Hello my dears!

Today we will talk about analysis of VKontakte community statistics. I will tell you how to do the analysis correctly, what the main indicators mean and how you can benefit from it.

Statistics are the core of any community, from it you can determine everything that happened to the community, when it happened and why (of course, after analyzing the indicators). It is especially necessary to analyze statistics when buying advertising in communities, exchanging posts, or selling and buying the community itself.


Statistics are available at https://vk.com/stats?gid=XXXXXXXX

Where XXXXXXXXX– this is the community id



Now let's talk more about the graphs. The statistics include three main blocks:

Attendance

Activity

Let's look at each one separately, focusing on important points.

Attendance

Unique visitors and views

Number of unique visitors who visited the community during the day (by day, by month)

Total number of unique visitors in the last 30 days

This indicator is definitely important, but it’s easy to inflate, so we don’t stop our analysis on it.




Gender/Age

I think it’s clear here that if the public is male, there should be men; if it’s female, on the contrary, if this is not the case, then either the topic changed or they used bots. Children no more than 30% -35% is normal.




Geography

You can find out where people are visiting your community from this diagram.




Referral sources

Here we see where people come into the community from and what to focus on.




Pay closer attention to the source " Browser Tabs“If their indicator is more than 60-80%, most likely there is a fact of cheating by offers or bots.

Participants

Number of people who came and unsubscribed




If you see large peaks of unsubscribed participants on the graph, most likely the community was being cleaned of suspicious accounts. This tells us that the group was promoted by offers or bots. In 70% of cases this is confirmed.



Section views

They allow you to find out what people are interested in.




Coverage

Here the count comes from people who have seen news from the public over a certain period of time.


Audience coverage is divided into full and subscribers.

Full- this is the number of people who saw the news of the public from friends, in other publics through reposts, simply came in, looked in the news, shared.

By subscribers- these are people who see your news, being subscribed to your community.


The only indicator that is impossible to increase is subscriber coverage , it should be from 25% of all subscribers with 15-25 posts per day.




The remaining graphs are similar to attendance, but based on data from community subscribers, that is, who receives news by gender/age and in which countries.

Activity

Activity does not need comments, I will only say that the better the posts, the more activity, stolen posts and button accordions will get few likes and reposts, even if your public is in good condition.




Tips for increasing community statistics depending on the situation:

If everything is at the proper level, but there is little activity, increase the quality of the content.

If your coverage is low, exchange reposts with other public pages.

If your subscriber reach is low, increase the number of posts.

If there are few unique visitors, work on the design, hold competitions, and make the subscriber come back again and again.

If you have many children, increase the meaning of your posts.

I hope you found today’s information useful and will put it into practice!

Leave your feedback and opinions in the comments below.

Articles on the topic

Analysis and study of statistics is an important stage when working with social networks. After all, movement is good, but knowing the direction and seeing the reasons, as well as ways to improve, is simply necessary.

In this article you will learn about ways to view VKontakte group statistics. Most of them are free. The methods are arranged from more convenient and detailed to less functional.

How to view the statistics of a VKontakte group (any)

If you need a convenient and visual statistics of any VKontakte group(or pages of another social network - on this moment are supported 12) the optimal service would be https://popsters.ru.

With it you can quickly and clearly do the following:

• See which publications are the most popular(for the period you selected);
• sort posts by likes, reposts, comments, Er engagement rate;
• sort by post content - photos, videos, text, animation (and find out the most popular among them);
• compare in graphical form simultaneously indicators of several groups;
• global search for the best posts in all accounts by phrase, hashtag or word;
• add your favorite posts to Favorites, creating various lists with the ability to publish via auto-posting (Novapress, SMMplanner);
• view the numerical indicators of groups for the selected period (real number of subscribers, average Er of a post\group per day, number of comments, etc.);
• study text material in groups using abstracting;
• export statistics to Excel;
• and other possibilities.

That is, you can see the dynamics of development both their own groups and others, study which publications are “viral” and the most commented. Learn from experience and improve the performance of your groups.

Analysis and statistics of VKontakte groups in the https://popsters.ru service begins with the choice social network in which the analysis needs to be carried out.

The service interface is intuitive and clear and now looks like this:

You can view any post you like in the original by clicking on the “Add to post” button.

Comparison of indicators in graphical form

To view or compare the indicators of several groups in graphical form, you need to:

1. Loading posts of the required groups for the same period (by first selecting the period when loading) is done to ensure that the data is accurate;
2. Click the “Graphs” button (point 4 in the photo above).

You'll see something like this:

Average activity of accounts by day of the week and by hour (if you choose the time for advertising in the public domain, then what you need)

Number of likes and comments by day of the week

Er day/post indicator (engagement) and a summary table of the main group indicators.

Search on social networks

Popsters has the ability to search for publications by phrases or hashtags in general, on social networks (in which you are authorized). Followed by:

• Filter by attachment type (photo, video, text, animation);
• sorting by likes, reposts, comments;
• displaying information on publications in graphical form.

It looks like this:

For example, you can quickly and conveniently search for information about an event and then select the best material.

Summarizing text

Under the sorting buttons on home page It is possible to perform “Text Summarization” and “Search”. What are they for? Using this function, you can find out which topic works best in a group.

By clicking on the “Referring” button, the texts of all downloaded publications will be analyzed, and the most frequently used words and hashtags will be displayed to you (photo below). After clicking on any word or hashtag all posts where this word (hashtag) does not exist will be filtered, and the service will recalculate the amounts of likes, reposts and ER (degree of engagement) for all filtered posts.
The “Search” button allows you to filter all records with a specific phrase, after which all indicators will also be recalculated.

In general, there is a huge field for action.

The following service for viewing statistics of VKontakte groups (only your own)

This is the service socialstats.ru. Quite an old service, but it has useful functionality. You can scan (groups where you are an administrator): page/group wall, photo albums, popular groups among your friends.

I especially like the opportunity to analyze active core of the group(most active users). What can be useful in various competitions.

Rating of communities among friends

Unfortunately, you can watch and analyze only your friends. And group statistics only in which you are in administrator status.

And another way to find out the statistics of a VKontakte group

To view group statistics, you need to copy this address http://vk.com/stats?gid= and after the “=” sign add the id of the group whose statistics you want to view. To find out the group id, you need to hover the mouse cursor at the very top of the posts feed over the number of posts in the feed of the selected group and copy the address. This address will numeric value, this will be the group id. It needs to be inserted after the “=” sign in the address above.

I recorded a small video for clarity:

The disadvantage of this method is that you can only view the statistics of those groups where administrators did not close the viewing option in the settings other users.

Outfits

Analysis of statistics is an important and necessary step for working in the world of social networks. Information in a convenient and understandable form using a dose of creativity allows you to quickly respond to modern trends and create your own.

All the tools discussed in this article have various possibilities and are suitable for different purposes. Thanks to its convenience and functionality (and the ability to analyze all groups and different social networks), the https://popsters.ru service is the most universal.

In most cases (about 99% 😉), these methods of viewing VKontakte group statistics will probably be sufficient. Good luck with your use!

P.S. If you found this article useful, please share it with your friends.

How do you like this thing? Probably convenient for working on a computer 😉 .

VKontakte group statistics needed by two categories of people: group owners and advertisers. Owners need to understand what is happening with their competitors' group or communities, and advertisers need to be sure they are advertising on quality platforms. (although if you are, it doesn’t matter)

Why know how to look at statistics? Well, if only because the number of people in the group doesn’t mean anything. There are groups with hundreds of thousands of subscribers, but in reality it turns out that these are all bots (fake profiles controlled by a program). Also, page traffic does not mean anything, because... the group owner can increase this indicator in order to sell advertising at a higher price.

Group statistics

Entering the statistics section is very simple: select the “Community Statistics” item in the group menu:

The most important sections of statistics:

Unique visitors and views

1. The most important graph in statistics is “ Unique visitors and views". It shows traffic to your community.

• Visitors- this is how many specific people entered your group
• Views— this is the total number of views (entering the group, viewing photos and videos) made by all visitors. Those. The more pages the user views, the more views there will be according to statistics, but traffic will not increase.

Large indicators on this chart are good, but at the end of the article I will show how you can increase them.

Group attendance may be overestimated due to the fact that people access VKontakte with different devices, and each device in this case is considered a unique visitor.

When counting visitors, any group visitors are counted, even if they are not registered on VKontakte, but simply visited the page through a browser. Thanks to this, you can easily increase these indicators, because... no social network accounts needed (more on that at the end)

So we move on to the next graph.

Coverage

The second important graph is " Coverage". It shows how many VKontakte users saw messages from your group, public or page.

• Full coverage— shows how many people saw the messages
• Subscriber Reach— how many subscribers saw the messages

This is a very important difference from the previous graph. Here it is the users of the social network that are taken into account and this parameter is more difficult to increase (but it is possible)

By the way, the number of members of a group or community without coverage does not mean anything. A group can be subscribed to by a million people, with a coverage of 10 people/day. This is an indicator that the group is filled with bots or hacked profiles.

Referral sources

3. Third important graph " Referral sources«.

Using it, you can understand what determines the attendance of a group, page, or community. Everything is clear here.

You should be wary when there is a large percentage of browser bookmarks. Usually this indicates that participants or attendance are being increased. Why is this happening? When a person (or bots) complete a task to join a group, they usually enter it via a direct link, and this is considered a browser bookmark.

For example, in the screenshot above, this indicator is overestimated. I was just adding subscribers to the experimental group.

Activity

The activity graph shows the activities of users in the group. You can use it as a guide when trying to figure out if a group is alive. Although all these parameters can be tweaked. However, if a group has a large attendance and zero activity, this is suspicious.

Other graphs

4. The remaining graphs show the structure of the community: geography, gender, age, etc.

Same important information. Especially if you are going to advertise in a group for money. You must accurately imagine your target audience, ask the administrator for access to statistics and check the composition of the group.

How to view the structure of a group's subscribers without access to statistics

Let's say you need to find out the composition of a certain community or page subscribers. If we don’t have access to statistics, then we won’t be able to see the structure clearly. But we can use this trick:

Let’s go to the group, click on the “Subscribers” block, a window with subscribers will appear, where you need to select “Search by subscribers”:

How to increase traffic and views

Why would anyone increase group attendance? For example, to show the advertiser that the group is very popular and is worth advertising in it for money.

You can even increase views manually by simply refreshing the page without interruption. You can get unique visitors if you use a proxy ( special computer, through which the connection is made and its address is substituted).

There are many special programs for this purpose, they automate the work (automatically switch proxies, go to the page and update it the required number of times). Below is a screenshot of a similar program (the name of the program is in the window title, you can find this program in Yandex):

As I wrote above, when counting visitors and views, all visitors to the page are counted, even if they are not registered on VKontakte. Therefore, any cheap traffic will do. Bot traffic (i.e. transitions are not made by people) costs from 1 kopeck per transition.

When should you be wary?

• Referral sources contain many browser bookmarks
• There are a lot of people in the group, but the coverage and activity are very low
• Large traffic and small coverage
• Large traffic, but zero activity (few likes, shares and comments)

In the vastness of the Runet, VKontakte is a large social network. Every day, about 50 million people visit their personal pages, with for various purposes. As you understand, such a social network contains terabytes of information and all kinds of static data. Your personal page, favorite public page or group - they all have statistics that display the number of visitors, their age, gender, geography and even time spent on the page. It is logical to ask the question - “How to view VKontakte statistics?”, because it’s very interesting how many people visited your page or how popular this or that public site is. Today we will talk about this topic, I will tell you all the secrets. After reading the article, you can easily view all the statistics of any VKontakte communities.

Article on the topic:

Personal page visit statistics

As I already said, VKontakte has a lot of statistics and your personal page is no exception. For many, this may be a discovery, but you can easily see how many people came to you, where they came from, their age, gender and many other criteria. All such statistics are official; you do not need to install anything or use third-party sites.

All you need is in address bar browser, insert the browser link http://vk.com/stats?mid=654321, where 654321 is your personal id. If you don’t know how to find out the id, then I advise you to read the article in which I talked in detail about the methods.

Such statistics may be needed by those who use a personal page not only to communicate with friends, but also to earn money.

There is also one very important aspect: you can only view your own statistics; this “trick” does not work with the pages of other users.

How to view public (group) statistics

If you have a public page or group, then you know how to view the statistics. This is not a problem. There is a “community statistics” button for the community avatar. When you click on it you will be taken to Personal Area a public page where graphs, charts, and tables are displayed showing all kinds of statistical data.

Article on the topic:

The statistics of your community are interesting, but in most cases administrators, and ordinary users, more interested in what and how competitors from larger publics are doing. You can also receive this data, but only if the administrator has not blocked access to it. All you need is to paste the following address into the address bar - http://vk.com/stats?gid=789456, where 789456 is the personal id of the public or group.

By the way, I recently found one very interesting service http://socialboard.ru/stat/. On this site you can look at the statistics of the largest VKontakte communities - MDK, Quotes from Millionaires, BORSCH, Women's Magazine - everything is there. There is a very large database collected there. There is access to statistics of about 1000 public pages.

Why do you need to know the statistics of VKontakte publics?

There are several aspects to this. If you are developing your own community and want to buy advertising in other public sites, then access to statistics can provide you with a selection of quality sites. You will find out the audience reach, the number of unique visitors, gender and age of public subscribers. All this data is very important, and if selected correctly, the effect of advertising can be many times greater than you expect. I talked in more detail about how to analyze statistics and how to get 10 times more effect from advertising in groups in my course:

If you already have a good community, then statistics may be needed to analyze competitors and build your own promotion strategy. Based on the sources of users switching to a competing public, you will build your development methods.

Let's say that a competitor has the majority of users coming from other communities. This means that it actively buys advertising and thus develops. You should also pay more attention to advertising.

Traffic can also come from news. Then it becomes obvious that the direction has been chosen for unique content. The administration of a competing public site relies on its subscribers and high-quality news content. Thanks to reposts, “natural” advertising of the group occurs, which is a very good indicator of development.

If you can correctly evaluate your competitor’s statistics, then I am sure that building your own public development campaign will become much easier. See which methods really bring results, combine, experiment, and come up with your ideal formula for attracting subscribers.

Article on the topic:

VKontakte website visit statistics

As you already understand, everything in VK has its own statistics, but do not forget that VKontakte is first and foremost an Internet site, which also has statistical data on the number of visitors. How can you find out the statistics of visits to VKontakte? If you still didn’t know, then I’ll tell you about another “trick”. VK has a counter from Liveinternet, the statistics of which are publicly available to anyone.

To do this, all you need to do is insert this address into your Internet browser: http://www.liveinternet.ru/stat/vkontakte.ru/index.html

A window will open in front of you with various data regarding VK. Of course, the statistics are not all, but even what the administration of the social network decided to open for general viewing will be quite enough.

For me personally, the most interesting tab is “by time of day”, as well as “online”. By clicking on them you will see two graphs that show what time it is and how many people visited the site. This schedule will also help you correctly build a plan to promote your public or group. As you understand, advertising should be given when it is seen by the maximum number of visitors. According to the statistics presented, the peak falls between 21:00 and 22:00. It would be logical if it is during this period of time that you launch your advertising. Another important fact is that it is at this time that users are most loyal to various types of advertising. They are relaxed, they went online to look through the news, look at new pages, find something interesting, and it is your ad, if it is constructed correctly, that can interest and attract the user.

Article on the topic: