When you become well known in your business, clients will constantly come to you instead of having to look for them. When there is a lot of work, there will not be much need to try to sell your services.

But what to do if you're just starting out? Before clients start calling, there may be problems with what to do all day. This is the perfect time to make your presence known.

Don't focus on freelancing sites

If you have nothing to do all day, it can be tempting to browse freelancing sites like eLance, Guru or Freelancer. I mean, there's a ton of clients offering work there, right?

In reality, such sites can create a lot of problems for freelancers and should therefore be approached with caution. Hours spent on sites, participating in competitions and low (sometimes too low) pay compared to the real cost. It's much better to spend this time promoting your name.

Lights up everywhere and always

The reason clients started finding me was because I seemed to be wherever they were all the time. I left comments on the blogs they visited. Then I started writing for these blogs. I tweeted useful articles and advice throughout the day and started writing my own blog with unique articles.

People often ask me how I manage to be online so much. In fact, I'm often offline after work or on the weekends, but I still tweet. My Twitter account is connected to Facebook, my website, LinkedIn and several other social networks, so it seems that I am always and everywhere. This way the client will remember you, consider you an expert and come back with the job.

Optimize your portfolio

I have many interests and hobbies. When I created my first portfolio website, I posted everything I did there: print design, web design, logos, layout, photographs and drawings. The funny thing is that I didn't get any work, although I had a lot of talents. The clients couldn't understand what I was doing. Now I have a simple portfolio with best projects in one area - layout. And clients can tell exactly what I do.

Write, write, write and write again!

Clients want to know they are being taken care of by the best in the business. If they had to choose between a freelancer they've never heard of and one who has written on several popular blogs and published a book, who do you think they'll consider an expert?

You don't have to write a book, but blogging is a fantastic way to get your name out there. Most sites will even pay you for articles, which is a great way to make extra money.

Old Fashioned Marketing

Social media won't make you rich or solve all your marketing problems. Sometimes a little good old-fashioned marketing can be the best source of new clients.

• Job boards - Job board sites are different from freelancing sites because they only contain short description companies and what they want to do. Such clients are often willing to pay fair money than on freelance sites.
• Cold Emails - The best way to generate clients in the early days was by sending them cold emails. I simply Googled the type of client I needed and sent them a pre-prepared proposal. I still get orders from this even though I stopped sending emails over a year ago.
• Personal Networking - I know most of us freelancers are hermits, but attending events is a great way to find local clients. Conferences like Barcamp and Podcamp are simply fun to attend and networking with other freelancers is invaluable.

Finding clients from RSS feeds

On most social sites you can subscribe to RSS feeds and they can be super helpful for finding new clients.

For example, if you go to Twitter and search for “looking for freelancer,” what messages will be displayed? What other phrases might be useful for finding clients?

You'll see an RSS button for every search you make on Twitter, so it's a good idea to subscribe to them to keep track of the posts potential clients.

In addition, almost all message boards usually have mailing lists. By subscribing to them, you will save valuable time, never miss useful messages and will not have to visit different sites every day.

Tell everyone what you do

When you're just starting out, let everyone you know know what you're doing. Chances are that someone knows someone who needs your services. So be sure to let everyone know you're in business.

Post information about yourself wherever you can

There are literally thousands of sites that will allow you to post your name and a link to their site. It's not only good practice exchanging links for SEO, this also brings us back to the idea of ​​shining everywhere. Here are some ideas:

• CSS Galleries

Searching for clients via the Internet Lately gained widespread momentum. This is no coincidence. The global network is a very promising storehouse of information and its role is only strengthening every year. Of course, searching for potential clients using standard and familiar methods has a right to exist, however, they are gradually losing their position compared to online commerce.

Calling and mailings were very effective in attracting customers even before the Internet era. They still remain in leading roles in some companies, but everyone understands perfectly well that it is necessary to look for more advanced ways to find and attract new clients.

If a company wants to develop steadily, with increased competition, it is simply necessary to regularly search for potential clients on the Internet. By neglecting this technique, the company risks missing a real opportunity to find “its client,” and more than one. Few would argue that searching for clients via the Internet is an important component of the development of any organization, regardless of its size.

The Internet is characterized by low cost and diversified focus. As a result, wide opportunities open up for searching and attracting potential clients on the Internet. The progressive aspect is evident here. Having a diverse audience helps to conduct consumer searches with maximum efficiency. But this is far from the only advantage global network. In order to attract new potential consumers via the Internet, you do not need the significant financial costs that are needed standard methods attracting clients. In addition, the final result may turn out to be much more productive than a conventional search algorithm.

The most productive ways to find clients on the Internet

First of all, consumer searches via the Internet should be carried out with an emphasis on target audience. Only in this case does the company have a significant chance of finding that client who will truly be useful for the company. So, most effective ways attracting clients:

1. Creating your own website or blog on the Internet. The search for clientele immediately goes to high quality new level. If your company sells a product or provides various services, you simply need a resource for advertising and promotion. It can be done by your own employees, or ordered from professionals. Finding clients online this way will be much easier. They will look for you themselves.
2. Representation on social networks. Effective search and attraction of new customers on the Internet using this method is a priori important for any serious organization. Every self-respecting company simply cannot miss this opportunity. The fact is that social networks are the most important segment of the Internet. Thanks to this, a great many people are concentrated in them. Having your own personal page on the Internet is the norm for almost every person. Finding clients this way is even easier.
3. Active use of search engines. This is a slightly abstract, but no less effective way of finding and attracting clients on the Internet, which works on the principle of “knock and they will open for you.” If you drive into search engine your topic, the machine will produce a lot of interesting results with potential consumers of your services or products. With proper processing, finding and attracting customers will become much easier.
4. Lead generation method. Another new, but gradually gaining momentum way to attract new consumers. The search is based on the generation of leads, that is, potential clients interested in the services of a particular company. Our company can also find and attract leads for you in a wide variety of areas.

You can find clients among your competitors!

Maybe this sounds a little crazy to you, but indeed, searching for clients on the Internet can be useful among your competitors. Why, you ask, and how to look for them? Everything is extremely simple. Each of your competitors in the future can become your partner, because you are united general services or goods. You work in one market segment and search for potential consumers in the same direction. For example, you are able to offer your competitor money in exchange for presenting your services among his own clients.

There’s probably not even a big need to emphasize that finding a client via the Internet in this way will only be possible if you build bridges with your competitors rather than walls. Join new teams, start useful acquaintances, communicate with people who have achieved great success in online commerce. Only under such conditions do you have a real chance of finding clients for your company in a fairly short period of time.

Good day, my dears! I am glad to welcome you again to our Academy, where talents are born and developed.

But being talented and hungry is not very healthy, which is why finding clients online is vital for a copywriter.

Who else doesn’t know how and where to look for customers for selling texts? Maybe you haven't even thought about it at all?

Let's change the situation!

Learn a new lesson in video or text format.

4 directions for finding new clients directly on the Internet

I know that many of you work on closed or open exchanges. And they don’t even think about looking for customers for articles directly.

Why do you think?

Some are afraid, others don’t know how to do it. And some people didn’t think about it at all. Therefore, today I invite you not only to think, but also to try something new. The point is to help you take your personal marketing to the next level.

I highlight 4 main directions, how and where a copywriter can find clients on the Internet.

• Company websites

That is, websites of various enterprises. These can be absolutely any company: commercial, some web studio companies, content creation companies, that is, everything related to selling sites.

• Information business websites

Here we include, first of all, landing pages where we can find the seller’s contact. And also separate websites of information businessmen, where they present themselves as trainers, coaches, psychologists.

• Online stores

These are also seller sites, only with small specific features that you need to understand if you are going to look for clients for texts among online stores.

• Blogs

Many people now maintain blogs, including corporate and personal ones. This is one of the promising areas for finding permanent income and regular customers.

Now let’s take a step-by-step look at exactly how to look for clients on the Internet.

Step 1. Clarify keywords

For example, you want to find clients by topic " Organization of holidays».

Let's start by making a list keywords, which will help you find the customer directly.

Let's go to wordstat.yandex.ru- one of my favorite and convenient services. Whoever is more comfortable using keyword selection in Google - go ahead to Google :)

Let's start compiling this list from scratch. Our task is to find business card websites of companies that offer organization of holidays. They will become our key clients.

Practice:

In Wordstat I entered the query “organization of holidays” and received huge list of words .

We cross out from this list phrases like “plan for organizing a holiday”, “business plan for organizing holidays”. That is, we leave only those requests that have the semantic load we need.

This could be: “agency for organizing holidays”, “organizing children’s parties”, “organizing March 8 holidays”. Can be geographical: “organization of holidays in Moscow.”

We highlight the words that suit us. It is with them that we will try to find new promising customers.

Step 2: Checking Keywords

Searching for clients on the Internet is gaining momentum :) Let’s start checking keywords.

Let's take the first phrase.

It is advisable that this is not the phrase “organizing holidays.” Although you can work with it. But most often for such high-frequency queries (that is, with big amount requests) the top contains companies that are unlikely to want to use your services. They usually pay a lot of money for promotion and they already have a whole staff of specialists.

Take specified phrases. For example, " organization of children's parties". They are more productive precisely from the point of view of finding regular customers for texts.

Step 3. Checking sites for lice

The fact is that not every site is suitable for us as clients.

Very often, sites from the top ten already pay someone for promotion. Even if these are low-frequency requests, usually someone is already getting paid.

You and I are more interested in sites with 2-5 pages.

But before adding a site to your clients, make sure that this site is alive →

• Check last update date

This can be done by news or by copyright sign. If there is a copyright sign of 2007, then the likelihood that this site was visited after 2007 is very small.

Study the text content of the site. If the date is last year, and half of the pages are not filled in, then there is a high probability that the resource has already been abandoned, although the domain is being renewed.

• Pay attention to the amount of advertising

The more third-party advertising there is on a site, the greater the likelihood that it is not a seller’s site, but a site created purely for advertising. The content there was made quickly somehow, and that’s all. And they forgot about this site. He brings advertising. Nobody will pay you for such a site.

Or the owner buys very cheap texts so that the site is constantly updated. So cheap that one article costs no more than 100-150 rubles. Draw conclusions.

• Look for contacts

Sites with only a form are not suitable for us. feedback. We need Email so that we can contact the site owner directly.

• Evaluate the site purely from a human point of view

How well is it made? Is the structure visible? Can anything be improved or rewritten?

Do this initial little analysis.

Step 4. Compiling a database of potential clients

The database must be maintained in the form of a table. The main columns are:

“Site name”, “Site address”, “Contact person”

These three columns are for primary information.

"Problems" and "Suggestions"

What is wrong with the site and what can you suggest to improve the situation. I recommend filling it out right away. You will really need the information for further work when you write letters to clients.

“Date of first letter” and “Date of repeated letter”

To indicate deadlines.

A repeat letter is needed if the client has not responded to your first letter within a week. If there is no response even after the second letter, then we consider that the contact did not take place.

"Answer"

This column is needed in order not to forget how your potential customer reacted.

Someone will ask you to write later. Someone says that texts will be needed very soon. You will need to work with these clients again in the future. That is, get them in touch again and try to get the order.

Step 5. Assessing the basis for starting work

Once you have processed 3-5 keywords from your list, you will have more than 100 potential customers .

Your base must be very large! This is not 10 clients. You must select at least 100.

There will be really a lot of work.

I understand that it is not so easy to directly search for clients online. But if you learn how to do this, if you collect this database, it will be just a treasure trove of information for you. And a treasure trove of possible profits. In the future, with this base you will be able to do a lot of interesting and useful things for your work.

Without this base, all further work meaningless . And if you select your customer base haphazardly, without following certain principles, then this database will be of no use either.

Be sure to immediately make notes on the site and provide additional columns if necessary.

And we still have one more important question →

What to write to the client so that he reacts?

It is very difficult to cover everything within one lesson. Therefore, I have additionally prepared for you. Use it for your health.

However, we can go on and on about the topic of finding clients on the Internet! It is also important not only to attract a customer, but also to retain him, especially when there is a misunderstanding between you. For example, when your customer decided to teach you because he believes that he knows more about writing texts.

Want even more detailed step-by-step instructions?

Then study "". But only if you really want to not only find and collect customers, but also process them correctly and receive orders.

Tell me, have you tried or not to look for clients directly on the Internet? What did you get out of it? Have you collected a database of how clients reacted? I will be glad to see your answers.

Find out why EVERY freelancer needs a personal brand

How can a sales manager look for new clients? This question often arises for both beginners and experienced managers exploring a new region or territory.

Portrait of a potential client

Before you start looking for clients, you need to create a portrait of interesting business partners. Assess the most promising industries, identify market leaders by region and country, study the market situation, and identify weaknesses. This preparatory work helps answer the following questions:

• Who are the clients?
• Where can a sales manager look for clients geographically?
• What is the situation in the industry as a whole?
• What is the client interested in?
• How does he currently solve the problems whose solutions are supposed to be proposed?
• Which companies are your competing suppliers?

Having collected all the necessary information, you can create a portrait of a potential client who needs or may be interested in the product/service that the sales manager is presenting on the market.

Once the client profile has been determined, you can proceed directly to finding an answer to the question of how to look for clients for a sales manager.

The simplest method for understanding how to look for potential clients for a sales manager is to review the existing client base, study the history of interaction and successful sales, volumes and features of the offer. Based on this data, you can find companies similar in industry, volume and potential purchases, and contact them with an offer, based on the successful experience of completed projects. This makes it possible to conclude quick transactions and increase the client base.

The second successful and effective way to find new clients is to receive recommendations from existing clients with whom relationships have been established and communication has been built.

There are several ways to find clients for a sales manager using recommendations:

A personal meeting. You can ask for recommendations and contacts of possible clients who need or might benefit from the proposed solution at a personal meeting with regular clients. People love to give advice and help, feeling like experts. With the right approach, this method can be very effective.

Phone call. By asking an existing client to make a preliminary call to a potential partner of interest, you can most likely count on a meeting and subsequent sale. A call from a recommender increases your credibility and becomes a good springboard for successful communication.

Visiting exhibitions and thematic events

An effective way to find clients is to attend industry exhibitions and thematic events. How to properly look for clients for a sales manager at exhibitions and public events? The goal may be to get to know the company, establish personal contact with employees of the organization of interest, or arrange a personal meeting. It is very important to analyze the information received and work out possible “warm” contacts as soon as possible, without delay. You should write a letter confirming your acquaintance. In the letter, it is worth recalling the place of communication, perhaps citing the words of the interlocutor, clarifying intentions to continue acquaintance and emphasizing the possibilities of mutually beneficial cooperation.

Attending thematic events - good opportunity for networking. Meeting the right people, building communication, exchanging opinions is the path to sales. The ability to make the right impression, be open to dialogue, and demonstrate an expert position in the topic that the sales manager represents will come in handy here. You should avoid front-line sales, intrusiveness, and displays of neediness. Self-esteem, coupled with communication skills and good product knowledge, is the key to successful commercial communication. It is important to be sincerely interested in the state of affairs of new acquaintances, to identify or formulate needs, and to ask the right questions.

Cold calls

A proven way to find new clients is to cold call companies of interest that fit the description of the client’s profile.

How can a sales manager find clients using cold calls? A cold calling algorithm might look like this:

• find the person making the decision on the desired issue;
• call;
• clarify information, ask questions, obtain necessary data;
• sell the opportunity and idea of ​​cooperation;
• arrange a meeting;
• prepare a preliminary commercial offer based on the data obtained during the telephone conversation.

Many companies have implemented agreed-upon telephone sales scripts. If the company's rules allow, then it is necessary to give calls the right emotional connotation, disposing the interlocutors to communication and partnership.

When working on cold calls, such qualities as punctuality, the ability to hear the interlocutor, and ask questions are important. It is necessary to clearly understand the purpose of the call: introduction, appointment, sending preliminary information by fax or e-mail.

Conversion of cold calls depends on the ability to overcome barriers, work with customer objections and speak the language of benefits. Competent speech, a pleasant voice, and a pace of communication that is convenient for the interlocutor will help build a dialogue and find a new client.

Searching for clients on the Internet

How can a sales manager look for clients on the Internet, how effective is it?

Searching for potential clients on the Internet can be done in several ways:

• Active participation in specialized forums with posting information about the product/service and demonstrating an expert position.
• Posting information about the company on social networks.
• Using bulletin boards and thematic aggregators.

Social media

Using social networks to find clients is by far one of the most effective and reliable ways to find clients on the Internet. Depending on the specifics of the business and the target audience, a social network is selected. Let's look at the target audience using an example Facebook networks. The audience is young people (18-24) and the middle age group (24-45+), aimed at establishing business contacts and searching for information for self-development.

Here you can most often make acquaintances with new clients. An advanced search makes it possible to find people of interest. The fact that people indicate their place of work makes the task easier.

Many large companies create official pages, where you can get acquainted with the specifics of the company’s work, employees, problems and news. Social media— a source of information for analysis, finding the right people and establishing communications for further sales in a segment of interest to the business.

Forums and message boards

Studying and actively participating in specialized Internet forums helps you analyze the work of your competitors and add advantages that are truly important to your clients into your unique commercial offer. As a rule, on such resources, clients and suppliers share industry news, opinions about products and services, and discuss pressing issues. In addition to new acquaintances and necessary contacts, here you can actively promote your company, taking into account reviews of other suppliers, emphasizing the profitability of your offer and product/service.

There are paid and free bulletin boards on the Internet. They differ in territorial coverage and sectoral focus. By creating a small sales proposal with contact information, you can ensure passive lead generation without attracting additional funds. The sales manager can indicate his contact number and receive applications directly, ensuring that your plan is met.