Equipment from a famous American brand is always in demand, which is not surprising. After all, it combines original design and an unlimited range of functionality. Now let’s figure out what Apple TV is and how it works. As a result, each user will understand whether it makes sense to spend money on purchasing this gadget.

What is Apple TV

In short, Apple TV is a device designed to broadcast media content from iTunes Store and other online services. Why do users buy this gadget? Apple TV will turn the most ordinary TV into a smart device. Additional functionality, which will be available to the user immediately after connection:

• access to a library of high-quality video content, which is stored on special resources;
• broadcasting multimedia content to the TV screen from smartphones, tablets, players, and other devices running operating systems Windows systems and Mac OS;
• access to an impressive repository of audio tracks, podcasts, images, video games.

The Apple TV set-top box works on the principle of streaming media content. Latest models Devices of this type have a limited amount of built-in memory. Therefore, content must be stored in the cloud or on removable media information: flash drives, external hard drives.

To watch a movie or TV series, you don't have to buy the content. Users have access to the “Rent” function. Therefore, your balance will be charged solely for viewing. This is a good way to save money.

The gadget is equipped with a built-in adapter for wireless connection to the Internet. Therefore, after connecting the set-top box, the user will be able to connect the TV to a wireless home network, even if it didn't natively support Wi-Fi. No additional wires, adapters or adapters are required to set up the connection.

Apple integrates many useful technologies into its devices. For example, AirPlay, with which you can quickly set up synchronization between your TV and your computer or laptop. Management will be carried out remote control, which is included in the basic package of the console. The remote control can also be used as a computer mouse.

When analyzing the features of Apple TV, performance cannot be ignored. UHD and Full HD content plays without any delay. Multichannel sound will make watching movies even more rich. An 8 GB flash memory serves as a streaming data buffer. The devices in question are equipped powerful processor Apple A5.

Connection process

Modern TV models are equipped with an HDMI interface, through which a set-top box is connected. The cord is not included in the basic package of the Apple TV. Exists alternative way equipment connections - component cable.

Plug the set-top box into a power outlet using the power cable, and then connect it to the TV using a component or HDMI cable. Initial setup synchronization is carried out by remote control remote control. Connect to home Wi-Fi networks to sign in to iCloud. If you have not previously created a profile, register a new account.

Subsequent setup is carried out according to the same principle as in the case of other gadgets from Apple. You can achieve the clearest sound possible while watching movies or listening to music by connecting an audio system. The acoustics are connected via a fiber optic cable. Insert the plug into the interface marked "Toslink".

Use as a TV set-top box

The device operates under control operating system iOS. The desktop of the console is practically no different from the iPod or iPhone. Practice shows that users have no problems with an intuitive interface. All desktop icons are labeled. The only inconvenience is entering text from the remote control. It does not have a keyboard. Therefore, typing is carried out by selecting letters on the joystick; the keyboard is displayed on the screen.

There are several ways to solve the problem described above. You can connect to the set-top box wireless keyboard or smartphone. You must first install the Remote application on your iPhone or iPad. You can download this program from Apple Store. What else can this application be used for? In addition to entering text, you can use your smartphone as a gaming joystick.

Films music and photos

Advanced functionality is a significant advantage, but most often the Apple TV set-top box is used to listen to music and watch movies from the iTunes Store, Apple Music, and other services. Owners of this device have access to a store with Russian-language films. The interface automatically adjusts according to the TV diagonal.

As mentioned earlier, users will be able to purchase films and also rent them (viewing will be available for 2 days). Rent – optimal solution, allowing you to watch new films in excellent quality online by affordable price. By activating the Family Sharing feature, you will have access to content that was purchased by your family members.

You can download online cinema apps from the Apple Store to watch movies completely free. Music tracks are played from the iTunes library. Activate the " General access"to use iTunes on your laptop, tablet, smartphone and TV simultaneously.

The Apple Music service allows you to transform your set-top box into a player with a multimillion-dollar library of music tracks. Users will be able to collect their own collection of hits. The set-top box can also be used to listen to the radio. In total, more than 200 radio stations are available, including Apple's signature frequency - Beats 1. Broadcasting in 24/7 format, tracks from the best DJs, current music, expert opinion when choosing songs - this is not a complete list of the advantages of this radio station.

The Apple set-top box allows you to watch movies, photos and home videos from cloud storage iCloud. Subscribe to updates from other users to see the latest photos of your friends and acquaintances.

Why Apple TV is better than its analogues

If you compare Apple TV with gadgets, set-top boxes and game consoles, then all these devices provide a narrower range of functionality. Convenient Touchpad provides access to Apple-branded services that maximize the range of options.

Many people are interested in whether Apple TV is really much more efficient than Smart TV? In terms of functionality, the set-top box is slightly inferior to smart TVs. However, if you evaluate the price/quality ratio, then Apple TV is the undisputed winner. It is cheaper to purchase a set-top box and connect it to the TV than to upgrade and buy new equipment. We are talking about savings of 20-30 thousand rubles.

Many providers offer their customers their own set-top boxes, which provide access to exclusive content and also expand the functionality of the TV. A 1-month subscription will cost much more than the price for a specific movie or series. Consider this feature as it is a great opportunity to save money. There will be no charge for inactivity.

An additional advantage will be the availability of other equipment from Apple: iPhone, iPad, iPod, etc. Convenient synchronization over Wi-Fi will make sharing files between all devices even easier. No additional wires or cables are required. It is also worth noting that games are available on Apple TV. A tablet or smartphone can act as a joystick.

Note.

Review of Apple TV (fourth generation)

Contents of delivery

• Console
• Network cable
• Remote control
• Lightning cable
• Documentation

Let's look at the new Apple TV set-top box, not an updated one, but a new one - yes, you can still rent a movie for the evening, but you can also install karaoke if you want and sing to the TV, or play, or watch "Comedy Club" and the series “Fizruk”...

Positioning

When you tell or show someone the capabilities of Apple TV, they may immediately object that advanced people have all this modern TVs and without any set-top boxes, there are Smart TV, Android TV and other shells that can make it possible to play or buy movies in third-party services. All this is true. But there are at least a few reasons to buy an Apple TV:

• If you have enough good TV, but without any shells.
• If you have a very good TV, there is a shell there, but you are not satisfied with it.
• If you have been using iTunes for a long time, there are hundreds of movies and music albums in your library, and you would like to easily play all this content on your TV and rent movies.
• If you want to play games on your TV, but you have never done this and have doubts about the convenience of this process, then you should definitely try Apple TV.

There are other reasons, but they may seem a bit far-fetched - I'd recommend the Apple TV to anyone who loves OS X and iOS and wants something equally sleek and thoughtful for the biggest screen in the house. I would recommend Apple TV to girls; it has been experimentally established that they instantly master the remote control, programs for the set-top box, and start watching TV series - I don’t know how this would happen with Android TV. Maybe the same, maybe not. I would recommend the Apple TV for family entertainment, the game of chicken may seem brutal, but there are other games out there. For example, Shadowmatic perfectly develops spatial thinking, but Asphalt does not develop anything, but it’s very cool to drive in turns.

In general, I would recommend everyone to try the updated Apple TV, it's a pity that you can't rent it. Well, prices in Russia are now brutal. When you remember how much the old Apple TV cost, a tear of nostalgia immediately appears. Okay, let's not be sad, but rather let's see what the updated console is like.

Design, construction

It's a shame that Apple forgot to include it in the kit. hdmi cable, I seem to have a lot of cables at home, but they all turned out to be occupied - they might as well not have been greedy, it’s not particularly expensive (to put it mildly). The kit includes a remote control, a network cable, a set-top box, a strap for the remote control is inserted into the Lightning connector, and you also need to buy it separately. But the kit includes a Lightning cable for charging the remote control, yes, yes, there is now such a plug. As you can see in the photo, the proprietary iPhone stand can also be used for the remote control. The operating time of the remote control is several months when used in normal mode, this is good, you don’t need to think about the state of the battery all the time, you don’t need to buy batteries, the built-in battery will probably last for several years. I’ll say right away that you can use many existing joysticks with Apple TV; in a couple of days we’ll post a video review where we try to connect and use one of them - go to this material, there will be a video.

Accordingly, this gives hope for the appearance of many other accessories for Apple TV, for example, small keyboards, advanced joysticks and who knows what else. If tvOS continues to develop, the imagination of the developers should be enough for even the most unprecedented additions. After all, there are already good races, the already mentioned “Asphalt”, so why not make some simple steering wheel? The racing is good and vibrant. The proprietary remote control can be used, but it’s not very convenient. Let me note that you need to hold it by the ends and imagine that this is not a remote control, but a steering wheel, turn from side to side - the car moves. It takes some getting used to, but then everything will work out naturally and easily. The touch pad also takes some getting used to, but then rewinding in films is a pleasure, it’s very easy to select the right moment, quickly rewind to the right place, step back, repeat - easy, elegant, great! But at first the set is on virtual keyboard makes you wince. Out of habit, you skip letters, move your finger faster than necessary, miss, miss again, damn you! Little by little I manage to get used to it. Then, I also found another problem at the very beginning: Apple TV is demanding on Wi-Fi quality. We tried to use “Iota” - we couldn’t log into our account, we tried to connect to an iPhone running in modem mode - nothing worked either. The set-top box connected to the home access point instantly, and you can find it (the point) on the TV screen or configure it using your iPhone, put it on the Apple TV, and voila, the settings are transferred. Well, then only the remote control will help you; the plump black box can be hidden away.

Compared with previous version The set-top box has become larger, the connector for connecting the optical cable has disappeared, but everything else remains the same. Here full list connectors and more:

• HDMI 1.43;
• Supports Wi-Fi 802.11ac with MIMO technology;
• 10/100BASE-T Ethernet port;
• IR receiver;
• USB-C for service and support;
• Built-in power supply.

If you suddenly want to take screenshots, you will need USB-C cable- USB, connect to MacBook Pro, turn on QuickTime Player, and the image from the TV appears there. Unfortunately, I didn’t have such a cable, so I filmed it with a camera. I repeat, a detailed video about the menu, applications and more will appear soon.

The remote control itself is a complex device. There is an IR sensor for controlling the volume on the TV, Bluetooth 4.0 for communication with the set-top box, Lightning for charging, an accelerometer and a gyroscope, a glass touch pad, you can not only move your finger on it, but also press it. Some games make a difference between whether you swipe in the center or along the edge, and that's where the emphasis is; impressions after working with a touch surface - like after using another Apple technology, for example, iPhone or iPad.

operating system

The capabilities of the operating system in the future are very good, but even now the device is not perceived as something unfinished, raw, neither I nor those to whom I gave the console a try had such a feeling. On the contrary, the thing is perceived extremely positively. If you already had an Apple TV and you are used to renting movies there, then you can do it here, but at the same time you can install RuTube, watch “Dancing” or TV series, many people like Comedy Club - you can watch “Comedy”. There are also 2x2, but the choice of series is limited. I personally am waiting for the “Amediateki” application so that I can calmly watch new episodes of my favorite series, films on TV - by the way, there is a very good selection of movies there, there is a lot of stuff that you won’t find anywhere else. The choice of applications is already great, here you have The Nat Geo TV, and HBO NOW, and news, and YouTube - you understand, you can generally hang out there for a day if you wish. All applications resemble their iOS counterparts, that is, they are video catalogs, select and watch. The quality is good, I'm using an old Apple TV Samsung TV, other than Full HD, there is nothing special to brag about.

Yes, if suddenly there are karaoke lovers among you, there is karaoke here. I’m not a fan myself, but I’ve been told that karaoke works effectively here, and it’s better for fans of this business not to tell about this feature of Apple TV. Moreover, there is not one, but several programs for singing.

If a sound bar or other acoustic system, you can listen to purchased music or use Apple Music, which is great when meeting with friends. A TV in the living room, a table in the living room, everything is logical - especially since music can work in a number of applications. Listening to Igor Nikolaev and playing Crossy Road is possible. True, in some programs this cannot be done, either this is a bug, or voice acting will be possible everywhere.

Yes, I can’t help but notice that there is also Mixcloud, a program with mixes, different formats of music - you can listen to it for days on end, without stopping.

That is, if previously Apple TV was limited by the music you purchased (I’m exaggerating, but still), now there are no limits. The entire iTunes library is at your disposal thanks to Apple Music, there are applications like MixCloud, and catalogs of Internet radio stations for Apple TV are appearing.

Let's move on to films, all purchased films are available for downloading and viewing, some can be rented. Contrary to popular belief, this does not apply to all films - most new films can only be purchased, not rented. For example, now “Everest” is sold for 349 rubles in HD, 199 rubles in SD, it’s better to buy it in HD, but it’s even better to get your butt off the chair and walk to the cinema. It’s much better to watch Everest there than at home. But The Agents of U.N.C.L.E. can already be bought for 349 rubles, and rented for 99 rubles - a good offer.

In any case, iTunes prices are reasonable, and if you buy an Apple TV, you should be prepared for paid content. I know that most of the readers are already accustomed to paying for books, music and films, but, nevertheless, there are also those who do not understand where the money goes and why they need to pay “for air”. This is always a personal choice for everyone, and we will not discuss the topic of paid content here, I will only note that in Russia people still show unexpected enthusiasm for services - there are many more of those who want to receive a high-quality service and are ready to pay for it. In the case of iTunes on Apple TV, there are no questions about the service itself, the previously purchased movie was downloaded in a minute, the quality is excellent, and so is the sound. If you slide your finger down on the touchpad, the audio menu will appear, where you can select soundtrack, subtitles, through which device the sound will be played.

As with the previous set-top box, it is possible to transfer images to Apple TV from the device, but the quality is so-so. I tried to transfer an image from MB Pro.

In addition to programs, audio and films, there are also games. And here, besides Crossy Road and Asphalt, there are also Shadowmatic, Rayman, Manticore Rising, Guitar Hero. I think it will be possible to write separately about ten good games for Apple TV at the end of the month, for now I will say that the programs are made intelligently, they are interesting to play even for me - most of the things here are arcade games, but this does not detract from their merits. For example, Crossy Road is great to play in a group, when everyone around you is trying to tell you, snatch the remote control and play on your own.

And now imagine that all this is on your TV. It has become much more functional, don’t you think? Yes, before I could easily buy Interstellar and watch it with my family while relaxing after a busy day. But now there is easy, understandable and simple access to programs of a wide variety of directions and with a wide variety of content - we can not only select “Interstellar”, but also watch the latest episode of “Dancing”, if the urge arises. And you don’t need to carry a laptop, transfer images from an iPad or iPhone, or otherwise complicate life.

Performance and Features

The console is available in two versions, 32 and 64 GB. As I understand it, Apple made a version for those who will install a lot of applications, and a version for those who will install the main thing and calm down and will not experiment. Of course, there is a difference in price, 13,990 and 17,990 rubles. As far as I heard, there is currently a limit on the size of applications, it is 200 MB, it may be removed in the future. A lot could change for Apple TV in the future. For example, now the desktop follows the design first Apple TV, although it would be better to emphasize the continuity of tvOS and iOS and give the user the opportunity to simply place all the icons on the desktop, if desired, add widgets there, as in Android - now the navigation is frankly stupid, I still can’t get to the desired item the first time por. You will definitely go somewhere in the wrong place, there is also the remote control “helping”, unnecessary movement, and you will immediately go somewhere away from the desired menu item. Siri search in Russian does not work yet, but when it appears, it will be of help.

Apple, as always, took care of people with disabilities. Press three times Menu button, and VoiceOver is turned on, voicing menu items, here is a list of all the “Universal Access” items:

• VoiceOver;
• Increase;
• Bold font;
• Increase contrast;
• Reduced movement;
• Supports closed captioning and subtitles for people with hearing impairments;
• Keyboard shortcuts (I'm not entirely sure about this one).

A little about video and audio formats:

• H.264 video up to 1080p, 60 fps, high or main profile level 4.2 or lower;
• H.264 video, base profile 3.0 or lower with AAC-LC audio up to 160 kbps, 48 ​​kHz, stereo audio in .m4v, .mp4 and .mov formats;
• MPEG-4 video, up to 2.5 Mbit/s, 640x480 pixels, 30 frames/s, simple profile with AAC-LC audio up to 160 kbit/s, 48 ​​kHz, stereo sound in .m4v, .mp4 and .mov formats;
• HE- AAC (V1), AAC (16 to 320 kbps), Protected AAC (for iTunes Store files), MP3 (16 to 320 kbps), MP3 VBR, Audible (formats 2, 3 and 4 ), Apple Lossless, AIFF and WAV, Dolby Digital 5.1 and Dolby Digital Plus 7.1.

Let me remind you once again that Apple TV is sensitive to the quality of the Internet connection; you can connect to the network via Wi-Fi or using an Ethernet cable; this method seems anachronistic to me. Although you can counter - the speed and reliability of the cable connection is higher. Well, if another cable in the living room doesn’t bother you, it’s your choice.

The heart of Apple TV is the A8 processor with 64-bit architecture, the set-top box works quickly, the transition from section to section is fast, the only shortcomings are the lack of thumbnails for some films on home page, but this is already a tvOS problem. During the entire period of use there were no application crashes, I would like to get some kind of clear menu running applications, as in iOS.

conclusions

Let me remind you, the price is 13,990 and 17,990 rubles, good gift on New Year and for any other holiday. The whole family can use Apple TV, and there's something for dad, mom and kids to do. I hope, albeit somewhat chaotically, I talked about the main capabilities of this interesting device. I remember how we “broke” the first Apple TV and used it to watch movies. After so many years, in the living room there is a device completely in the spirit of the century - everything is on the Internet, and it would be a sin not to use it. If you want to upgrade (sorry) your TV, Apple TV will do the job just fine.

P.S. As promised, I will write in more detail about the programs and games used on Apple TV separately.

Some users may connect free subscription for one year. However, the service has certain conditions that you need to know before subscribing.

How to use Apple TV+ free for a year

When purchasing any iPhone, iPad, iPod touch, Apple TV and Mac after September 10, 2019, get a free one-year subscription to Apple TV+. The device must be running on the latest iOS versions, iPadOS, tvOS or macOS.

When you open Apple TV+ for the first time, a blue button will appear asking you to sign up for a one-year subscription.

When is the offer valid?

A trial subscription can be activated within three months from the date of purchase of the device.

If the gadget was purchased between September 10 and November 1, then three months are counted from November 1.

Is it possible to disable a subscription?

Yes, but you will lose access to Apple TV+ and to all series. If you cancel your subscription, the remainder of the trial period will expire without the possibility of reconnection.

Therefore, you should not cancel your subscription immediately after connecting. It’s better to set a reminder for the end of October 2020 so you don’t forget to turn it off.

Free subscription is issued once

The trial period can only be activated from one device, regardless of the number of devices purchased.

Family Sharing

The subscription can be shared with up to five family members. To do this, Family Sharing must be configured.

If you have an Apple Music student subscription

Apple TV+ is included with your Apple Music student subscription. In this case, the annual period is not included. [Apple]

The Russian SMART-TV market is “resting”.

The fourth version of Apple's television multimedia set-top box was introduced in September last year. It would seem that the engineers of the company from Cupertino can come up with something new and pleasant for the user that is special for the Russian user? Our market is already crowded with “smart” TVs.

But Apple wouldn't be Apple if it didn't one of the best entertainment combines in the world. Below is a list of situations why you'll love the 4th generation Apple TV.

1. If you like a laconic interface

Modern SMART-TVs have good functionality, but in terms of convenience, most of them leave much to be desired. It’s especially sad because of the logic of the work software such “smart” TVs presented on Russian market.

At the same time, the Apple TV software interface is fast and intuitive, without causing any difficulties or questions. Most applications resemble their iOS counterparts. Even a child can figure it out, no more “abstruse” Korean interfaces.

2. If you are tired of complex SMART-TV remote controls

No matter how hard Japanese and Korean engineers try, they cannot make an equally convenient remote control for SMART-TV, which is in the box with Apple TV.

A convenient touch panel with a matte surface allows you to control the console with simple swipes, familiar from iOS devices. A minimal number of buttons complete the picture.

In addition, the remote control has an accelerometer and a gyroscope, which diversify the gaming experience.

The remote control itself is charged via a Lightning cable (included), no more buying batteries. The battery will last for several months on one charge.

3. If you consume licensed content

Are you a longtime iTunes supporter with a large database of purchased movies and music? Apple TV easily downloads all previously purchased media content. You can also rent movies and TV series easily and conveniently. No torrents or pirates, everything is transparent and convenient.

It's time to get used to paying for the content you consume. Russia has long been on the path to a civilized media market.

Buy Apple TV and accessories:

• for 32 GB for 13,990 12,990 rub.
• for 64 GB for 17,990 rubles.
• Apple TV Remote for RUB 5,890.

4. If you are a music lover in life

The Cupertino company's set-top box allows you to conveniently listen to music through a proprietary application. Apple streaming service with cool playlists, new albums and interesting selections on board.

Plus, you can easily connect to the set-top box via Bluetooth wireless acoustics. Convenient and logical solution.

For those who like to sing themselves, you can download appropriate applications with a karaoke function. What Russian doesn't like to sing after or during a noisy feast?

5. If you want to show off your photos or videos

Apple TV's built-in Photo Gallery app lets you access albums from iCloud. It’s one thing to show guests screenshots taken from an iPad (even the Pro version), but it’s quite another to show them on a 55-inch TV. In all colors and details.

You can create a slideshow or screensaver from selected photos.

6. If you want fun

App Store Apple TV boasts its own catalog of games and programs.

Gamers will find something to play, fans of various videos, TV shows and the creativity of bloggers will install the RuTube and Youtube applications, fans of TV series will find branded applications of the video services ivi.ru and Amediateka.

Overall, Apple TV makes for a fun evening with your family or friends.

7. If you are a fan of TV series

The presence of applications from the most important players of the Runet to provide access to huge databases of films and TV series is undoubtedly encouraging. This allows you to conveniently watch the best Russian and foreign TV series on the day of the premiere (season or episode).

How about watching Game of Thrones in the original with subtitles?

8. If you are a game lover

All gamepads marked MFI (made for iPhone) can be connected to Apple TV 4. Simultaneous operation with several Bluetooth controllers is supported.

In other words, you can comfortably play various video games. Yes, of course, most of them are casual, but even they allow you to have an interesting time.

9. If you have your own movie database

If you have a large collection of films on your computer, you can stream it to your TV without any problems (read: without copying to flash drives). Simply set up Home Sharing to access your local iTunes media library on your computer.

In other words, you can easily stream your screen with sound from your computer.

A solution for many years to come

It would be nice if Apple removed certain software restrictions (for example, the size of a downloaded application should be no more than 200 MB). Then developers could easily fill the App Store with interesting and useful applications. I am sure that future tvOS updates will expand its capabilities.

The Russian user is still forced to wait for the localization of Siri. I think it's also a matter of time.

In general, the main features are in perfect harmony and work with the Apple ecosystem. We received one of the most advanced and convenient TV set-top boxes on the Russian market. Apple TV 4th generation is an excellent multimedia solution for the home for many years with “blackjack” and updates.

Apple, like any public corporation, is accountable to investors. Therefore, every three months he holds a telephone conference, during which he reports to members of the board on the financial success of the company entrusted to him. Of course, to satisfy investors, reports must be positive and earnings must be steadily growing. There is nothing unusual in this, since all large enterprises operate according to this model, without exception. But Tim Cook sincerely believes that it shouldn’t be this way and that any company should put its customers first.

The speed at which the coronavirus is spreading is frightening. Despite the fact that the World Health Organization is in no hurry to reclassify the epidemic as a pandemic, the virus has already caused colossal damage. True, it was not people who suffered the most from it, but the world economy, due to the fact that many enterprises were forced to suspend their production due to the indefinite quarantine announced in China. However, for prevention purposes, mass events are still canceled regardless of their significance. MWC, F8, Google I/O, SXSW have already been cancelled. Now the March date is in question Apple presentation and WWDC.

Apple is quite adamant about setting dates for the launch of new products. That is why new versions of the company's proprietary operating systems and new iPhone models and MacBooks come out around the same time every year. Of course, the days of the week may vary, but they generally stick to a consistent schedule, scheduling presentations in June for software updates, September for smartphones, and October for laptops. However, there is Apple products, which receives upgrades outside of any schedules and schedules, namely as needed. For example, computers from the Mac mini and iMac lines.

IN modern world success is a phenomenon that has ceased to have an unambiguously positive meaning. And the point is not even that some achieve it by not entirely honest means, but that as soon as one company achieves success, there will immediately be one that complains about the violation of its rights and legitimate interests. Not because the first stole something from the second, but because she simply did not take her share. Do you think this is fiction? But no. Living proof of this is Apple, which is constantly being sued, accusing it of creating a monopoly.

The smart home is an area that has not yet succumbed to Apple. Of course, they tried to test the waters by releasing HomePod and even the “Home” application, from which you can control the speaker and other gadgets, but it is still too early to talk about any significant conquest. It would seem, why would it cost a company like Apple to set up production of smart modems, light bulbs and other gadgets that fill the range of Chinese vendors? But, apparently, she just doesn’t want to do anything, and therefore teamed up with Google, Amazon and the Zigbee Alliance to collaborate on a smart home ecosystem.

If the rating of the DxOMark laboratory, which evaluates smartphone cameras, included the nomination “The most unusual camera phone,” it would be guaranteed to win Google Pixel. Still, getting a single camera to take portrait shots, stabilize the image, and brighten photos taken in the dark so that they look as natural as possible using software algorithms alone is worth a lot. Despite the fact that at first this development path looked rather unusual, gradually many companies, including Apple, came to the conclusion that there is nothing wrong with software image enhancement.

I think you have already heard that last week the State Duma, in the third reading, adopted a bill that obliges electronics manufacturers to install software from Russian developers on their gadgets. Despite the fact that for now this is just a blank that does not contain any mention of specific types of devices, or programs required for pre-installation, or those responsible for fulfilling these requirements, the business has seriously strained. And how can one not get tense here, if not only Russian media, but also foreign ones write about it. As a result, they even decided that they needed to defend their interests, even if they had to go all the way to the president himself.

If you followed the development of Apple in the early 2010s, you probably remember the despondency that gripped the brand’s fans due to the departure of Steve Jobs. Despite the fact that he himself chose his successor, many refused to believe that he could lead the company on the same course as its founder. After all, Jobs was not just a leader; he was directly involved in the development of each new product, giving advice on making certain changes. Tim Cook, on the other hand, prefers not to interfere in the work of the design team, allowing them to do their work on their own, but this does not mean that he does not follow the precepts of Steve Jobs.