To run a successful business, you need to properly promote your company on the Internet. Therefore, SEO optimization specialists are in demand now more than ever. However, processing and sorting keys requires a lot of time.

Despite the high level of development of computer technology, a powerful semantic core cannot be created by pressing a couple of buttons. Since this involves processing and sorting a huge number of search keys, this operation cannot be performed manually. Therefore, webmasters come to the aid of various programs and services that help them successfully cope with this task.

To make life easier for other users, I suggest reading my review of the most famous tools for processing the semantic core and sorting keys. The SEO optimization tools I reviewed have various possibilities, some of them are universal, the rest serve only for auxiliary operations.

Key Collector

In my opinion, this is one of the famous and most frequently used programs for selecting semantics. Using Key Collector, you can simplify the process of automatically processing and sorting keys to obtain the necessary data from Wordstat, AdWords. Also useful (especially for beginners), in my opinion, will be search suggestions and a built-in Web analytics function.

With this tool, I can quickly determine frequency, filter and group them, and then remove duplicate words. You can also take pictures of positions and evaluate them according to many different criteria.

However, I want to warn you that when you first get acquainted with such a semantic “combine” as Key Collector, it will be difficult for beginners to understand all the variety of its built-in functions.

Also, among the undoubted advantages, I would like to note that the developers of this instrument constantly monitor changes to connected services. Thanks to this, Key Collector is regularly updated after a few days.

In addition to the expanded set of functions, an important advantage of the Key Collector package is its low price, currently it can be purchased for only 1,700 rubles.

The main purpose of this tool is to automate and simplify the processing and sorting process keywords.

When working with the semantic core, the data for parsing also serves as information obtained through Wordstat. There is also a selection search tips and dividing the entire set of requests with a common topic into separate groups for the purpose of promoting landing pages.

main feature What sets Rush Analytics apart from Key Collector and similar programs is that it is not tied to a specific computer.

The system is organized in such a way that the semantic core is processed on the server. Therefore, when analyzing a large number of keywords, you can get by with a medium-power computer. At the same time, the results of the work will be available regardless of your location; you will be able to view them not only at home, but also at work or in general anywhere where there is Internet.

I like using Rush Analytics for the following reasons:

• amazing word processing speed (when working with Wordstat - up to 100 keys / s), as a result, in just 10 minutes the system will give you about 200 search tips and clusters about 10 thousand keys;
• you don’t have to use proxy servers, and you don’t have to constantly enter captchas;
• the built-in “stop word” function helps to quickly filter out unnecessary information requests directly during the work process;
• when searching for hints, you can set any sampling depth;
• When clustering, the program uses an advanced algorithm that quickly divides the array of requests into separate groups, while simultaneously selecting landing pages V automatic mode;
• In addition, the system has many other useful functions.

However, all services of this program are paid, although at first glance the prices seem completely ridiculous. Thus, selecting words using Wordstat will cost only 0.03 rubles per word, determining the frequency will cost 0.01 rubles. for each phrase from the tips, key clustering 0.5 rub./word.

At large volume In the end, you can get a substantial amount of work. Therefore, the developers of Rush Analytics plan in the future to organize access to the service through subscriptions for regular customers.

It is popular among those who value their time and do not want to parse queries from scratch. The developers of Bukvarix took care of this.

I usually use this tool when compiling samples, since Bukvarix contains the minimum filters necessary for fully processing queries. Therefore, I recommend using this system as a final processing tool in conjunction with Rush Analytics and Key Collector, which we discussed earlier.

The obtained sampling results are saved in file formats. txt and. csv.

Many SEOs choose Bukvarix because it is absolutely free to use. And, most importantly, its developers do not plan to introduce a board in the near future.

Pastukhov Base

The most known system in Runet, which is convenient to work with for users of any level, from beginner freelancers to experienced webmasters. The Pastukhov database includes three sections:

1. Russian keyword database – 1.57 billion;
2. English keyword database – 1.3 billion;
3. Russian database of hints – 3 billion requests (including connections between them).

However, Pastukhov's database is updated irregularly (1-2 times a year), while one of his main competitors (Bukvariks) updates the database every month.

I would also like to point out the following advantage: latest versions programs have access to online databases. As a result, you will be able to use the system from any, even not very powerful computer from any operating system(Windows, MacOS, Linux).

For the average freelancer, this pleasure is not cheap at all. For a complete set of databases you will now have to pay about 200 USD. Therefore, I would like to ask: “Isn’t it better to use free Bukvarix instead of Pastukhov’s database?”

Of course, everyone chooses what suits them best, depending on the tasks to be solved and financial capabilities. But for those who are engaged in large projects or large-scale semantic analysis, I advise working with Pastukhov’s database.

We have already told you more than once how you can create a semantic core for a website yourself and even wrote a book (by the way, you can download it completely free). Before trying to collect keywords using the services discussed in this article, I recommend reading the book to understand the basics.

The process of collecting semantics is very labor-intensive, requiring a lot of time, especially for beginners.

There are many specialized services and programs for compiling a semantic core. The most popular: Yandex.Wordstat and Google KeywordPlanner, Key Collector, Slovoeb, Megaindex.com, SEMRush, Just Magic, Topvisor and others.

Many of these products are paid, and each has its own advantages and disadvantages. Below we will look in detail at 2 assistants for collecting site semantics - one is paid, the other is free.

1. Rush Analytics - an online service for creating a semantic core

   Allows you to automate all routine processes when collecting semantics: from key selection to clustering.

   Pros:

   • No software installation required.
   • Clear and simple interface.
   • Availability of guidelines for using the service and tips at each stage.
   • Clustering reports have a lot of useful data that you can use to create content.
   • You can expand the semantic core using the Search Suggestions tool.

   Minuses:

   Of the minuses, it can be noted that it is completely paid service. Only upon registration you will receive a bonus of 200 rubles. If you have a large amount of work, it will cost you a lot. For example, clustering one key query costs 50 kopecks.

   Collecting keywords

   After a simple registration, 4 tools will be available for working with keywords: “Wordstat”, “Hint Collection”, “Clustering” and “Keyword Checker”.

   Now you can start collecting keywords, for this you need to create new project:

   In the tab that opens, indicate the project name and region:

   

   The next step is Collection Settings. Here you need to choose how the words will be collected:

   
   

   For work, we will choose the first option: collecting keywords from the left column of Wordstat.

   Third step – Keywords and price. We indicate the base keywords of the site either in a list or upload a file.

   For example, we have a website about renting special equipment. We enter the main keys “special equipment rental”, “crane rental”, “crane services”. This will be enough to collect semantics.

   

   We also indicate stop words. They will help you filter your list and save time and money. There is a convenient function “Stop words by topic”.

   For our site we will add the stop words “agreement”, “work”.

   After some time our project will be ready:

   

   Now you can download the file in xlsx format:

   

   We received a fairly large list of keywords (1084 words). Some of them are unnecessary, so it is better to go through the list and remove unnecessary words.

   Determination of frequency

   To do this, create a new project (specify the name and region), in the second tab select “Frequency collection”, check the first three options:

   

   

   Once the frequency collection is completed, you can download the file. Let's see what happened. We have already written about how to predict traffic by keywords; if you haven’t read it yet, be sure to read it.

   I will only say that I do not recommend using dummy queries for promotion, i.e. words for which the frequency with the “!Key” operators is equal to zero.

   Keyword Clustering

   Clustering is the division of keywords into groups from a logical point of view and based on search engine results. After distributing requests into groups, you will essentially receive a ready-made site structure.

   To do this, click on “Clustering” and create a new project:

   

   We name the project “Special equipment3” (any name of your choice), select a search engine (we chose Yandex), and also indicate the region:

   

   The next step is setting up the collection. First you need to select the type of clustering algorithm. These algorithms work on the same principle (comparing search engine TOPs), but are designed to solve different problems:

   • Wordstat – suitable for creating a website structure.
   • Manual markers - suitable if you already have a ready-made site structure and you need keywords by which to promote existing site pages.
   • Combined (manual markers + Wordstat) – suitable for the task of simultaneously selecting keywords for the existing site structure and expanding it.

   Here we indicate the minimum frequency that we use and the clustering accuracy:

   

   The greater the clustering accuracy, the large quantity keys will fall into one group. For blogs and portals, accuracy is not so important (you can put 3 or 4). But for sites with competitive topics, it is better to choose a higher grouping accuracy.

   As you can see from the screenshot, we have selected all acceptable grouping accuracies. This does not affect the cost of clustering, but we will be able to determine which group is more suitable for us.

   Let's proceed to the next stage - downloading a file with keywords:

   

   The result of clustering in xlsx format looks like this:

   

   Based on this file, you can create a Relevance Map and form technical specifications for copywriters.

2. Slovoeb program

   One of the best free programs to compile a semantic core. Many people call it “Key Collector’s little brother.”

   Pros:

   • The program is absolutely free.
   • Availability of tips, description of the program and its tools.
   • Clear interface.

   Minuses:

   • Requires installation on a computer.
   • There is no automatic query clustering.
   • No program updates.

   Setting up the program

   You can order the development of SYS and maps (look in the “Optimization and technical support” section).

Hello, friends! Today you will be presented with the online keyword selection program Mutagen, or rather, it is a service that works on the same principle as the program. The article will give a brief description of mutagen.ru service will show you how to select keywords based on competition and frequency.

The Importance of Keyword Competitiveness in Blog Articles

This article is addressed to young bloggers who are starting to write their first articles, and the information presented here will help to ensure that your articles are placed in the Top of the Yandex search engine. The article will also help experienced bloggers whose blog traffic is not growing, and most articles cannot reach the Top.

Most bloggers know that before writing articles they need to select keywords (phrases) for low-frequency queries. The selection of keywords (phrases) for a site (semantic core, for articles) is quite simple. To do this, use the Yandex Wordstat service - a program for selecting keywords online, or programs for selecting keywords KeyCollector and SlovoEB. You can read about how to select keywords for articles and the semantic core in articles on the blog; although they were written a long time ago, they are still relevant today:

It is conventionally considered that low-frequency queries include keywords or phrases with a frequency of no higher than 800-1000. But if you use such queries in articles, then they will definitely not get into the Yandex Top, this is experience. But many bloggers use key phrases (words) with a frequency of at least 300. Let me remind you that by frequency we mean how many times per month people were interested in a key query.

For example, when teaching students, I recommend using a keyword frequency of no more than 50-100, but people believe that this is an extremely low frequency, few readers will see their article, and use keywords (phrases) with a frequency of 300-500. As a result, such an article does not make it to the Top and no amount of site article optimization will help here.

Looking ahead, I will say that you can take a keyword (phrase) with a frequency of only 10, and still not be able to reach the top. The reason for this is another indicator – the competitiveness of keywords. Despite the fact that there are few requests for your chosen keyword, other sites (blogs) also use it. But their sites (blogs) are already advanced in search engines and, given equal conditions, their sites will be higher than yours. That is, even with a request frequency of 10 per month, there is no guarantee that your article will reach the Top.

How to ensure that your articles are guaranteed to reach the Top? It’s quite simple - when selecting key phrases (words), you need to take into account the competitiveness of the selected keywords. For this purpose, there is an online service mutagen.ru, which will show you with high accuracy the competitiveness of selected keywords (phrases) online. For convenience, in this article we will call the service a keyword selection program. Now that we have understood the importance of taking into account competition, let's move on to the selection of words in Mutagen.

So, now we know how important the competitiveness of keywords (phrases) is. We need to select such keywords and, when optimizing a site article, insert them into the text. If this work is done correctly, then we can safely expect that our article will get into the Yandex Top. And if there are several dozen articles in the Top, then your site will also have high performance, which means there will be an increase in traffic.

As mentioned above, you need to use the service. You can type the specified site address, or type the word “Mutagen” in a Yandex or Google search. Next, you need to register on the service; without registration you will not be able to work. Registration is simple and is shown on the screenshot.

The program for selecting keywords online is shareware, you can select 10 keywords daily for free, if more, you need to pay. IN Lately It’s impossible to work completely for free; the service asks you to deposit at least a ruble to get started. You can top up your balance by 100 rubles, the money is small, but you will continue to work calmly. Moreover, you will select 10 keywords for free. For example, before writing an article, we went in and selected the necessary phrases.

The program for selecting keywords for a website works very simply. You insert the desired keyword phrase into the field and click the “Next” button, or press the Enter button. After a few seconds, you are given information about the competition and frequency of the request. The video below shows the entire key selection process in detail.

The program for selecting keywords online gives you a competitiveness indicator that varies from 1 to 25. Of course, this is all conditional because where it is above 25, in reality it can be 100 or even 1000 - this is how the program is designed for ease of use. You need to choose a competitiveness level no higher than 5, then the articles will definitely be in the Top. But you need to understand that you should choose keywords and maximize the number of views. The more requests there are, the more people will be able to read your article.

For example, in this article I used the key phrase “program for selecting keywords online”, as you can see, it is written in the title of the article. So, the competitiveness of this phrase is only 5, and the number of requests per month is 271 - not bad! You can check this yourself in Mutagen. By the way, Mutagen gives a hint in the form of similar keywords, you need to use them. How the online keyword selection program Mutagen works is shown in the attached video:

Over time, you will be able to increase the competitiveness threshold to 7, later to 10 and higher. For example, my article “”, with a competitive level of 18, is on the first page of Yandex (in 9th position). There are articles that use keywords with a competitiveness higher than 25, and the article is in the Top 20. This is because my blog has been running for several years and it already has merit in search engines.

Conclusion

Of course, many factors influence how articles get into the Yandex Top, ranging from spelling errors in articles to gross errors on the site itself. But as for the articles themselves, bringing it to the top is not very difficult - it is important to choose the right keywords (phrases), correctly label the images in the articles, and optimize it correctly. If it is still difficult for you to do this on your own, you can use my paid one, or download the desktop one.

Why is this article only about bringing articles to the Yandex Top? The fact is that Google has a slightly different promotion system; if you promote an article on Google, you need to use other tools. Experience shows that if an article is in the Top in Yandex, then in Gul it will also be in fairly high positions. For example, in Yandex an article is in the Top 1, then in Google it will be in the Top 10 (Top 20).

Take into account the competitiveness of keywords in your articles, and you will always be in the Top! Good luck to you!

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Keyword selection has been and remains a central task in creating a viable and competitive website. Anyone who has ever touched this work understands that collecting a large pool of keys will take a lot of time. The technology for collecting the semantic core with one click has not yet been invented. In addition to competence, experience and time, you will need tools that will facilitate and speed up the process. Today on our blog there is a selection of services and software that will help you in your work.

Key Collector

The most famous service among specialists involved in collecting the semantic core. Key Collector allows you to parse keywords from various sources (Wordstat, AdWords, web analytics, search suggestions, etc.). Helps determine the frequency of requests, filter, group, remove duplicates, remove positions and evaluate according to several dozen different parameters.

This is a real “combine” that can cause confusion for a beginner due to the abundance of functionality and buttons.The program is constantly updated. Developers quickly respond to any changes in connected services.In addition to a wide range of capabilities, one of the main advantages of Key Collector is affordable price. The full cost of the service is 1800 rubles.

Rush Analytics.ru

A tool to automate the collection and grouping of keywords. As practitioners note, it works faster than Key Collector, and the session time is an order of magnitude shorter. Does not require the use of proxy servers. Query parsing via Wordstat, collection of search tips and advanced clustering are available.

All work is carried out on the server side, which means there is no need for a powerful computer if work is carried out with a core of tens of thousands of keywords. You can download the result from anywhere with Internet access.

Compared to Key Collector and other desktop programs, it gives freedom of movement without being tied to the specific computer on which the program is installed. The price of the minimum package of services is 900 rubles.

Benefits of Rush Analytics:

• Huge time savings: up to 100 keywords per second via Wordstat, up to 200 search suggestions and clustering up to 10,000 keywords in 10 minutes;
• there is no need to use a proxy server or anti-captcha;
• Stop word functionality allows you to delete unnecessary queries on the fly;
• any depth of collection of search tips;
• advanced clustering algorithm with classification of requests by type (information or commercial) and automatic selection of landing ones.

Bukvariks

The service base contains more than 1.5 billion Russian words and phrases. Users are spared the need to parse requests from scratch each time, which saves a lot of time.Bukvarix contains only the minimum necessary functions for filtering. Therefore, the program is used in combination with Rush Analytics and Key Collector for post-processing. Data can be exported to .txt and .csv.

Wordstat data is presented in two versions – broad match and exact match. However, these values ​​are relevant at the time of database assembly. I would recommend additionally double-checking the frequency. The main argument in favor of using Bukvarix is ​​that the program is completely free, and, it seems, will remain so in the near future.

Probably the most famous product of this kind in Runet. Useful for any webmaster. Several database options are available: Russian - 1.655 billion keywords, English - 1.3 billion keywords and Russian hint database - 3 billion queries and connections between them.

Unlike Bukvarix, which is updated monthly, Pastukhov’s database is updated only 1-2 times a year.A completely logical question: why do we need Pastukhov’s database if there is free Bukvarix? Pastukhov has much broader capabilities for creating samples and filtering keys. For example, you can make selections and sorts by numerical data: the number of queries, the number of words in a phrase, etc.

Another important advantage is that online versions of the databases have recently become available. This allows you to not depend on a specific computer and its capabilities. It also makes the database cross-platform, so owners of MacBooks and other Linux systems are now also in the know.It may be a little expensive for an ordinary freelancer, but for those working with large projects and large-volume semantics, the tool is very useful. The regular price for a complete set is 36,000 rubles. On promotions you can catch an offer of 8900 rubles.

MOAB Keyword Database

Another database of keywords, the creators of which seem to have decided to break all records in terms of volume. It includes 3.2 billion queries from Yandex.Metrica, 6 billion queries from Yandex suggestions and more than 2 billion queries from Google suggestions for EN/USA.MOAB has an exclusive set of key phrases parsed from all Metrica counters now closed by Yandex. At the beginning of 2015, the Russian search engine put a lock on this information. But a couple of months before this event, the MOAB developers managed to parse all this stuff.

The key advantage of the service is the ability to receive requests that generate real traffic. Moreover, with such data as the number of visits, number of views, search engine, bounce rate, viewing depth, time on the site.

The downside is that the database is outdated and is clearly not suitable for trending topics or new niches.It is unlikely that it will be possible to collect semantics from it for queries related to Apple Watch, since the device itself appeared on the market only in April 2015.

The database does not require captcha or proxies, and when integrated with Key Collector, users receive the latter as a gift.

The secret to success in business can be quite simple. Look at what your competitors have done and do it better! This rule also works for selecting keys in semantics. On sites related to the topic, you can spy on queries that you yourself haven’t thought of.

SpyWords.ru is a service that allows you to find out your competitors’ queries in search and context. Determines the visibility of domains and individual pages. Tracks snippets and positions in search results. Moreover, SpyWords collects data from both Yandex and Google.

You can collect Top domains for a specific request and download keys for them in general or for a specific URL, which is shown specifically for this phrase:

This is very good opportunity, if you accurately collect semantics for a content plan drawn up in advance.A mix of queries based on competitor visibility with a little polishing by hand or using tools can provide excellent results.

It is possible to find competitors in search, compare domains based on the intersection of phrases, and many other useful options. There are three tariff plans: Business, PRO and Unlim. The cost depends on the duration of the subscription: month, six months and year. Minimum price 1978, maximum - 44,550 rubles.

Keys.so

A service for analyzing the semantics of competitors’ websites, which displays data on domain visibility in Runet, keyword coverage and the number of requests up to the Top 50.Allows you to collect keywords for the domain as a whole and its individual pages, and also has a number of unique features. For example, you can use the Adsense ID and other parameters to “see” the entire network of projects of the owner of a project that interests you.

On this moment the site has over 80 million queries and over 19 million sites analyzed. Impressive, considering that we are talking specifically about Runet. It may seem that this is not enough against the backdrop of databases with billions of volumes, however, this is what has been filtered. The developers have cleared out duplicates and deleted all keys whose annual frequency is less than 10.

Competitive analysis allows you to find domains that are in the Top Yandex search results for the keywords you need. It is especially worth paying attention to the percentage of matches for keywords; below is an example for an apple-themed site:

This way, you can weed out the most relevant sites and not be distracted by monsters like otvet.mail.ru and Wikipedia, which are shown for queries on all possible topics.

Many people know it under its old name – “Promoter”. After rebranding, the service is positioned as a tool for comprehensive search analytics, aimed primarily at analyzing competitors’ websites.

It is worth paying attention to such features of Serpstat as data on site visibility in search, search queries for which the domain is shown in the Top 100 results, the ability to find out which domain pages are the most popular, and which publications generate the most traffic.

From the “Site Tree” menu item, you can export a list of pages with the highest visibility, a list of keys and their frequency in a form convenient for further analysis:

In the summary report, you can quickly see the history of visibility changes (a way to find fast-growing projects), find out your closest competitors and compare several domains.It is worth noting that the semantic selection functionality is only part of the tools. Serpstat is developing as a universal service.Focused primarily on working with Google, Yandex data is available only for Moscow, St. Petersburg and Ukraine. The cost of tariff plans is from $19 to $299 per month.

One of the first tools aimed at webmasters working in the English-speaking segment under Google.They also have an analytical database for Google.ru, but it is clearly inferior to more highly specialized analogues such as SpyWords. But under the burgh, this service is unrivaled.

Using SemRush you can analyze:

• keywords for which competitor sites are shown in organic search;
• dynamics of changes in visibility over a certain period of time;
• which pages are shown for a particular request;
• top most trafficked and visible documents;
• various data on keys, such as traffic, number of requests, level of competition, cost in Adwords, etc.

There are many interesting features, for example, searching for competing sites and visualizing this data in the form of a map:

Overall, the service is very interesting and useful. Provides services in three tariff plans: Professional - $99.95, Guru - $199.95 and Business - $399.95 for 1 month of use.

A fairly simple tool for quickly selecting queries for Google or roughly assessing the potential of a niche, which can be considered as an alternative to Keyword Planner.The free version allows you to get up to 750 keywords for any regional Google searches(com, ru, com.ua, etc.), for different languages, as well as queries from statistics on YouTube, Bing, Amazon and App Store. A separate tab with interrogative phrases is displayed:

The downside is that, as you can see in the screenshot, data on frequency, cost per click and competition is only available for PRO accounts from $48 to $88 per month.

For this money, of course, you can find much more interesting solutions, especially if you work under the bureau. So I would recommend considering this service only as an evaluation tool.

Let's talk about collecting keywords using paid and free methods. I will show you what online tools you can use and reveal their main differences.

Let's start talking about collecting keywords for free. There are many methods to do this. The most common thing is brainstorming. Here you need to think for yourself what keywords will be able to bring users from search engines.

I will say that the method is quite primitive. Now it has lost its relevance because we have a whole bunch of free and paid tools in our arsenal.

• Yandex Wordstat
• Search tips
• Link aggregators (megaindex, rookee.ru, seopult.ru)
• Open competitor counters (Liveinternet)
• Ready word databases (bukvarix.com)

How to use Yandex Wordstat? First, we select the region we are interested in, for which we want to look at search queries and their frequency.

In general, select the region, insert it and click “Select”. Next we get full list broad match keywords.

Of course, this method is quite chaotic because we receive a huge number of words, many of which may not suit us. Therefore, in this case, it is better to use certain operators.

Search operators Yandex Wordstat

In order to optimize work with this tool, the search engine invented the so-called Yandex Wordstat search operators.

What are these operators and how to use them?

Eliminating negative keywords: "-" operator

We can eliminate unnecessary words. For example, we are interested in the query “computer”. But we are not interested in words where users want to download something to their computer.

Therefore, we enter the word “computer” in the same form and additionally the negative word “download” with a suitable operator.

Minus operator

Search by multiple keywords: operator "Ι"

We entered words with search operator“or” where a broad match search is performed for two keywords at once.

Search with word grouping: operator "()"

For example, if the first part of the request matches, then it is not necessary to repeat it again.

Grouping operator

Keys are not restricted within parentheses. Here we can enter at least the entire range of countries for which we want to get keywords in conjunction with the main key “tours”.

: operator """"

In the left screenshot, as a result we received a set of keys. On the right is only the keyword that interests us.

The operator helps us with this double quotes.

: operator "!"

For example, we want to get keywords in which the word price is used in the case in which we enter.

Exact occurrence operator Yandex Wordstat

In the screenshot on the left we see that by entering “turkey tour price” we find words with the word “prices”. In the figure on the right we see that by adding an exclamation mark before the word “price”, the search engine offers us an exact match.

Therefore, by adding an exclamation mark before the request, we can get the keys exactly in the form in which we entered them.

Also, all these operators can be combined with each other.

You can take keywords from both exclamation mark, and in quotation marks, inside parentheses or with the search operator “or”.

This combination allows us to immediately obtain a filtered list using the required parameters with one request.

Popularity by region in Wordstat

In Yandex Wordstat you can see impressions and popularity by region. For example, if we enter the query “sell an apartment” and look at the popularity by region, we will see that in Krasnoyarsk it is 3 times more than in Moscow.

That is, in this city there is some kind of pronounced demand.

In general, this function can help those who are looking for the most profitable region to invest their funds.

Query history helps us track seasonality. You can see in which periods there was high request activity and in which periods there was low.

This way we can plan ahead advertising campaign in the Internet.

This will also be useful in SEO optimization.

For example, a few weeks before the start of the season, you can publish posts on the necessary queries so that you can then receive additional traffic. This also helps in creating a content plan for publishing posts on the site.

Google Keyword Planner

In addition to Wordstat, I also recommend using Google Keyword Planner. Typically we have two main search engines. This is Google and Yandex. Therefore, when collecting keywords, I definitely recommend taking statistics from these two systems.

Google Keyword Planner

In the planner, you can collect keywords by phrase, site or category. Eat additional tools by search parameters and . As is the case with Wordstat, here you can also filter out unnecessary queries.

When collecting statistics, you are shown suitable keywords, the level of competition and the recommended bid.

Statistics in Google planner

Also shows the number of requests per month.

Unfortunately, Google currently only shows the average range of queries. More accurate results are only available on accounts with already running paid ads. And then, not for everyone!

But nevertheless, this planner is very well suited for free collection keywords. It has many useful features that may come in handy.

For example, if you have a ready-made list of keywords, then you can use the “Get query statistics and trends” option to quickly process the data. This will save a lot of time.

In the planner, you can even directly create combinations of keywords to obtain statistics. To do this, use the “Select keywords based on existing lists” option.

Search tips

You can also use search tips to collect keywords for free online. You need to enter the part in the line and wait for the system to offer a drop-down list with tips.

Search tips

If you sell laptops, then using search tips you can get additional keys.

If you write informational articles for the site, then using tips you can pick up additional ideas.

From the screenshot on the right, we see that users are interested in excess weight, loneliness, excessive sweating, and so on.

Also, if we have some kind of news resource, we can see current trends. Then you can take advantage of these trends and write articles based on them.

Link aggregators

Can be used free features link aggregators. Let's take for example. After registering in this system and adding your website, you will see an inconspicuous “Select” button. By clicking on it, the link aggregator will offer us keywords that we can use to promote.

In principle, the keywords are quite adequate and indeed suit the desired site. From the advantages it is clear that we are already shown some positions in which our site ranks. Frequency is also visible. It also offers us a page where we can send these requests.

In general, there are auxiliary functions that are free and useful for us.

Collecting keywords using paid methods

Let's get started with paid methods of collecting keywords. Of course, here you will have to fork out a little. However, in this case, you will have special benefits.

Here are the paid tools:

• Competitor analysis (semrush.com, serpstat
• Software for collecting keywords (key-collector.ru)
• Ready word databases (pastukhov.com, roostat.ru)
• Convenient and fast online parsers (Mutagen)

I will not consider each service in detail. They are all good and worth your attention. But as an example, let’s focus on one of them. It will be .

By entering the site in the line of this service, we get a table with keywords for which the project occupies certain positions.

Collecting keywords through Spywords

That is, we can select a semantic core based on those keys for which the site is already somehow ranked in the search. Accordingly, this moment alone can make much less effort to achieve collection and top.

We see columns such as “Traffic Share”. That is, what proportion does this keyword occupy from the total list of words that I considered? this system within this site.

There is also the number of impressions per month, position and , which is issued when the site is found for a given keyword.

There is also a domain comparison function in organic results.

Domain comparison function in search results

For example, there are two websites on the same topic. Each of them is promoted using its own set of keywords. The system suggests looking at the intersection of these two sets.

That is, we can collect a list of keywords for which both sites are promoted. This is very useful feature at SEO analysis those competitors we want to target.

It also highlights the number of similar words. You can separately look at the non-overlapping parts of the sets. Everything is available for both Google and Yandex.

Also in the Spywords service you can use the smart collection of keywords for the site. He selects keywords based on his database and based on those sites (their semantic cores) that got there.

Smart keyword collection

The service also shows the number of requests per month. It also shows what bids are made in paid ads on Google and Yandex. That is, you can assess the level of competition for a keyword.

Comparison of paid and free methods

Let's find out the difference between paid and free way collecting keywords. What are the advantages and what is better to use.

Free tools Suitable for small sites and volumes. If the site has 20 - 30 pages, then you can easily get by with Wordstat, hints and a keyword planner from Google.

Free methods are suitable for beginners. Since all paid tools require some kind of immersion, the free ones are quite simple. It will be easier for beginners to understand here.

It is worth saying that free tools are very convenient. They are truly made for a large audience. That is, for those who are still poorly versed in collecting keywords. That is why such systems were specifically made to be user-friendly.

What are the advantages paid tools?

Such tools significantly speed up the work of collecting the semantic core. This is useful when you need to select tens of thousands of keywords. Through Yandex, Wordstat will take a long time to select them.

Paid methods are suitable for large volumes.

If we have a large online store, then it will be very difficult to select a huge number of keys using free tools. Therefore, Key Collector, Pastukhov’s database and other paid solutions are useful here.

Also, paid tools allow you to collect those keys that free ones may not notice. In the same Wordstat, we cannot get all the keywords that are asked by users.

conclusions

Collecting keywords is not as difficult as many people make it out to be. Small quantities are very easy to collect. Therefore, everyone can do this!

Don't look at the overall frequency. You must always specify the phrase exactly. Then you can see the real picture of how many requests for this keyword are made per month.

Search operators simplify assembly work. To do this, I have given you examples that simplify the search and reduce the number of steps to collect keys.

Don't forget that competitors can be in plain sight. And you can be in full view when you rise to the top. There is no need to be afraid of this! It just needs to be taken for granted.