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On September 12, 2018, Apple is holding its traditional annual presentation of new products. Typically, the IT giant shows the world devices that set trends for many other manufacturers. As a rule, these are new iPhones, as well as iPads, sometimes iMacs and MacBooks.

There were no official announcements in 2018. But a few weeks before the presentation, analysts, journalists and bloggers have a lot of information about possible new products. Everything so far is based only on rumors and strange leaks, such as a screenshot with images of the iPhone 9, which allegedly “accidentally” appeared on the Apple website for some time.

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Presentation of new Apple products. On-line translation.

What devices will be presented at Apple presentations

iPhone XS. This is essentially an updated last year's flagship. There will likely be increased performance, improved cameras and better batteries. The screen size is expected to remain the same - it will be a 5.8-inch OLED. The likely price is from $899.

iPhone XS Max (according to another version, iPhone XS Plus). This is probably a larger - 6.5-inch - version of the same iPhone X. Rumor has it that the flagship will have three main cameras and maybe Apple support Pencil. The likely price is from $999.

iPhone XR (or iPhone 9). This is already a medium-sized (6.1-inch) version of the iPhone X. The likely price is from $699.

iPhone SE 2. Hypothetically, Apple could announce this, the most budget version of its smartphone. The previous generation SE was a wild success.

Apple Watch 4. Fans are expecting a larger display and advanced functionality (for example, gesture controls, multiple options for listening to music and podcasts, etc.). Let us remember that Apple previously introduced the operating system for the device - WatchOS 5.

iPad Pro 2018. Moreover, according to some reports, two versions will be presented - 11 and 12.9 inches.

iMac and MacBook 2018. Especially fans are waiting MacBook Air- Apple's relatively budget line of laptops has not been updated for several years.

AirPods. The new headphones will, according to some reports, have powerful noise cancellation, water protection, and wireless charging.

WHAT WAS SHOWN AT THE PRESENTATION

Well, finally two SIM cards! Apple introduced three new iPhone models and apple watch Watch with ECG

Probably the most important thing about Apple products is that both hardware and software The apple people hold it tightly in their hands. It is clear that they, too, like other smartphone companies, strive to ensure that their devices have the most modern and cool stuffing. But Steve Jobs' followers are always ready to explain how and why to use new hardware capabilities

In typical cryptic style, Apple offered scant clues about what it has in store for the presentation to take place at the Steve Jobs Theater on its Spaceship campus in the Silicon Valley city of Cupertino.

The invitations included the words “Gather Together” under a large gold circle.

Speculation includes talk that Apple has introduced three new iPhone models, adding some of the features from the premium iPhone X, which debuted last year with a thousand-dollar price tag.

Apple presentation start time September 12, 2018

Apple's Gather Round presentation will take place on Wednesday, September 12, where the company will present the 2018 iPhone Xs lineup, the new Apple Watch Series 4, AirPods 2, and more. The event will take place at the Steve Jobs Theater in Apple Park and starts at 10:00 p.m. local time. Below you can find out what time the presentation will start according to your time.

Apple only invites certain bloggers and journalists to presentations, so not everyone gets the chance to attend. However, the company will stream the presentation online, meaning you can watch it from the comfort of your own home. To do this, you need to know the exact start time of the presentation in your time zone.

Which Apple devices will be presented at the presentation

iPhone XS

There are rumors that the successor Apple iPhone X will be called iPhone XS. No real surprise there, although apparently Apple wasn't entirely convinced by the name because XS could mean either a little extra or a surplus. And if you say it right - like in 10th - then it sounds like tennis.

Names aside, it looks like there will be three versions of this phone. Two high-end models with OLED screens, one of which will be the Plus model, and one cheaper model with an LCD display. All three new models will have the mark required for Face ID technology, which means there is no longer a Home button.

iPad Pro

Almost a year has passed since last update iPad Pro, and Apple is expected to update the iPad Pro at its September event.

Like the iPhone, the new iPad models are expected to use Face ID rather than Touch ID, so we won't see a Home button on new iPad Pro. You can also expect the 10.5in version to be replaced by the 11in model - the screen will be larger thanks to smaller bezels, but there won't be any significant changes in size.

Apple Watch Series 4

The Apple Watch is also expected to be updated. It looks like it will have a larger face thanks to smaller bezels rather than larger sizes.

It is also expected that the side button and digital crown will be modified so that the watch can be more water-resistant.

AirPower

It will be a year since Apple promised it would launch AirPower, a wireless charging mat that can be used with iPhones, Apple Watches and AirPods. Will the ghost rug finally launch? It looks like (let's face it, if it doesn't, it will be a shame for Apple!)

iOS 12 and macOS 14

The September event will also reveal that Apple will confirm when the latest iOS version(in this case iOS 12) and macOS (Mojave) will be made available to the public in their final form.

The operating systems are currently in beta, as announced earlier in the year at WWDC 2018. You can expect them to be available for download before the end of September.

iPhone 9

However, for many, the most anticipated smartphone of the year is not one of the iPhone XS, but the 6.1-inch iPhone 9. The smartphone will have an iPhone X-style design, support for 3D Touch facial recognition, powerful processor and an improved camera compared to the iPhone 8.

And at the same time, the iPhone 9 will be significantly cheaper than the iPhone XS. It is expected that the price of the smartphone will be 40-45 thousand rubles. behind basic model with 64 GB of internal memory. Reputable experts are confident that the model will prove to be the most popular in the next few years and will even be able to break the iPhone 6 sales record.

iPhone SE 2018

Just a few weeks before Apple's presentation, it became known that the company could be preparing an updated iPhone SE model. No, we are not talking about the iPhone SE 2, rumors about which have finally died down. Insiders are talking about the same 4-inch iPhone SE, but with a new A10 processor and a camera like the iPhone 7.

It is noteworthy that information about the possible release of an updated iPhone SE was also confirmed by a recent powerful leak from the iOS 12 beta code. In it, a mention of another new iPhone, just with the A12 processor.

A live text broadcast of the presentation on October 30 will be held on this page. Join us and you will be the first to know about all the new Apple products!

On September 12, Apple held its traditional fall presentation. The event went off without any big surprises. Here's what the company presented:

• 5.8-inch iPhone Xs with OLED display,
• 6.5 inch iPhone Xs Max with OLED display,
• 6.1-inch iPhone Xr with LCD display,
• massively updated smart watch Apple Watch Series 4 .

Apple also announced release dates iOS 12 , macOS Mojave , watchOS 5 And TVOS 12 .

What devices should we expect from Apple at the upcoming presentation? We talked about all the most likely announcements.

iPhone Xs and iPhone Xs Max

The main novelties of Apple's September 12 presentation will be two new flagships - the 5.8- and 6.5-inch iPhone Xs and iPhone Xs Max. Yes, according to the latest data from leading analysts, Apple will abandon the “Plus” prefix in favor of a completely new “Max” label.

The new iPhone Xs will have a lot of features. Smartphones will receive improved displays, a powerful A12 processor, on 7nm process technology, improved cameras, even more support fast charging and accelerated wireless charging, a completely new color of the case and other innovations. The most interesting thing is that the price of the new iPhone Xs will be reduced compared to the iPhone X - Apple decided to cut the cost their smartphones.

iPhone Xr

However, for many, the most anticipated smartphone of the year is not one of the iPhone Xs, but the 6.1-inch iPhone Xr (or as it was previously called the iPhone 9). The smartphone will have a design in the style of the iPhone X, support for 3D Touch facial recognition, a powerful processor and an improved camera compared to the iPhone 8.

And at the same time, the iPhone Xr will be significantly cheaper than the iPhone Xr. It is expected that the price of the smartphone will be 40-45 thousand rubles. for the base model with 64 GB of internal memory. Reputable experts are confident that the model will prove to be the most popular in the next few years and will even be able to break the iPhone 6 sales record.

Details on the intriguingly affordable iPhone Xr are revealed at this link .

iPhone SE 2018

Just a few weeks before Apple's presentation, it became known that the company could be preparing an updated iPhone SE model. No, we're not talking about iPhone SE 2, rumors about which have finally died down. Insiders are talking about the same 4-inch iPhone SE, but with a new A10 processor and a camera like the iPhone 7.

It is noteworthy that information about the possible release of an updated iPhone SE was also confirmed by a recent powerful leak from the iOS 12 beta code. In it, a mention of another new iPhone was found, precisely with an A12 processor.

iPad Pro 2018

The new 10.5- and 12.9-inch iPad Pro 2018 should also be presented on September 12. Tablets will change dramatically. In them, Apple will abandon the Home button, greatly reduce the frames around the perimeter of the display and implement support for the recognition function Face ID.

These changes alone would be enough for a real revolution in the tablet industry. However, Apple definitely has other surprises in mind, for example, the “filling” will definitely be improved. iPad Pro will become noticeably more powerful and give users the ability to perform previously unavailable tasks.

All known details about the iPad Pro 2018 are collected.

Apple Watch Series 4

The Apple Watch has remained virtually unchanged in appearance since the release of its very first model. Apple finally decided it was time to change something. The new Apple Watch Series 4 will be clearly different from previous generations. The watch will have an enlarged display with minimal bezels around the perimeter. A larger screen will not only change the design of the Apple Watch, but also expand functionality.

You can read about everything that is already known about the Apple Watch Series 4 by clicking on this link .

AirPods 2018

AirPods wireless headphones are a real hit recent years. It’s interesting that in Russia they were “tried” only this year, despite the fact that the price of the headphones has not changed (and even increased). Apple will not release a completely new AirPods model in 2018. The company will present an improved original model with support for wireless charging and the “Hey Siri” function.

And at the same time it will reduce the price of original AirPods. Many people are looking forward to this very much.

Mac mini 2018

Mini Macs haven't received an update in four years. According to the latest leaks, Apple intends to correct the situation and release a new Mac mini model. The device is mysterious. All that is known about it is that it will receive modern characteristics and an increased price compared to its predecessor. Despite this, the Mac mini will remain Apple's most affordable computer.

iOS 12

At the presentation on September 12, Apple will talk about more than just devices. As in previous years, the company will pay attention to new versions of operating systems that are almost ready for launch. We are, of course, talking about iOS 12, macOS Mojave, watchOS 5 and tvOS 12.

On September 12, Apple will announce the release date of iOS 12. Given how great iOS 12 turned out, a huge number of iPhone and iPad users are waiting for the announcement of this date. Most detailed review iOS 12 is available - remember or find out what's new in the system.

Be sure to join us for our live text broadcast on September 12th. The presentation starts at 20:00 Moscow time, but we'll start much earlier, since the day of Apple events usually brings the juiciest leaks.

Fortunately, to get acquainted with all this information, you won’t have to go to the USA and buy tickets to the Steve Jobs Theater, where Apple traditionally holds its presentations. You can simply turn on the online broadcast and be aware of everything that the giant of the global IT industry has to offer to its users..

When and how

The presentation will begin at 20.00 Kyiv time. It can be viewed online both on the official Apple website and in browsers of the company’s products, as well as from using Apple TV. Yes, and programs from Microsoft will also allow you to do this. Not to mention various streams on YouTube. So there are a lot of options.

New iPhones

Perhaps the main reason for viewing the presentation. Because it is from this moment that they can be ordered. Of particular interest now are the iPhone XS, iPhone XS Plus and iPhone XC, which differ mainly in screen sizes. Everything else is similar. 4 GB RAM, built-in memory up to 512 GB, A12 processor, more efficient dual vertical cameras, OLED display, more efficient wireless charging and much more. According to rumors, by the way, the prefix “Plus” in the name may be abandoned and replaced with “Max”.

iPhone Xr

Another actively anticipated new product is a budget iPhone model. 6.1 inches, LED screen, quite effective camera, and also - which is extremely unusual and revolutionary for iPhones - the ability to use two SIM cards. At the same time, this thing will cost from 600 to 850 dollars. Significantly less than the “ultra-modern latest models”.

iPad

More precisely - iPad Pro. Everything is the same inside, but there is no “Home” button outside, yet less frame, even larger diagonal. In a word, visually the product will change significantly.

Apple Watch

Also reducing the frames, increasing the diagonal and mainly decorative improvements. But Apple watches will look even more impressive and brighter.

AirPower

Wireless charger will also change a little. For example, something will stop sliding off it. Plus, it will become more powerful and will work even more efficiently, and simultaneously with several Apple products.

Watch live broadcast of the presentation of the long-awaited iPhone models online

The presentation program, which was eagerly awaited by millions of people around the world, began with Tim Cook talking about the great Apple stores.

Next we talked about the Apple Watch - the most popular watch in the world. Apple Watch Series 4 has become even better and more convenient than previous models. The watch itself has become thinner, and the screen, on the contrary, is a third larger. They have a more modern dial, an improved speaker, and now they will be able to better support the cellular signal.

Watch the live broadcast of the presentation program to learn about this and other new products from Apple.

We also think you might be interested to know that things are going well. Even despite minor problems with processors, the company's turnover is growing, as is production. And the total value of the company has already exceeded a trillion dollars.

The presentation of the Apple iPhone 8, at which the official announcement of the new iPhones will take place, will take place on September 12 at 20:00 Moscow time. “Kanobu” will conduct a live broadcast in Russian, during which you will learn all the most important things: characteristics, official date iPhone release 8 in Russia and prices in rubles.

You can watch the broadcast of the iPhone 8 presentation on our website or on YouTube; it starts a little earlier than the conference itself, at 19:45 Moscow time. Here's everything that is already known about the iPhone 8 and other new products.

What will be shown at the Apple presentation?

First of all, new smartphones: iPhone 8, iPhone 8 Plus and iPhone X, which is commonly called the “eighth”. Apparently, we won’t see the iPhone 7s and iPhone 7s Plus - in 2017, Apple is celebrating the anniversary of its most popular device, so they decided to abandon the usual scheme.

In addition to iPhones, the presentation will most likely show a new Apple model watch 3, wireless headphones AirPods 2, iPod touch 7 and iOS 11.

What's new in iPhone 8?

New Apple smartphones are equipped with the new generation A11 processor and use new design- the iPhone 8 (or iPhone X) is expected to have a screen that covers the entire front panel, with the exception of a small “overflow” at the top edge.

Because of this, the new iPhone will not have a Home button, it will be replaced Home screen, which will be able to perceive not only clicks, but also gestures. As you know, Apple refused physical button back in the iPhone 7, in the current model, under the screen there is a round platform with a fingerprint sensor, pressing which simulates the Taptic Engine vibration motor.

The iPhone 8 will also not have a fingerprint sensor or a headphone jack. The ultrasonic facial recognition system of the owner is rumored to be responsible for safe unlocking.

What's new in iOS 11?

In iOS 11 for the first time in 10 years of existence operating system will appear file manager, which will allow you to save files in the memory of your smartphone (or tablet) and move them between folders. Additionally, the Files app will have native integration with cloud services iCloud and Dropbox, so it will be convenient to move documents, photos and other files between devices in the Apple ecosystem.

Also in iOS 11 there will be an updated “Control Center” curtain and Dock panel, icons quick access in which you can customize as you wish.

I will also rework the camera software, iTunes, App Store, the iPad will have the ability to run two applications on one screen.