How to check views on YouTube. Youtube channel statistics. Where to look? Project analysis from “A” to “Z”

We have released a new book “Content Marketing in in social networks: How to get into your subscribers’ heads and make them fall in love with your brand.”

Data on the income of popular video bloggers encourage many newcomers to open their own channel on YouTube, despite the ever-increasing competition and constant tightening of the screws on the part of the video hosting itself.

If you also decide to start your career in this area, we recommend that among your priority activities you familiarize yourself with video hosting statistics, as well as ways to study statistical data on your direct competitors.
What is it for? To study the “tricks” of competitors, analyze and improve your approach to promotion, quickly and effectively develop your blog.

IN this review We will demonstrate the ability to study the statistics of your YouTube channel, as well as expanded and detailed data on other video blogs.

We study our indicators

How to view YouTube channel statistics? If you have just started creating your project, then it is important to familiarize yourself with the analytical capabilities of video hosting in advance.

To start working with statistics, you need to click on your own avatar in the upper right corner of the YouTube page, and then click on the line called “ Creative studio»:

The link will take you to a page where you can view summary data for your video blog. As you can see from my example, one test video posted many years ago received 4 views and not a single subscriber.

To obtain detailed information, click on the YouTube Analytics line (highlighted in red in the figure).

YouTube Analytics, in turn, provides the opportunity to view YouTube channel statistics in great detail - in several aspects at once: from detailed real-time reports on impressions and duration of viewing of each video to demographic and geographic data of your visitors.

After filling your blog with content, you can study in detail each of the sections presented on YouTube and analyze your progress in promotion.

What do YouTube subscriber statistics tell you?

Let's look at the key data that can be seen in the analytics section (YouTube channel statistics):

YouTube channel statistics are displayed in real time. That is, it changes immediately as soon as any of the videos is opened by a new or regular visitor. Therefore, it makes sense to analyze it on a regular basis (once a week, every 10 days, monthly, annually).

Studying this data will help you adjust your promotion strategy in a timely manner. For example, reduce or increase the duration of the video, choose the best time for publication.

A tool such as “absolute audience retention” is the key to understanding: at what points in the video do your visitors close the tab and stop watching. If it exceeds 100%, this means that viewers use the rewind function and re-watch individual fragments of the video.

Another important indicator is the sum of all video views. To generate income from a blog through a monetization connection, YouTube requires at least 4 thousand hours of watching videos per year.

I want more!

If you do not have enough information received on YouTube, then you can additionally connect Google Analytics. It is intended primarily for website owners, but is also quite suitable for analyzing blogs on video hosting.
Why do this? Let's consider additional features, which will appear when Google connection Analytics:

  • more tools for assessing the effectiveness of advertising if you place it on third-party resources. You can view: bounce rates (pages closed in the first seconds after the transition), time spent on the page, etc.;
  • Analytics capabilities allow you to set up special goals and monitor their achievement (conversion). For example, assess the traffic to the page of a particular video and the number of subscribers from it;
  • the geographic characteristics of visitors are further detailed (down to city districts);
  • a tool appears for collecting semantics for advertising through recorded user requests by which they found your video.

You can connect Google Analytics in the same settings of the “Creative Studio” by clicking on the “Channel” button, then “Advanced”. You will be asked to enter your tracking ID at the bottom of the screen. It is issued by Google Analytics already in its settings: in the “Administrator” – “Create resource” – “Get tracking ID” section.

How to view statistics of someone else's YouTube channel

You can do this through several services, each of which will provide you with a lot of information about your competitors: from the number of daily subscriptions and views to the approximate amount of income and promotion partners.

Let's look at three popular services:

  • socialblade;
  • whatstat;
  • Kedoo.

To research any of your competitors, you need to copy their URL. For example, if you are planning a project about traveling across the vast expanses of our homeland, then we look for popular blogs on YouTube specifically on this topic, select one of them and copy the part of the URL that comes after the word “channel” (this is an individual identifier):

Socialblade

Here you can see not only YouTube channel statistics, but also get acquainted with data on accounts on Instagram, Twitter, etc. The site by default runs on English language, but now this is not a problem: click the right mouse button and ask your browser to translate everything into Russian.

To obtain information on the main page of the site, insert the competitor identifier into one of the proposed search lines and click on the magnifying glass:

And we get the following result:

What is especially useful here? In addition to data on subscribers and views, there is information about the increase or decrease in indicators compared to the previous month, changes in ratings, and even information about the estimated income of its owners.

As you can see from our example, a competitor's blog has reduced most of its metrics over the past month, and the estimated monetization income ranges from 4 to 58 US dollars per month or 44 to 698 US dollars per year.

Whatstat

After going to the site, enter the copied piece of URL (everything after the word “channel”) into the special search box or click on one of the lines on the left side of the site, where the most popular topics are presented:

When using the second option, the service will give you the most popular YouTube blogs on the topic “Travel” and you can view detailed statistics for any of them. Consider, for example, issue number 3 (video blog of Alexander Kondrashov):

As we can see, it was viewed by more than 305 thousand people in 14 days, and the estimated income for the same two weeks ranges from 1,400 to 1,700 US dollars. Alexander achieved such impressive success by posting an impressive number of videos since March 2011 - 607 pieces.

Kedoo

Here, in addition to the already familiar analytics of YouTube channels by competitors, you can also find out which of the partner media networks a particular blogger works with. To do this, in the header of the site you need to click on the “Search for a partner” button:

Using the keywords “Travel in Russia” a list of popular video blogs is downloaded. We choose No. 7 – “All about Crimea”:

We receive information that is usually hidden from prying eyes.

This block presents a list of all channels with which the blogger cooperates and the effectiveness of their work (number of views and subscriptions per month). Accordingly, you can also consider these resources as your future partners.

Let's sum it up

Analytics is the key to successful promotion on YouTube. The tools of the video hosting itself are the basic level, which you simply cannot do without. Additional information can be obtained by connecting Google Analytics capabilities. And to study your competitors, you can use numerous services that provide deep analytics and tell you in which direction you need to move next.

We hope that we were able to answer the question: how to view the statistics of a YouTube channel? Use our tips and recommendations. We wish you successful promotion!

YouTube channel statistics are a litmus test with which you can monitor online the number of subscriptions and unsubscribes, likes and dislikes, views and comments. Today there is no need to download any add-on or install incomprehensible and cumbersome programs. To track channel statistics, you just need to know how to use youtube analytics correctly.

Thanks to YA you can see:

— statistics of YouTube subscriptions and unsubscribes;

— statistics of a specific video on likes and dislikes;

— YouTube income statistics for all or a specific time.

YouTube subscription and unsubscribe statistics. Where to look?

The first thing you need to do is go to your channel in the creative studio. In the left column, click on the inscription: “youtube analytics”. Below there is a section: “Subscribers”, select it:

and we can see the following picture:

Using it, you can check the real number of subscribers for today, and you can also see how many new subscribers are on the channel and people who unsubscribed (they were subscribed and then unsubscribed).

There, below, you can see the sources from which subscribers came or left: YouTube viewing page, other, closed accounts, your YouTube channel. In the upper corner there is a button with which you can set the interval for displaying the statistical summary: for 7 days, 28 days, last month or all the time.

You can also set your own date range. I’ll say right away that you can apply this filter to any of the data listed below: views, likes, comments, channel income.

Statistics of video views on YouTube. How to find out?

In the same tab with youtube analytics there is a section: “Income”, click there and rejoice. By the way, if you still don’t make money from your channel, but have at least 300 subscribers and 10,000 views in an amount that allows you to withdraw money to Webmoney, a bank card, or any other convenient way.

How much did a particular video earn on Youtube? I think many of you have asked this question, especially if the video has received at least 50,000 - 100,000 views. Let’s go a little lower and see statistics on estimated income and each video.

Thus, you can not only find out which videos on the channel generate the most income, but also understand whether the investment has been returned (if you invested in the promotion of a specific video).

Where are view statistics displayed on YouTube?

The number and time of views, audience retention, playback locations and traffic sources are just a small summary of statistics that are visible in the same youtube analytics. There is information there in real time and for the selected period. All you have to do is select the desired videos or group of videos and see how successful they are.

There is invaluable information here about the rollers that move the channel up and pull it down. If you have a lot of videos that don’t bring in any views, I advise you to think about whether you’re doing something wrong? Of course, I can’t tell you everything about the secrets of promotion, but I will say that thanks to analysis I often choose on my channel necessary videos, which after a short promotion gain views on their own.

Where can you see the statistics of YouTube videos likes and dislikes?

Information about how many users liked or disliked the information in the video is displayed in the section of the same name. Click on it, select the interval and you can immediately see the number of likes and dislikes.

What is the use of this information, you probably ask? The point is that thanks to such information, you can identify the videos that are least liked by your channel’s audience. They need to be analyzed, mistakes found and not repeated.

False information, annoying requests to subscribe, like and outright nonsense - this is what will most likely force the user to dislike your video. So keep that in mind.

Videos in playlists and shared are an indicator of the usefulness of the content. We watch our coolest videos on the channel, analyze the number of reposts and hits in the playlist and draw a conclusion - these videos were probably necessary and interesting. Next, we should strive to create videos in the same format (in terms of quality and usefulness of the content).

YouTube channel statistics. Conclusion

From the article you learned how to view YouTube channel statistics. Also, have at least a small idea of ​​what to do with this information. I hope the article was useful. If so, then click on any social button. networks and share it with friends. You can also subscribe to my channel:

Statistics on YouTube allow you to closely monitor not only the development of your own channel. But it’s also easy to track the dynamics of growth or decline among competing content producers. In addition, this opportunity will allow newcomers to video hosting to track in real time the winning moves of more experienced colleagues and apply them in the development of their channel.

The largest video hosting site YouTube has become a full-fledged video advertising segment. If you plan to engage in such activities, first of all you need to study analytics. In this article you will learn how to view statistical information on YouTube, how to analyze channels and individual videos. And also how to monitor the dynamics of development of competing channels.

YouTube Statistics

Published content on video hosting is evaluated using the built-in YouTube Analytics service. This tool is an integral part of the popular video hosting service. It is he who helps you view statistical data about a specific video and channel.

What YouTube Analytics shows:

  • Profit from views;
  • Information about video views;
  • Dynamics of growth of followers on the channel;
  • Interaction with content;
  • Geography of the audience.

How to view statistics on YouTube

YouTube channel statistics are available only to channel owners. Of course, an empty profile without content has no numbers. It's logical and predictable. To accumulate statistics, you need to start publishing videos on hosting. Wait certain time, but don't waste it. Effective promotion of your personal account will allow you to overtake other novice competitors.

Use the popular Popsters service to view channel statistics and competitor videos.

To view personal statistics, visit the “Creative Studio” page. To do this, click on the avatar in your profile. Find the YouTube Analytics link and view the information you are interested in as requested.

YouTube Analytics Sections:

  • Review
  • Here you can find basic information on the main parameters.

  • Income reports
  • Real time data
  • Detailed information about the last 5 publications on the hosting (coverage: 48 hours).

  • Viewing data
  • Analysis of the channel and content as a whole over time. This useful feature to “retain the audience.” In this section you can find out what segment of the video is being watched by subscribers and guests of the channel.

If the view rate of a video drops, it means that viewers are becoming uninterested. Therefore, there is no point in posting important information in the “boring” part of the video. Users won't see it. This is especially impractical if you are advertising within a video.

Analyze the statistics obtained and place emphasis correctly. If your numbers are plummeting, you should change your content delivery and avoid including “unnecessary” content. Many video creators like to “pour water,” but this is not always welcomed by the viewing audience. Perhaps the quality or design of the video is suffering - there can be many reasons. This needs to be assessed sensibly, and also work on mistakes. Don't be afraid to learn. The statistics in this section will help you understand the tastes of subscribers and guests of the page.

Another important tip: take care of quality traffic for your YouTube channel.

  • Interaction reports

Includes the following sections:

  1. Subscribers;
  2. Audience involvement.

This is where you can view the dynamics of growth and loss of followers on the channel, as well as various indicators of user activity: likes, comments and reposts.

The number of subscribers on a YouTube channel is a very important indicator. Competition in video hosting is off the charts, so channels with a minimum number of followers rarely attract other network users. By ignoring this indicator, you risk losing your gained popularity.

Any audience activity on the channel can help you get to the top. In some cases, this is facilitated even by the negative tone of the audience’s reaction (dislikes and disapproving comments).

Extended statistics about the YouTube channel

Many users make do with standard statistics in video hosting. However, there is another interesting way to get acquainted with important data about the channel. Created for this Google service Analytics. It's easy to work with. First of all, you need to connect statistics from Google.

Instructions:

  • Register with GA. In the “URL” column, place a link to your YouTube channel. Copy and save your tracking ID. You will receive it after creating an account.
  • Visit Creator Studio on YouTube. Next: => Channel => Additional.
  • Go to the “Tracking ID...” section and place the ID.

Important point: Google data Analytics includes information about user transitions from home page. Everything else will not be taken into account.

How to view competitor statistics on YouTube

YouTube Analytics is a very useful tool for channel owners. It allows you to analyze personal account according to the main criteria of popularity. The only drawback of the service is that it allows you to view competitor statistics. For these purposes, you will have to look for other services on the Internet (for example, Popsters).

How it works?

First, you need to log in to Popsters using your personal YouTube account. IN search bar the address of the channel of interest is posted. Next, select the desired period for which statistics will be compiled. Last click: "Download." Now you have access to detailed information about any competitor.

  1. YouTube Analytics – to view personal statistics of a YouTube channel;
  2. Google Analytics – for detailed account analysis;
  3. Popsters – to view statistics of competitors’ channels.
  • How to build a promotion strategy if specific measurable goals are not set?
  • How to objectively evaluate the quality of content when there is no competitor analysis?
  • How to analyze advertising effectiveness without dynamics based on key indicators?

Introductory: indicators of video content quality and promotion efficiency on YouTube

Keep in mind: you cannot focus on just one well-known and popular indicator. Complex processes such as business promotion, channel monetization, and video ranking depend on many factors. It is important to look at dynamics and, if possible, in comparison with competitors at the entire range of metrics.

Number of views and viewing time

Previously, views of a certain video / general views of a channel were an indicator of success: everyone tried to get them in any way, including cheating. Now doing this is not only harmful, but also pointless. Watch time and engagement rule the day, not the number of videos watched.

That is, it doesn’t matter how many times you watched the video – what matters is how long you did it. For example, 1 view lasting 10 minutes will be more valuable to the platform than 10 views of 30 seconds.

Watching time is one of the main ranking factors, this is written in the YouTube help.

True, there is often a good correlation between these indicators, which is noticeable in YouTube Analytics reports (more about the tool in the next section).

Subscribers, unique viewers, reach

The normal development of the channel is accompanied by a uniform growth of subscribers. Sharp jumps up may indicate successful advertising/PR moves or promotion, while a wave of unsubscribes may indicate problems with reputation or the release of low-quality content.

At the same time, the number of subscribers is almost always different from the number of viewers. Some followers will not notice your new videos, but they will attract a completely new audience: from recommendations, searches and external resources.

In addition to unique viewers and subscribers, it's also useful to look at reach (total number of impressions) and badge CTR (impression-to-view conversion).

The higher the numbers, the better:

  • An increase in subscribers indicates that you are producing quality content.
  • The number of viewers shows how many people are watching your videos.
  • Reach shows how many times your videos were shown in searches, recommendations, and feeds.

Geography and age of the audience

It is important not only how they look, but also who looks. Advertisers are willing to pay more for views from Moscow than for views from the regions. By the same principle - users in Europe or the USA are more expensive than the audience in the CIS.

Engagement (likes/dislikes, comments, shares)

Engagement (ER) measures how viewers react to a video. According to Backlinko research, social reactions - likes, shares, comments - have a positive effect on the rating of videos.

High natural engagement is a powerful signal for business representatives and bloggers who want to buy direct advertising on the channel.

By the way, dislikes are not bad, the same level of engagement. This is a good sign for YouTube that the video is not indifferent to the audience and evokes emotions. You can go to “Trends” and find that the “trucks” of dislikes do not interfere with the videos at all.

An example of a video with a large number of dislikes, which, despite this, became a YouTube trend.

Number of videos and frequency of their release

The number of videos, frequency and regularity of their publication is an indirect but significant indicator.

Firstly, without a sufficient number of videos, it is hardly possible to fulfill the conditions for channel monetization / participation in the advertising exchange or advertising network. Secondly, subscribers will not be satisfied with what they have - they always want something new. Thirdly, an abandoned site or one that comes to life from time to time will not attract serious advertisers.

Here it is also important to understand which videos to publish. If you initially chose one topic, work on it further. And if you post reviews first, then “conversational” videos, then clips, you will lose ER. Your audience will only watch what is interesting to them, that is, a small part of the videos. Or even go to channels that cover one topic.

Internal tools - for a thorough analysis of your YouTube channel

Third-party tools and services may be more convenient, but internal tools should not be neglected. Only they (absolutely free) will give detailed statistics by audience, traffic sources, viewing time, etc.

YouTube Analytics

Problems that Clever solves:

  • Analytics of tags and their ratings.
  • Assessing video positions in YouTube search.
  • Collection of semantics (using Yandex, YouTube, Google Trends).
  • Engagement assessment (likes, comments, shares on social networks).

The plugin also helps create descriptions for videos (insert time codes, generate tags), add tips and annotations based on templates, etc.

TubeBuddy

TubeBuddy is a plugin for optimizing your channels and analyzing others; it has functionality similar to VidIQ. Works with Chrome and Firefox.

Tool capabilities:

  • Producing statistics on likes/dislikes, comments, video views and mentions on some social networks.
  • Determination of views, subscribers and number of videos on the channel.
  • Express audit of a vlog from an SEO point of view.

TubeBuddy also has auxiliary tools for comparing your channel/video with someone else’s, selecting and analyzing keywords and tags, advanced embedding. If this is not enough, you need more - then you can buy paid tariff from $9 per month, it will provide access to additional functions– updating videos on a schedule, posting on Facebook, mass updating playlists, A/B tests and others.

Powerful services for detailed analytics of several social media

If a business representative, marketer or blogger works with several platforms at once, it may be more convenient and easier to do this through specialized SMM services. They allow you to collect statistics and analyze competitors from all platforms in one window: YouTube, social networks/messengers. Auto-posting functions are often included there.

EPICSTARS

Possibilities:

  • Statistics on subscribers, engagement, average number of views, number of videos.
  • Providing reliable data on the demographics and geography of the audience (information is loaded directly from a web analytics system, for example Youtube Analytics when a blogger connects his channel or another platform).
  • Displaying advertising costs, advertiser reviews, and content examples.
  • Safe transaction.

LiveDune

LiveDune is a Russian service for YouTube analytics, social networks and search for opinion leaders. In addition to YouTube, it works with VK, Instagram, Twitter, OK, Facebook. Without registration, you can see the top 100 channels on YouTube with the number of followers and total number of views. After registration, more detailed statistics are available.

Functionality:

  • YouTube statistics by audience (geography, gender, age), dynamics of involvement (likes/dislikes, comments), views.
  • Collecting and uploading comments to accounts/communities.
  • Tracking advertising campaigns competitors, checking bloggers for cheating, etc.

A subscription to the service costs from 300 to 9,500 rubles per month.

Fanpage Karma

Fanpage Karma – foreign service, which from a simple analyzer Facebook pages has grown into a multifunctional SMM platform. Now it also works with Google+, Pinterest, Twitter, Instagram, YouTube.

What Fanpage Karma can do:

  • Define best types and content formats, optimal time for publication.
  • Evaluate business accounts based on KPIs (followers, response rate, engagement, etc.).
  • Compare an unlimited number of pages and identify trends.

A plan with YouTube analytics support starts at $150 per month.

JagaJam

JagaJam is a Russian service for social network analytics, like LiveDune, focused on brands. Collects data from VKontakte, Facebook, Instagram, Odnoklassniki, Twitter, YouTube, Pinterest.

Possibilities:

  • Reporting on subscriber dynamics, engagement, content popularity, reach.
  • Assessing the effectiveness and quality of communication with social network audiences.
  • Retrospective indicators - for drawing up an SMM strategy and competitive analysis.
  • Finding the optimal time for publication, exporting reports, etc.

The minimum tariff is 4900 rubles per month.

Popsters

Popsters is a Russian service for analyzing 13 social networks and platforms. Works with YouTube, TikTok, Facebook, Instagram, Telegram, Odnoklassniki and other platforms.

To view statistics in the service you need to register. And then specify the URL of the desired channel. The system will show:

  • Information about the channel - the total number of likes, dislikes, views, comments, subscribers, percentage of engagement.
  • Detailed data for each video - number of views, likes, dislikes, comments, ER percentage.
  • General data on the channel in the form of graphs - activity by day of the week, time of day, subscriber growth, and so on.
  • Rating of videos on the channel by likes, dislikes, comments, views, ER, ERview and in chronological order.

Ratings can be filtered by the presence of text in the description, links, photos and other characteristics. And you can zoom in on any graph from the general data for a channel by simply clicking on it. The report can be downloaded in XLSX, PPTX and PDF formats.

The service costs from 399 rubles per month depending on the tariff. There is a free trial period of 7 days - you can upload up to 10 channels in one social network and download the result in XLSX format.

This is what the result of channel analysis looks like in Popsters

Ratings and catalogs of YouTube channels - for searching and evaluating tops and middlings

In order for a newcomer to constantly develop on YouTube, it is useful to focus on the more successful - the middle and top. You can follow the best in your field for free, and also understand how much you can earn approximately in their place - rating services or catalogs of YouTube channels will help. Big business, aimed more at image advertising, can also use catalogs for preliminary selection of advertising platforms. And to estimate how much you will have to pay for advertising integration.

Socialblade

Socialblade is a foreign service with a database of 24.5 million YouTube channels. It also collects data from Facebook, Twitter, Twitch, Instagram.

To view YouTube statistics, you don’t even need to register - just enter the channel name or URL in the field on the main page.

Statistics from Socialblade include:

  • Dynamics of subscribers, views, approximate channel earnings (meaning income from Google AdSense).
  • Rating the channel based on the platform’s own indicators (subscriber rank, video view rank, social blade rank, total grade).
  • Number of published videos, country and channel topic.

You can study statistics in retrospect for 2 years.

Whatstat

Whatstat is a Russian rating service similar to Socialblade. The database contains about 7,500 YouTube channels. Whatstat also collects data from Twitch.

The following statistics can be found on YouTube channels:

  • Subscribers, views, number of videos.
  • Registration date, estimated income.
  • Category.

Data retrospective – 3 months. Unlike Socialblade, ratings of 100/250/500 top channels in Russia are presented, as well as a breakdown of sites by topic (education, music, etc.).

But for selecting medium and small channels, obtaining more detailed statistics on sites, and secure cooperation, exchanges are more suitable. One of them - . The platform has 11,800 YouTube channels with a total reach of 500 million impressions. To analyze competitors or find a blogger for advertising integration, you just need to register. No subscriptions or lengthy moderations. You can quickly find suitable channels using filters, view statistics, examples of content and advertising integrations.

Catalog of YouTube channels on EPICSTARS - with statistics and filters

Briefly about the main thing

  • Watch time is more important than number of views; In addition to subscribers, you need to look at coverage; it is important to consider audience engagement and characteristics; It wouldn’t hurt to take a look at the amount of content and how regularly it’s published.
  • When analyzing your own YouTube channels, you cannot neglect an internal tool - a creative studio (YouTube Analytics). Additionally, you can connect Google Analytics: to collect semantics from channel searches, study traffic to individual pages, and calculate conversions based on the subscription form.
  • The following extensions are well suited for an express audit of your video blogs and convenient competitive analysis: VidIQ, Clever, TubeBuddy. Most of their features are free.
  • If, in addition to YouTube channels, you are promoting through social networks and instant messengers, it is worth considering multifunctional SMM services: for example, LiveDune, Fanpage Karma or JagaJam. True, they are paid and not cheap, unlike platforms for working with bloggers. It is easy to find competitors for analysis and partners for advertising, since the database contains about 40,000 sites.
  • To select advertising platforms and analyze competitors from the “middle” and “top” - rating services are well suited: the foreign Socialblade, the Russian Whatstat. Their ratings and catalogs of YouTube channels are available for free and without registration.
  • If a business is looking mainly for “newbies” and “intermediates” on YouTube, is targeting leads and is ready to work only on a safe deal, exchanges will be the best option. As a rule, they provide more statistics than rating and SMM services. Searching for bloggers for advertising or competitive analysis is available immediately after registration: no paid entry or lengthy application review.

This is all about how and where to look at channel statistics, video views, subscriptions and unsubscribes on YouTube and why you need to do this. Good luck!

If you are seriously interested in promoting your channel YouTube, then you will be interested to know the statistics on your page and compare them with your competitors. The statistics in this service can tell you a lot and help you create your strategy or eliminate possible errors.

Why is a statistical tool interesting?

SEO optimization of videos posted on YouTube

The YouTube video viewing service is constantly evolving, so serious players in this field should carefully monitor emerging opportunities. More recently, an interesting feature has appeared that makes it possible to receive detailed information about the channel. With its help, the owner of a video hosting can plan his actions to develop and strengthen his position among possible competitors.

Statistics are eloquent and very objective, unlike laudatory comments that can blind a beginner. A serious video hosting owner should always keep his finger on the pulse of his business, periodically check and compare his creation with similar ones.

Channel statistics are directly related to the blogger’s earnings. Your earnings will depend on the number of subscribers on your channel, as well as on the number of views of each uploaded video, although no one will tell you exact numbers.

Grow your YouTube channel wisely: Find out how to promote your YouTube channel and earn from $10,000 on it

How to get the necessary statistical information?

There's nothing complicated about it. Manipulations are simple and convenient.

First, go to your YouTube account. We move the cursor over the avatar at the top of the screen. After clicking the mouse, a menu appears with the “Creative Studio” item. If you click on the pencil next to the channel name and select settings, you can also get to the same place.

Grow your YouTube channel wisely: Explore complete guide on making money on YouTube

A page opens before us where we find a menu and select the section “ YouTube Analytics" It contains all the information we need. We look at statistics on many parameters.

We get statistics of our competitors

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In order for our information to gain significance, it should be compared with other pages on YouTube.

To do this, go to the service page Socialblade. Here in the upper right corner you can see a search bar where you need to enter your username to retrieve the data. To find the Username we need, we return to YouTube, where we select the channel that suits us. IN address bar select and copy everything after the word user and “/”.


If such a word is not found in the address bar, then click on the channel name under the picture and the line should change to the desired one. Otherwise, the statistics cannot be tracked, because the owner has not yet taken care of changing the standard Internet address to his own.

Enter the resulting username into the search bar on the service Socialblade. As a result, we can get acquainted with the following data:

  • Registration time and country of owner;
  • Number of videos, views and total number of subscribers to the channel;
  • Channel rating. The information is of little use;
  • Number of video views in 30 days and percentage. This item allows you to see the actual growth;
  • Number of subscribers in 30 days and percentage;
  • Owner's salary (approximate);
  • Item offering partnership;
  • Views per Lately and adding subscribers by day;
  • YouTube page statistics chart. Dynamic growth is visible here.