How to create a sponsorship program in WordPress. How to launch an affiliate program: the experience of Megaplan Affiliate Creation

An affiliate program is one of the most effective ways to monetize a resource and attract targeted visitors to a website without spending on advertising. Thanks to your own affiliate program, you can earn up to 10-20% of your total turnover. It all depends on how competently you use this marketing tool. If you organize and manage your affiliate program correctly, the results will not take long to arrive.

Who needs their own affiliate program and why?

How to make money on affiliate programs? First of all, such programs attract hundreds and thousands of new visitors to your resource. At the same time, while partners are trying to attract traffic to your resource and increase product sales, you do not pay anything. Payment is made only for results ( action, payment, click). By understanding how to work with affiliate programs, you can significantly increase the profitability of the resource. Everyone needs affiliate programs: bloggers, online stores, hosting, SEO services, etc.:


There is also such an option as cooperation with CPA networks. In short, these are networks whose owners post a lot of offers to join affiliate programs, and webmasters themselves choose where to participate. Often, a CPA affiliate already has personal panels for the webmaster and resource owner, statistics, etc.

However, this option may not be suitable for a mere mortal. As a rule, CPA affiliates work with large advertisers who are ready to guarantee significant payment budgets. At the same time, the percentage of markups is quite high ( since the work is based on the payment of commissions, it is profitable for the affiliate program to “unwind” as much of the client’s money as possible). In some cases, such cooperation ends in scandals and litigation.

For a small company, its own affiliate program is more acceptable compared to CPA, because it allows the site owner to fully control the process. However, you have to look for partners on your own.

How to organize your own affiliate program?

If you are faced with the question of how to create your own affiliate program from scratch, adhere to the following aspects:

  • A good product. Having a product/product in your arsenal that provides real value to users, you can attract the best partners;
  • A resource with a high level of sales. The presence of a resource with high sales efficiency is the main condition that allows you to develop an affiliate program and get the desired result from it;
  • Amount of commission for partners. First of all, you need to decide what payment scheme will be used - per click, action, sales. At the initial stage, try to offer the maximum commission percentage that you can afford. This will interest your partners and help promote the resource. Please note that it is better to set a high percentage of affiliate remuneration for digital and information products (books, programs, audio and video content) rather than for physical ones. It is possible to use a multi-level affiliate program, in which commissions are paid through a hierarchical network of partners of the first and subsequent levels;
  • Effective tools. Your partners must receive from you all the necessary tools and promotional materials. Most affiliate programs offer only a few banners, which is clearly not enough for good work:

How to connect an affiliate?

First, let's go through the creation methods:

  • You can write your own affiliate program yourself or hire the services of a programmer. The functionality of the affiliate program may include the ability to work through a Web interface and applications for iOS and Android; aggregating information about orders, questions, reviews, informing customers about the status of order execution via SMS or e-mail. As well as intelligent data analysis for further analysis of the work of the affiliate program, multilingual interface, export of data to accounting, etc.;
  • Implement an affiliate program using aggregators. Draw beautiful promotional materials and register with CPA partners as an advertiser;
  • You can use services that will help you create your own affiliate program.

Here are several options on how to connect an affiliate program:

  • LastoShopGold – most suitable for selling digital goods (information products, pin codes, e-books etc.). The script is installed on the site, and you have full control over its operation;
  • EcommTools is a service that allows you to sell both digital and physical products. For electronic goods, sales are fully automated; for physical goods, there are several options for calculating delivery costs, integration with the logistics center, sending a tracking number, etc.;
  • UMCart is a service that can turn your WordPress blog into an online store with unlimited possibilities. Being a development of EcommTools, UMCart allows you to sell goods different types, including access to closed sections of the resource. When deciding which affiliate program to choose, keep in mind that with the help of this service you can create a resource with paid membership and an affiliate program consisting of 7 levels;
  • E-autopay is a service that will help you organize your own affiliate program and provide convenient acceptance and payment for orders. This resource is convenient for both the site administrator and partners. Suitable for selling digital and physical goods;
  • justclick.ru - by registering in this service, you become the owner of a full-fledged online store for running an information business, a two-level affiliate program, a “smart” email newsletter service and access to a network of affiliates who are ready to advertise your product. The service allows you to create automatic sales for target groups and track the effectiveness of advertising, test and measure the conversion of sales and subscription pages, set up a series of additional sales, in a word, sell in “autopilot” mode.

Where and how can you get traffic for your own affiliate program?

After setting up the affiliate program is completed, it’s time to put it into production.

How to drive traffic to an affiliate program?

  • From thematic informants;
  • Newsletter by e-mail;
  • Traffic from publics to in social networks;
  • Traffic arbitrage through teaser networks;
  • Through targeted advertising from social networks;
  • Direct clients on the recommendation of a partner;
  • Traffic from mobile applications.

Once you have figured out how to create an affiliate program, start working with your client base. By using Email inform your clients about the launch of your own affiliate program and your desire to see them as partners. Information about your affiliate program can also be distributed in various affiliate directories. At the same time, it is important to emphasize its advantages ( high commissions, etc..).

The most difficult thing will be to attract professional partners. There may be only 1% of them, but even in this quantity they can increase the sales of your product or services significantly. Professional partners have their own e-mail newsletters with thousands of subscribers, resources with high traffic, and advertising specialists with customer databases.

Finding such partners is not difficult; just enter the topic of your product and key queries related to it into a search engine and contact the resource owners who appear on the first page of search results. You can also use hidden affiliate links. But to do this, you will need to create special domains for key partners and a placeholder page that will be shown if the client types the direct address. In this case, it will be difficult to bypass the affiliate link:

How can you connect an affiliate program to your website and why is it necessary?

Partner Panel

You can create an affiliate program yourself or use ready-made solutions, adding a little finishing touches to them. As a result, you will have a convenient panel in which traffic statistics will be visible (number of conversions and number of rejected leads). Moreover, information can be filtered by date. In addition, it will be convenient to withdraw your earned money through the panel. At the same time, the site owner will have the opportunity to control clients through the admin panel, which is quite convenient.

Before you make an affiliate program, take care of its design. You can turn to a real treasure trove of ready-made scripts - Postaffiliatepro.ru. Of course you will have to spend time setting it up. If it’s difficult to understand, contact the services of a programmer. Professionals will set up an affiliate program to suit your every whim.

Promotional materials

The affiliate program requires the presence of banners of different formats. At a minimum, this should be a couple of beautiful landing pages where partners can redirect potential clients. It is better to place landing pages on a separate domain so that your site is not banned by search engines. Banning landing pages is not scary, because they already rank poorly in search results.

Attracting clients

Place advertisements on specialized forums and public pages, purchase targeted advertising on social networks based on subscribers of specialized public pages. You can make an offer directly to the owners of websites with similar topics to take part in the affiliate program. If you don’t have enough free time, it’s better to find a person who will communicate with partners, update promotional materials, withdraw funds, etc.

What are the benefits of having your own affiliate program?

  • Firstly, the affiliate program will provide you with multiple targeted traffic. And the more targeted visitors, the higher the sales;
  • Secondly, sales will increase your profits;
  • Thirdly, the time for promoting the project will be reduced. Partners will help you promote the project;
  • Fourthly, you will only pay for the results. Commissions are paid upon completion of the action;
  • Fifthly, the costs of promoting the project are significantly reduced. Your products/services are advertised by partners:

Getting a big partner is difficult, but possible. To interest him, you need to provide a number of convincing evidence of the quality of the product, provide samples for testing, and familiarize yourself with conversion and sales statistics. It’s also not easy to interest mid-income partners. As a rule, such specialists make a test purchase of goods to make sure that your service works at a high level.

Don't try to manage your partner; leave your management skills to solve other problems. You are only responsible for managing the affiliate program. Provide advertising materials, texts of letters for mailings, banners, articles, carry out promotions for partners and constantly monitor the results.

Analyze how much income each partner brings and reward the best with discounts or offer individual terms of cooperation:

How to get an affiliate program on twitch and why might it be necessary?

To become a member of Twitch.TV, you must have an average number of simultaneous views of more than 500, broadcast at least 3 times a week and conduct content that meets the requirements of the service. Before you receive an affiliate program on twitch, your application will be processed in manual mode, and if you fall a little short of the stated requirements, but at the same time have special content, maybe they will make an exception for you.

If you manage to get a Twitch affiliate, a start button will appear in your admin area advertising block. There are a huge number of clients on twitch.tv who pay for the display of their advertising videos during streams. Therefore, you can make very good money from streaming.

In addition, after the Twitch affiliate program is connected, viewers will begin to subscribe to your channel, and they will do this for a fee. In return, each viewer can receive a couple of new emoticons or a unique avatar created by you, as well as no advertising.

Another way to monetize a stream is built-in advertising - making money from clients who are willing to pay for inserting banners on their resource on top of all the windows in the image on the stream:


An affiliate business is based on paying commissions for sales and other activities, but that doesn't mean you shouldn't invest in your own affiliate program.

To develop an affiliate program, you need to spend time, money and effort - communicate with partners, regularly update promotional materials, analyze the profitability and profitability of services, the relevance of the affiliate program, and analyze competitors. And then the result will not take long to arrive.

Hello, dear visitors of the business magazine website! In this article we will tell you in detail about making money on affiliate programs from scratch, how you can make money without a website, is it possible? quick money on affiliate programs on the Internet.

No one will hide that at least once in their life they dreamed of finding a job that would not involve performing complex tasks or could even be performed automatically and bring in a good profit.

Earning money from scratch with the advent of modern technologies and the Internet it has become more real, because access to the network in our time is practically unlimited. This means that to set up a workspace you will need a computer connected to world wide web.

At the same time, there is one interesting method of making a profit, which allows - making money on affiliate programs. In fact, you will need to attract people to various projects, and many resources nowadays willingly pay for new users.

Partnership programs provide an opportunity not only to receive short-term profit in the form of bonus for bringing a new person to this or that project, in which he himself will be able to earn, which means he will be interested in registering, but very often they offer permanent deductions.

Their essence will be discussed further, but now I would like to note that at their expense, with a thoughtful approach, you can even, following the example of some lucky people, abandon their main place of work and establish income from the Internet on an ongoing basis.

So, from of this material You will learn:

  1. What are the average affiliate programs?
  2. How can you use them to get both one-time and regular profits?
  3. Is income limited in some way when working with affiliate programs or does it all depend on the abilities of a particular person;
  4. What types of all existing affiliate programs are divided into, as well as what features they have;
  5. What are the advantages and disadvantages of this method of making a profit?
  6. How to start from scratch? Do you need your own website to participate in affiliate programs? Is it possible to attract people without your own resource?

In addition, we will consider basic mistakes of newbies, as well as recommendations for an effective start.

Special attention will be paid examples, which will allow you to clearly see the entire process of making money on affiliate programs from scratch, as well as its main points that are worth paying attention to pay attention , as well as those who first faces affiliate programs, and those who already for a long time works with them.

At the very end of the article there will be a review of the most frequently asked questions questions that people have on this topic, and comprehensive answers to them will also be given.


Earning money from affiliate programs from scratch - complete guide on working with affiliate programs

1. What is an affiliate program and how to make money from it 💸

There are several definitions of this concept, but we will focus on the most used one. Thanks to him, it becomes clear what an affiliate program (or affiliate program) is.

affiliate program(English: Affiliate program) is a kind of cooperation or commercial relationship between the owner of a product (or service) and a person who becomes his partner, which means, to some extent, he can be called a seller.

If we discard dry definitions, then it all comes down to one thing: a person receives certain commissions from the organization for a transaction that was carried out on his recommendation.

In fact, the partner has special link , which the user must follow and perform certain actions specified in advance by the rules. A resource that has received a new visitor (buyer) shares part of its profit with the person who brought him.

1.1. The essence of making money on affiliate programs - general meaning + example

Let's look at the whole process in a little more detail. Of course, the origins of such cooperation "manufacturer-partner" are in real life.

Quite a long time ago, smart companies came up with the idea of ​​concluding special contracts with people who promised to bring new clients. For this they could count on a certain percentage of profit.

At the same time, for a person who has decided to try this kind of activity, the task is to find a kind of contractor, that is, some kind of store, service or even an individual, and conclude with him agreement . Thanks to the Internet, the whole procedure is greatly simplified.

Real life example 📌

So, let's look at all of the above using a small example.

Let's assume that your store needed to develop online version. An acquaintance, Misha, was brought in to carry out this work, and he did everything at the highest level.

Of course, after successful cooperation, you will be able with a clear conscience to recommend him as a specialist to other people who also have a need for their own website. And they immediately go to a professional, and not to some unverified one, and Misha thus receives gratitude from you in the form of new clients.

And this is just one example out of a thousand, because similar situations happen everywhere.

Every day, each person shares with his environment his personal opinion about the purchased goods and services, and also wants to recommend what met his own expectations.

You can often hear from friends, acquaintances and relatives: “Don’t you know a good dentist who you can trust with your teeth without fear?” Or something like this: “Can you tell me the phone number of the auto repair shop where your body was restored so efficiently and inexpensively?”

To understand the principle of affiliate programs using this example, it is enough to imagine that in this situation all organizations and individuals who have received new clients (dentists, car repair shops, lawyers, etc.) will pay for your actions, For example , 10% from the profit received from new visitors. This situation is quite understandable, because without a recommendation these people would not have gotten into a specific company or a competitive specialist.

By this principle you can become unique manager who sells certain services in his free time. Read about other methods in a separate article in our magazine.

In fact, you share with your loved ones advice on where it is better to fill a tooth, which workshop will repair the body faster and cheaper, and also why you should contact Misha for a website. At the same time, as a freelance manager, you managed to simultaneously receive income and not spend money on the process of earning money personal time .

This all sounds very attractive, but to be more confident in the reality of all these words, you should pay attention to the real numbers. And they, in turn, affirm the following: In this way, you can either receive a pleasant bonus to your monthly basic salary or even give up regular work altogether.

How does this work in practice?

Eg, your apartment was renovated by a group of craftsmen. The result of their work was very high quality, so you decided reach an agreement with them that you will recommend them to your neighbors, relatives, friends and colleagues at work (they really did an excellent job with their tasks), and in return receive, for example, 10% from future work.

Based on your advice, a new client will order a kitchen renovation from this team. Depending on the complexity of the work, as well as whether there will be a need to purchase and transport all the tools and materials, the profit of the craftsmen can vary quite widely.

If a person decides to completely change the appearance of his home, you will receive from the team for this from 10 to 100,000 rubles! Based on this, even one recommendation for the entire month can provide you with both a small income and a profit that even many metropolitan residents can envy.

If you turned to other specialists, for example, in replacing windows or furniture, then the potential amount of money deducted for recommendations only increases. Thus, this whole principle is simple and clear, especially after analysis real situations .


1.2. How to make money on affiliate programs on the Internet

On the World Wide Web, making a profit using the method described above is even easier, because there is no need to look for real contractors on your own, and it is also possible to cooperate even with those companies and services that you have not encountered before, because you did not need their services.

Don't forget and about all kinds automatic systems who are engaged in mailing or offer affiliate programs for cooperation with various systems and commodity platforms.

Of course, the next question immediately arises: how can a contractor know that a client was received from specific partner?

In this case, everything is quite simple. Firstly, the link may contain the answer to the question (very often it may contain partner's nickname or some kind of it identifier, which will be received by the contractor site after a unique visitor clicks on it). Secondly, all information about visiting certain resources is always saved on a person’s computer using technology cookies, which means nothing prevents you from counting it and modeling the client’s route.

According to the previously described scheme, everything happens as follows: a person is interested in a product on a partner’s website and follows its link to the contractor’s (manufacturer or owner) resource, performing certain actions there. After making a profit, a real seller shares part of it with his “assistant” who brought a new buyer.

As strange as it may seem, sometimes real income can be up to the full cost of purchased goods or services. This may be the case if the contractor offers some courses or useful information, which in itself has no price.

Often in the information business, the percentage of commissions can vary from 70% to 90% and higher.

Of course, in product affiliate systems the rewards are lower. Its size depends on several factors:

  • the cost of a product or service;
  • their type, as well as features of acquisition and use;
  • seller's markup.

There are online resources that automate the process of both entering into an agreement and paying out profits. Enough popular system is the site apishops.ru. On it you can find various offers for the sale of all kinds of goods.

Almost everyone has heard of Tinkoff Bank, which specializes in remote servicing and attracts partners everywhere. To make a profit, you need to recommend financial services to some person and make sure that he will perform certain actions.

The bank has the following rates:

  1. For writing an application for a credit card, you can get 155 rubles.
  2. For its activation by a new client, the partner will be transferred 160 rubles.
  3. After completing an application for a bank deposit, 952 rubles are paid as a reward. and 52 kopecks.

Thus, affiliate programs are real way earn money . It actually consists of attracting new customers for various stores, services and information businessmen who are ready to give away part of the profit.

Anyone can organize their own small additional income and constant stable earning money by advertising certain goods or services, or attracting people to perform certain actions.


What are the types of affiliate programs - popular types according to the payment scheme

2. Types of affiliate programs 📑 - 4 main categories

This field of activity, like any other, contains its own specific classification.

As is clear from the material that was discussed earlier, the variety of affiliate programs is quite difficult to cover in a couple of proposals. That is why we will consider main types of affiliate programs by payment type , accessible to the modern Internet user:

Type 1. Pay-per-click

In fact, the contractor (the one who provides the affiliate program) pays for all the people (unique visitors) who followed the partner’s referral link to his website.

In this way, you can not only increase traffic to your resource without extra effort, but also acquire in the future new customers who will make purchases and spend money.

The person who placed the link on their site receives a reward per click, but this is often very small and fluctuates from 1 to 3 cents. (Read at the link -). But the whole point is that a visitor can simply familiarize himself with the resource and register on it, or he can immediately close the tab and forget that he visited something. This is why advertisers not interested in serious payment for such affiliate programs.

On the other hand, most modern services that place links and banners on a huge number of resources throughout the Internet allow their clients to specify certain display criteria , for which they will charge a certain fee.

Type 2. With payment for impressions

In this case, the partner places an advertisement of a certain size on his resource, and the contractor rewards him for each person who views this banner. All this sounds very tempting, especially for sites that have a large number of unique visitors per day, however for 10,000 views they only give about 5$ .

As a result, less effort is spent, but such income is only suitable for very popular resources.

Type 3. With payment for actions

This type of affiliate program is more complex than the previous 2, but it implies better pay . The reward will only be received if the person does something.

Almost always he needs either register by filling out a form, or watch the video, or download specific file. Very often they pay and for completing surveys, which adapt to the visitor in advance.

Of course, the more complex the action, the greater the commission, but in this case, not every person will have the desire to do something more complex than just following a link.

Type 4. With payment for sales

The most perfect and profitable way enter into a partnership agreement. Despite this, this method It has obvious drawback: you need to not only attract a visitor to the contractor’s website, but also force him to do something there buy , and this is often quite difficult to do unless you think through something like an advertising campaign in advance.

At the same time, a project that is trying to get new clients in this way is ready to pay up to 40% of each purchase, if at the same time he himself does not remain in the red. But the whole point is that if the partner had not brought a buyer, then there would have been no deal. In this case, his contribution to the contractor’s profit is obvious.

It is worth noting that last option in fact, it is familiar to all people from life, but on the Internet it is much easier and more effective to engage in such activities.

Of course, attracting buyers (both goods and certain services) is more difficult than simply placing a banner and waiting for site users to see it by loading the page. Despite this, a smart approach will attract more than just people who will commit one purchase, but the real ones regular customers . In this case, the contractor will continue to pay a commission percentage every time a visitor orders something, even if this time he visited the site on his own.

It is also worth noting that it is impossible to select from the above list best a way to make money on affiliate programs, because the more income per person, the more difficult the actions a partner needs to perform.

Often, owners of personal or advertising websites organize A complex approach to cooperate with various stores and with those who offer any services. They post links to go to the contractor’s website and his banner, and also recommend purchasing a product after first performing a certain action.


3. Working with affiliate programs – 8 important rules for working with affiliate programs on the Internet 📝

Although at first glance everything is quite simple, do not forget about a number of simple rules , which will make it possible to quickly start as newbie, who has never dealt with affiliate programs before, and experienced people who have already earned tens (and maybe hundreds) of thousands of rubles from this business.

So, you should always remember the following points:

Rule 1. All projects must be advertised exclusively on thematic platforms. This is the only way to attract new customers and not lose old visitors, who may become disappointed in their favorite resource if extraneous materials appear on it that are not relevant.

Rule 2. To describe in detail the service offered or to present in a high-quality and interesting way all the advantages of the site to which people should go, It’s better to check everything for yourself in advance:

  1. purchase a test product yourself;
  2. order something from a contractor (very often partners are given discounts);
  3. register on the resource yourself so that the advertising process looks as good as possible natural and convincing.

Rule 3. You should not immediately conclude a deal with an offer (this is what contractors are called in professional circles by those who specialize in affiliate programs).

First, it is better to find out more about his reward system, and also read reviews .

Large payments for an attracted client do not always indicate that it is more profitable to cooperate with this service, because the actions it requires can be very complex, which means that not all people will be able to complete them, which will lead to the cancellation of the reward.

Rule 4. To increase the conversion of existing traffic (this term means attitude of users who completed required action , that is, registered, filled out a form or bought something, to all visitors) it is often customary to use special landing pages (English landing pages or landing pages). Read more about them in the article and how to create it for free.”

It is with the help of such “landing pages” that you will be able to get maximum the number of people who will be interested in the described offer, which means the chance that they will do everything necessary (registration, purchase and other actions), is growing.

It is best not to develop landing pages yourself without special experience, but to entrust this task to professional web designers, layout designers and marketers who know how to properly influence visitors.

Rule 5. As mentioned earlier, the higher the “useful” (targeted) traffic, the higher the partner’s income, that is, the higher the more quantity people who have fulfilled all the requirements of the contractor (offer).

That is why, Firstly, you need to place the optimal number of links. Secondly, you can create several resources with similar topics in order to involve them in the affiliate program. More traffic sources - more visitors for which payment will be made.

Rule 6. As in the foreign exchange market, so in the field of affiliate programs, experts advise diversify source of income. We have already talked about what trading strategies can be used to make a profit in one of our articles.

To do this, you need not to get hung up on individual projects, but to expand your own base. The owner of his own website should be interested in participating in several affiliate programs at once.

Important this is primarily because if something happens, income will not drop to 0 , but will only decrease by a certain percentage if cooperation with one of the offer (contractor) is terminated overnight.

Rule 7. By collaborating with any organizations and placing new links and banners, Don’t forget about keeping statistics.

All actions must be analyzed to determine their effectiveness, as well as their impact on income.

If, For example , statistics show that because of a highly paid affiliate program, which thematically does not coincide with the site, visitors leave, then it is worth think immediately above further actions, because the priority in any situation should be increasing traffic, not reducing it.

Rule 8. According to experts, whose main type of income is cooperation with stores, services and various systems, the main task of an experienced website owner who has decided to make money by attracting clients to another project is building your own target audience .

Thus, there are a number of simple rules that are relevant both for those who have long tried cooperation in the “contractor (offer) - partner” format, as well as for those who have only recently become interested in it.

The most important - do not forget about visitors to your resource in pursuit of money. From time to time they should be pampered with unique gifts and the site should be constantly updated. interesting materials.

Do not forget that the topic of the affiliate project should be similar to that of the resource on which banners, links and offers will be placed, because otherwise you can lose traffic due to the disappointment of regular visitors.

In addition, affiliate programs are also available to those who do not have their own website. You can use special ones to promote the contractor’s service or product. advertising networks, analyzing target audience and calculating the expected ratio of income and expenses.


How to choose the right affiliate program to make money on a website or without a website

4. How to choose affiliate programs for earning money - 9 basic selection criteria 📋

For any person who has decided to make money by using affiliate rewards in various projects, it is very difficult to predict how profitable this or that cooperation will be.

In fact, it is almost impossible to say with complete certainty which system will be more profitable. However, there are several nuances that make it possible to choose a project with the lowest risks and the highest predicted profit.

Each partner should select a program for cooperation, taking into account the following important selection criteria, which will be discussed below.

Criterion 1. Uniqueness

First of all, you should pay attention to those goods and products that differ in their novelty and originality .

Firstly, this way you can attract more people, because they are always interested in learning something new. Secondly , competition will be much less, which means it will be easier to reach the target audience and increase profits from the affiliate program.

Criterion 2. Not available for free

Don't pay attention to products or services for which you don't have to pay. For example, it is better not to join the affiliate program of a service that sells any copyrighted courses if they have been online for a long time free access.

Note! People simply won't want to pay money for things that can be found for free.

You should not especially trust services with a dubious reputation, as well as those with obviously unpopular services. For example, everyone knows that finding out a user’s IP address is not a problem, so if they are trying to make money from this, then it is better to bypass such “information” systems, because they simply will not be popular.

Criterion 3. Preference is given to master classes

The most relevant in our time are affiliate programs for selling access to all kinds of training programs.

Criterion 4. Prospects for long-term cooperation

Particular attention should be paid to those affiliate programs that imply long-term “offer-partner” relationships.

Often, cooperation with hosting services, marketing and email newsletter services, as well as with all systems offering reusable goods or services is more profitable. People always need such projects, and with their help you can forget about searching for an offer for a long time.

Criterion 5. Topic

You should definitely look for affiliate programs with products and services from the same area, which is the resource itself on which they will be promoted.

The target audience is a certain range of interests , which means he wants to see a certain kind of content of a specific focus on his resource.

If you start advertising and offering to buy women's cosmetics on a men's website dedicated to car tuning, then over time the traffic will begin to decline.

Criterion 6. Percentage of deductions

When choosing an affiliate program, do not forget about the amount of remuneration .

In some cases, site owners decide to enter into cooperation with a project and begin promoting it using contextual advertising, thus placing the necessary links in banners. We wrote about and how it works in a special article.

Of course, this way you can attract many more people even without your own resource, but the most minimal Yandex.Direct package will cost approximately at 10 dollars, which means the total amount of commissions must exceed this figure. At the same time, the difference should suit the partner himself, because it will be his income.

You can read more about it and how it works in a separate article.

Criterion 7. Best conditions for potential buyers

If you want to independently promote a product, receiving a reward from its manufacturer or wholesaler for each unit given to the buyer, then you should take care to offer potential customers the best conditions for cooperation .

An important factor is the ability to order a parcel by cash on delivery, because many people do not trust stores that want to first receive money and only then send something.

Criterion 8. Frequent commission deductions

Payments of financial rewards for referred clients must go to the wallet at least once every 2 weeks. Otherwise, it’s worth thinking about whether it’s worth collaborating with a project that pays very rarely, and maybe even wants to do so deceive their partners.

Criterion 9. Availability of promotional materials and various promotions

It is very difficult to independently promote a product or an entire brand. It is best to give preference to the project that helps in creating promotional materials or handles them entirely yourself.

In this case it will be easier start a business and quickly attract the first potential clients, luring them with promotions and all kinds of gifts, booklets, technical and comprehensive information support.

When choosing, do not forget about such a factor as popularity . The most famous affiliate programs are systems that time-tested, which means they definitely won’t let you down.

At the same time, the most famous projects that offer to cooperate with them include: Alawar, Ozon, the dating service LovePlanet, as well as the well-known YouTube.

Conclusion:

If you want to try something original, then, based on the criteria described above, it is best to choose an affiliate program a unique product or hitherto unknown service. At the same time, they must coincide in theme with the site itself, and also have no free analogues.

In addition, the offer must offer optimal rewards for the actions of attracted buyers, and make payments regularly(at least 2-3 times a month).

If, however, the affiliate program implies assistance from the seller of a service or product in promotion, and also provides for long-term cooperation, then it is worth paying attention to it special attention and give it preference.


How to make money on affiliate programs - 5 simple steps

5. Making money on affiliate programs from scratch - a step-by-step guide for beginners (using the example of the “My Business” affiliate program) 🖇

The previously described method of making a profit allows you to get a fairly profitable job using the Internet. To truly make money on affiliate programs (and to really do this really) and receive at least the average metropolitan salary, you must adhere to the previously stated advice, and also act according to a certain algorithm.

Among other things, it is very important to find verified service (network/catalogue of affiliate programs), which will allow you not only to communicate with potential contractors with whom a decision on cooperation will be made in the future, but also to receive regular payments under affiliate programs.

Let's look at a small sequence of actions that is needed in order to start earning money as an affiliate, using the example affiliate program "My Business".

This affiliate program is being considered only because it already integrates all the necessary tools for interaction between both parties and provides the opportunity to receive affiliate rewards.

Step 1. Search for an affiliate program

There are many “affiliate programs” that have nuances and features, but since we have already chosen an affiliate program, we need to register in it.

The process of creating an account does not raise any questions, because it requires a minimum of information from the new user. To do this, you need to go to the official website of the service " My business «

Rice. 1 — After switching to the “My Business” software, you need to click on the button — Become a partner

Rice. 2 — After clicking the “Become a partner” button, you must fill out all the fields correctly and register in the affiliate program


Rice. 3 — Go to the “Promotional Materials” section and select advertising materials with which you can attract service clients. After clicking the “Create referral link” button, your affiliate link to attract customers. To attract partners, take the link from the section - Affiliate Network


Attention! In the affiliate program, you can attract both service clients and partners who will attract clients or other partners. That is, it acts in 3 circles. Their links are different(be careful)

You can also read the terms and conditions of the affiliate program, which indicate conditions And remuneration amounts for attracting clients.

Step 2. Defining an Affiliate Link

In the same window (Fig. 5) an affiliate web link is provided that new clients will follow.

Step 3. Promotion of “affiliate” (affiliate link)

After completing the previous two stages, the partner already has everything in hand to begin work. In fact, the transition to the most interesting and complex process begins - advertising the selected affiliate program (affiliate link).

So, experts identify a number of platforms where you can effectively promote something:

  • on a personal resource (blog/website);
  • on forums and communities on relevant topics;
  • on social networks, creating groups in them;
  • through contextual advertising;
  • on created for a specific product landing page(on the landing page).

The latter option involves the development of a special resource, but makes it possible to accumulate targeted traffic, attracting only interested people.

In this case, the most popular, of course, is the method in which the link is placed on the partner’s own website, which frames it with a thematic text-eyeliner .

Text liner involves writing a short article in order to interest a future client and recommend him to purchase the promoted product, having previously created a little intrigue.

Thanks to the laconic and useful liner for the visitor, the chance that he will still follow the link and make a purchase increases.

Step 4. Generate income

In the event that a person nevertheless registers and uses the PP service, the partner is credited reward for being able to find a new client. The amount of deductions depends on the figure that was indicated in the description of the affiliate program at the very beginning (this was discussed in the first step).

Already about in 7 days we can talk about some statistics: how many total visitors there were, and how many of them took active actions.

Step 5. Withdrawal of received funds

After the first commissions are credited, you want to immediately receive them in your hands. For this purpose, “My Business” offers various ways withdrawal of earned money, for example, crediting it to a wallet Webmoney .

Thus, there is a simple algorithm of actions that allows any beginner to earn income from affiliate programs.


You can make money on affiliate programs even without your own website. To do this, you can use both paid and free channels attracting traffic - we’ll talk about them further

6. How to make money on affiliate programs without a website - TOP-5 sources of attracting clients to make money on affiliate programs 💻

Partnership programs- a tempting type of income, because with their help you can reap the fruits of your once active activity for a long time, being content with deductions from attracted regular customers.

In fact, to become a partner of a project and start promoting its products or services, it is not necessary to have your own website (own web resource) for placing advertising information and links on it. There is at least 5 effective sources that provide every opportunity to offer something.

In order to discern unusual approaches, it is enough to remember the principle of any partnership agreement: the most important thing is attract clients, but how it was done no longer plays a special role. That is why placing a link on your website is not the only method of promotion, if you try to abstract a little from the classical approaches.

In any case, before you start searching alternative ways attracting traffic to an affiliate project is a must study the rules of cooperation , considering 2 important points:

  1. the system may be able to accept new visitors from several sources;
  2. there must be an established and transparent way to determine the identity of the partner who brought the next client.

Taking into account all the nuances, you can avoid mistakes made by beginners. So, For example, the affiliate program can block of its participant if he decides to promote the product through mail spam. That is why mandatory acquainted with affiliate rules .

Let's consider 5 alternative traffic sources with which you can make money without a personal blog or a full-fledged resource.

Source 1. Social. networks

Nowadays, almost every Internet user has a personal page, or even more than one. And few people think that it could become a place to promote a product.

Of course, the person must be more or less popular in order to attract the attention of as many people as possible to the same link. It is not necessary that the person actually exists.

For example, you can come up with a believable character and create a realistic page for him with your personal or even photographs downloaded from the Internet.

The most interesting thing is that they have already come up with programs that eliminate the need to maintain a page yourself and even respond to messages. Everything is done automatically by the application, for example, Viking Botovod.

The second method involves creating thematic groups and public pages with links to the product and periodically published interesting materials. The more interesting the public looks, the greater its traffic, which means the more customers you will be able to attract. We recommend reading our article about it and making money on it.

Source 2: Guest Posts

In this case, it means posting a thematic text with a summary and a link to a partner project on someone else’s blog.

Of course, the material should be as interesting as possible and contain a minimum of advertising. The reader should not be forced to buy something, but made so that he wants to do it himself.

Many even well-known bloggers are willing to host such posts, because they themselves receive a certain profit from this and can diversify their daily publications with something unusual.

Despite this, the more popular the page, the stricter the requirements for the posted content and its advertising will be.

Do you want to create a help program in WordPress? Sponsorship programs are a great way to get more people to promote your products to a wider audience. In this article, we will show you how to easily create a referral program in WordPress and attract more clients.

Why create a referral program in WordPress?

A Sponsorship Program or Affiliate Program allows you to reach more people to help you sell your products and services. In return, you pay them a small commission for every sale they make.

Simply put, it's like building your own sales team without paying them a salary.

These affiliate marketers use tools and plugins to create marketing content. They make money online by directing their users to the right products and services.

To manage a sponsorship or affiliate program, you will need a tool that can manage your affiliate program. This will allow affiliate marketers to join your referral program. It will also help you track the sales and traffic sent by each affiliate.

Why Use AffiliateWP to Create a Referral Program in WordPress?

For this tutorial, we will use the AffiliateWP plugin to create a help program in WordPress. This is one of the best affiliate plugins for WordPress.

Like everything else in life, AffiliateWP has its advantages and disadvantages that you should consider.

Benefits of using AffiliateWP

Here are some of the benefits of using AffiliateWP to manage your referral program in WordPress.

  • Very easy to use and fits into your WordPress site like a native app.
  • Very good value with plans ranging from $99/year to $499 for a lifetime license.
  • Integration with WooCommerce, Easy Digital Downloads, PayPal, Stripe and more
  • A large number of extensions, including free, paid and third party extensions for AffiliateWP extension
  • Real-time affiliate tracking with detailed reports for you and your affiliate partners

Disadvantages of AffiliateWP

Here are some of the disadvantages of AffiliateWP for managing your affiliate program.

  • It has limited availability compared to affiliate networks, which already have thousands of affiliate marketers actively looking for products to promote
  • It does not come with the advanced fraud detection features that popular affiliate networks offer.
  • There is no automatic payment system and you will have to submit payments manually every month.
  • Do not calculate taxes for payments. As a business owner, you will have to manage it yourself.
  • This is less convenient for affiliate partners. They will need to create an account and log in to view their reports, compared to affiliate networks where they can see all their earnings in one place.

A good alternative to AffiliateWP would be ShareASale, which is a large affiliate network with thousands of qualified affiliate marketers actively looking for new products to recommend.

That being said, let's take a look at how to create an affiliate program on WordPress using AffiliateWP.

Creating a Sponsorship Program in WordPress

The first thing you need to do is install and activate the AffiliateWP plugin. To receive additional information see our step by step guide By .

After activation you must visit the page Branches »Settings to enter the license key. You can find this information in your account on the AffiliateWP website.

After activating your license, you must select a page to use in the partner area. AffiliateWP automatically creates it for you, but if you want to use a different page, you can select it from this page.

Then you need to select the "Terms of Use" page. You can review affiliate program terms pages on other sites to create one for your site. After creating a page, you can select it here.

After that, you should review the other settings on the page and configure them according to your own policies.

Then you should go to the Integration tab. From there, you must select the integration you want to activate. AffiliateWP supports e-commerce, member space, contact form, and the most popular LMS plugins.

AffiliateWP allows you to edit emails, sent to your partners. You can also upload your company logo, create your own custom templates email and select the email address you want to use to send affiliate email.

Finally, go to the Miscellaneous tab on the Settings page to configure additional settings for your affiliate program. The first option on the page is to allow affiliates to register. You can check this out if you want affiliates to sign up for your referral program.

Next, you'll also want to enable reCAPTCHA to prevent robots from registering as affiliates.

You will need to review each setting carefully and change it as needed. Don't forget to click the "Save Changes" button to save your settings.

Add links to your referral program

Now that you have set up your referral program, the next step is to add links. For example, if you've enabled affiliate registration, you can add a link to the affiliate zone so interested marketers can register.

Managing your sponsorship program with AffiliateWP

AffiliateWP comes with powerful tools to manage your affiliates, view reports, and run your affiliate program efficiently without leaving WordPress.

To see the partners who have joined your referral program, simply go to "Previous topic next topic" .

On this page you can see a list of all your affiliate partners, their earnings, unpaid earnings, referrals and more. You can edit your affiliate account yourself.

To see all sales made through a referral, you must visit the page Branches »Referrals Here you will see all reference sales, affiliate partner, amount and more. You can also click the "Reject" link if you suspect a fraudulent affiliation.

Viewing your referral program reports in AffiliateWP

Reporting is critical to a successful referral program, and AffiliateWP has powerful reporting capabilities. Go to page Branches » Branches for a full review.

You can filter reporting period by time and by specific affiliate partner name. You can also view reports for affiliates, link visits, and campaigns.

Sending payments to your branches

Unfortunately, AffiliateWP does not come with automatic payments, which means you will have to submit payments manually. AffiliateWP makes it easy to manage your payments.

Depending on when and how often you want to pay your referral partners, you can go to Branches » Sponsorship and click the “Create payout file” button.

This will create a payment file compatible with PayPal's bulk payment system. The file also works with Skrill and other payment services that support mass payment functionality. It contains the quantity and payment email addresses for all your unpaid referrals.

We hope this article helps you learn how to create a referral program in WordPress.

With time and experience, any affiliate marketer or webmaster thinks about how the traffic monetization platform he uses functions. Then, oddly enough, there is a desire to develop similar functionality of your own.

There are 2 reasons for this:

  • Spiritual(the desire to create something of your own for self-realization);
  • Material(increased profits).

As for the “internal problems”, you yourself understand, but in terms of income growth there is room for improvement. If an arbitrator earns a lot of money, then the affiliate program is even more profitable. For example, from a lead of 1000 rubles, an affiliate spends 50-70% on purchases, risking a profit of 300-500 rubles. The affiliate does not lose anything, receives 200-300 rubles in commission and this can be absolutely any amount.

In addition to the income from each lead, the creator of the affiliate program receives:

  • information about traffic monetization relationships (communicating with webmasters);
  • new and increased payments (communicating with advertisers).

Most motivated people immediately lose their excitement when they receive price lists from freelancers and other mandatory components of affiliate marketing.

The cost of creating your own affiliate program from scratch, which includes basic elements: webmaster/advertiser/administrator interface and start from $3500 (average specialists), from $10000 (professionals). You also need to spend money:

  • For bloggers, affiliate catalogs and other PR ~ $2000+
  • , SSL, ~ $200
  • Staff (2-3 people at the start) ~ $1500
  • Time from start to full start ~ 3-6 months

In total, it’s just about the money ~ $7200 and up to 6 months of development, provided that you already have management knowledge, technical specifications and advertisers.

Considering the average salary in the Russian Federation is $500 and the risks of losing everything, for most interested parties the answer becomes obvious - to continue to arbitrate without sticking your nose into global affairs.

But it is not all that bad. There is an excellent solution in the form of the cloud-based affiliate marketing platform Affise.

This project has been running for a long time and is constantly being improved. It allows you to optimize the process by bringing together webmasters and advertisers. Simply put, this is an opportunity for anyone to create their own affiliate program. As I said earlier, it is very difficult to create an affiliate program from scratch; this requires special knowledge, agreements and a substantial amount of money. With Affise, to launch your own software you need:

  • $0 for technical aspects of operation (platform testing);
  • 1 person for administration (you can handle it yourself);
  • Some amount for advertising;
  • Advertisers (offers);
  • ~ 1 week to open the site.

It is worth noting that much less knowledge is required to start than when creating a project from scratch, because everything is already ready, you just need to configure it. And instructions, a personal manager and online consultants will help with this (promptly). Immediately after creating an application on the Affise.com project website, a sales manager will contact you, to whom you will tell the idea and after which you will be asked to test the platform (you will receive a personal manager and a free trial period).

After all the settings (under the guidance of consultants and the knowledge base), you will be ready to add the first offers (advertising offers with payment for actions). To do this, find interested advertisers in thematic forums in advance. If this is not possible, then it doesn’t matter! There is CPAPI functionality that allows you to download hundreds of ready-made offers from other affiliate programs into your network.

There are a great many sites for cooperation, so at first you can engage in ordinary reselling (direct traffic to other people’s offers, taking a commission for yourself). By the way, let me show you the administrator’s personal account on the Affise platform.

Immediately after logging in you will be taken to home page with custom widgets. By default, statistics for today and a graph for 30 days are displayed. Also from the interface you can go to any partner’s account, view tickets and TOP webmasters.

The dashboard is customized using a convenient widget builder:

All data is immediately grouped and visually displayed.

As for other sections, they are divided into:

Statistics. It is possible to view data based on all sorts of filters (offer, country, city, device, advertiser, time, IP, OS, KPI, etc.). There is also a function for generating a report using a special link.

Offers. Monitoring, adding and editing offers. In the settings you specify: description, GEO, tracking, types of traffic, rates ( / /) with a fixed. or % payment, etc.

Smartlinks. Creation of “smart links” for automatic distribution of traffic by GEO, device and other known parameters to offers.

Automation. Anti-fraud protection will soon appear in this section, but for now CR optimization is available.

Partners. This is a directory of all partners in your network. Through it you can assign a personal manager, block a partner, go to his account, view statistics, etc.

Tickets. Module for communication with partners using a ticket system (the partner creates a request in his personal account, after which you write a response and close the message thread).

Billing. Here you can create requests to withdraw funds from partners and to pay advertisers for services. Payment requests are generated for the selected period in available currencies based on the one specified by the partner payment system. Depending on the conditions, you can change the application status.

Users. The section is used to add and edit accounts of administrators and managers for working with the affiliate program.

News. Using the news publishing service, you will inform affiliates about any changes and innovations in the project. Usage visual editor It’s not at all difficult: make up the text and add a bright picture. It is important to post regularly, thereby showing the activity of your network.

Settings. Basic modification options appearance website, interface, content and everything else that is necessary for the correct functioning of the affiliate program.

Here in the settings you will find opportunities to integrate various useful third-party services for billing, anti-fraud protection, data monitoring, marketing, etc.

I would also like to draw your attention to online support directly in the administrator’s account. By clicking on the chat button, a window immediately opens where you can get a prompt answer to your question 24/7.

As for tariffs, there are 3 of them:

  • PROFESSIONAL- $299/month.
  • ENTERPRISE- $499/month.
  • VIP- Price on request.

Be sure to analyze the benefits of each package, because it affects available functionality and the number of conversions per month (10,000 on the Professional tariff and 40,000 on the Enterprise tariff, above this number you will have to pay additionally for each).

Advantages of the Affise cloud platform:

  • Start with almost $0 and without much knowledge.
  • Clear interface (there is a Russian language, which is very important!).
  • Excellent online support.
  • Affordable prices for tariffs.
  • High stability of tracking servers.
  • Frequent updates (the project does not stand still, it is constantly being improved).
  • Rich technical functionality. decisions.

Here are a few affiliate programs that use Affise:

The company has offices in Lithuania, Belarus, India, Israel, Cyprus and China. Each one has an address and telephone number, so if someone wants to contact a company from these countries, there will be no problems.

Let me remind you that you can create your own affiliate program completely free of charge during the test period, just leave a request on the company’s website and contact the manager. And I wish you good luck in your work and earnings, see you!

My blog is mostly read by smart people who have a good understanding of Internet marketing. Let's imagine the following picture when for your business:
1. Work has been done to optimize the site
2. Optimized and maintained contextual advertising
3. We work closely with social networks

Those. you covered three pillars of internet marketing: SEO, contextual advertising and SMM.

How else to collect leads? This is where it gets more difficult. Although the remaining channels can be used, as a rule their effectiveness is lower than those listed above. But with the right approach, you can build a good flow of leads (oh, that slang from business training).

One of our clients had a similar question and how new channel It was proposed to organize an affiliate program.

By affiliate program we mean a certain system when third-party people (for example, owners of thematic websites) attract clients to you. They attract requests from clients to you, and in return you share part of the profit with them.
Applications from specific webmasters are controlled through so-called referral links. In fact, it is very close to UTM tags. It’s just that the links themselves look like http://site.ru/?ref=12345, where 12345 is the partner ID.

Let's take a deeper look at affiliate programs.

Affiliate programs (affiliate programs) are conventionally of two types:

1) Affiliate program integrated with the site. Such affiliate programs are popular with large online stores. Examples of affiliate programs from well-known sites:
http://www.ozon.ru/context/partner/
http://www.4glaza.ru/partnership/
http://www.labirint.ru/partner/

Technically, to do this, you need to install an affiliate program script on the site. There are ready-made solutions on the market, but they all need to be “finished” by a programmer. Thus, you will need a familiar programmer to install. More details about the scripts themselves will be below.

2) Cooperation with CPA partners. A good description of CPA affiliates is here (http://mygoldpartners.ru/cpa-partnerki/).
In short, this is an exchange in which website owners post their offer, and webmasters choose where to participate. The CPA affiliate itself already includes personal panels for the webmaster and site owner, with statistics, etc.

B) The percentage of markups is very high, while the affiliate program itself is on the side of the webmaster (it is profitable for the affiliate to get as much of the client’s money as possible, since it makes money on commissions). This often ends in scandals and lawsuits with large claims. In general, the topic is extremely controversial.

In my opinion, the only advantage of CPA affiliates is that they already have a large database of webmasters. But each prominent CPA affiliate has about 50-200 clients, so there is still competition. Moreover, these are the same clients in all CPA affiliates, the client base overlaps by 80 percent. As a rule, these are large well-known brands in the online retail market.

Therefore, let's consider only the first option. Your own affiliate program for a small company has many advantages over a CPA affiliate because you have complete control over the process. You are a king and a god. The only important disadvantage is that you will have to look for partners to attract applications yourself.

What do you need to start your own affiliate program?

1) Panel for partners
As I wrote above, there are ready-made solutions. They just need to be finished. As a result, partners receive a convenient panel from where they see all the statistics on their traffic: how many transitions, how many leads, how many rejected. All this can be filtered by date. It’s convenient to withdraw your earned money through the panel. And you, as the site owner, control all clients through the admin panel. Those. everything is centralized and quite convenient.
Well, you need a cool design, webmasters are spoiled people.

Of the ready-made scripts, the most famous is Postaffiliatepro.ru. A real combine. You will have to spend a lot of time learning and customizing it for yourself. Those. It’s quite difficult to figure it out, your programmer will swear :) But if you figure it out, you can set up an affiliate program very flexibly, to almost any whim.

2) Promotional materials
Advertising banners of various formats are required. I also highly recommend making 1-2 beautiful landing pages where partners will send potential clients.
Please note, place landing pages on a separate domain, and not on the main site! It is important. Because there are many spammers among webmasters, and it is important that the site is not banned search engines, and the email domain was not included in the spam database. And let them ban landing pages, they still rank poorly in search results.

3) Attracting webmasters
We need to lure webmasters through the platforms where they communicate. Here's what's most effective:

  • Placing an advertising topic on specialized forums. Type “forum for webmasters” into a search engine and go through the list. The largest one: http://searchengines.guru/forumdisplay.php?f=35
  • Placing an advertising post on specialized public pages. Here is the finished selection: