How to find out the traffic of a specific page (statistics of transitions to the page). Statistics for a specific page in Yandex.Metrica

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Do you want to know website traffic online? TOP 10 most convenient resources for tracking statistics

Why check traffic to other people's sites? How to find out how many people visit your competitor's website every month, week, day?

How to find out attendance quickly and without problems? Let's talk about this in detail.

We will present you the top 10 most convenient services for .

Why is this necessary?

Statistics are a very informative thing. Numbers can tell a lot. And, although the information provided by verification services will not be absolutely accurate, only approximate, it will show how competitors are doing and how popular a particular service area is.

Thanks to attendance statistics, you can find out, for example, what domain names work better and attract visitors, and which ones don’t.

Using the example of which websites you can design your own more successfully, visit statistics will also tell you.

How popular is what you are going to do, will it be in demand? If so, which one?

This can be estimated thanks to statistics, because it shows how much interest a certain topic arouses among the public every day.

Yes, simple numbers are useful, but statistics are not always visible to everyone. Of course, there are many sites that do not hide statistical data, but the number of views is not accessible to prying eyes everywhere.

For this, we need resources that allow us to determine the approximate traffic of the desired site. Why approximate? Calculations are carried out on the basis of special formulas.

We can say that these figures will be analytical. After all, third-party resources do not have access to the codes. Therefore, they will be approximate, not exact.

However, in order to navigate the Internet and draw the necessary conclusions for yourself, such approximate data is quite enough.

Who needs information about the number of visitors on other people's sites and why?

Such information may be needed in the following cases:

if you need analytical analysis of your competitors’ affairs to improve your website;
to decide whether to accept an offer to post links on a paid basis;
in order to decide whether it is worth resorting to the services of an intermediary offering to promote your site, it is important to first find out how he is doing, this is where statistics will help;
statistics will help you understand who is better to learn from in promoting business in.

How to test your site

To successfully promote your business on the Internet, it is better to learn from the mistakes of others and adopt their successful approaches.

To do this, they resort to traffic statistics on sites similar to their own. What helps attract customers and investors, and what doesn’t?

How best to design your website and what little tricks should you resort to to make it even more respectable?

All this can be seen by analyzing the statistics of the activities of competing resources. So, through the example of others, you can learn.

But this is only one of the reasons why visit statistics are interesting.

Should I post links for a fee?

If you need to decide whether a webmaster’s offer for paid placement or link exchange is profitable or not, statistical information about the site will help you understand whether such an offer is profitable and whether such investments of money and time will pay off.

Perhaps the site that you plan to use as an advertising platform is actually of little interest to anyone and not many people will see your link.

You can't do without statistics here.

Should I pay for advertising mediation?

How popular it is, how many people your project can offer.

If the intermediary's platform is poorly visited, this advertising company is unlikely to help you promote your site.

Should I buy training courses?

Perhaps someone is offering special super training, which supposedly will help you properly design a website, properly advertise it and achieve success.

Business courses and online training can be quite expensive and promising, but will they bring the desired results?

Will they be able to teach you how to do business correctly?

Take a look at their website stats.

This way you will understand whether those who offer you advanced training know how to conduct business on the Internet themselves.

Is it difficult

Everyone who tries to promote their platform online faces similar dilemmas.

In order not to waste your time, nerves and money, it is good to make it a rule to take advantage of the benefits that knowledge of statistics gives.

It’s better to immediately spend a couple of minutes finding out how things are going with this or that site than to make your way into the Internet business by trial and error.

Finding out the traffic on someone else's website is not at all difficult. Many services simply ask you to enter a domain and that’s it.

So, let's see how you can quickly find out the traffic of someone else's site and what resources you can use for this.

Here we will pay attention primarily to services that provide information for free in online mode and, so to speak, on the fly - without any hassles or registrations.

It is important to remember that different services have different coverage of access to analytical systems.

Therefore, the data obtained from several resources may differ greatly.

Use several services to compare your results.

How to find out site traffic

There are many services that you can use to find out the traffic on someone else's website.

We offer you 10 of them that are in greatest demand.

These resources are simple and easy to use.

You can choose one of them, or use any other resource you like.

Table 1. Top 10 services for checking traffic to third-party sites online.

Name of the service for checking attendance (clickable) and brief information	Basic terms of use of the service
Resource PR-CY.RU (Fast, convenient, comprehensive analysis of traffic, statistics for the year, month, day, regional statistics)	Services are free. You just need to enter the domain. In one request you can find out information about one site.
Service RASKRUTY.RU (Various analytical services, detailed visit statistics)	Free to use. Simultaneous verification of up to 10 domain names is possible. You just need to enter the addresses and select desired type analysis.
Resource BE1.RU (Detailed information about attendance, correct operation, adaptation and security)	All services of the service are free. You need to enter the site address and wait for the full analysis. The service provides an accessible analysis of traffic and correct operation of the selected site.
Service ALMOST.RU (Quick view daily visit statistics)	Free and convenient. You can enter up to 20 sites at a time and find out the number of hosts and visits per day.
Resource 2IP.RU (View statistics of visits with limited access to counters)	The service is free. Not all counters have access, so it’s not possible to check every site. You must enter your domain and verification code.
Blog Web-ru.net (Visit statistics for a month, week, day, chart of the current year)	The service is free. You can find out results for one domain in one request. Only visit statistics.

Service PR-CY.RU

This service provides information completely free of charge, and it is not clogged with advertising.

Service RASKRUTY.RU

Its advantage is that you can choose which service you need and use it.

The inconvenience is that each time you need to go to the desired tab, enter the site address, and wait for the result.

Here's what the resource looks like:

But the data is detailed.

Here's what it looks like, for example:

Such an analysis will take a little more time, but you can get exactly the data that interests you about your competitors.

Another advantage of this service, the ability to simultaneously check several sites at once. You can enter up to 10 addresses at a time.

This is convenient if you are interested in a group of competitors and comparative data on it.

You will be able to figure out which of them are more successful in promoting their sites, which ones are less successful, and draw appropriate conclusions for promoting your business.

Resource BE1.RU

Service for detailed analysis BE1.RU will help you learn a lot of interesting things about the selected site.

Here is its interface:

The site is easy to use. You just need to enter the domain and wait a bit.

In addition to visit statistics, you can see information about how correctly the site works, how its monetary value is estimated, how adapted it is to mobile devices, is it protected from viruses, etc..

Rice. No. 8 In addition to statistics, it is provided full analysis adaptability, correctness and cost of the site

You can check only one domain at a time, but the information about it will be more than complete.

Resource ALMOST.RU

Resource for viewing statistics online ALMOST.RU allows you to see the number of visitors per day.

You can enter up to twenty addresses at the same time. It's comfortable. But the downside is that you can only find out here the number of hosts and views per day and that’s all. The interface is simple and convenient.

Here's what it looks like:

You just need to enter the addresses and send the request. Another plus is that advertising does not interfere.

The resource provides information for free.

Service 2IP.RU

Resource Web-ru.net

Service for checking visit statistics Web-ru.net. This is a blog with access to verification in two versions - old and new.

You just need to enter the domain and you can find out the traffic statistics. There is detailed instructions And brief information about why this is necessary.

This is what the old woman looks like:

The data obtained as a result of the test is also very relative.

You will see the result in numbers for the month, week, day and graph in the form of a chart for the current year.

similarweb.com

Let's move on to English-language resources. The SimilarWeb platform is very popular among SEOs around the world.

It allows you to find out very detailed information about any site, even if you are not its owner.

What's more, you don't even need to register for a one-time verification. And this can be done quickly and conveniently.

Just enter in the search bar located at the top the address of the site you want to find out information about.

After this you will see all the available information.

More specifically, you will learn the following:

Rating in the world among all sites.
Rating in the country among all sites registered in the state of the site.
Rating by topic. In the case of our resource, the site will be a category "Technology News".
But in the “Traffic Overview” tab there will be traffic. Near the inscription “Total Visits” there will be a figure with the highest number of visits.
"Avg. Visit Duration" is the average time of presence on the site, and "Pages per Visit" is the number of pages that users open.

In addition to these numbers, there is also an analysis keywords– you can see what search queries are generally seen by search engines on your site and which of them are the most productive.

Researching backlinks is also an interesting opportunity.

You can analyze product ads from other companies and compare their domains. This is necessary in order to understand whether you need to cooperate with them.

Here you will clearly see the position of your resource and how effective its work is.

SEMRush's main goal is to study advertising strategies - both yours and your competitors'.

You can see which approaches are more effective, what generates income or just traffic and focus on this.

It is also worth paying attention to the analysis social networks.

You will see how many people come to the site, how many provide links to their pages on the site, and so on.

Google Analytics

Let's move on to the heavyweights. This is the most popular site today for tracking visitor statistics.

This resource makes it possible to study a huge flow of information. It concerns, for example, ways to attract visitors.

That is, you can see whether users come from , contextual advertising or other sources.

As for tracking the number of visitors, it is possible to monitor the indicators in real time.

It's very convenient and simple. You can make some innovation on your website and immediately see what effect it has.

You need to connect analytics to your resource, but this is not difficult to do. Just go to analytics.google.com and follow the instructions.

There you will need to agree to the license, enter the site address and follow further instructions. The service interface is very simple and pleasant.

Of course, there are a lot of functions, so it will take about 1-2 hours to master and learn everything.

But then you will receive a huge set of useful data.

Yandex.Metrica

A purely Russian product that can also work on sites from other countries. There is also a lot of information here.

To be fair, it is worth noting that there is not as much of it as in Google Analytics, but everything you need is there.

You will be able to accurately see traffic figures for a certain period of time and display them on a chart.

Moreover, the data is displayed by month, day, hour.

This is very convenient, again, in cases where you want to know the effect of some innovation.

Like Yandex.Metrica, it is a free service. There are many “tricks”, that is, interesting features.

This, for example, applies to the heat map of visitors. You can see on the map which regions people come from to your resource.

This opportunity is also quite convenient, since you can see in which direction you can expand by adding information to the site that is interesting for people from other regions.

There is also a tool called webvisor that tracks user activity.

Again, you can determine what they are doing, which pages are not popular and which need to be improved. All this is completely free.

Conclusion - knowledge of statistics gives an advantage

As you can see, finding out how a particular site is doing often takes a few minutes.

But such information will help you promote more successfully and competently, avoid unprofitable offers and unpromising advertising platforms.

You will spend a little time collecting information and analyzing numbers, but you will save a lot more.

The numbers will help you not get involved in unprofitable projects and not pay for unqualified services and consultations.

After all, many people want to make money online, but only a few are truly competent in this matter and can actually help you promote your site and teach you how to do it.

Therefore, you should not cling to every chance that comes your way and apply any advice.

In order to understand whether a program is effective, it is enough to see how it works. And numbers will help with this.

By constantly monitoring the statistics of the most successful sites competing with yours, you can understand what little tricks effectively influence traffic.

You can simply observe the approaches that others use to promote sites and adopt them.

We have reviewed the most convenient resources that you can use quickly and free online.

Of course, if you are interested in more thorough analytics of website performance, it is better to install a more serious application and use it.

But for instant and one-time obtaining of statistical data, these applications will be useful.

The main thing is that you don’t need to bother for a long time, register, download something and pay. However, you can use any other available resources.

It’s even better to look at statistics on different services. Since the information is approximate, the data may vary greatly.

Comparing the figures obtained from different sources, you can see a more complete picture.

“Blogger Cheat Sheets”, URL of which: http://site/

Create a new personal report

To generate a report according to your wishes: “Reports” - “My reports” - “New report”.

What is a “View Page”, “Login Page” and “Exit Page”

A distinction should be made between “View Page” (), “Login Page” () and “Exit Page” (). It is more reasonable to estimate traffic within all views of the specified page. Keywords should be taken only if the page being studied is the login page to the site. When looking for reasons for leaving the site from the page under study, it is appropriate to analyze those visitors who leave it, regardless of where they came from.

Visitor movements
other site internal page page of interest internal page other site	+	-	-
other site internal page page of interest other site	+	-	+
other site page of interest internal page other site	+	+	-
other site page of interest other site	+	+	+

Statistics for one page only

To display statistical data within one specific page: “Segment” - “Behavior” - “View” - “View URL” - specify the URL in the highlighted field

“Traffic source” for an individual page

By default, the new report analyzes “Traffic Source”

If you click on the plus (the “Tree list” item must be active), a sublist will be shown, in this case “Traffic source (detailed)”

You can change the name of the nested list or its order in the pop-up window by clicking the “Groups” button. In this case: the “Groups” button - “Behavior” - “Login Page” - “Login Page” - hold down the left mouse button over the “Login Page” block - move it in front of the “Traffic Source” block - release the left mouse button. There you can add to the end of the list: “Sources” - “Search” - “Search engine (details)”. After the above steps close modal window by clicking the "Apply" button

Traffic to a specific page

Total page traffic for reporting period you need to look in the line “Total and averages”. In order for the data to be displayed on the graph, you must check the box.

In order to add a column with the number of unique visitors: button “Metrics” - “Basic metrics” - “Visitors” - hold down the left mouse button over the “Visitors” block - move between the “Visits” and “Bounces” blocks - release the left mouse button — “Apply” button

To make a graph for the “Visitors” column, click on its title. Clicking again will rebuild the table in ascending order of the values of the column in question.

Share of internal transitions to the page being studied

To find out the percentage, click on the percentage symbol. Analysis: number of visits to the Home page (68%) more quantity transitions to the Home page from internal pages of the site (100% - 68% = 32%)

It is more clearly shown on the “Pie” graph.

The trend over a long period of time is more obvious when drilled down by weeks or months. Here you need to set the required “Accuracy”. Analysis: the share of internal transitions to the page under study decreased during the year

Analysis: I also noticed earlier that there was a rather large gap from other internal pages. With what it can be connected? What exactly do people want to see on Home? View a live sample? Convinced that you can create a good blog on Blogger? I suggested that they needed a further step, namely a page describing how to start a blog on Blogger. The number of clicks to the Home page has decreased slightly, and the link has become the most popular.

Where do visitors come from to the analyzed page?

Analysis: visitors come mainly from browser bookmarks (“Direct visits”: 53%). Overall, their satisfaction is higher than that of visitors from other sources (“Rejections”: 19.9%)

Analysis: approximately equal numbers of users come from Yandex and Google, but Yandex selects search queries less successfully (“Rejections”: 34.6 %)

Save personal report

In order not to configure each time, you can save the resulting report

In the future, you can work with it by clicking “Reports” - “My reports” - the name of the saved report

We've released a new book, Social Media Content Marketing: How to Get Inside Your Followers' Heads and Make Them Fall in Love with Your Brand.

“Visitors” is a report in Yandex Metrica that shows information about site traffic.

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Based on this report, you can analyze the popularity of the site, identify problems and ways to solve them.

How the “Visitors” report works in Yandex Metrica

Before you start studying the data from this report, you need to register in the web analytics system, fill out the site data and create your account. From this moment on, all actions that occur with it are recorded in certain reports of the Internet service. And they become the subject of tracking. So, if you do not already have a counter installed on your site, you will have nothing to analyze.

As you can see in the screenshot, Yandex Metrica will allow you to analyze a variety of indicators related to users.

For each of them in the work area, you can independently generate the necessary reports for analytics:

So, you can view data for various periods from a day to several years. To select a period in the date selection menu, you can set the month, week, or day of interest.

In the presented data you can see the number of visits, visitors and the number of new visits. And also with the time spent on the site, the depth of views and the share of visits from different sources in the total traffic.

Period comparison functions are available to you. Those. you can clearly see how this or that indicator has changed over the time you are interested in.

In each of the reports, you can set certain conditions and see, for example, not just the number of visitors from Moscow, but also indicating their age, for example, find out how many Moscow pensioners are interested in your sites.

How it can be applied

After analyzing the data, you can, for example, track the Geography of visits in Yandex Metrica, and determine in which region there is more interest in the product, and where advertising mechanisms should be strengthened. The same benefit can be obtained from Demographics data and analysis of segmentation by gender and age of site guests.

Special attention should be paid to the ability to analyze changes in traffic indicators, which will allow you to notice a decline in time and take the necessary measures to stop it, or see an increase after any actions on the site, and make sure that the work plan is chosen correctly.

What are the visitor parameters in Yandex Metrica?

There are different indicators of this report, in which it is important not to get confused and clearly understand which name provides which information. For example, for many new users, the question is often: “What is the difference in metrics between visits and visitors?”

In order not to get lost in terminology, you need to know the exact designation of each definition.

Visits are one of the main analytics indicators, which is counted from the beginning of entering the site and ending with the exit. If no activity occurs within 30 minutes, the session is considered over at the end of this time. If the user returned half an hour later and opened new page- this is counted as another visit.
Visitors is the number of unique visits for the selected period. the metric considers the guest whose set of characteristics includes a non-repeating IP address, browser, operating system, cookies and more.
Views are the number of views of a web resource for the selected period. This includes, but is not limited to, re-entering the site and reloading the page. This number does not include “refusals”.
Rejection – this indicator refers to situations where a person entered a web resource and left within 15 seconds. This suggests that the information and its content were not of interest to the guest. Therefore, it is important to take measures so that this amount does not exceed the conditional norm of up to 25%, and strive to reduce it by improving the quality of the web resource.

What are “new visitors” in the metric? These are unique visits that occurred from a different browser or after clearing cookies or after reinstalling the operating system.

What does "returning visitor" mean in metrics? This is a valuable indicator that reflects the loyalty of site guests. If the amount of this value is high, you can rest assured that the web resource will have a good position in the ranking. search engines. And vice versa, if the number is small, you need to take measures to increase it.

Traffic sources in Yandex Metrica

To analyze information about traffic sources, you need the standard “Sources” report. Using its data, you can find out where visitors to the site came from. And identify where advertising tools should be strengthened to increase this indicator.

Transitions from search engines - shows the number of visits from different search engines, such as Yandex, Google, Rambler, etc.
– this is when a visit occurs through a bookmark in the browser or when the site address is entered manually into address bar browser. Most often, this indicator refers to regular readers and the higher it is, the more popular the portal.
Internal transitions - this figure is recorded if a person, having opened the page, was inactive for half an hour or more, and then returned to the open web resource again.
Transitions from social networks - here you can track how promotion works on social networks - Facebook, VKontakte, Odnoklassniki.
Not defined - this is when the fact of the visit was taken into account by the system, but the identifying characteristics were not determined.

Supporting reports

The “Visitors” report includes a number of other data important for analytics, the study of which will help assess the situation with visits.

Geography – helps to see the distribution of the main flow of site visits – by city and country. Based on its data, you can determine where the largest flow of visitors comes from, study this region and specifically develop a marketing campaign for it.
Long-term interests – shows the preferences and interest of visitors. They can be taken into account when developing the next promotions and when preparing content.
Demographics – here the report shows the distribution by gender and age. Based on this data, you can determine who your target audience is, and also take this data into account when developing methods of influencing it.
Activity – includes information about the depth of views, time spent on the site and traffic by time of day. Using this data, you can determine the habits of web resource guests. And, for example, take into account the time of day for posting selling content on social networks.
Loyalty – shows the total number of visits, their frequency, time elapsed since the first and penultimate visit. By taking data from this report, you can see positive or negative dynamics. And use it to determine the effectiveness of the chosen marketing strategy.

How to increase the number of visitors

Each web resource is created with the goal of attracting readers or customers. And in order for there to be more of them, you need to pay special attention to its content, quality of material and ease of use. In other words, do everything to make the guest feel comfortable on your website.

Design, beautiful and high-quality pictures, photographs and videos, interactive elements, convenient structure - the presence of these elements will increase interest and increase the time spent on the site.

It is also important to establish a process for attracting unique visits. To do this, you need to focus on contextual advertising, search traffic and social networks.

Remind users about yourself - send out newsletters, give nice bonuses. Returning visitors are a valuable audience.

Learning from the mistakes of others and adopting the tricks of industry leaders is a winning tactic for competent managers.

That is why more and more entrepreneurs are becoming traffic spies, trying by any means to obtain information about traffic to a competitor’s website, the sources of its traffic and the main search queries. Such studies make it possible to quickly achieve your goals, saving budget and time.

Do you want to reach the TOP and increase sales? Find out below what algorithm of actions is applicable for the correct analysis of competitors' traffic!

Why do you need to analyze the traffic of another company?

If you are just planning to open a project, studying statistics will become excellent option niche testing. The data obtained is a guide to the upcoming scope of work, as well as audience coverage when using the same keywords as a competitor.

In addition to assessing the potential of the industry and the level of future income, checking the traffic of someone else’s portal will help:

choose the best website promotion strategy based on successful solutions of competitors;
decide whether to buy this or that site;
understand whether it makes sense to post guest posts on the site;
find out the approximate conversion rate from competitors;
study their strengths and weaknesses;
choose a benchmark in terms of content and usability.

Have in mind!

In internet marketing, there is no magic button that, when pressed, will give your site the maximum targeted traffic. The secret of success is unchanged - you need to take care of your visitors, regularly publish honest and original articles, and improve your service.

But thanks to the analysis of the resources of colleagues in the field, you can learn about non-standard promotion methods and small tricks that can benefit your project.

See how it's done...

Analyzing competitors under a microscope

The SEO intelligence plan is as follows:

1. We calculate direct competitors

Look for similar websites with properties you are interested in (price range, similar geographic location, specific services). Having thought through the nuances of your activity and product, it will not be difficult to determine the important factors of labor.

Enter in search bar Google and Yandex keyword phrases related to your business in different variations. Then carefully study the search engine and advertising block- get to know your opponents by sight.

2. We stop at 3–5 sites

Don't try to cover the vast - limit yourself to a few high-quality projects from competitors. Opt for experienced, proven resources that are involved specifically in your niche. Pay special attention to industry leaders.

3. Look at website traffic

Use attendance counters, manual checking or special programs, free and paid services. Below you will learn details about each technique and type of analyzer!

Advice: Regularly study your competitors, taking into account not only the number of visitors, but also traffic channels, mentions on social networks, and key queries from the TOP 10. This will make the picture more complete and objective.

Simple ways to find out your competitor's website traffic

So what options are there?

Counters

Most resources have informers in the footer or side column that show the number of views and readers per hour, day, week, month.

Page "Advertising on the site"

Owners of popular sites usually do not hide traffic data from search engines from potential advertisers, sometimes even providing interesting facts about the demographics, gender, and age of the audience.

Example on Jlady

Example from Dajlapu

Please note! This information is not always up to date. You need to trust only those online platforms that indicate the date last update statistics.

Request numbers in person

Nothing prevents you from pretending to be an advertiser and asking a blogger about the traffic to his resource. This is one of the most reliable methods, but even it does not guarantee 100% objectivity. The webmaster is able to fabricate data to increase the interest of advertisers. In addition, not everyone has the service installed and configured correctly. Google Analytics.

Assumption

The most inaccurate method. You can also determine the popularity of a site by indirect factors. For example, by the number of posts, likes on social network buttons, shares and comments (we take into account the average). Backlinks and a guest book will help you evaluate how alive the project is.

If the website is associated with a YouTube channel, VKontakte, Odnoklassniki or Facebook groups, be sure to go to them and analyze the activity.

Services for assessing search traffic

You're probably wondering which ones? The list of the most popular analyzers is as follows. The data in the table and prices are current as of December 2017.

Market	Paid version	trial version	Free version
CIS, US, EU	$1099 per month	—
CIS, US, EU	$19-$2500 per month	—	Yes, 10 requests per day
CIS, US, EU	$99.95-$399.95 per month	—	Yes, 10 requests per day
CIS, US, EU	$99-$999 per month	7 days for $7	No
US, EU	$99-$149 per month	7 days	No
US, EU	N/A	N/A	Yes, limited functionality

SimilarWeb

If the subject’s website does not have a traffic counter, we recommend using the analyzer mentioned above (before the rebranding it was called prodvigator).

This easy-to-use, multifunctional service demonstrates search analytics, provides analysis of keywords and paid results. In addition, you can find out the position of the resource, monitor backlinks, receiving data in the form of understandable infographics.

You can also find competing projects that are most similar in traffic and relevance

Without registration and free version functionality will be reduced. Individual plans start at $19 per month, and for companies - from $499.

Allows you to obtain information about site traffic in a matter of seconds. An analysis of keywords, product advertisements of other companies, and a visual comparison of their domains are available for viewing.

You will receive an analytical report on the success or decline of the site’s position, and you will be able to carefully study the advertising strategy of your competitors. The presented service also makes it possible to study the authority and types of backlinks, audience engagement from social networks.

Price for monthly plans - $99.95-$399.95, there is a free version.

A reliable assistant to an optimizer aimed at winning the fight for visitors. It focuses on cross-link analysis, domain name comparison, and key query checking.

Knowing your opponent's articles that received the most shares will help you adjust your content strategy. And reports on the dynamics of the growth of its link mass will make it possible to eliminate the likelihood of falling under the filters of your own resource.

Website owners note not only the efficiency and versatility of the platform, but also its high cost: from $99 to $999 per month. For this reason, the purchase tariff plan It is only advisable when we are talking about working on a large portal.

Alexa

This service is used to determine the popularity of a site using the Alexa Traffic Ranks parameter - the amount of visitors from social networks, search engines and other sources.

On alexa.com, the user will receive information about the most popular sites in different categories and countries, and will quickly find similar projects, that is, their direct competitors, based on the overlap of keys and audiences. A useful tool is a competitor keyword matrix: it will show you the queries you are not using that will bring in new readers.

The issue price is $99 for the basic version and $149 for the advanced version (monthly).

Another foreign service with demonstration of ranking, intended mainly for English-language blogs.

By visiting, you will be able to find out the traffic of the resource, as well as age, gender and geographic location target audience. Such knowledge is indispensable for those who want to win the favor of potential readers and product customers. However, you will receive this information only if the competitor himself added his online store here for audit and promotion.

You should only think about using the service if you have an English-speaking business.

LiveInternet

Do you want to know the traffic of a competitor’s site?

If the numbers on the counter of a competitor's site from LiveInternet are hidden from outsiders, enter http://counter.yadro.ru/logo;site.ru/?29.1 into the browser line, replacing site.ru with the name of the desired site. Thus, you will see the number of views and visits per day, week and month.

Data Accuracy Warning

The services are not responsible for errors in calculations, so you cannot rely entirely on the statistics provided. Each site uses its own algorithms and metrics, the error of which is 20–70% in the direction of overestimation or underestimation. Moreover, finding out the exact traffic of a young or small site is most problematic.

Therefore, treat the data received as relative, compare your competitors with each other, figure out how much you lag behind your competitors.

Conclusion

In addition to analyzing competitor traffic, analyzers can provide a lot of useful information. Therefore, we advise you to test everything popular programs and extensions.

The most important thing you should understand from analyzing the traffic of competing businesses is not the absolute numbers, but the strategies that allowed you to achieve your goals.

Which service do you use, and how useful is it? Share your experience in the comments!

Yandex.Metrica

Option 1

Reports → Standard reports → Attendance;
Segment → Behavior → Login page → Full URL and select from the list, or write the polygon URL of the desired page.

Option 2

Reports → Standard reports → Contents → Page titles;
Select the desired page(s) from the list; immediately above the list of pages there is a very convenient search by page titles.

Who is there?

You can visit the page different ways, for example, accessing it directly from a search engine or selecting the main page from bookmarks and only then getting through the navigation forest - this will also be a visit. Yandex calls this difference in the methods of accessing a page Behavior.

A novice user of Metrics has no idea how to associate the word behavior with the phrase attendance specific page. This absurdity explains the fairly frequent search query leading to my site. And quite frequent failures =(, since Metrica has long switched to new interface, but I still have screenshots from the old one. By the way, here are the new screenshots:

Below is the old material, I’ll leave it here, you can admire the old interface =)

This page is often found by the phrase: “how to view the statistics of an individual page in Yandex Metrica.” Although nothing has been written about this here, until now. Therefore, I decided to post the answer with a picture, and at the same time, after re-reading the article, I smiled at my inexperience and naivety in SEO back in 2011 =).

how to set up a new report

the report itself

What page traffic should you track?

This task is often posed for “ landing pages» site. If this is a store, then these are pages on which the user orders goods; if this is the website of a company selling a service, then these are pages with a description of the service and a service order form. And for online stores, the accumulation of visit statistics and further data analysis is generally proportional to profit. Any such page must have a web analytics system installed (Google Analytics or Yandex.Metrica, LiveInternet).

So, in my case, we posted on the site new service - separate page at a specific address. We decided to “promote” this new service for free: post it on message boards, forums, and so on. This method of promotion is the first item on SEO websites; of course, the big disadvantage of this promotion is indicated: tediousness, routine, manual work, and so on. Thank God, it’s not me who will be doing this, but I’m interested in tracking the relevance of such progress today.

It is unlikely that Yandex and Google will quickly index a new page, so all transitions will not be from search engines(if they exist at all), but from third-party sites.

How to track attendance statistics

The good thing is Google Analytics, but only the LiveInternet counter was at hand, so let’s try to use it to look at the statistics of our specific page.

It turned out that not everything is so simple. LiveInternet has a statistics section " entry points».

Entry points are the first page of the session. Moreover, this is the first page, the transition to which was made from another site or from bookmarks.

Everything seems to be fine, the statistics should show the pages that the user visited from other sites, and among them there should be that same landing page. But the statistics show 100% of visits to the main page “/”. 95% of visitors to the site come from search engines, not in the top queries home page, and internal ones, it turns out that the information is false, the “entry points” should be those pages that we have already promoted.

For that, to find out the statistics of a particular page must use " slices» on LiveInternet.

Slice - allows you to view statistics limited by one of the specified criteria: by the geography of visitors (country or region of Russia), by which sites visitors come from (search engines, ratings), by page views, and by other criteria.

We just need a cut along " page view" This type of slice is triggered when the visitor views a specific page on a website. Examples:

site.ru/?page=one - slice by exact match of the page address;
*?page=stat - a slice of all pages whose address contains?page=stat (site.ru/?page=stat, site.ru/dir/page.html?page=stat)

Unfortunately, you can only set up to 3 different slices, more - for money.

All that remains is to follow the statistics, I will publish the results here.

Page conversion tracking results

On the first day, in addition to my two test visits, one more person came in through the yota provider. Probably my boss.

Google Analytics allows you to view visit statistics for a specific page

Everyone wants to know the number of visitors. What is an individual visitor? This is a combination of parameters such as IP, browser session...

But what if the user wants to view this page from another browser or device and what if he is traveling on a bus and his IP changes from one point to another? Wi-Fi access to another or did he decide to revisit this page tomorrow, and the IP is dynamic?

It turns out that the person is the same, but the visit is unique. Google Analytics highlights this nuance by telling us statistics about views and unique views rather than “number of visitors.”

To view the statistics of any page, go to the Contents tab in the menu on the left, then select Site Content → All Pages. A list of your pages will open on the right, click on the one you need. Statistics of views of this page for the selected period will be displayed. To view unique page views statistics, click on the link above the graph, on the left: Metric Selection, and select Unique Page Views.