The first months of life are the most difficult period for any project.

You’ve made a website for yourself, installed all sorts of plugins, add quality content almost every day, but there’s no traffic.

Where to get free traffic to the site

For the first two months, you should not hope that visitors will actively come to the site from search engines. Even if the articles you wrote under LF are successful, they will not be able to immediately get into the TOP.

What then can you do? The answer is simple: write even for a few random blog visitors and other sources.

At an early stage of web resource development, SMO methods prove to be very useful.

The advantage of this method of promotion is the immediate response to the actions taken.

For example, after publishing the announcement of an article on some social network, you can almost immediately observe an increase in visitors to the site.

Therefore, at the initial stage of site development, you can get quite decent traffic from SMO objects.

Then, after quite a lot of articles appear on the site and they are all interconnected by successful linking, we can talk about them getting into the TOP for low-frequency queries. Then the main flow of traffic will come from search engines.

But until this happens, you will have to be content with visitors from social media. True, it is not easy to exist for a long time thanks to social media, since you need to be active a lot.

Therefore, in order to attract visitors specifically from search engines (Yandex and Google), we continue to fill the blog with high-quality unique content, because this traffic will be stable and in no way dependent on your activity. It is also called passive.

Don’t forget about external blog optimization – getting links to your resource.

How to attract traffic to your blog from thematic social networks

– this is very cool, but it wouldn’t hurt to receive visitors from thematic social networks. To do this, you first need to register. After registration, you will be able to add announcements of articles with links to your blog. On some social networks, links are open for indexing, but have very low weight.

Another way to attract visitors is the Subscribe service. There you can become a member of a thematic group or create your own, and you can also create a mailing list.

You can add article announcements to Burzhunet’s social media. Among the most effective:

• Delicious.com
• Digg.com
• Reddit.com

They are so visited that if your news gets to the top, the attracted traffic can amount to several tens of thousands of visitors per day. But this applies more to English-language sites, because... The Russian-speaking audience of these services is not large.

Hello, dear readers of the blog site. Today I want to talk about those methods of attracting visitors to the site that I myself actively used (and still sometimes use) at the initial stage of development of this blog. The most difficult time for any project is the first months of life.

At this time you work like an ox - install the engine and all kinds of extensions, and then try to bring it all to mind. Edit the website template so that it matches your wishes. In addition, you try to add as much quality content as possible. In general, you work hard, but the most important thing, for which you turn yourself inside out, is not there. I'm talking about traffic.

Where to get traffic for a young site

For the first couple of months, you shouldn’t expect any significant influx of visitors from search engines (read), because they are quite inert and even if a number of your articles are successfully optimized for LF (, a), they will most likely get to the top no earlier than after a few months.

But what should you do all this time? Write for several dozen random visitors who will visit your project in the early stages of its formation. Yes, of course, for some time you will hold on to the charge of enthusiasm that you had, but there may come a time when your hands begin to give up.

Therefore, at the early stage of the development of a web project, SMO promotion methods are very relevant - social networks, forums, ratings and other non-search methods of attracting traffic. A huge plus of SMO is the almost instantaneous response to your promotional actions.

Let's say you published an announcement of your article on some thematic social networks, and you will immediately be able to observe the influx of visitors from them. About a year ago, I myself received almost all of my main traffic not from search engines, but from social networks, forums and other SMO objects.

This is only later, as your project grows and more and more new articles appear, which, after successful internal optimization and proper optimization, will get to the top for low-frequency (and maybe even mid-frequency) queries, the main influx of visitors will come from Yandex and Google (search traffic). For now, we will be content with visitors from social media.

But nevertheless, it will be quite difficult for you to exist for a long time only through social media. We must definitely try to ensure that the bulk of the traffic comes from Yandex and Google.

By the way, another method of getting free traffic recently appeared, from Yandex, but not from search results, but from their new service called. You will only need to create an RSS feed on your website according to their requirements (see the link provided for how to do this) and add it to this service. Over time, you will begin to receive traffic from Zen, and the more interesting your materials will be, the more interesting it will be. And yet there is still a possibility receive payment from Yandex, for posting your materials on their service.

The fact is that promotion in social media requires constant manifestation of your activity - writing posts in forums, announcements in thematic social networks, etc. of things. While search traffic for low-frequency queries will be constant, stable and independent of your activity. It can be roughly called passive.

But if your project has just been born, then you no longer have to choose. It is imperative to optimize articles for certain low-frequency (maybe also some mid-frequency) search queries, thereby making a foundation for the future. Well, don’t forget about the elements of external website optimization - .

And you should try to get the immediate main flow of visitors in the early stages of development through SMO. This way you can attract your first regular readers and admirers of your talent. Well, perhaps natural backlinks to your project will slowly appear.

In any case, if you want to succeed, then you will have to work hard like a child. This will be especially difficult to do against the backdrop of an almost complete absence of visitors. But what can you do, everyone goes through this period when you want to give up everything and send everyone to hell.

The search component at that time was very small and, notably, there was a significant bias towards Google. I received four times more hits from this system than from Yandex.

Thematic forums

The first thing I noticed was the forums. I chose five reputable and well-attended conferences, the topics of which overlapped with the topics of my blog. I tried to carefully publish test posts with announcements of some of my articles. I asked if the forum administration would be against such PR for their resource and, as a result, I received a pretty decent increase in traffic.

I posted announcements of my articles on

1. MyWordPress.ru

On the last one, I didn’t have a good relationship with the administration, but on the others I regularly published announcements of my articles on the forum’s topics and I still get a little traffic from them.

Of course, it would be possible to significantly expand the number of conferences that fall within my scope (for example, add Searchengines.ru, maultalk.com), but human power is not limitless. As I said above, the main emphasis should be on writing unique and preferably useful articles for visitors, as well as on factors for optimizing these materials. And you should devote time to social media on a residual basis.

I don’t recommend scattering yourself at many thematic conferences; it would probably be better to focus on a few, but well attended ones. Attracting visitors in this case will be more effective in terms of the ratio of time spent on posting and the volume of attracted traffic.

I also advise you not to spam, but to first ask permission from the administration. In this case, your posts will not be deleted as soon as they are discovered by moderators, but will serve in the field of attracting visitors to the site for a very long time. In general, I like this traffic because... it will often exist for a long time even after you stop posting to them.

As for getting backlinks to your site open for indexing from forums where you post announcements of your articles, I seriously doubt it. Most likely they will. But options are possible.

Inexpensive ways to attract visitors to your website

Some can also serve as a source of traffic. As soon as you add your blog to it, immediately after you publish a new post, its announcement will automatically appear on its main page.

If the topic of the article is interesting and appealing, then you can count on attracting a very decent number of visitors. I once had about 60 clicks from this rating after publishing an article about PageRank and TIC. What’s remarkable is that to get traffic you will only need to add your site there once.

It is also a source of free traffic that does not require any additional actions on your part. All you have to do is register and set up announcements in this micro-balling service.

Automatic posting of new article headlines on Twitter if you have previously added your RSS feed to this service:

By analogy with Twitter, you can use FriendFeed - a service somewhat similar to it, which has built-in tools that allow you to set up auto-posting of the headlines of your new articles in FriendFeed.

Well, since we are talking about social media, which do not require any constant movements on your part (for example, manual posting of announcements), then it is worth mentioning such a thing as, usually installed at the end of each resource article.

This way you shift the work of posting onto the shoulders of your visitors. A link to material describing various ways to install social media buttons on your website is given just above. In general, this is a very effective method of non-search engine promotion, which is used by almost all webmasters.

Well, perhaps, it’s also worth mentioning this method of increasing traffic as. If you carefully add links to your really useful articles there in the topic, then there is a chance that they will remain there for a while.

Unfortunately, in terms of search engine promotion, backlinks from Wikipedia are unlikely to help you, because they are closed from indexing. In any case, I still get a little traffic from the Wiki, although I added links there about a year ago.

Attracting visitors from thematic social networks

Low-cost methods are, of course, great, but it wouldn’t hurt to supplement them with posting to various thematic social networks. I myself am a regular reader of the social network for webmasters Grabr and therefore I know that there is traffic there and it is criminal not to receive it.

In general, there are quite a lot of social networks on the topic of my blog, and the most desirable and fat one, of course, is HabrHabr, but, unfortunately, getting there is very difficult. In any case, I didn’t succeed the first time, but I didn’t try again.

In addition to HabrHabr, there are many more places to attract traffic to the site:

1. Grabr - for webmasters
2. SEO Minds - social network of optimizers
3. WebIce.Ru - for webmasters and bloggers
4. Blogistics - for bloggers who write interestingly
5. ShowBlogs.ru - digest (?) of the blogosphere
6. — a young social network from Google

In some of these thematic social networks you can register without problems, in some you will need an invite. I myself registered with them for a very long time, so it’s difficult to say where exactly which registration method is used.

After registration, you will have the opportunity to add announcements of your articles with a back link to your website. In some networks, these backlinks will be open for indexing, but I think that search engines greatly underestimate their weight.

Relatively recently, a method of obtaining visitors to the city has become popular. There are not only mailing lists, but also groups, which essentially resemble social networks. So, you have two ways to attract visitors to your site from Subscribe - either post to an already existing and promoted group that suits your topic, or create your own and try to promote it.

I tried both methods and I can say that you can use both at the same time, but the greatest result, of course, comes from posting to an already existing and promoted group that suits your topic. For my blog, the most suitable option was Create your own website. It has 14,000 members, but the creator of the group insists that they post to it no more than once a week. The owner, as they say, is a master.

By creating your own group in Subscribe, you can naturally set your own rules. But the problem is that the number of members in it will be very small at first and you will need to promote it in some way. For example, in my group on Subscribe, called Studying the creation, promotion and earnings on websites, there are only 200 participants.

I add posts there quite irregularly, but when I add, I sometimes manage to attract more 100 visitors per day only from this social network. A very effective way to attract traffic to a site, I’ll tell you. Try it, you won't regret it.

I also want to remind you about automatic and semi-automatic mode in social networks and blogs on free platforms. Quite an effective way to automate.

You can post not only to Runet, but also to bourgeois social media. The most famous and effective social networks of the bourgeoisie, to which you should add announcements of your articles, are:

In general, they are so visited that if your news gets to the top, the traffic attracted can be so huge (tens of thousands of visitors per day) that the server where your project is hosted will crash. But this still applies mainly to English-language sites, because the Russian-speaking audience of these social services is not very large.

Good luck to you! See you soon on the pages of the blog site

You might be interested

Socialtask - promotion in social networks from Megaindex
Social bookmarking - run in bposter and buttons to attract additional visitors and speed up site indexing
What products, services or sites make sense to promote on social networks (SMO, SMM) and attract visitors from there?

1. Active presence on social networks

This is an axiom: the site must be present on social networks. This is the so-called rule of good manners for any website.

1.1. The site must have its own Twitter profile

It is difficult to overestimate the amount of traffic that can be obtained with the right approach. If you like to communicate via Twitter, great, then we’ll combine business with pleasure. We recruit readers and at the same time visitors to your site. When posting on Twitter, do not forget about the importance hash tags, they will also serve as a source of additional traffic.

1.2. The site must have its own Facebook page or group

In 2011, Facebook introduced a subscription function, and, of course, you can share links to the blog on your personal page. However, we are sure that every site deserves to have its own page. Agree, it’s nice to post a link to every new post without thinking that it might annoy your friends.

In addition, some site readers may not know your name; it will be easier for them to find their favorite site by name.

Add a Facebook plugin to your blog page, with its help you can easily convert your readers into fans of the page.

1.3. Join different Facebook groups

5.2. Add your RSS feed to useful resources

You can get additional sources of traffic if you add your blog’s RSS to specialized RSS catalogs and readers, such as: liverss.ru, rssreader.ru, subscribe.ru/catalog?rss, etc.

6.Use link shortening services

By using a link shortening service like bit.ly, you'll have access to metrics so you'll know how many people clicked on a link and at what time. Knowing this data, you can experiment with the publication time of posts.

7. Participate in forums and communities

With some persistence, you can get good traffic from thematic forums and communities. Use your blog name as a nickname whenever possible. And don’t forget, if allowed by the rules, leave a link to your site in your profile and signature.

8. Interact with other people

And of course, it is very important in our virtual social world to communicate with friends - exchange links, post materials, press releases, photographs and any other information on friendly sites. This is not only pleasant and useful communication, but also a good source of traffic to your blog :)

So, we hope that this review will inspire you to new ways to promote your blog and wish your blog prosperity and successful promotion through the stormy seas of the Internet and at the same time invite you to be friends with sites on similar topics :)

I came across some useful information on VKontakte today, a topic that worries almost everyone. Where to get visitors to your websites, blogs, pages?

This is a painful topic, since in our age of speed and Internet technologies it is becoming increasingly difficult to attract a subscriber or even a visitor. on your resources. In order to avoid problems with this, you need to stand out and give a unique offer, show in your offer why they should look or buy from you, what the benefits are for your visitors, etc.

You need to invest both time and money in advertising. If you want to get free traffic, spend more time publishing your announcements or advertisements. And paid methods also require a lot of time, since everything needs to be monitored and tested. You also need experience in this matter. Therefore, it is better to entrust this to a specialist.

It is very important to show your advertising to the target audience. Find those places where target audience accumulates. On social networks these are thematic groups. Now there is a very large flow of advertising on social networks, it is in groups and in this huge flow of information that it is very difficult to get the attention of other visitors; only a few people will see your advertisement. Therefore, if you post in 50 groups a day, approximately 100 - 200 people will see you. Of these, 10% will be interested; if your offer “stands out from the crowd,” even fewer will go to the site. I tested a lot and saw few transitions. I also used paid advertising in groups, it is now very cheap, for 2 days I paid only 50 rubles, but I also did not see much return. Of course, what exactly you are promoting also plays a role here. Now people are in the mood for “Freebies”, let’s say, they believe in instant earnings, and sites that will bring fabulous money and are looking for new projects every day, invest time, buy courses, the information of which is freely available, and again are left with nothing. Unfortunately, everyone goes through this. And those who sell these courses have excellent income.

But no matter what you do on the Internet, no matter what you do, you need visitors to your resources. Even if this is not a website, although without a website it is difficult to call an activity a business, even a page on a social network, a blog on Blogger, you need traffic, and a lot of traffic in order to get sales, partners or clients.

Visitor exchange sites, surfing and click sites

There are a lot of click sharing sites, I want to say that I use some of them. Here are some

You need to devote some time every day to completing tasks, earning points, and then advertising your pages. It is possible to advertise videos and websites. It is possible to pay for an account and receive visits.

You can also get traffic on surfing sites, seopolza, seosprint, you probably know about them.

But here the audience is accustomed to the fact that courses on making money on the Internet are constantly advertised; I also made money this way at one time. I want to say that the courses sold here are cheap from Glopart, at a price in the range of 500 - 600 rubles. You understand what kind of courses these are, and I understood, although I tried to choose, it seemed to me, useful, there are authors there who can be trusted.

But newcomers to the Internet, no matter what we say, no matter how we convince them, they do not want to invest more money and believe that on the Internet you can press two buttons, do nothing, and the money will fall in automatically. Of course, I’m exaggerating, but it’s true, these courses describe earnings of 2000 rubles a day so beautifully, turn on the program once and it will generate money for you without investment, without difficulty. People want to believe it, it's the Internet! Everything is possible here!

But when they hear that here you need to create blogs, websites, newsletters, collect a database, and then you will have a business if you can build relationships with your subscribers. Why is this necessary? It’s better to buy a magic course for 500 rubles.

Powerful and free type of traffic

You know, at the beginning, when at the beginning of my research on the Internet and making money on it, I invested money in one or another company and could not invite anyone via the Internet, I so wanted not to invite anyone and not to invest anywhere, I really believe in those who the same situation. I created 3 such sources of income that do not require special investments and brought results over time. One of them has great potential, and 2 have less. One of them is YouTube is not much, but my channels constantly and monthly give me profit. And this is very serious traffic to your sites. in your topic, upload to YouTube, in the description and comments under the video, write a link to your website where you want to send traffic, or add an annotation with a link to your website directly on the video. Don't know how to do this? Get free training HERE and then you will get visitors to your sites from your video. Video is now the most powerful content and tool for business promotion.

Let's return to other traffic methods.

I’ll touch on social networks a little. How can you get free traffic? You have your niche in which you are developing, there is a website on this topic, or a video channel, or just a page on a social network, create your own fan page on Facebook or a group, a public page on VKontakte and fill it with useful information content on your topic, invite friends daily and invite them to your group. Over time, you will receive traffic to your resources absolutely free if you keep your group constantly active. What does it mean? Publish posts, useful training materials, Create polls or group discussions. Then the group will be alive and will respond to your publications and invitations.

You can also publish announcements in thematic groups on social networks; if the material is interesting and useful, you will definitely find your audience. Also, post materials from your blog on your social network page, invite friends to discuss, and this way you will attract visitors to your resources.

Well, now I would like to draw your attention to this document. It works, but requires learning.

If you found this article useful, write about it in the comments and share it with your friends on social networks.

Thank you for your time and attention. I wish you success. And we will continue the topic in future articles.

Dmitry Dementiy

Websites with cats, jokes and beautiful girls get traffic almost effortlessly. It is enough to publish these most beautiful cats from time to time so that crowds of people visit the resource daily. And if the owner is savvy, then there is no need to publish anything. The community itself will bring, publish, comment and distribute new content.

Life is harder for owners of niche sites. They have to talk about something complex or boring: blade servers, bricks, the principles of evidence-based medicine. To read publications, users are forced to strain their intellect or drink strong coffee to stay awake. Therefore, potential clients rarely come to the site, spend little time on it and do not repost. Is it possible to solve this problem? How to get traffic correctly if the project operates in a complex niche? More on this later.

What niche can be called difficult?

Yours. From time to time, you probably close your laptop irritably and curse with obscene words the building materials, work clothes, mutual funds, magic cream for all diseases, plastic windows or litter for cat litter boxes that you happen to sell. If you ask your friends, nine out of ten will call their topic difficult. By the way, ten out of ten will envy you out loud and tell you how easy it is to sell this cream for cats.

Subjectively, most entrepreneurs and marketers consider their niche to be difficult. This assessment does not always coincide with reality. To understand whether you are really working with complex topics, you need to use objective signs. Here are the main ones:

• There is very high competition in your niche. For example, MTPL policies are sold by dozens or hundreds of insurance companies. Add to them dozens of large insurance brokers. As icing on the cake, think of solo insurance agents who are actively exploring online sales.

• There are clear heavyweight leaders in your industry. This is one of the features of high competition, worthy of being highlighted as a separate feature. Have you decided to sell smartphones? And the entire top search results were shared by Svyaznoy and Eldorado with Euroset. Do you want to operate on people with varicose veins? The issue was occupied by sellers of a miracle cream that supposedly cures everything in one day without operations, registrations and SMS.

• You are selling a complex product. What does it mean? You have to explain to most consumers the essence and benefits of the product. Examples? As much as you like: endowment life insurance, IT outsourcing, installation of autonomous sewers and septic tanks, conducting trainings for company personnel. Heck, aren't website creation and promotion, SEO and content marketing among complex products? Sellers of such goods and services find it difficult to attract traffic due to a number of reasons, including the lack of active demand, resource-intensive information campaigns and low levels of audience awareness.

Among complex products, it is worth highlighting medical services and goods. This is a unique theme. Uniqueness is determined not so much by the complexity of the product and high competition for traffic, but by the huge responsibility of marketers. Do you know other niches where you can literally kill a person in pursuit of traffic?

• You are selling an expensive product. Here, it’s not even attracting traffic that comes to the fore. Of course, during a crisis people are less likely to be interested in houses in London or holidays on the Cote d'Azur. Therefore, competition for traffic may intensify. But the main problem here is converting visitors into buyers. Potential customers may actively come to the site, but this does not guarantee purchases.
• You are selling a product that, for one reason or another, a significant portion of consumers do not believe in. This could be network marketing, dietary supplements, financial pyramids, Kirby vacuum cleaners, pension funds, working in the office of a young promising company without sales or investments, consultations with psychologists, coaches, and personal growth specialists. Are there many people you know who are actively looking on the Internet for information about a consulting psychologist working within the framework of Gestalt therapy and a body-oriented approach?

• You work in a very narrow niche. For example, sharpen straight razors. Because of advertising, everyone chooses “there is no better thing for a man,” so you can’t count on a large flow of visitors. Niche projects are unlikely to waste money on attracting non-targeted traffic. Instead, it's better to focus on increasing your conversion rate and other performance metrics. By the way, many innovative projects can be included in this category. They have to overcome the lack of information and mistrust of the audience, as well as the associated lack of demand.

• You are selling a boring product. Here again, objective signs are needed, since after a couple of years of work, even the owner of a sex shop may consider his product boring. Look at the problem from the customer's point of view. If he considers your product to be ordinary, it will be difficult for you to compete for the attention of visitors. Examples? Matches. More? Toilet paper, egg production, office cleaning, car washing.

Have you found any objective signs that indicate your project can be classified as complex? Then read about ways to attract traffic. By the way, they will be useful even for sites operating in simple niches and selling a clear product.

Method #1: Attract Low Frequency Traffic

Grandmaster Sergei Karyakin will easily beat Nikolai Valuev at chess. But in the ring a chess player is unlikely to last even a minute. What does Karjakin need to do to always beat Valuev? That's right, Sergey should meet Nikolai at the board as often as possible and avoid boxing matches.

This analogy explains why you should use low-frequency queries to drive traffic in complex niches. With the long tail, you solve the problem of competing with industry heavyweights.

This is what we're talking about: large and experienced players are firmly in the search results for high-frequency queries. You can break their hegemony by spending a lot of time and other resources. Or you may not break it. There are no guarantees that serious investments in promotion for the request “buy OSAGO” will allow you to take the place of “RESO” in the search results. But you don't need it.

To be guaranteed to receive traffic, you need to move through the widest possible semantic core. Why does this work? Why have the heavyweights not yet privatized the issuance of long-tail queries? It's very simple: they try, but they can't. There are an infinite number of low-frequency queries. Therefore, long tail guarantees traffic at any level of competition.

How to properly promote a website for low-frequency queries? First rule: forget about keywords. Close KEY Collector and don't terrorize your brain with its younger brother with an indecent name. Instead, spend time doing market research and understanding your audience and their information needs. And start satisfying them.

Create high-quality informative content. Try to delve deeply into the topic and comprehensively respond to users’ information requests. This way, you are sure to use all the most relevant low-frequency queries in the right forms and with the right number of occurrences.

Let's do it again: To ensure that you attract low-frequency traffic, you need to focus not on key queries, but on research and meeting the information needs of your audience. Look for confirmation of this thesis in Svetlana Kuznetsova’s articles on LSI (one and two), as well as in Denis Savelyev’s material on the quality of content from the point of view of search engines. For a snack, leave the Searchmetrics study, which confirmed the decline in the role of keywords in determining the relevance of web pages.

Do you want to know how promotion for low-frequency queries works in reality? In 2015, the leader in views on the Texterra blog was a guide to promoting pages on Facebook. In February 2016, this material received more than 13 thousand views.

Management receives search traffic thanks to low-frequency queries like “how Facebook promotion works” or “how to mark a place of work in your own company on Facebook.” For the first request, Yandex.Wordstat displays one impression per month. For the second – absolutely zero. However, despite this, we constantly receive conversions from them.

Now look at the screenshot below and pay attention to the frequency of transitions from search engines for a particular request. Of course, Google Analytics does not display the lion's share of keywords. But not only high-frequency drivers are probably hiding behind Not Provided.

Method number 2: advertising

This is an obvious tool for attracting traffic, without which it is difficult to imagine any comprehensive marketing strategy. Before including a new expense item in your business plan, answer two questions: what advertising to use and where to direct paid traffic.

Here is the answer to the first question: you need to use the type of advertising that is best suited for your project. All other things being equal, for new businesses operating in a competitive niche with popular and in-demand products, it is better to pay attention to the “context” and advertising on social networks. It is these tools, when used correctly, that provide high performance at optimal costs, flexible campaign management, and excellent traffic quality.

What to do if you sell not cosmetics and children's toys, but cinder blocks or fittings? Contextual advertising is perfect for you. But instead of social networks, it is better to choose specialized publications. For example, it is better to advertise building materials on websites dedicated to construction and renovation.

What about the second question? There are no universal solutions here, since the specifics of the project must be taken into account. But you can still find patterns. When it comes to contextual advertising in Google AdWords or Yandex.Direct, the cost of conversion for competitive transactional queries like “buy something with delivery” will be relatively high. You again find yourself in a situation of “chess player versus boxer in the ring.”

To take the standoff to the board, drive paid traffic with information requests. Can it be converted into real trades? It depends on the quality of the resource and content strategy. Here is an example of an application from the website information page:

And here is another request from the same page (the dialogue itself turned out to be long, so we shortened it, but the source of the request is important here):

When it comes to advertising on social networks, direct traffic to project pages or groups. Of course, this recommendation is not suitable for all topics. For example, users will be clearly bored in groups of concrete mixer manufacturers. But if the topic offers at least a small chance of using social impulses, use paid traffic to increase the number of subscribers, advertise specific posts, and disseminate information about promotions.

Method number 3: activity on social networks

This is another universal tool for solving problems on complex topics. With the help of a successful SMM campaign, a small player can bypass a large corporation, attract attention to a complex or expensive product, and gain the trust of the audience.

The Rockwell Razor story is a great example of the power of social media. In 2014, two students decided to create a quality product that would save men from having to spend money on expensive replacement cartridges for modern shaving systems. The guys creatively rethought the design of classic razors and offered users a modern version of the razor.

According to one of the founders of the project, Garrett Everard, at the beginning of his entrepreneurial journey he did not understand marketing at all. Garrett and his friend Morgan Nordstrom spent all their free time developing the design and prototype of the razor. When everything was ready, the guys published the project on Kickstarter and went to bed.

Here social networks did their job: the project instantly became viral. The morning after the publication, the startupers raised $18,000, when they only needed $12,000 to start production.

Only at new stages of raising financing did Rockwell Razors begin to actively use SMM tools. Firstly, they differentiated themselves from their competitor - a well-known manufacturer of machines with three and five blades. The guys launched a campaign whose main weapon was financial calculations. According to entrepreneurs, the buyer of a razor could save several hundred dollars in the first year of using it, since replaceable double-sided blades are much cheaper than cartridges. Rockwell Razors also promised all crowd investors free supply of blades for 5 years if the goal of the second round of funding is achieved. The campaign used the hashtag #5YearsFreeBlades.

Are there situations when you shouldn’t promote on social networks? Yes, these are boring products and the B2B segment. But even here there are options. For example, in the burzhunet, B2B sellers recommend using LinkedIn as the main platform for promotion. In RuNet, LinkedIn is often used for job search and recruiting. If you sell in the B2B segment and want to establish contacts with the leaders of partner organizations, use Facebook.

If you are selling something not to companies, but to people, feel free to use Facebook, VKontakte and other popular social networks to attract traffic. How to attract traffic from social platforms? This is a topic, if not for a book, then for several huge guides. The main directions of work can be outlined briefly:

Method #4: Guest Blogging

By publishing on popular industry platforms, you increase your audience reach and gain trust and authority. Remember the main secret of guest posting: you don't want links, but the attention of real users. Therefore, focus on quality and relevance of the content.

What problems might prevent you from publishing guest posts? If you work in a narrow niche, finding suitable thematic platforms is not so easy. The problem can only be solved in one way: publish notes on websites and blogs working in related topics.

The following recommendations will help you plan your guest campaign:

• Publish guest articles on popular platforms. Their topic should be close to yours. The popularity of a resource can be determined by the counters, which are usually located in the basement of the site. If there is no counter, you can get approximate data using a service for checking traffic to other people's sites or the Alexa analytical platform. You can indirectly assess the popularity of a resource and audience involvement by the number of comments and distributions of a publication on social networks.
• You can find popular sites and blogs in your industry using ratings, for example, Liveinternet.ru. You can also use search engines and search communities on social networks. Or borrow ideas from our newsletter "".
• For guest posts, prepare interesting informational articles. They must be useful to the audience. Don’t try to sell away: this will antagonize readers and site owners. Do not publish low-quality content on third-party sites under any circumstances. Not only will you not solve the campaign’s objectives, but you will also spoil the audience’s impression of your project.
• With the help of a guest post, you need to attract the attention of new users and get referrals to your site. This is the main purpose of guest blogging. Don't think about links, think about potential clients reading your post.
• How often should you publish guest posts? The more often the better. This is true if you can publish articles on at least several different platforms. If you publish content too often on one site, its audience will stop switching to your resource.

This pattern was noticed by famous marketer Neil Patel. He published one post per week on popular internet marketing sites. Readers actively went to Patel's website. When a specialist increased the frequency of publications to 3-4 posts per week on each resource, the number of transitions to his site fell sharply.

What results does guest blogging bring? Here are some examples:

• The aforementioned Neil Patel claims that guest posts bring 20,000 visitors a month to his site.
• BufferApp CEO Leo Widrich says guest posts brought his project 100 thousand users in less than a year. Please note, 100 thousand clients, not site visitors. To get this result, Leo wrote 150 articles on external sites.
• Here's an old but still relevant story about a blog that increased its traffic by hundreds of percent with the help of guest posting.

Again, please note that you are not guest posting for links. If the host site is willing to openly link you, don't refuse. If the owner wants to close the link with the nofollow attribute, that's okay. If the receiving site does not agree to provide a link at all, it is better to refuse cooperation. Of course, if we are not talking about an image article on Lenta.ru or Vedomosti.

Method #5: Use Communities

We are not talking about groups or pages of your company on social networks, but about neutral communities in which potential clients and even competitors communicate. Simple example: community "Content Marketing" on Facebook.

Don’t abuse your trust: even announcements of the most useful content can bore readers and administrators. Follow a simple rule: participate in discussions constantly, and link to your own content only from time to time.

The most important question: where to look for communities? Firstly, they can be created. For example, if you add a forum to your site and make it popular, consider yourself to have won the lottery. Secondly, if you want to work successfully, you must know your industry inside and out. This also applies to communities.

Didn't have time to join the most popular groups in your industry and didn't register on the forums? Get started now. You can find suitable sites using Yandex or searching communities on social networks.

Be sure to use one username and real name on all forums and in all groups where you communicate. This is necessary for the audience to recognize you.

Method #6: Turn New Visitors into Regular Customers

The target visitor who comes to the site for the first time should turn into your regular reader and client. To do this, you must publish useful, quality content and sell a good product at a reasonable price. Which tools ensure user return? Here is the list:

• Invite visitors to subscribe to your newsletter and RSS feed.
• Use remarketing.
• Offer a bonus program to potential clients.
• Encourage subscriptions to social media pages.
• Install Disqus or a similar commenting system that notifies discussion participants of new comments by email.

Notice how the manufacturer of artisanal cosmetics, Barrister and Mann, literally lassoes the user from the first visit:

• The company uses retargeting. After one visit to the site, a B&M ad appears every time you log into Facebook.

• The company offers users an attractive bonus program. Visitors can receive reward points for completing suggested actions. For example, registering on the site brings 500 points, indicating your date of birth another 500 points, reposting on Facebook gives 50 points, and so on. Reward points can be spent on company products. 100 points are equal to 1 USD.

• The website has a newsletter subscription form. Need I say that the user also receives bonus points for subscribing?

Internet marketers understand the adage “an old friend is better than two new ones.” And specialists working in complex niches can safely change the order of the numbers: “An old friend is better than a hundred new ones.”

Method #7: Create a Free Helpful Resource

This could be a service, a tool, or instructions for which users return to your site over and over again. Simple examples: Glavred, spell check from Advego, service for evaluating test results.

A useful resource guarantees you visitors. For example, traffic to the Text.ru resource, on the main page of which there is a service for checking the uniqueness of texts, exceeds 10 thousand people per day. The Advego exchange website, which has spell checking and semantic text analysis services, is also visited by tens of thousands of people a day. Among them there are probably users who became acquainted with the project thanks to useful services.

What service does the audience need? Look for the answer to this question yourself. The main thing is that the resource turns out to be very useful and free.

Method #8: Increase Traffic Efficiency

The space for extensive growth ends sooner or later in any niche. And in a complex environment it may not exist initially. Therefore, grow intensively: increase the efficiency of existing traffic. We are talking about improving behavioral metrics: conversion rate, viewing depth and time, user engagement. This can also include financial metrics, such as average order value and number of transactions.

How to improve behavioral metrics? This is another topic for a book or dissertation. Here's the answer in a nutshell: your website, content, product, and even yourself need to be interesting, relevant, useful, and audience-friendly. To work successfully, you will have to study this topic in depth. The following resources will help you:

The list can be continued by adding at least several dozen materials from the Texterra blog. But even these are not enough to comprehensively cover the topics of increasing conversion, improving behavioral indicators, ensuring usability, and creating high-quality landing pages. So use the suggested links as a guide. With their help, you will find a lot of useful materials both on our website and on other resources.

This method was successfully used by the Mosigra company. With the help of detailed and visual product descriptions, the project’s marketers increased the conversion rate and other behavioral metrics.

Method number 9: become a sticky fish

The small clingfish attaches to sharks and whales to travel long distances. Similar marketing tactics are great for projects working in complex niches. Its essence can be described as follows: if it is very difficult for a project to attract traffic on its own, use popular specialized sites for promotion.

Here are a few examples: freelance exchanges, TripAdvisor, Yandex.Market, a project for selling DIY goods “Fair of Masters”, message boards, online auctions, catalogs. With the help of promoted platforms, you can attract traffic to the website of your own project and at the same time sell the product.

Sticky fish tactics can be used in any industry where there are suitable popular sites. Here are some examples:

• Web agencies often register on freelance exchanges. This helps sell services and at the same time attract traffic to the site.

• Like other representatives of the service industry, the Bison Steakhouse restaurant uses the TripAdvisor platform to attract customers and manage its reputation. Traffic to the corporate website is provided by a link in the company profile.

• Online stores actively use popular catalogs such as “Yandex.Market” and “[email protected]”. This is one of the ways to increase the visibility of a site in competitive niches, where the competition for customers is primarily based on price.

• Participants in the Crafts Fair project sell complex products with low active demand. For example, most people usually buy factory-made, inexpensive children's toys. To attract traffic to the website of a master who makes dolls on his own, he will have to win competition from large online stores and manufacturers. The problem is solved by a profile on Livemaster, since the audience of this project is consciously looking for handmade products.

• Small online stores do not hesitate to sell goods at online auctions. They register under the guise of private individuals. During communication with the client, they redirect traffic to their website.

• Specialized online catalogs are another way to overcome high competition and solve the problem of a boring product. For example, furniture manufacturers publish information on thematic platforms. They simultaneously stimulate sales and get traffic to the site.

Method #10: Bet on Video

With smartphones and tablets, you can watch videos anytime, anywhere. And thanks to these devices, you can shoot video anywhere and anytime. Even commercial.

How can video content help you get traffic in difficult niches? It is easier to fight for the first positions in the results of YouTube and other video hosting sites than for the top results in the general search. This is true even for very competitive topics for a simple reason: your competitors publish texts more often than shoot videos. In addition, the video increases the credibility of the seller. The audience sees that they are dealing with real people, and not impersonal nicknames on the site. This further stimulates sales and website traffic.

Pay attention to the example of Shanti-Shanti.rf. The guys make video reviews of each product and publish it on the description page. Customers and search engines love this. Another similar example is the foreign razor store Shave Nation. Its owner created one of the most popular educational YouTube channels. The description of each video contains links to a specific product or selection of products.

Method #11: Distribute your product using the freemium model

According to software company OPSWAT, Avast antivirus software is the second most popular in the world after the standard MS Windows Defender program. According to Avast Software's own data, the company controlled 21% of the global antivirus software market in 2015. In 2014, investment company CVC Capital Partners valued Avast Software at $1 billion.

What is this information for? The $1 billion company is distributing its flagship product completely free. Avast Software makes money by selling premium program features.

What niches does the freemium business model work in? Here are a few options: software development, games, various web services, selling services offline. For example, this is the model used by the platform for learning a foreign language, Lingualeo.

Why is the freemium model guaranteed to bring sales and traffic? First, distributing a product for free attracts an audience. Secondly, free use of a good product builds loyalty. And loyal users always buy. At least out of curiosity or a feeling of gratitude.

Method #12: Create a Great Email Newsletter

This method of driving traffic works great in any niche. To successfully use the tool, you will have to answer two global questions: where to get subscribers and what to send to them.

Here are two life hacks. First: if your business model allows, send discount coupons in your emails. They should be a pleasant addition to the information. And second: you can publish letters on the site. However, new newsletter releases may appear there with a delay. For example, new emails can be sent on Mondays, and information on the site can be updated on Fridays.

Now to the question of subscribers. When your newsletter is known and valued, your audience will find it. But first, you will have to use all available ways to attract an audience. Here are the most effective tools:

• Use the subscription form on the website. Experiment with aggressive tools like Hellobar or pop-ups.
• Exchange your subscription for something valuable, such as free content or discounts.
• Include sharing buttons in your email template. If you create truly useful content, your followers will definitely want to publish it on their social media pages.
• If your content strategy allows, give subscribers the opportunity to choose the subject of their emails themselves.
• Include the subscription link in your work email signature.
• Enable newsletter subscription as a default option when registering on the service website.

Do you want to quickly grow your subscriber base? Create highly useful downloadable content and sell it for subscriptions. Your offer must be truly valuable. For example, focus on the e-book 100+ Practical Hacks for Internet Marketers. Don't attack new subscribers with commercial offers. Use these tips to turn your email recipients into customers without being hard-pressed. By the way, the success of an Email campaign greatly depends on the capabilities of the mailing service. So choose it carefully.

Method #13: Interview renowned industry experts

Even if your niche is very narrow, complex and boring, it probably employs successful and charismatic specialists. Publish interviews with them. This works for two reasons. First, interviewing leaders makes your blog or website more interesting and useful to your existing audience. Second: the name of a specialist will attract part of his audience to your resource.

Will leading experts agree to give you an interview? In most cases, it depends on your communication skills and diplomacy. For example, on our website there are interviews with Rand Fishkin, Denis Kaplunov, Alexander Alaev, Dmitry Shakhov, Dmitry Sevalnev, Victor Karpenko, Sergei Lyudkevich and other famous specialists. By the way, here's traffic-driving technique No. 13/1: give interviews to everyone who asks for it. This is easy to do at the beginning of your business career.

Method #14: Mention famous experts on social networks

When you publish a post on Facebook or a tweet mentioning a famous specialist, his followers see your post in their feed. To mention someone, write the "@" sign and the username without a space.