales indicators. It is important for an affiliate network to know the average bill and average monthly sales of an advertiser in order to assess the prospects of working with him and the possibilities of scaling. In addition, this information can attract webmasters, who will find it easier to assess the potential income from the offer.

9. Type of agreement: regular or exclusive. An exclusive agreement implies that the advertiser does not cooperate with other affiliate networks. This provides more favorable financial conditions and additional bonuses stimulating the promotion of advertiser offers.

10. Place of referral link. An advertiser can place information about the Admitad affiliate network in the footer of their website or a separate thematic section. This will also give him additional bonuses when connecting to Admitad, and can also bring additional income for attracting new publishers.

What else should be in the offer description?

An offer is an offer that you make to a webmaster. Despite the fact that there are almost 400 times more webmasters in the system than advertisers, this does not mean that they are ready to work with any brand, product or service. In order for a webmaster to want to sell your offer, you must first “sell” the offer to the webmaster himself. The more information you provide, the more you will simplify the life of the webmaster and thereby help him in promoting and targeting his audience. Another reason why you should give as much information as possible is because no one knows your brand better than you. And if a webmaster launched an ad campaign with a description that could discredit your brand, perhaps he simply did not have enough data about the company and had to improvise.

Description of your company and products/services, which you plan to promote through the affiliate network, brands presented in the store, figures that your company can be proud of - growth indicators, coverage, awards and bonuses.

Description of the target audience. Share statistics with webmasters - give them an idea of ​​who buys your products/services and why. The minimum set of data is gender, age, geography, but the more detailed the description is, the easier and more effective the webmaster’s work will be. Of course, if he wants, he can narrow the targeting himself, but some initial data will be useful at first. Tell us about the average check, seasonality, motivation, decision-making time, trends and popular products.

Show me what's yours advantage over competitors' offers: these could be seasonal sales, high indicators (for example, conversion rate), express reconciliation, constant updating of the assortment, a bonus pricing system, special delivery conditions and much more.

Promotional materials. These can be banners of all required sizes, dynamic ads (the content will automatically change depending on the interests of the audience), ready-made landing pages and widgets. You, like no one else, know how to use form style your company, so prepare everything necessary for webmasters in advance: this will save them from working on the design themselves, and you from the need for manual moderation.

Important nuances when placing an offer

A few more points that you should pay attention to when placing an offer.

The strategy “Now we’ll launch it at a minimum, and then if anything happens we’ll add tools” is wrong. Don't be afraid to pitch to webmasters a lot of “goodies” at once upon first placement. Your goal is to attract as much of their attention as possible and involve them in your program. Allow a maximum of traffic sources (don’t forget to specify the requirements for its quality in the conditions), offer bonuses, a motivation system, an increased rate for the first month, use all the available tools - cashback, discounts, coupons. Webmasters need to “test” your offer, run it through different platforms and business models. Later, you can disable those traffic channels and tools that your brand does not want to work with. But if you make your offer too “cautious” at the very beginning, webmasters will ignore it even during the first mailing, and it will be much more difficult to attract their attention the second time.

If you want to run some kind of special offer, do it in advance (at least five days in advance): your manager will need time to update the information on the site and send out a newsletter, and webmasters will need time to respond, come up with creativity and send traffic to it.

You will not be able to place or change information in the offer description in the catalog yourself - only through your personal manager. This is done in order to promptly inform webmasters about changes and prevent discrepancies in information. If different offer conditions are mistakenly displayed on different pages, controversial situations may arise.

You you will not be able to abruptly interrupt the campaign: traffic can “finish off” for several more days, or even weeks. You need to prepare for the exit, as well as for the entrance, in advance: warn the manager about the deadline for the end of the campaign and think about what you will do with those clients who will come after the end of the special offer.

The offer has been placed. What's next?

In order to evaluate the effectiveness of the affiliate network in general and webmasters with their sites in particular, on average you will need three months.

First month will be spent on launching the offer - during this time you must provide all the necessary information, your manager must place it in the catalog, and the affiliate network must send out a mailing to webmasters and attract their attention. At this time, webmasters begin to connect to the offer, test their business models, and advertisers begin to receive their first income. Second month- start date of active sales. By the end third month the advertising campaign must be developed enough to be able to download statistics and evaluate the effectiveness of closed orders (that is, those that have been reconciled). After that, you can disable ineffective tools, select publishers with the best results and offer them exclusive tools (for example, custom banner designs or personalized promotional codes) or a bonus reward system.

Launch the offer of our store “birch bark jewelry dot ru” or “everything for prana yoga dot ru”

« We only want to pay for new customers" The webmaster does not have access to your internal statistics, and with a high degree of probability he will not know which buyers are new and which are old. You can set different rates for old and new customers, but you won’t be able to pay only for new ones.

« Affiliate - is it something with banners? This doesn't suit us" Affiliate networks are not only banners, but almost the entire range of marketing tools available for promotion on the Internet.

« We want to pay using the Last Paid Click model" The Admitad affiliate network pays rewards only according to the Last Cookie Wins model, and this is a standard world practice: the reward is received by the webmaster whose cookie is last assigned to the user after clicking on the affiliate link.

« Let's turn off the offer when the webmasters gain N rubles in traffic?» The offer is not launched for a fixed amount - we cannot at some point suddenly say to the webmaster: “Stop, there is enough traffic for this offer, don’t send any more.” If you want to close an offer, notify your manager five days in advance, during which time he can notify webmasters so that they can transfer traffic to other offers. But all orders completed by webmasters during this time must be paid.

From the author

We continue to get acquainted with specific Internet services for making money. Today ADSTER is an affiliate advertising network for visited sites.

ADSTER affiliate advertising network: description

If you have a website with large or dynamically developing traffic, you can make money with your website using the ADSTER affiliate network.

The network offers to place teaser advertising (teasers), contextual advertising, and thematic media banners on its website. The service itself shares the following partnership opportunities:

• Contextual advertising allows you to display advertisements based on the topic of the site and site materials. To participate in this program, the site must have at least 300 visits per day.
• Display advertising. This type advertising is similar to contextual advertising, but focuses on graphic banners and video clips.
• The Tickets ADSTER program focuses on the sale of airline tickets. The cost of the reward is from 1.2% to 1.8% of the air ticket price.
• The Fibo Forex affiliate program allows you to earn money by selling training courses for trading on the Forex market.
• Other constantly growing affiliate programs.

Conditions for participation in the program

To participate in most affiliate programs, a site must:

• Visited by 100 unique visitors per day;
• For contextual advertising, there must be at least 300 visitors per day;
• The content of the site must not violate the laws of the Russian Federation;
• The site must have a traffic counter with collected statistics.

Registration

You can register in the program, and then add a site to start work, on the site page.

Registration on the ADSTER network website

Payment terms

• Starting from December 20, 2017, the service increased the minimum amount for payment from 1 ruble to 10 rubles. Payments are made to (WMR and WMZ).
• Payments are made from the 20th to the 25th of the current month. There is no commission for withdrawals to a WMR wallet; a 2% commission is charged for transfers to WMZ.

Required links

• ADSTER affiliate advertising network website: https://adster.io
• Documentation on placement and program rules: https://adster.io/faq

conclusions

ADSTER affiliate advertising network is a civilized service for making money with a website, with simple registration and fast site moderation. Effective earnings start on sites with really high traffic or on narrowly themed sites related to existing programs.

Good day to all. Roman Matveev is with you and in this article I will list and describe the best CPA networks Russia and the CIS in my opinion.

To begin with, in particular for beginners, let’s look at what a spa network is, what they eat with and how they make money.

A CPA network is a kind of aggregator of affiliate programs that brings together advertisers in one place with ready-made advertising materials and products (offers) and webmasters who are ready to “chop cabbage” by advertising goods and services.

Such networks have a lot of directions:

• Hit products and products common use
• Infobusiness
• Service offers
• Installation mobile applications
• Mobile subscriptions
• Gaming-themed affiliate programs
• Targeted calls

In general, CPA stands for Cost Per Action, which in English means payment for an action. An action can be considered: filling out an application, downloading applications, completing mobile subscription, subscription to a webinar and so on.

List of affiliate CPA networks

As I said earlier, CPA networks have different directions, so we will divide them.

Rating of CPA networks - affiliate programs

Above I have listed the most relevant and top affiliate networks in Russia. Over their long existence, they have proven themselves. Affiliates provide:

1. Guaranteed payments
2. High-quality functionality
3. Ease of use
4. Fast technical support
5. Bonuses and gifts for active webmasters

In fact, these are not all spa chains, there are more of them. But the quality of the services provided leaves much to be desired. I see a lot of negativity on the Internet about other networks: they don’t pay or they ignore me. So be careful when contacting other companies.

Hello, dear readers of the blog site. Today I want to talk about one of the main ways to generate income from your website, which is suitable for most owners - YAN (Yandex advertising network). The second option, of course, which I have already written about in detail. Although which of them is first and which is second is an open question.

The option of monetizing a site with contextual advertising is perhaps the most popular and certainly absolutely white. Although you probably already know that Adsense link blocks (this is an option for advertising) are currently not safe and can lead to the imposition of a Yandex filter (for unhelpful content and incorrect advertising).

The essence of making money in the Yandex (and Google) advertising network is simple - you place the code of the blocks of this network on your website, and they will display advertising that is consistent with what is being discussed on specific page your site or with what I was recently looking for this user on the Internet.

As a rule, contextual advertising irritates visitors less and does not reduce their interest in your site so much, while allowing make good money(now also, adding your website to it). Another thing is that it will not be the most profitable solution for all sites, but for most it will definitely be.

Previously, it was possible to work with YAN through intermediaries (tsops, if anyone remembers), but now only direct interaction through the website is possible Partner2.yandex.ru(who will explain where the two came from - maybe “partnership with (to) Yandex”?). You register there, create blocks there and receive payment there. But about all this in a little more detail...

YAN for beginners in website monetization

Where do the YAN's legs come from? At first, it was not monetized in any way and this company existed solely on the money of investors. However, at the turn of the century (in 2002), the contextual advertising service Yandex Direct opened.

Yandex (as well as Google) has a monstrous daily audience, which for the most part is eager to ask their question and get a list of sites that give the most complete and detailed answer to this question. Well and the best way Monetization for this type of traffic, as it turns out, is contextual advertising ().

Therefore, the results page of modern search engines, probably already two-thirds consists of advertisements, and not answers to the user’s request. In Yandex search results, you can generally distinguish context from organic search results only by looking very, very carefully.

But search engines do not want to limit themselves only to their own sites for placing contextual advertising, because there is never too much money (even they). Therefore, other sites on the Internet are actively involved in displaying advertising blocks of context, taking a small share for their mediation (somewhere from a quarter to a half).

Well, those sites that have entered into an agreement with Yandex (now this can only be done directly) are part of the so-called Yandex Advertising Network. That is YAN are Yandex partner sites, whose owners have posted an advertising code. The benefit of Yandex here is obvious - a significant expansion of business and an increase in income.

A few words about the principles of Yandex Direct (?). Advertisers in this system (as well as in Google’s) pay for the user’s click on a link, or, in other words, for a click. But the cost of the transition depends on many nuances, because it is determined by auction.

Roughly speaking, cost per click in different topics depends on the degree of competition between different advertisers and can vary from kopecks to hundreds of rubles. Accordingly, all this is transferred to advertising platforms. Even if the topics of the sites are the same, it cannot be said that the cost per click on them will be the same.

It is clear that a lot depends on the placement of Yandex contextual blocks, and on the type of their design, and on the chosen display strategy, and on the ratio of RTB to context, and on the duration of placement of the blocks (advertisers from Direct may begin to target you, purposefully increasing competition and cost per click).

RTB are banners that are sold on your website in real time at the best price for you. In Google, an analogue of RTB has existed for a very long time. In fact, YAN has now caught up with Adsense and this is very good, because there is plenty to choose from. By the way, write what brings you more income - YAN or Adsense?

Let me explain a little more. Both RTB and contextual ads can be displayed on the same advertising position (now the latter in Yandex are designed quite brightly and are almost always supported by pictures). If you choose a maximum income strategy (more on this below), then banners (RTB) will compete with contextual ads, which in theory should really increase your income. How things really need to be looked at...

Thus, there are a lot of nuances of making money in the Yandex advertising network. For example, Not all sites are accepted into YAN. Alas and ah. Attendance should cross or approach the threshold of 300 uniques per day (although this is no longer mentioned), which is not so easy to implement for a young project. In general, any site can submit for moderation, but whether it is accepted or not, you just have to look.

How to add your website to YAN (Yandex advertising network)

Overall, it's worth a try. To get started, check out the Scheme for Starting Earnings with YAN:

All you need to do is register with Partner2.yandex.ru- fill standard form. I filled out for individual entrepreneurs (, and I already wrote):

Besides the details, the most important thing is indicate Domain name your website and provide a login and password to access any available on it (I provided access, although there is both Metrica and Analytics, but LI is quite enough). If you don’t have a counter yet, then choose the one you like using the link provided.

After this, the added resource will go to the Yandex Advertising Network for moderation, and you will be able to track its status in the list of your sites. In principle, you don’t even have to follow up - you will receive a message about the results of moderation to the email address you specified during registration. In my case, the whole process took no more than a few hours.

In essence, filling out this form is concluding an offer agreement with Yandex(?). After the site passes moderation, the contract is considered signed and from that moment you will begin to receive rewards. The contract number can be viewed on the “Documents” tab of your personal account YAN. As I understand it, they will also appear in in electronic format closing acts for individual entrepreneurs.

He took into account the specifics of the new RTB blocks and the fact that the same block cannot be used more than once on a page. He proposed a code for displaying Yandex advertising under headings in articles (under the first, third and fifth in a row). This script is just given first in this article (he then simply improved it).

I tweaked its function a little so that only H3 headings were taken into account and that the advertisement was placed under the first five of them (or less if there are simply not that many of them on the page). The code now looks like this:

Function ad_after_heading($content) ( global $post; if (! is_singular()) ( return $content; ) $allow_post_types = array("post"); if (! in_array($post->post_type, $allow_post_types)) ( return $content; ) $pattern = "/\ (.*?)\<\/h(){1}(.*?)\>/i"; $content = preg_replace_callback($pattern, function ($matches) ( global $post; static $num = 0; $num++; $heading = $matches; if ($num == 1) ( return $heading. "code of the block rsya";) elseif ($num == 2) ( return $heading . "code of the second block rsya";) elseif ($num == 3) ( return $heading . "code of the third";) elseif ($num == 4) ( return $heading . "code of the fourth";) elseif ($num == 5) ( if ($post->post_type == "post") ( return $heading . "code of the fifth"; ) elseif ( $post->post_type == "page") ( return $heading . ""; ) ) return $heading; ), $content); return $content; ) add_filter("the_content", "ad_after_heading");

Important! Immediately after creating a new YAN block and inserting its code into the site, you will not see anything. You'll have to wait a few hours. In Adsense it’s the same, but you have to wait less. In general, don’t panic in advance and don’t bother with Yandex support.

Again. Insert codes of different RTB blocks (with different IDs) into this script. This is exactly the trick. You insert the function itself into the functions.php file (see link above) in the place where other functions and filters are registered. It is important that it goes inside the PHP opening and closing tags (but not inside other functions), or specifically enclose it in these tags.

After working a little with this advertising network, you can estimate your income and start playing with settings not only for ad units and their placements. Can try to play around with disabling behavioral targeting, with disabling images or with strategies. Watch the video for details:

For me, this is torture, because I don’t have the patience to wait a week or two until the results of the changes actually appear. Statistics and reports in YAN Quite visual, but again, without a “tutorial” it’s a little difficult to get started:

In general, the matter is interesting, but for people with steel...

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Experts call the network by its first letters - YAN. This system works within the context of contextual advertising, and ads are placed on partner sites of the network.

How does YAN work?

For users

YAN can be compared to what is called “word of mouth”. Imagine that you are looking for a good car service. One of your friends praises the workshop next to your house, then you hear an approving review about this workshop from a colleague, and when you go to visit a neighboring village, you find out that a real master works in the same workshop. All these sources are not connected with each other, so you begin to believe the information received, and take the car to this particular workshop. YAN operates in approximately the same way, only information is posted on websites for a fee and in a form that meets the requirements.

For advertisers

To understand what YAN is and how it works from the advertiser’s point of view, let’s look at an example. Let's say you sell women's coats. Every day thousands of users enter into search bar Yandex words “buy women's coat”. Yandex stores this information, and if you place an ad with the same words, then on all computers where they were entered, your ads will be shown on partner sites.

How does the YAN system work as a whole?

1. The user is looking for some information (for example, “Belochka candies”) or periodically visits sites about candies.
2. Yandex remembers the user's interest and begins to take it into account when selecting advertising for this person.
3. A person goes to a website and sees an advertisement for sweets.

This is done in order to show a person the advertising that is interesting to him. The good goal for the user is not to pollute a person’s attention with advertising of products that he does not need at all. But for an advertiser who advertises candies, the benefit is that his advertisement is shown to exactly those people who are probably interested in it.

As a result, we have a system that makes life easier for both.

Examples of YAN

You can see what YAN means and what the ads look like in the screenshots below:

YAN announcements are highlighted with a red frame.

Directions of work of YAN

There are 2 of them. They are called thematic and behavioral targeting.

The essence of thematic targeting is that the system, after analyzing your ad, highlights keywords and displays it on sites that are most relevant to the topic of the ad. That is, an advertisement for tire fitting will appear on websites related to cars, and an advertisement for the sale of baby strollers will appear on websites related to children.

Behavioral targeting is considered more effective. It is based on information that the system collects about each user, about his interests, about the sites he visits, about the goods and services he searches for. In this case, your ad is seen by users who searched for something that overlaps with the ad's keywords.

YAN partners

The sites on which YAN ads are displayed are called and are partners of the Yandex advertising network. Website owners receive compensation for displaying ads or clicking on them, depending on the agreement with Yandex. To be included in the list of sites, a resource must meet certain requirements, the first of which concerns traffic. So, advertising block Yandex.Direct can be placed on a website that is visited by at least 100 people daily within a month. To accommodate more serious blocks, a daily attendance of 1000 people is required during the same period.

In addition, sites that violate the law, contain pornographic content, or are online gambling platforms that promote inequality of people by gender or race, religion or nationality cannot participate in the YAN. YAN advertising is not shown on such sites. More information about the requirements for partners can be found in Yandex legal documents.

Setting up YAN

YAN is configured within advertising campaign in Yandex.Direct. It is necessary to select queries, formulate ads, set negative keywords, time frames and regions of display, set bids, in short, do everything that is done when setting up an advertising campaign in Yandex.Direct.

You can do the setup yourself, or you can entrust it to professionals who specialize in contextual advertising. In the latter case, the result will be much better, due to the greater experience of the specialists.

YAN is an effective advertising channel that has its own specifics. At correct setting advertising in YAN will significantly increase traffic to your site with a very moderate budget. If your resource is popular, YAN can also become a source of additional income for you.