How to view traffic to a specific page in Yandex metrics. Statistics of a specific page in Yandex.Metrica Should I buy training courses?

Learning from the mistakes of others and adopting the tricks of industry leaders is a winning tactic for competent managers.

That is why more and more entrepreneurs are becoming traffic spies, trying by any means to obtain information about traffic to a competitor’s website, the sources of its traffic and the main search queries. Such studies make it possible to quickly achieve your goals, saving budget and time.

Do you want to reach the TOP and increase sales? Find out below what algorithm of actions is applicable for the correct analysis of competitors' traffic!

Why do you need to analyze the traffic of another company?

If you are just planning to open a project, studying statistics will become excellent option niche testing. The data obtained is a guide to the upcoming scope of work, as well as audience coverage when using the same keywords as a competitor.

In addition to assessing the potential of the industry and the level of future income, checking the traffic of someone else’s portal will help:

  • choose the best website promotion strategy based on successful solutions of competitors;
  • decide whether to buy this or that site;
  • understand whether it makes sense to post guest posts on the site;
  • find out the approximate conversion rate from competitors;
  • study their strengths and weaknesses;
  • choose a benchmark in terms of content and usability.

Have in mind!

In internet marketing, there is no magic button that, when pressed, will give your site the maximum targeted traffic. The secret of success is unchanged - you need to take care of your visitors, regularly publish honest and original articles, and improve your service.

But thanks to the analysis of the resources of colleagues in the field, you can learn about non-standard promotion methods and small tricks that can benefit your project.

See how it's done...

Analyzing competitors under a microscope

The SEO intelligence plan is as follows:

1. We calculate direct competitors

Look for similar websites with properties you are interested in (price range, similar geographic location, specific services). Having thought through the nuances of your activity and product, it will not be difficult to determine the important factors of labor.

Enter in search bar Google and Yandex keyword phrases related to your business in different variations. Then carefully study the search engine and advertising block- get to know your opponents by sight.

2. We stop at 3–5 sites

Don't try to cover the vast - limit yourself to a few high-quality projects from competitors. Opt for experienced, proven resources that are involved specifically in your niche. Pay special attention to industry leaders.

3. Look at website traffic

Use attendance counters, manual checking or special programs, free and paid services. Below you will learn details about each technique and type of analyzer!

Advice: Regularly study competitors, taking into account not only the number of visitors, but also traffic channels, mentions in in social networks, key queries from the TOP-10. This will make the picture more complete and objective.

Simple ways to find out your competitor's website traffic

So what options are there?

  • Counters

Most resources have informers in the footer or side column that show the number of views and readers per hour, day, week, month.

  • Page "Advertising on the site"

Owners of popular sites usually do not hide traffic data from search engines from potential advertisers, sometimes even providing interesting facts about the demographics, gender, and age of the audience.


Example on Jlady
Example from Dajlapu

Please note! This information is not always up to date. You need to trust only those online platforms that indicate the date last update statistics.

  • Request numbers in person

Nothing prevents you from pretending to be an advertiser and asking a blogger about the traffic to his resource. This is one of the most reliable methods, but even it does not guarantee 100% objectivity. The webmaster is able to fabricate data to increase the interest of advertisers. In addition, not everyone has it installed and configured correctly. Google service Analytics.

  • Assumption

The most inaccurate method. You can also determine the popularity of a site by indirect factors. For example, by the number of posts, likes on social network buttons, shares and comments (we take into account the average). Backlinks and a guest book will help you evaluate how alive the project is.

If the website is associated with a YouTube channel, VKontakte, Odnoklassniki or Facebook groups, be sure to go to them and analyze the activity.

Services for assessing search traffic

You're probably wondering which ones? The list of the most popular analyzers is as follows. The data in the table and prices are current as of December 2017.

Service Market Paid version trial version Free version
CIS, US, EU $1099 per month —
CIS, US, EU $19-$2500 per month — Yes, 10 requests per day
CIS, US, EU $99.95-$399.95 per month — Yes, 10 requests per day
CIS, US, EU $99-$999 per month 7 days for $7 No
US, EU $99-$149 per month 7 days No
US, EU N/A N/A Yes, limited functionality

SimilarWeb

If the subject’s website does not have a traffic counter, we recommend using the analyzer mentioned above (before the rebranding it was called prodvigator).

This easy-to-use, multifunctional service demonstrates search analytics, provides analysis of keywords and paid results. In addition, you can find out the position of the resource, monitor backlinks, receiving data in the form of understandable infographics.


You can also find competing projects that are most similar in traffic and relevance

Without registration and free version functionality will be reduced. Individual plans start at $19 per month, and for companies - from $499.

Allows you to obtain information about site traffic in a matter of seconds. An analysis of keywords, product advertisements of other companies, and a visual comparison of their domains are available for viewing.


You will receive an analytical report on the success or decline of the site’s position, and you will be able to carefully study the advertising strategy of your competitors. The presented service also makes it possible to study the authority and types of backlinks, audience engagement from social networks.

Price for monthly plans - $99.95-$399.95, there is a free version.

A reliable assistant to an optimizer aimed at winning the fight for visitors. It focuses on cross-link analysis, domain name comparison, and key query checking.


Knowing your opponent's articles that received the most shares will help you adjust your content strategy. And reports on the dynamics of the growth of its link mass will make it possible to eliminate the likelihood of falling under the filters of your own resource.

Website owners note not only the efficiency and versatility of the platform, but also its high cost: from $99 to $999 per month. For this reason, the purchase tariff plan It is only advisable when we are talking about working on a large portal.

Alexa

This service is used to determine the popularity of a site using the Alexa Traffic Ranks parameter - the amount of visitors from social networks, search engines and other sources.

On alexa.com, the user will receive information about the most popular sites in different categories and countries, and will quickly find similar projects, that is, their direct competitors, based on the overlap of keys and audiences. A useful tool is a competitor keyword matrix: it will show you the queries you are not using that will bring in new readers.

The issue price is $99 for the basic version and $149 for the advanced version (monthly).

Another foreign service with demonstration of ranking, intended mainly for English-language blogs.

By visiting, you will be able to find out the traffic of the resource, as well as age, gender and geographic location target audience. Such knowledge is indispensable for those who want to win the favor of potential readers and product customers. However, you will receive this information only if the competitor himself added his online store here for audit and promotion.

You should only think about using the service if you have an English-speaking business.

LiveInternet

Do you want to know the traffic of a competitor’s site?

If the numbers on the counter of a competitor's site from LiveInternet are hidden from outsiders, enter http://counter.yadro.ru/logo;site.ru/?29.1 into the browser line, replacing site.ru with the name of the desired site. Thus, you will see the number of views and visits per day, week and month.

Data Accuracy Warning

The services are not responsible for errors in calculations, so you cannot rely entirely on the statistics provided. Each site uses its own algorithms and metrics, the error of which is 20–70% in the direction of overestimation or underestimation. Moreover, finding out the exact traffic of a young or small site is most problematic.

Therefore, treat the data received as relative, compare your competitors with each other, figure out how much you lag behind your competitors.

Conclusion

In addition to analyzing competitor traffic, analyzers can provide a lot of useful information. Therefore, we advise you to test everything popular programs and extensions.

The most important thing you should understand from analyzing the traffic of competing businesses is not the absolute numbers, but the strategies that allowed you to achieve your goals.

Which service do you use, and how useful is it? Share your experience in the comments!

Good afternoon friends! Raise your hands if you want to play spy Today we’ll talk about how to view traffic to someone else’s website.

As far as I have noticed, most owners of popular resources do not hide statistics, and yet some webmasters hide counters from prying eyes. Perhaps they simply have nothing to be proud of, well, let's check it out!

But first, let's think about why we need traffic data if the site is someone else's. Is it worth spending your precious time on this or is it better to devote it to working on your own project?

In what cases is it useful to look at traffic to someone else's site:

  • When you are going to buy advertising or links on it;
  • When you are looking for a role model, an ideal to look up to;
  • When you analyze a competitor's website;
  • When they try to sell you the course “How to become a thousandaire in a week”, and you want to see what success the author himself has achieved;
  • When you have nothing else to do, because looking at your statistics is already sickening.

The most simple ways find out someone else's statistics:

Find the “Advertising on the site” page. Typically, webmasters do not hide traffic data from advertisers; on the contrary, many try to describe their audience in detail, showing all the counters and graphs. Therefore, if you are lucky, on such pages you can find out not only the number of visitors, but also other interesting data, such as the age of the audience, demographics and statistics by region.

Find a counter on the website. True, the numbers are not always displayed on the counter, but this is not a problem. The main thing is that now we know which statistics collection service the resource owner uses. Look at the picture and remember what the counters of the most popular services look like:

How can you see traffic to someone else's website using LiveInternet statistics?

I don’t always use LI statistics on my sites, and if I do set a counter, I never close it, because I only use it to demonstrate traffic to advertisers.

Therefore, it is difficult for me to understand the paranoid mood of webmasters who hide the numbers. Moreover, all their secrets are actually not that difficult to find out.

Have you noticed the LI counter in the footer, but the numbers are not displayed on it? Type in the browser line

http://counter.yadro.ru/logo; site.ru/?29.1

site.ru replace with the desired URL. You will see the number of visits and views for the month, week, day and today. Many people take advantage of this loophole. online services, for example, my favorite is cy-pr.com.

In rare cases, site owners completely block the display of statistics in LI settings. Unfortunately, there is no cure for this. I mean, we won’t be able to look at the statistics.

If the site has a Rambler counter installed

Usually the Rambler counter is installed not at all because of statistics, but for the sake of a free link from the rating page. Therefore, people often forget to close the data. It would be a sin not to take advantage of this.

By analogy with LiveInternet, we type in the browser

http://top100.rambler.ru/?query= site.ru&stat=1

and we see the statistics for today.

How to view traffic to someone else's website with Yandex.Metrica statistics

It's a little more complicated here. Firstly, not everyone installs the informer. That is, at first glance you won’t understand whether Metrica is on the website or not.

To make sure that the site uses Yandex statistics, you need to look source pages. To do this, press Ctrl+U and look for the line in the code

))(document, window, "yandex_metrika_callbacks");

But in this line, instead of XXXXXXXXX, the counter ID is displayed

w.yaCounter21527749 = new Ya.Metrika((id:ХХХХХХХХ,

Secondly, even if we know the counter ID, it is not a fact that the data is open to everyone.

I've been looking for a long time for a way to look at someone else's Metrica statistics. Many online services claim that they can provide such data, but in fact only one script turned out to work.

To check the site, follow this link, enter the domain name, select “Liveinternet:” or “Yandex Metrica:” and click “Ok!” Next - a stripping of the veil and a session of complete exposure

Estimating traffic using Alexa Rank

I shake hands with those who manage to determine attendance using Alexa. For me, it's like reading tea leaves.

If you don't know, Alexa Traffic Rank is a worldwide ranking of websites. The higher the website traffic, the lower the Alexa Rank.

It would seem that this is an ideal way to determine the popularity of any site. But here’s the problem: when compiling the rating, only visits from those users who have Alexa Toolbar installed are taken into account.

http://www.alexa.com/search?q= site.ru

and we see approximately the following picture, where Alexa Traffic Rank is the site’s position in the world ranking, Traffic Rank in RU is among Russian sites, and Sites Linking In is the number of incoming links to the site (not all are taken into account).

It’s not hard to guess that the average RuNet visitor will not install special add-ons, he spat on Alexa. And therefore, the top sites in the ranking are those where webmasters hang out most often.

Well, friends, I'm sure there is enough information to satisfy your curiosity. If you have any questions or know another proven way to look at someone else’s statistics, don’t be shy, comments are open to everyone!

Whoever owns the information owns the world. For websites this statement is very true. In order to find out the traffic to someone else’s site, you need to identify all possible resources and methods that can find out someone else’s statistics. This post also describes an excellent method to find out the traffic on someone else’s website.

You can find out the traffic to someone else's site using:

  1. Liveinternet;
  2. Yandex Metrica;
  3. Alexa;
  4. Ratings analysis;
  5. Analysis of a competitor's website.

Counters

Liveinternet

I can also recommend from our employee, it is very convenient for collecting the semantic core.

Then, after receiving the competitor’s CN, you need to identify the competitor site by CN and check the frequency. Based on this, you can calculate the approximate attendance. Let's look at an example:

website: site.ru

keys:
key1;100;3
key2;150;1
key3;200;6

Let's decipher the first line: key1 - keyword, 100 - frequency, 3 - position in search results.

To calculate now we need CTR, let's take statistics from foreign web studios. Let's distribute CTR to positions.
As you can see, the data differs greatly in the first 3 positions from the results of the analysis of other years. Personally, I think it’s just a matter of years, not companies. Every year the quality of sites and search results improves accordingly.

For the third position, the approximate CTR is 10%, again, this greatly depends on the written title and snippet, topic. Everything is individual, these are just averages. Let's continue counting.

With 100 requests per month and 0.10 click probability, we get 10 visits per month for one key. If we calculate the entire semantic core, this will give us an approximate result, but as you can see, the method is quite labor-intensive, but possible.

There are also services for automatically collecting positions. And if you take the average CTR for each position, creating a small program will not be difficult at all.

If you approach it smarter, you can derive the formula.

A= i=0nV(ki)P(ti,si,hi,z)

A – Required value (amount of competitor’s traffic per month).

V – Function for obtaining the number of requests for ki(wordstat).

P - Function for calculating CTR (click probability).

ti- Title and snippet (as you know, the title and snippet represent the site in search engines, in the search results, ti helps the user make the right decision).

si- Position in the top of the site by key ki.

hi- Urgency factor of the key (for example, “order a tow truck urgently” people

they will not study the results, but are simply looking for a quick solution to the problem.

On the contrary, the key “buy a wedding dress” is one of those queries in which girls can reach page 10 after looking at all sites).

z - Brand reputation coefficient.

The formula, of course, is generalized, because Geo-dependence is not taken into account (at a minimum), and the functions of obtaining brand reputation and the title+snippet click-through rate are not described in detail.

Although it can be assumed that coffee The clickability of the title+snippet depends on:

  1. occurrence of ki in title;
  2. occurrence of ki in the snippet;
  3. the presence of attractive/interesting words (click, at a price of 739 rubles, cheap, discounts, etc.);
  4. cof. attractiveness favicon.

If you go even deeper,

  1. Parse the entry into the title and snippet:

a) full entry;

b) incomplete.

You can also break down “incomplete” into further subparagraphs (how incomplete) ... and so on. We could go on for a very long time, so let’s end here.

By the way, we have a lot of instructional articles that contain a lot of practical advice with a history of many years of practice. Of course, we were thinking about setting up a thematic mailing list, but we haven’t had time yet. So what's most convenient

Without knowing the website traffic, it is not clear whether it is developing or not. How to answer questions without understanding numbers:

  • Is your monthly (seasonal) traffic growing?
  • Which sources provide the most visitors (search engines, social networks, referrals from other sites)?
  • Which pages bring in the most visitors?

How to see traffic to your site

In the Russian-language segment of the Internet " big three» among the counters are Yandex Metrica, Liveinternet statistics and statistics service Google Analytics.

In order of difficulty for the user, they are arranged in the following order:

  • Liveinternet.
  • Metrics.
  • Analytics.

Liveinternet statistics

In order to view the statistics of your site in the liveinternet system, you need to log in by entering the site address and password on the site http://www.liveinternet.ru/.

I recommend installing a Liveinternet counter because of its simplicity– for most clients who do not have the opportunity to devote half an hour to an hour a day to the site, this counter will show the most important data in just one click.

How to determine traffic to your website on the Internet

In order to view statistics, select “Attendance” in the side menu, then select the periods that we want to display graphically – days, weeks or months. To view in the near future, it is best to select “by week”. Then click the “Rebuild graph” button.

This is the result - the theme of the site is seasonal, you can see an increase in traffic in the summer and a decline in the fall. Traffic will increase again next summer.

In addition to total traffic, you can also see the number of pages viewed, the time visitors spend on the site and other data.

Unlike the LiveInternet counter, Metrica allows you to flexibly customize reports and receive not just “attendance” data, but also break it down into segments.

This is what a general website traffic report looks like.

It also lists sources that are common to most web resources:

  • Advertising transitions.
  • Transitions from search engines.
  • Direct visits.
  • Transitions from various social networks.
  • Internal transitions.
  • Follow links from other sites

Also, visitors can be segmented even more precisely. For example, an indicator of quality search engine optimization– increase in conversions from search engines.

This is what it looks like for a travel site about summer holidays:

It would take a long time to list the capabilities of Yandex Metrics; in a nutshell, you can obtain almost any data. For example:

  • How many visits were there in total?
  • How many total visits did you get from search engines?
  • How many visits were there from Google search?
  • How many total visits did certain pages receive from Google search?
  • How many total visits did you get from Google search to certain pages in a week?

That is, basic reports can be expanded with dozens of parameters.

Traffic to your website in Google Analytics

To enter site statistics from Google, you need to log in using your username and password via the link https://www.google.com/analytics/.

Many books have been written about the functionality of GA, so we will consider this system only as part of viewing site traffic. This is what the statistics look like for the selected period.

Google Analytics has more advanced functionality than Yandex Metrica (for example, you can split test page variants).

It is also advisable to install this statistics system to link it with Google Search Console and Google Adwords (if you use it) to get more accurate data.

What to do if there is no meter?

If you do not have any counter installed, be sure to install it. The three systems listed above do not conflict with each other and can be installed on one site.

Almost all statistics systems offer to place an informer on the website (statistics of website visits for 1, 7, 30, 365 days or total traffic for all time).

Whether to show it off or not is up to you. It's better not to exhibit. Firstly, in small numbers this is ridiculous (12 visitors per month, wow!), and secondly, why create envious people?

Many site owners determine which site is “cooler” by eye, and when they see your traffic, which is many times greater, they may become interested in your site and borrow (okay, if not steal) ideas for articles, images, etc.

How to check and find out the traffic of someone else's site

Let's move on to the second - more interesting - part of the article. Intrigues, breaking of veils, revelation of secrets. How to find out the traffic of someone else's site or a competitor's site? There are about 10 methods, we will look at the most effective ones after we figure out why this is needed.

Support popular systems online store management, website availability time is more than 99.9%.

Why find out traffic to a competitor's website?

It's always nice to know that you have more traffic than other sites on similar topics. Regardless of how the site brings in money, the more targeted visitors, the better.

Here are the main reasons:

  • Compare and rejoice.
  • Compare and be sad.
  • Understand whether everyone is experiencing growth/stagnation/decline or just you.
  • Knowledge of what volumes of traffic are needed to catch up with competitors.
  • Similarly, understand who is “on your tail.”

Find out the traffic to someone else's website using the Liveinternet counter

The first option is that the site owner proudly posted the informer, in which case its statistics are visible to everyone. Such informers are usually located in the “basement” of the site. Here is an example when the site owner has nothing to hide.

The problem here is not to find out the attendance - but to find the necessary informer.

Unfortunately, not all sites display statistics so openly. If the LiveInternet counter is not present on the page, you can randomly try to add a domain to the login window on the LI website.

  1. Let's go to the website.
  2. Enter the address of the site whose statistics we want to know.
  3. Without entering a password, click “Login”.

It rarely works, but if it works, you’ll get the full deal.

Attendance.

The size and quality of the site's audience.

Most visited pages.

And other data - in fact, you see the same statistics as the site owner.

You should not be afraid of large numbers - on the 100th and further pages there may be sites with a monthly traffic of several dozen people.

You can also see Liveinternet statistics for sites using browser add-ons; we will consider this option further.

Yandex Metrics counter for someone else's site

You can access Yandex Metrics statistics only if the site owner has allowed in the service settings public access to statistics.

In this case, it will be enough to click on the informer to go to the site statistics.

You can also try to randomly go to sites whose statistics you would like to see. To do this, you need to open the source code of the page (in Mozilla Firefox this is the keyboard shortcut Ctrl+U), and search the page to find the “metrika” element.

We are interested in ID.

We are trying to substitute this ID on the Metrica website (for this you will need to create a Yandex mail in order to gain access to Yandex services).

In most cases the result will be negative.

If the statistics are publicly available, you will get full access to data on traffic to someone else’s site.

RDS Bar

For those who regularly need to find out the basic parameters of competitors’ sites, the RDS Bar plugin will come in handy. It can be installed on major browsers - Chrome, Firefox, Opera.

In addition to a bunch of parameters:

  1. TIC and PR of the site.
  2. Number of pages in the search engine index.
  3. External links to the site and their sources.
  4. SEO features – meta tags, headings and subheadings.
  5. Lots of others.

The plugin allows you to determine in 1 click the presence of Liveinternet, Yandex Metrics, Google Analytics counters on the site, as well as site data in the Alexa system.

In the example above, only LiveInternet statistics are available for viewing for the site.

Read also,. If you buy a domain under a filter, you will not be able to promote your site in Yandex.

How to find out the traffic of someone else's website using online services?

Previously, we looked at time-consuming methods and a plugin that also needs to be installed first. This is impractical if you do not need to take competitor statistics regularly.

A number of sites allow you to find out the data of interest online in 5-10 seconds.

In what cases does it make sense to learn other people's statistics?

If the “race of the century” between you and your closest competitor is that you have 12 visits to the site per week, and he supposedly has 18, the services will not help you.

All of them collect statistics from sites that have a monthly audience of 1000 or more visitors.

On the page https://2ip.ru/site-statistics/, just enter the site you are interested in and click “Get” (in some cases you will need to enter a captcha).

After which the service will provide data on site visits.

The main disadvantages are that the information may be accurate, but is absolutely useless.

  • It is unknown where the data comes from.
  • For seasonal sites, the value of data is low - what does traffic to an online bicycle store mean in December?
  • No information about traffic sources.

Looking ahead, no service will provide statistics that do not diverge from real data by 10-50%. The advantages of other services are the opportunity to see not “bare” traffic, but to understand what is behind this figure.

Similarweb

The site https://www.similarweb.com/, in addition to numbers, also allows you to see the sources of traffic and its percentage, and also makes it possible to understand the main region of visits.

  1. The total number of visits to the site (in comparison with counter data, the figure is overestimated by 1.1-1.7 times).
  2. Average time spent on the site.
  3. Average number of pages viewed.
  4. Geography – percentage of visitors by country.

Statistics on the main traffic sources are also provided.

  • Direct - direct visits, so-called. “bookmark” traffic. These are either clicks on a browser bookmark, or the user entered the site address manually.
  • Referrals – clicks on links on websites.
  • Search – search traffic.
  • Social – share of referrals from social networks.
  • Mail – transitions from letters (most often this is a regular newsletter for subscribers).
  • Display – paid transitions (advertising).

Similarweb - paid service, but he provides the very first 5 lines of any data free of charge for an unlimited number of sites being checked. For the resource under study, the top 5 sites from which the most links are clicked.

Take a closer look, if all the main competitors receive a significant share of traffic through one channel (for example, social networks) - it makes sense for you to also use this source.

To find out the traffic dynamics and attendance of a competitor’s website, you need to either enter its address in the search bar or go to it using the RDS Bar add-on.

Using the plugin:

On the Alexa website:

There is more information on the website.

  1. Place in the world ranking.
  2. Rank in the country assigned to the web resource.
  3. Data on the bulk of visitors.

Additional information is also provided.

Alexa reports website traffic only for resources with more than 100,000 monthly visits and only for paid accounts. There is no point in paying for this for novice website owners; the opportunity to find out the rest of the data and compare it with the statistics of other services is enough.

Semrush

http://semrush.com/ - a combine for studying the traffic of other people's sites. Unfortunately, it's paid. One of the disadvantages is that the data is only available for Google (which is a disadvantage only for those who promote under Yandex; for sites aimed at the Western market this is only a plus).

It was included in the list of services only because data provided for free is sufficient to estimate traffic to someone else’s website.

So, how can you find out the traffic of a competing site using the Semrash service?

  1. Enter your competitor's domain.
  2. Select Russian-language Google (or the country you want to know).
  3. Click "Search".
  4. Competitor's website traffic, dynamics over the last month.
  5. Traffic graph – traffic from search engines (organic) is shown in blue.

How to find out website traffic if there is no counter, but you really need it?

There are a number of ways to find out site traffic, even if counters could not be found on it and services cannot determine the number of visitors. The easiest one is to contact the site owner and ask (for example, presenting it as if you want to place an advertisement on this site).

Before you start promoting your own, it is especially necessary to carry out full analysis market, study the main competitors and draw up Trying to succeed in the field of online activities without serious preparation, of course, is possible, but this will be the exception rather than the rule. Webmasters often start by assessing competitors’ traffic. In the Internet environment, you can view the statistics of a website (your own or someone else’s) in various ways.

Evaluating Google Analytics Traffic Counters

You can view site statistics only if the resource is your own. It will not be possible to estimate the attendance of competitors using one of the most common counters. This is why it is often installed on new sites while the resource still has nothing to boast about.

For your own website, Google Analytics is a great choice. Many webmasters confidently claim that the service is the most advanced in its segment. It makes it possible to find out the basic questions special parameters, track time to conversion and many more interesting and useful things. Besides, Google installation Analytics makes it possible to further connect other useful services of a giant corporation, for example advertising network Google Adsense or Google Webmaster Webmaster Tools.

"Yandex Metrica" ​​as a source of information about competitors

Viewing site statistics on Yandex is somewhat easier, but it is only possible in cases where Metrica is installed on the resource of interest. Information can be displayed in graphical form in the footer of the site. By clicking on the rectangular frame with parameters for the last day, week, month and year, or simply with an up or down arrow (depending on the dynamics of the resource’s position), you can see the site’s statistics. "Metrica" ​​shows how many views, visits and visits there were. All this information is available only if the Yandex counter is installed on the site.

LiveInternet Statistics

The method is similar to viewing statistics using Yandex tools. The LiveInternet icon is located at the bottom of the resource page and can have different appearances: an arrow for traffic dynamics or specific parameters for a certain period of time.

You can also view site statistics on the LiveInternet portal itself. By default, the rating shows leaders. To display resource data from this list, click on “Site Statistics”, highlighting the line of interest. Statistics show:

    number of visitors;

    average time to view the site;

    number of sessions;

    average number of online users.

Additionally, using this data, you can calculate the viewing depth: the average number of views must be divided by the number of visitors.

If the resource you are interested in is not on the leaderboard, you can simply copy the site address and paste it into the search bar on LiveInternet. You will not be able to view data from Internet resources that are not registered on LiveInternet, or those that require an administrator password to access statistics.

How to View Traffic on Wix

The fairly popular website builder Wix offers a convenient display of page statistics for webmasters who are resource owners. You won’t be able to view site statistics on Wix, unless, of course, we are talking about someone else’s resource, but you can use Yandex Metrica - the designer offers installation of this service on the site.

Assessing competitor statistics on Ucoz

You can view the statistics of the Ucoz website, as in the case of Google Analytics, only with access to the resource administrator panel. Of course, it is possible to study the data of a resource if it has open counters from Yandex or LiveInternet installed. To do this, follow the appropriate instructions.

So, you can view site statistics on Ucoz using your guest password, but to do this you need to gain access from the administrator. With the data received from the owner or moderator of the resource, you can go to the admin panel, where all statistics are available. In this case, the guest will not be able to access the “vital” functions of the site: changing the address Email, linked to the account, or other large-scale changes.

Plugins for viewing traffic

To view site statistics, you can also use special plugins that are installed in the browser as add-ons and work in background. Such software is produced both by more or less large companies and by individual enthusiasts - programmers, developers, search engine promotion specialists, and so on.

The most popular plugin that allows you to view site statistics is called RDS Bar. The addon’s loud slogan (“SEO is war”) suggests the power and information content of the plugin, which is quite true. The add-on provides a lot of information: from traffic analysis to the number of indexed search engine pages. There are versions of the plugin for all major browsers, but, as practice shows, RDS Bar works best with Mozilla Firefox.

Another good decision— PageRank Status. This addon uses ratings from Alexa to compile visit statistics. The information is presented in a convenient visual format.

A similar add-on is a similar service from LiveInternet, which allows you to view the necessary information literally “in one click.” The only negative is that it only works with resources registered in the system of the same name.

Specialized Internet services

Other tools that allow you to comprehensively analyze competitors are fast and frequent updates statistics. Online services are better able to adapt to changing conditions of resource traffic than individual small programs.

The main resources that allow you to find out information about competitors, knowing the website address, are the following: Bravica.net, Seranking.ru and Similarweb.com. These are the most informative tools with large set functions.

Other online services often display errors or the message “statistics in this moment inaccessible”, use outdated databases or have such a narrow range of capabilities that it is not possible to comprehensively analyze the statistics.

An alternative way to find out resource traffic

If for some reason developers carefully hide traffic to their own resource from prying eyes, you can still look at the site’s statistics, but in a slightly different way. alternative way. So to speak, “bypassing”.

The method consists of assessing the “neighbors” of the resource of interest according to ratings (Rambler Top 100, LiveInternet and others) with a further assumption of traffic to a specific competitor site. Not everyone hides statistics, so it is almost certain that the “close circle” of the site of interest will discover in which segment the competitor is located. Just look at the attendance of “neighbors” by rating and calculate the average between the two closest ones. Most likely, the real statistics of the resource of interest will be within the obtained value.

Another good way is to contact the site administration and act as an advertiser. As a rule, resource owners willingly provide statistics to those interested in advertising or partnership.

How else can you find out site statistics?

If we are talking about assessing competitors, and information about visits is nowhere to be found, you can analyze indirect indicators: user activity, frequency of updates, quality of content, presence of company groups on social networks and activity in communities, number of subscribers, speed of response to a complaint or question. Having assessed all these parameters, we can draw a conclusion about the portal’s traffic.

Many options to view the statistics of a competitor’s website give the webmaster wide access to information that is often attempted to be kept secret. This is especially true when it comes to highly competitive areas and commercial pages, where popularity and income generated directly depend on actions to promote the resource. Knowing the statistics of competitors, you can set new specific goals and achieve success faster.