History of the TNT channel. Brands. Russian millionaires: local big business and city hall officials

    The abbreviation TNT stands for Your New Television. The channel was launched in 1998 and this moment Since 2001, the controlling stake has officially belonged to Gazprom-Media Holding. The founder of the channel is Vladimir Gusinsky.

    The TNT television channel, founded in 1997, originally belonged to the Media-Most holding. But, in 2001, after a change of leadership and other behind-the-scenes intrigues, it became the property of Gazprom-Media

    And this abbreviation should be deciphered as Your New Television.

    Your New Television that's how The abbreviation TNT stands for.

    This channel began broadcasting in 1998. Currently owned by the Gazprom-Media holding. This also includes channels NTV, NTV-Plus, radio station Echo of Moscow and other media.

    TNT is a Russian federal channel with entertainment themes. Explanation of the three letters in the channel name - Your New Television. Included in the top 5 most popular TV channels in Russia. This channel was born in 1998; it was previously the property of the Media-Most holding. Perhaps the most rated program on this channel is the Battle of Psychics.

    The TNT channel was originally conceived with the transcript Your New Television. The channel has existed since 1998 as a television channel (the company was founded a year earlier), the founder is Vladimir Gusinsky. Since 2001, the TV channel officially belongs to the Gazprom-Media Holding organization.

    I don’t know who it belongs to, but Your New Television stands for it.

    The TV channel belonged (in the late 90s) to the Media-Most holding, and the creators themselves deciphered the abbreviation as Your New Television. But I remember very well how at the beginning of its existence the slogan “Your INDEPENDENT Television” flashed on this TV channel. It seemed to me then that it called itself independent because at that time there was absolutely no advertising on the TNT channel.

    Since its creation to this day, the TNT channel has changed 3 such logos

    The TNT channel was launched in 1998 and belonged to the Media-Most holding company, the name stood for TransNational Television. Since 2001, TNT joined the Gazprom Media holding and began to be used under the name Your New Television.

    The TNT channel stands for T howl N new T television. This television project was formed in September 1997 and belonged to the Media-Most holding, now the company - Gazprom-Media Holding. Appeared on air on January 1, 1998. Since January 28, 2014, the TNT channel has a new director, whose name is Igor Mishin.

    As far as I know, the TNT television channel is currently the private property of the famous Russian financial corporation Gazprom-Media Holding. By the way, the abbreviation TNT literally means Your New Television.

    Since its inception in September 1997. The channel is in a fever both in terms of changes of directors and topics. The TNT (Your New Television) channel began broadcasting on January 1, 1998. and its first director was Sergei Skvortsov. The channel did not have its own target audience and built his reputation on the popular TV series Streets of Broken Lights and National Security Agent. ...

TNT broadcasting started in 1998. Then it belonged to the Media-Most corporation.

TNT - how to decrypt

The name meant nothing more than “TransNational Television”. Since 2001, the channel has joined the Gazprom Media holding. Since then, it has been brought to the masses with the decoding “Your New Television”.

It is worth noting that TNT consolidated its position during the period of rapid development of the television market in Russia. It was at that moment that there was a liberation from the isolated monotony in the sector of ideologies.

Overall, the channel is entertainment resource, where completely new faces often appear that can captivate the audience. TNT management often conducts castings for youth series and reality shows. Naturally, the latter help increase the channel’s ratings, since everyone is interested in watching the development of relationships online.

It is worth noting that many Russian residents like humorous television programs, for example, KVN, Comedy Club, which use a slightly different approach to communicating with the audience. This is exactly what the TNT media group uses. The channel is quite original, and its program is varied and original.

Channel Features

There are no news topics, analytical and political programs, or reviews of the economic state of the country on TNT. This allows you to relax in front of the screen and arouses interest among young people who are reluctant to carefully look at the news feed every day.

A huge amount of time on the network is devoted to sitcoms. They are comedy series that play out ridiculous situations that anyone can find themselves in.

The channel's management gives each creative group the opportunity to present themselves to the audience. Moreover, if successful, special projects are created for it, a kind of “registration” on TNT is carried out.

IN Lately the channel is increasingly leaning towards a humorous component, conducting unique battles in pursuit of inclusion in the Comedy Club. In addition, in the evening, viewers can enjoy masterpieces of world cinema produced in Russia and abroad.

TNT can be called a rather progressive resource where you can get a positive attitude. Moreover, interesting cartoons are often broadcast for the younger generation in accordance with the recommendations of the Ministry of Education of the Russian Federation.

Your New Television, although it does not occupy the main buttons in the format, is developing quite dynamically and successfully.

In this article I will tell you a little about the history of the TNT channel. Personally, I love this TV channel, especially on Friday nights. I hope that among the visitors to our site I will find like-minded people! :)

The abbreviation TNT stands for “Your New Television.” TNT is one of the top five popular TV channels in the Russian Federation. The audience of this TV channel in 2012 amounted to almost 105 million viewers. The TNT channel has more than 645 partners throughout Russia.

Many people probably remember that earlier, instead of TNT, there was an NTSC channel. But in 1997, the TNT television channel was founded, which began broadcasting on January 1, 1998 and began broadcasting instead.

TNT belonged to the well-known holding company Media-Most. Gene. Sergey Skvortsov, who had previously been the general director of STS, was appointed director of the channel. Igor Malashenko invited Sergei to take this position at TNT. At first, the TNT channel could stop broadcasting at any time, since it had no tendency to grow and develop. But as luck would have it, in the 1990s, series such as National Security Agent and Streets of Broken Lights were popular, which led to huge and dramatic growth in audiences. Until 2003, the TNT channel did not define the concept of broadcasting; it broadcast different gears, different topics, namely television series, cartoons, documentaries.

In the 2000s, the TNT channel was on the verge of liquidation and often transferred its airtime to the NTV channel in order to stay afloat. It was one of the few TV channels that stopped broadcasting, but remained on the air due to a major fire at the Ostankino TV tower.

At the beginning of 2001, the channel became the property of the Gazprom-Media holding. The channel was then headed by Andrei Skutin.

Towards the end of 2002, the channel's audience doubled - from 2.7 to 5.4%. This growth in audience was facilitated by the launch of the well-known “Windows” program, hosted by Dmitry Nagiyev. Also, thanks to the work of Dmitry Troitsky and Roman Petrenko, new rating projects were launched - “Hunger”, “Robot Child”, “Forbidden Zone”, “Home”, “Repair School”, “Taxi” and “Dom-2” and closed many unprofitable television projects.

In the winter of 2003, TNT finally changed the channel's theme and became focused on entertainment programs and reality shows.

In 2011, TNT-Teleset bought a 26% stake from the owners of the SKAT channel (regional Samara channel), thereby becoming co-owners.

At the beginning of November 2011 TNT was included in the list of federal channels by the FAS organization.

In the summer of 2013, the channel's management changed again. Now Igor Gokhbeg becomes the general director, and his predecessor Roman Petrenko is now the chairman of the board of directors of the Open Joint Stock Company TNT-Teleset.
In January 2014, there was another change of management and Igor Mishin was already the CEO.

TNT has dozens of awards, many of which are gold.

Some of the channel’s programs are criticized - these are programs such as “Dom-2”, “Our Russia”, “Comedy Club”, “Happy Together”. About the television project “Dom-2” there is still a debate among critics about whether it is worth moving the show’s broadcast time or closing the project altogether. Comedies are criticized for using obscene language during performances.

Currently, you can watch the TNT channel online in a live broadcast, while being far from home, but having a great desire not to miss your favorite project. There is also the opportunity to watch programs that have already aired.

Now about the management of TNT-Teleset:
Skvortsov Sergey – general. director. From 1998 to 1999.
Korchagin Pavel – general. director. From 1999 to 2001.
Skutin Andrey – general. director. From 2001 to 2002.
Petrenko Roman – general. director. From 2002 to 2013.
Goikhberg Igor – gen. director. From 2013 to 2014.
Mishin Igor – gen. director. year 2014.

TV channel logos:

The first TNT logo

Second TNT logo

Third TNT logo. It is still relevant today.

Brand: TNT

Tagline: Feel Our Love, The Strongest TV Brand (since September 23, 2015)

Industry: television broadcasting

Product: TV channel

Owner company: Gazprom-Media Holding

Start of broadcasting: 1998

Headquarters: Russia

Performance indicators

Audience Reach: more than 104 million people. (2012)

Broadcast area: 975 cities.

Average daily channel share: 13,1 % (2013)

Data on OJSC Gazprom-Media Holding

Turnover: RUB 52.3 billion (2012)

Operating profit: RUB 12.2 billion (2012)

Net profit: 7.7 billion rubles. (2012)

Indicators of Gazprombank (owner of Gazprom-media):

Net profit

Amount of assets

2016 29,0 5,534 494,5
2017 33,8 4,879 576,8

The channel is the absolute leader among the country's youth audience.

Share of young people (100% - TV viewers of all TV channels aged 18-30): 14.5%.
Share of audience 18-45 years old (100% - TV viewers of all TV channels 18-45 years old): 10.9%.
Share of audience 6-54 years old (100% - TV viewers of all TV channels 6-54 years old): 9.6%.
Main core: 18-30 years old.
Share of viewers with average and higher education: 77%.
Share of viewers with average and above average income: 69%.

TNT's technical penetration is 95%, and the channel's potential audience is more than 100 million people.

Source: RBC

In terms of youth audience, TNT remains the most affinity of federal television channels: according to TNS Russia in 2012, its affinity index was 143 versus 103 for STS, 53 for First and 38 for Rossiya 1 (affinity 18-30/ 4+).

TNT is characterized by a high solvency of its audience: the income of 74% of the channel’s viewers is “average and above.” The most solvent audience of 25-54 years old makes up slightly less than 60% of the channel’s entire audience in the region, 32% of TNT viewers are managers, specialists and employees.

Channel content - programs and series “Battle of Psychics”, “Dom-2”, “Happy Together”, “Comedy Club”, “Our Russia”, “Interns”, “Univer”, “Real Boys” and others that are leading in their timeslots, leaving behind the programming products of other TV channels.

Male and female audience of TNT channel

Age of the TNT channel audience

Social statuses of the audience of the TNT channel

history of the company

The TNT television channel was founded in September 1997 and belonged to the Media-Most holding. At the invitation of Igor Malashenko, Sergei Skvortsov, the former general director of STS, became the general director of TNT.

Broadcasting began on January 1, 1998. The creators deciphered its name as “Your new television.” Initially, the channel did not have a tendency to grow and could cease to exist at any time, unable to withstand the competition, but the powerful growth of the regional audience tied to regional networks and the popular television series of the 90s “Streets of Broken Lights” and “National Security Agent” led to a sharp increase in the audience of television viewers.

Until the 2002-2003 season, the TNT-Teleset channel did not have a specific broadcast concept; the channel was aimed at a wide range of television viewers; the topics included documentaries, cartoons, and television series.

In 2000, Moscow information broadcasting was launched. On August 27, 2000, due to a fire at the Ostankino TV tower, the channel temporarily transferred part of its airtime to the NTV channel for broadcast information program"Today" channel NTV. In 2000-2001, the channel, along with other Media-Most media (NTV, NTV-Plus, the publishing house "Seven Days") was on the verge of liquidation. In 2001, during the takeover of the NTV television company, TNT showed NTV programs. After the seizure and redistribution of property at NTV, most of the journalists temporarily switched to TNT until B. A. Berezovsky offered E. A. Kiselyov to head TV-6.

In the spring of 2001, the leadership of the TV channel changed, and Andrei Skutin became the general director instead of Pavel Korchagin. The channel itself became the property of the Gazprom-Media media holding. In 2002, the channel, part of the Gazprom-Media holding, defined the concept “TNT helps!” which has exhausted itself. In the same year, the channel applied for an outlet on the 6th button in Moscow. There were also prospects for repurposing TNT into a sports channel. In the fall of 2002, this idea was partially realized - the TNT-Sport program, created with the participation of the NTV-Plus Sport television company, was added to the broadcast network.

In the fall of 2002, TNT's audience increased significantly - from 2.7% to 5.4%, largely due to the launch of Dmitry Nagiyev's talk show "Windows" on the channel and other new programs launched with the participation of a new management team with Roman Petrenko, the former General Director of STS.

On February 1, 2003, the channel completely changed its focus and began to focus on “reality shows” and a variety of alternative entertainment programs. In the first half of February 2011, the broadcast of Russian TV channels DTV and TNT was stopped in Uzbekistan. On June 1, 2011, broadcasting of the TNT channel was stopped in the capital of Belarus, Minsk. There are versions that the channel stopped broadcasting because of jokes towards the country's President Alexander Lukashenko in the humorous TV show Comedy Club, and, perhaps, because of the broadcast of the film V for Vendetta, banned in Belarus since 2009, which was broadcast on TNT in a couple of days days before broadcasting ends. In mid-January 2012, broadcasting of the TV channel was stopped throughout the republic at the request of the Ministry of Information of the Republic of Belarus due to the lack of permission for the TV channel to broadcast on the territory of the Republic of Belarus on the basis of Article 17 of the Law of the Republic of Belarus dated July 17, 2008 On the Mass Media. The broadcast will be resumed after the foreign media (TNT television channel) receives the appropriate permission from the republican government body in the field of mass media.

In 2011, OJSC TNT-Teleset became a co-owner of the Samara regional channel OJSC TRK "SKAT" bought 26% of shares from its owners. On November 2, 2011, the FAS included TNT in the list of federal channels.

On February 6, 2012, due to numerous requests from TV viewers, it began broadcasting in the Raduga-TV package on the ABS-1 satellite in the hourly version +2. On April 1, 2012, Tricolor TV transferred the channel from a free package to a paid one. On April 4, the TV channel interrupted the signal to the operator, and on April 11 he returned to free package. Since September 1, 2012, the logo is not removed during advertising, but only becomes gray. On December 14, 2012, the channel entered the second multiplex digital television Russia.

In July 2013, Igor Goikhberg became the new General Director of TNT, Roman Petrenko became Chairman of the Board of Directors of OJSC TNT-Teleset.

On September 1, 2013, the TNT channel stopped broadcasting in Ukraine. The reason for this was the signing of an agreement between the Media Group Ukraine holding and the production center Comedy Club Production for the exclusive right to broadcast the content of the TNT channel on the Ukrainian channels TRK Ukraine and NLO TV, which are part of the holding.

On September 1, 2014, the launch of the sister TV channel TNT-Comedy took place, replacing the satellite TV channel Comedy TV, as well as the launch of the international version of TNT under the same name.

In February 2016, changes were made to corporate structure. As a result of their functions general director were transferred to the sub-holding "GPM Entertainment TV" (general director - Artur Janibekyan), and also the position of director of the television channel was introduced, to which Igor Mishin was reassigned (left this post on June 15, 2016).

Some TNT projects are becoming objects of criticism. The accusations are mainly about the promotion of immorality among youth, vulgarity, obscenity, sexual themes and dubious values ​​in the series.

On January 1, 2016, on the basis of the TNT-Comedy TV channel and on the former air frequencies of the 2x2 TV channel, the TNT4 channel was launched, completely built on the TNT archive.

On February 8, TNT aired the sitcom “Island,” which was quite traditional in execution, but remarkable in its subtext. For the first time, TNT’s top-rated product parodied another, even cult, product of the same channel, the reality show with a 12-year history “Dom-2”, and in a postmodernist vein.

TNT is an entertainment television; its on-air lineup is built on the principle of “broadcasting everything that other TV channels do not broadcast, or broadcast in insufficient quantities.” The television program consists mainly of special TNT projects (humorous, documentaries, on everyday topics, aimed at youth, reality shows, serials), comedy cartoons and foreign-made films.

Brand history

Throughout its history, TNT has changed 2 logos, the current one is the 3rd in a row.

Third TNT logo from December 25, 2009 to present
(since March 15, 2011, the animation of the patterns has been accelerated and they have become gold in color)

TNT director Igor Mishin will leave his position in the coming days, Vedomosti learned. He has headed the TV channel since the beginning of 2014

Director of TNT channel Igor Mishin (Photo: Gleb Shchelkunov/Kommersant)

The director of the TNT television channel will leave his post, the Vedomosti newspaper reported on May 31, citing several employees of other media companies, as well as the Gazprom-Media holding, which owns the television channel.

Gazprom-Media representative Irina Osadchaya declined to comment. Mishin did not respond to RBC's request. He later confirmed information about his departure on his Facebook.

Mishin has held the post of director of TNT since January 2014. As follows from the SPARK-Interfax database, the net profit of TNT - Teleset at the end of 2014 amounted to 4.8 billion rubles, revenue - 16.8 billion rubles. According to Vedomosti sources, in 2015 TNT became the second Russian TV channel in terms of revenue after First, with revenues of 16.5 billion rubles. (minus 2% compared to 2014) beating Russia 1, NTV and STS.

From 1990 to 2007, Mishin headed the Channel Four holding in Yekaterinburg, which he founded. In 2006-2007, he also headed the film company Amedia. Mishin is known as a producer of films and TV series; among his projects is the film “Oatmeal” by Alexei Fedorchenko. In 2008, he merged his regional media assets with those of businessman Ivan Tavrin into the Media-1 holding, which later became part of the YuTV holding of Tavrin and Alisher Usmanov.

As head of TNT, Mishin replaced Igor Goikhberg, who worked at the channel for only six months. He was invited to TNT “to increase the channel’s share” by Mikhail Lesin, at that time the chairman of the board of Gazprom-Media (Lesin left his post in January 2015 and died in November of the same year), Vedomosti sources. According to the publication, in February-April 2016, TNS data show that the share of TNT decreased compared to the same period last year (among viewers 14-44 years old).

According to Kommersant, in February 2016, Mishin’s position was renamed from “general director” to simply “director”: this measure was allegedly necessary due to Mishin’s Greek citizenship - in accordance with amendments to the law on Media Persons with foreign citizenship cannot occupy the positions of general director and editor-in-chief in Russian media.

After Mishin officially became the director of TNT, the position of general director was taken by the management company "Entertainment Television". Sources of Vedomosti believe that this situation will continue in the future, and the channel will be managed by the general director of Entertainment Television Arthur Janibekyan, his deputy Vladimir Chopov and the general producer of TNT Alexander Dulerain.

In addition to TNT, the Gazprom-Media holding includes the television channels NTV, Match TV, Friday, 2x2, TV3, the production company Comedy Club Production and other assets. On May 31, a new music channel of the TNT Music holding, which was created on the basis of A-One.