The procedure for creating a community on VK will take at most 10 minutes (including the time spent reading the current article). Another 10 minutes to make the preliminary settings...

A VKontakte group, a public page, an event - all of this is now united by one term: community. However, there are already 6 types of communities now, but... more on that in just a couple of paragraphs. Now, without further ado, let’s start practicing!

We go to the list of our groups from the main menu, find the “Create a community” button - click it, we get to the page for selecting the type of community:

Types of communities in VK. Which one to choose?

The names speak for themselves, plus there are short hints under the headings to make it easier to navigate. If you are still having difficulties with which type of community to choose, now we will tell you everything...

Events– in case you have a date marked with a red marker on your wall calendar, and some event is planned for that date.

Business page. Everything is simple here: you have an “off-line” business - come here (however, not only “off-line”).

Public page– this type was created specifically for public figures or a group of public figures.

Brand or organization. Having read the name of this type, read 2 lines of “description” (in the picture above): if this describes your future community, consider that you have already made your choice 😉

Interest group. This type is intended for creating a community with limited access: for private discussions of personal or work topics (publishing content and everything else that VK allows) by a limited circle of people. Interest groups can be private or closed; they differ in the following:

• Only the group leader can invite new members to a private community (you cannot apply yourself).
• In a closed group, anyone can apply to join.

Thematic community. This type is suitable for everything else for which there was no place in the previous sections: a humorous public where you are going to post memos, or a fan community of shawarma (shawarma) fans. Most likely, this is exactly what you need.

There are only 3 fields in the next window: title, subject, website URL (if any).

After clicking on the “Create Community” button, your group will officially be considered created, for which we congratulate you!

You will be taken to the “Management” page, where you will be asked to fill out several more fields with information and make a number of settings.

Basic public settings

P.S. You can always return to this page and change information/settings (to do this, use the “Manage” button in the menu on the right of the main page of your public).

basic information

Name we have already indicated in the previous step, here you can change it.

Community Description– a few sentences characterizing your group. It must be written down, firstly, to immediately make it clear to visitors to your community “what will it be about?”, and secondly, perhaps in the future this will help bring additional audiences to your public from search engines (from Yandex).

Community Cover– image, 1590 by 400 pixels in size: click “Upload”, select the image on your computer. P.S. In the next article we will tell you how to create or where to get a beautiful cover for your community on VK.

Page address– Community URL. How the path to your page will look in the browser address bar (English letters, numbers, underscores are acceptable).

Action button

It will be displayed in the most visible place in your group - immediately below the page cover.

Possible options: go to the website, write by email, call, etc. Depending on the selected type of action, you will need to provide additional information: the name of the button (what will be written on it), enter the site URL, phone number, etc.

Additional Information

Here you can specify the topic of the community (in our case, it’s “Sites”), select its type: community of interests, blog, or page of a store, company, person.

If necessary, set age restrictions (18+), provide a link to your website (if available), phone number, etc. In the “Foundation date” field - indicate the current date, or any other - it doesn’t matter.

Last point: choose whether you want your subscribers (or simply Vkontakte users) to be able to offer their posts for publication in your community.

Among other things, you can connect your Twitter account in order to export publications to Twitter (auto-posting) from your VK group.

After making changes, do not forget to click “Save”.

You can get to the main page of your group (to see what it looks like) by clicking on the “Return to page” button.

The VK community page has been created and, partly, configured, but! If you still have some energy left, we suggest spending the next 10-15 minutes playing around with it a little more.

Communities are very popular media because they provide many ways to make money, advertise, meet people, or just have fun communication, so it is useful for any Internet user to know how to create a community in contact.

Creation is a fairly simple process: to do this, go to the “My Groups” section and in the upper right corner click on the “create community” button, after which a window will appear on the screen where you will be asked to write a name and select a type.

It is important to immediately think about the type, since you can change it after choosing it only after 30 days.

How to create a community in VKontakte for free

There is no need to worry about mandatory financial investments, since the management of the social network makes it possible to create a VKontakte group for free.

It is intended primarily for discussions, so this type is ideal, for example, for a club of housewives or car enthusiasts, where people exchange experiences and advice on a specific topic.

With some settings, all participants are allowed to post their photos and videos to the group, write messages on the wall, and also invite their friends there, which makes promotion much easier.

You have the right to make it “closed” or “private”. If you close it, then random users will be able to watch the published content only when they submit an application to join, and one of the managers approves it.

The “private” type is intended for a certain circle of people and entry can only be made by invitation of the managers themselves.

Features of a public page (public)

If you selected “Public Page”, then you will then be asked to determine its future type, which is selected based on a predetermined topic and your preferences.

The public is purely informational in nature, so if there is room for discussion in it, it is only in the comments and a small block on the right, which cannot be highlighted in a prominent place.

As for the wall, only news is published on it: no one is able to leave messages on it. Also, the public cannot be made private, which means that it is impossible to hide publications in it from unauthorized persons.

The public is displayed for each participant in the “Interesting Pages” section, so there is a chance that other people who visit them will see it and also subscribe. Such small advertising makes promotion much easier compared to other types of communities.

But the main feature is that each person has a unique opportunity to propose their news for publication: strangers can search for information themselves, and the editor, if the news seems interesting to him, publishes it to the entire audience.

What is the difference between an event and a group?

This type is suitable for organizing holidays, concerts, corporate events, master classes and so on. Participants are divided into those who will definitely participate in the event and those who will probably participate.

Otherwise, it is practically no different from a regular group, except that you are given the opportunity to specify the date and time of the event.

Management and content

Next, you will be presented with a section for its management, in which you adjust the settings as you see fit: change the name, address, make an appropriate description, turn on or off discussions.

It all depends on your specific goals, which you must determine before creating a VKontakte community. It is worth noting that both the group and the public have different types of settings.

The figures show the differences between the settings of a public (top) and a group (bottom).

Audio recordings, videos and photo albums

There is a useful function for adding any music, video and photos that do not contradict the site rules and copyrights. Video and audio materials can be added through the search for each section or downloaded from a computer.

In the “Photo Albums” section, you can upload thematic photos and sort them into special albums. You can also select the main album, photos of which will be displayed on the main page.

Purpose of management

You can also make other people who are members of your Internet resource managers. You need to go to “community management”, click on the “members” tab, and then in the written field enter either the name of the user you want to appoint as a leader or a link to his account.

After the desired person is displayed, you must click on the “appoint as administrator” command and in the window that opens, decide what position you are assigning the user to.

The moderator is able to delete comments that contradict the rules of your resource, the site itself and send violators to the “Black List”, and the editor can also publish news, add photos, videos and audio recordings. As for the administrator, he has absolutely all powers.

Promotion of a VKontakte group

You can create a group in VKontakte for free, but to popularize it you need to fork out a fair amount, so before you create a community in VKontakte, you should think several times about PR methods, because no one will just subscribe to it.

Of course, if it has a unique and popular theme, then people themselves will find it in search engines and join, but otherwise promotion is required.

After some time, a random winner is chosen from among the crowd that has fulfilled all the conditions and receives a prize. The prize does not have to be an expensive iPhone, car or computer, but it should arouse interest among subscribers, motivation to take part and repost.

For example, for starters, you can make the prize a certificate for the nth amount to some store, a free ticket somewhere, or several boxes of chocolates.

If you do not want to organize competitions, then you can buy advertising on other communities: to do this, simply write to the administrator of the resource on which you plan to advertise, discuss the price and buy the advertising post.

The cost of a post usually ranges from 200 to 1000 rubles, and may even exceed this level: it all depends on the popularity of the resource where you buy the post.

Whatever promotion method you use and no matter how hard you try to make your content interesting, the fact remains: for any high-quality and effective promotion, it is worth investing a considerable amount of money or time. Only then will everything work out. Good luck!

Greetings, dear readers. Social networks have long been part of our lives, so it is simply vital for all owners of absolutely any business, both traditional and remote, to run them in order to be successful, so today we will talk about how to create a group in VK.

VKontakte, despite the growth of Odnoklassniki and Facebook, and even despite Instagram, remains the leader in promotion, there is a simple explanation for this.

Benefits of social VKontakte networks:

• Different audience segments.

We know that in OK the main audience is women over 30 years old, mainly from the regions, on FB - the most affluent audience, on Instagram - advanced youth. VK has all these segments from children to bankers.

• Habit of buying online.

VK people have developed an understanding of online shopping, they are happy to buy goods without leaving their favorite social network. networks, this is the so-called autonomous trading, i.e. when we do not transfer a person to external sites.

So, we need to sell through social media. VKontakte network, what needs to be done for this?

There are 2 vectors of promotion through VK:

1. Creation and promotion of your community.
2. Purchase of advertising in existing ones.

We will consider both options, and today we will talk about the first.

Many people here have a question: how many of them to create: one or several?

How many communities to create for business?

In some cases you need to create one thing, in others you need to create several different ones, everything here is individual and depends on your business.

Most often, for one business it is still better to create one group or public page; we will analyze which one is better to choose further. For example, if you have a travel agency, then you do not need to create several communities for different tours, for example, “Tours to Egypt”, “Tours to Bulgaria”, etc., because their promotion will not be as effective as if it were there was one community.

It is necessary to create several communities in the following cases:

• Different audiences.

If your product is consumed by different audiences, for example, if several businesses operate under your brand, it is a mistake to create one community like “Cargo transportation in Perm and cheap abstracts.”

In this case, you need to create separate communities, because these are completely different offers for different audiences and different content is needed here.

If a subscriber receives more than 40% of the content that does not correspond to his interests, then he will leave such a community.

• Bilingual business.

If you have interests, for example, not only in Russia, but also in the CIS countries, then you cannot maintain one community in different languages.

• Differences between offers in different regions.

For example, Internet providers do this, since their tariffs differ in different cities.

• Very intense marketing policy.

For example, the Wildberries store, it has many subscribers, the store has a lot of activity, is advertised, in this case you can highlight different directions, they do just that, they have a common community, there is a separate public for selling household goods and a group with children's goods , there is also a division by country (Belarus, Kazakhstan), etc.

The more targeted information a subscriber receives, the higher the likelihood that he will take the action we are targeting.

When we have decided on the required number of communities to develop your business, we proceed directly to its creation.

How to create a group on VKontakte step by step?

Step 1. Go to your VKontakte page, select “Groups” in the left menu and click the “Create Community” button.

The following window appears.

Step 2. Let's come up with a name.

I advise you to choose a concise and memorable name that will attract attention and reveal the essence of the group itself. In the next article I will talk in detail about how to choose the right name, and you can adjust it.

Step 3. Select the type of community.

What to choose a group, public page or event? Today, the difference between them is becoming less noticeable; the first, second and third formats have their advantages.

Below is a table that shows the differences between the different formats.

Possibilities	Group	Public page	Event
Participants write on the wall		No	It is possible to disable this feature
Participants can “suggest news” to the community	No		No
Participants can add new photo albums, videos, audio recordings, documents	It is possible to disable this feature	No	It is possible to disable this feature
Restricting access to community materials	It can be configured so that anyone can join, so that they can join only by invitation or by submitting an application, and only by invitation of managers	No	Can be configured so that all users or only those invited by the administrator can participate
Block with products, which is displayed on the main page of the community	Eat	Eat	No
Event start and end time	No	No	This format is really only suitable for some meetings; a reminder about the event appears the day before the start
Display on participants' personal pages	The list of groups is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it	If a participant often visits your public, then he appears in the top 5 in the “Interesting Pages” block, the page’s avatar is visible there and there is a greater chance that one of his friends will see your community and enter it	The list of events is displayed in personal information only if the participant has not hidden it with privacy settings; in any case, no one views it
Community Invitations	You can invite 40 friends per day	No	You can invite members of your communities up to 5000 per day

Think and choose what best suits your business: a group or a public page. Here, of course, it would be a mistake to create a public page like “Effective treatment of hemorrhoids,” because not everyone wants this to be displayed on their personal page; in this case, you need to create a group.

My advice is to create a group at the initial stage, so you can invite your friends to it, and when all those who want to join, you can transfer the group to a public page. The creator of a community can change its type independently, without resorting to requests in technical support. support if the number of participants does not exceed 10,000. Just as in the case of transferring a public to a group, changing the community type is allowed no more than once a month.

Step 4. Click the “Create Community” button.

Your VKontakte group has been created and you are in the “Edit Information” menu.

Group settings

• Name- we already have it.
• Community Description— here we write a description of the group, indicating what it does.
• page address— we change the address to a more beautiful one than the default set of numbers, it is advisable to make it as short as possible so that subscribers can easily remember it and find you.
• Community Topics— select the most suitable topic from the list and indicate age restrictions.
• Web site— enter the address of your website, it will be displayed on the main page of the group.
• Comment filter— automatically deletes comments containing obscenities or words you specify.
• Location— we indicate the address if you have an office or you have a regional group, or you want to promote a product in a certain city, for example, if you have a store or do manicures at home.
• Room in Snapster— indicate if it exists (photos similar to Instagram are shared there).
• Community Posts— if necessary, we connect community messages. This is a very convenient thing, messages are addressed directly to the community, and all managers can respond to them. The subscriber does not need to look for the group administrator, who often hides himself from the contact block, in order to ask a question. And administrators will not get confused about which of their several communities the question is asked. To immediately see on your personal page that the community has received a message, you need to add your group to the left menu.

Next, we enable the functions that you will need and configure access for them (who can add and edit: editors and administrators or all community members). I think that there will be no problems with setting up privacy, especially since VKontakte prompts pop up.

I do not recommend disabling participants’ ability to comment and show all sorts of activity in albums and other things, and even more so in discussions, because the higher the audience activity, the faster your group moves. If someone sends spam or behaves inappropriately, then the blacklist will help you.

Let me just explain what materials are. We need them if we want the “Latest News” block to appear on the main page of the group, which is a wiki page; the name of the block can be changed and the page edited as you please.

If you have an online store, then connect “Products”, then cards with the products you created will be displayed on the main page of the community.

Congratulations, you now have your own VKontakte community, the next thing you need to do is to create it.

If something is unclear to you and you still have questions, please ask them in the comments, I will be glad to answer them. Also subscribe to blog news so you don't miss new articles.

If you are well-versed and knowledgeable about a specific topic and spend a lot of time on the Internet, then over time you will want to create your own group, for example, on VKontakte. What is it for? The group will help you find people of your same interests. You can share information with group members and discuss various issues related to the group’s topics. The group will also help you promote your online business, here you can make good advertising. This article will answer the question - “How to create a group in contact?” and the issue of promoting the group in contact will also be touched upon.

Instructions on how to create a group on VK

First of all, you need to log in to your VKontakte page, on which you will create a group.
Next, go to the “My Groups” section.

Since we are creating a group with all the attendant capabilities, we select this particular item. Now we come up with a name for the group. It must include the keyword. A successful name has a good frequency in search engines. It will be possible to change the name of the group, but when the group gains popularity, changing the name of the group will be inappropriate. Therefore, it is better to immediately give a thoughtful name to your group.

Settings and created VKontakte group

We can say that the group has already been created, that is, the foundation has been created. Now you need to deal with its main settings.

In the “Information” tab, indicate any page address in Latin.

A very important step is the description of the community. This is the first thing a guest sees when looking for the required group. The text size in the description should not be too large. It is necessary to include the most important points of your topic in the text and be positive.

In the group settings form, select the group type: open group, limited, or closed. Also, if you have your own blog page, you can add its address. You can also add the name of your site. After filling in the required data, click the “Save” button.

The VKontakte network is a fairly well-thought-out social system organized specifically for people’s needs. If you entered something wrong when you first filled it out, don’t worry. You can always change mistakes made and edit information by selecting the “Community Management” section.

Filling content and promoting the VKontakte group

Let's move on to an equally serious part of the further development of the group, this is its filling and promotion. To popularize, you need to upload videos of your interests, audio recordings, and photographs to the group. Install a bright and beautiful avatar on your home page. To attract the numerous attention of Internet residents, try to always upload fresh and verified information on your topic. If these rules are followed, the number of guests on the page will increase. In addition, guests of the page will begin to “repost” your interestingly selected content, thereby starting the promotion of the group.

Install a bright and beautiful group picture on the main page

In addition to the help of friends, the number of video views, group visits and subscribers, promotion will also increase with the help of their friends or neighboring partner groups. You can share posts between groups. Moreover, conduct both free exchanges (provided that there are no more than 3,000 people in a given community) and paid ones (if there are more than 5,000 people in a community).

You must understand that promoting a group in a short time will not work. This is a fairly lengthy process and should be kept in mind. One of the conditions for the progressiveness of the group is the constant updating of content. The more often you upload new information, the better. Another condition is the quality of the information uploaded.

A professionally designed group will be a strong advertising boost in promoting your topic. If you are selling goods, then the group will help increase demand for them. Also, the created group can help increase traffic to a particular blog or your website. Here you can make useful contacts for life.

Promotion of a group in contact - video

With this, we believe, the answer to the question posed at the beginning of the article on creating a group has been received. At this point, you have learned how to create and fill group content. In addition, now you know some secrets for promoting a group in contact. We hope it has become clear to everyone that this is a very useful and profitable tool on the network.

Have you decided to find new friends via the Internet, like-minded people in business or a hobby through the community on the VKontakte social network, but you don’t know at all how to create a VKontakte group? If you think that creating a group in a contact is a very complicated procedure, then I can assure you that you are mistaken.

To make sure of this, let's look at this issue using an example.

So, first you need to go to your contact page. In the vertical list on the right, select “My Groups”.

Now look at the top right side of the page. Click on the line “Create a community”.

In the window that opens to create a community, you need to enter its name. Name it so that a visitor to your group immediately understands what useful information he will find here.

Confirm your previous actions by clicking the “Create Community” button.

Your group has been created. You will be automatically redirected to the Information tab for your group. Here you can change the “Page Address” so that you and your participants do not remember unclear numbers, and make the link readable. The newly created group was created for humor, which means you can change the link, for example to:

Write a description for your group and indicate the topic. If you have a website dedicated to the topic of this group, then it makes sense to also indicate it in your group.

I won’t explain further settings, I think you’ll understand.

Now select a picture that matches the theme of our group so that it is immediately visually clear what our group is about.

To do this, find the phrase “Upload photo” in the upper right corner and click on it.

A window will appear in front of you where you click “Select file”. The picture must be in the required format: JPG, GIF or PNG.

Specify the desired image and click “Open”. A window will open in which you can select only part of the photo using a frame. Next, click “Save and Continue” (You will need a square-shaped photo, otherwise part of the photo will be cropped).

If the photo does not load, it means that its size is too large or it does not have the correct extension - this photo needs to be reduced or select another one.

Once again a window will appear in which we indicate the area for small photos and click “Save changes”.

Having filled in all the information, you can now invite participants. Under the main photo, find the “Invite friends” item, click on it. To add participants to the group, opposite your friends, click on the phrase “Send an invitation.”

To add discussions, photos or audio recordings to the group, select “Add” on the group wall. To download links, videos and documents, look at the bottom right of the page.

Congratulations, now you know how to create a group in VKontakte.

See you soon!

Watch the video on creating a group in contact: