A social network is a site through which you can communicate with other users of the resource. On such Internet platforms, you can publish and view information from other registered participants: music, photos and videos, documents, articles, and write comments.

The growing popularity of such portals encourages them to be used not only for personal purposes. Promotion and support of companies, sales of goods and services are the goals of strategies in social marketing (SMM). The key to success is choosing the right network among the many available. Otherwise, time and energy spent on searching target audience will be useless. What social networks exist on the Internet, how do they differ from each other, and how have they earned popularity among their users? Let's take a closer look.

History of social networks

The first prototype of a communication service was described back in 1837 in a science fiction novel by Vladimir Odoevsky. The theory and principles of creation are set out in the works of mathematicians of the 1950-1960s. In 1954 the term itself appeared. Social networks became a reality with the widespread development of the Internet.

The first similarity was the resource Classmates.com in 1995, where you could find students from different educational institutions. The now more familiar look and functions appeared in the SixDegrees.com project in 1997. Registration, creating a personal profile, finding friends, communicating with them were innovative features for that time.

The now familiar social networks began to appear en masse in 2003. LinkedIn and Facebook are starting to work. Since 2006, Odnoklassniki and VKontakte have been created in Russia. Since then, the number of resources has been constantly increasing, new functions have appeared in them, which are not only convenient for users for entertainment and communication, but also for doing business.

What social networks are there on the Internet?

Based on functionality and opportunities for users, you can segment what types of social networks there are. To classify by content type, the following types of social networks can be distinguished:

Functionality

There are a lot of options for what to do on communication resources, but we can highlight the main ones. Services allow you to:

• Communicate – with colleagues, friends, like-minded people and many people who are interesting according to one or another criteria. You can join interest groups, meet for specific purposes, share personal information with all or selected resource visitors.
• Search – people (according to certain parameters, for example, educational institutions, places of work, city of residence), companies and goods that are offered for sale through communication sites.
• Share news - media outlets and news agencies have their own pages. Information about events can be added by all participants.
• Relaxing - this is facilitated by a lot of varied content posted on the portal for a fee or free of charge: films, games, music.
• Learn – educational programs, lessons, materials and advice from other people allow you to gain useful information in different areas of life. Learn to cook, master the grammatical subtleties of another language, attend master classes on making useful items with your own hands, hone your skills in using technology or computer programs- all this will be found in abundance.
• Store files and share them.
• Find a job or employee - professional networks are created to exchange experiences, develop business connections, and search for vacancies from employers.
• Share documents – working on one task has never been so easy! Borders, time differences, and other factors are leveled out shared access, the ability to comment and edit materials.

Reasons for popularity

There is a huge interest in communication sites that is observed last years, quite explainable. Among the main reasons:

Regardless of what kind of social networks there are, users are increasingly aware of the hidden threats from their use. And we’re not just talking about dependence on a computer or other gadget, although the time spent is valuable. Much worse, and sometimes even more dangerous, is the fact that personal life circumstances become known to a wide circle of people. The intentions of the latter are not always honest. Here are just a few examples:

• Apartment thieves can find out when the owners of an apartment or house have been away for a long time by looking at vivid vacation photos.
• For the abduction of a child, information about the parents will play into the hands, which will convince the child to believe that the person really knows mom or dad.
• It is easier to choose a potential victim after making sure of the person’s financial viability using information from open sources.
• Groups are being created for teenagers to encourage suicide.

It is becoming a common practice when, before hiring, HR employees look through the pages of a potential candidate, wanting to learn more about him, his habits and social circle. Explicit photos, aggressive posts, support for extremism and other aspects can play a negative role both in employment and in your career.

Leaks of personal data, manipulation of audiences, hacking of accounts with subsequent use are becoming more and more common. And even the giants in this area are not immune from such troubles. All this makes you think about what to publish on resources and who to give access to view, teaches you to comply minimum requirements Be careful online.

Trends and prospects

A 2017 report from We Are Social and Hootsuite shows compelling user growth on social media. With a total population of about 7.5 billion people, over 3 billion are registered in one application or another. 1 million new registrations occur every day. Moreover, the number of visits to sites from mobile devices is growing - almost 90% of visitors use smartphones and tablets, rather than desktop computers.

At the same time, if a couple of years ago on communication platforms it was possible to quickly find out news and events from the lives of real people, now the situation is radically changing. There are more and more advertisements, posts about cats, motivators and other general information. And this is no longer such a close, intimate and familiar circle of friends. The level of trust drops, which means it becomes more difficult to sell something.

More and more startups are emerging, which, although they will not dislodge Facebook from its leadership position in the near future, will attract part of the audience. Planning a marketing campaign requires more care and a preliminary analysis of the selected resource, product and target audience.

Forecasts are that active growth will slow down and the social media boom will subside. You shouldn’t give up your usual web portal in favor of only a page on Facebook, VK or another network. The familiar Internet and websites will remain on par with social networks.

What are the most popular social networks

Dozens of services work. Some of them are loved in several countries or even around the world, others unite citizens of one country and are not widely used outside its borders. An overview of what social networks there are and a list of popular world services is provided below.

Facebook

The unconditional first place is ensured by over 2.2 billion accounts in the world. Facebook has been in operation since 2004, created by Mark Zuckerberg. A simple and free communication service that allows you to:

• Register your own page where you post photos and other materials.
• Find other users, add them as friends, find out their news.
• Share information from the network or from other participants, upload videos and photographs.
• Create groups (open or closed).
• Find out the news.
• Comment and rate publications.

Facebook Inc. (the owner of the service) is constantly expanding its capabilities. Hyperlocal advertising (within a certain radius from the advertiser), Snapchat (disappearing stories), GIF animation for commenting, saving interesting materials, messenger and other functions confidently hold the interest of users.

YouTube

Video hosting You Tube from Google is the most popular video network in the world. It is also considered a social network, as it allows users to register, communicate, and share their videos. Here you can find information for every taste, from entertainment to educational courses. Founded in February 2005 in the USA. At the beginning of 2018, there are over 1.5 billion active users, and the result of several million views of popular videos is quite achievable.

Main features:

• Post your videos for viewing.
• Various formats are supported: panoramas, HD, Full HD, MPEG-4 AVC and others.
• Edit videos from the browser using editor programs (add titles, audio tracks, images, transitions).
• Comment, rate other people's videos or comments.
• Create group chats.
• Maintain a video channel.

The company is trying to control the content of the resource, periodically deleting videos that violate copyright and are recognized as extremist. In some countries, the resource is blocked for publishing materials objectionable to the authorities.

whatsapp

Mobile messenger for more than 1.2 billion people. WhatsApp was created in 2009, and since 2014 it has been owned by Facebook Inc. It is considered a social network due to its functions:

• Correspondence between participants.
• Creation of groups, communication in group chat mode.
• Share videos, music and other content.
• Possibility of assigning statuses for an account.

These features make it possible to classify WhatsApp as a social network, with one feature - it works on the basis phone book. Needed for communication phone number interlocutor. Whether this limits it or, on the contrary, allows you to maintain privacy – there are different opinions. One of the advantages is that a large number of versions have been developed that support different operating systems, including Symbian (which is rare).

Instagram

An application for different operating systems for publishing pictures and short videos (up to 60 seconds), viewing materials from other participants, with the ability to rate and comment. Since its launch in 2010, Instagram has reached more than 1.1 billion registered members. In 2012, it was acquired by Facebook Inc. Popular Features:

• Blogging.
• Photo processing - effects, frames, special shooting modes, collages.
• Creating your profile and publication feed.
• View friends, rate and comment on their posts.
• Cross-posting – simultaneous posting of material on several social networks.
• Search for the necessary information using hashtags (special marks).

Instagram is especially popular among young people under 25 years of age and is actively developing. This network is one of the most promising for business, product promotion, brand promotion and services.

WeChat

The leader among Chinese services is WeChat, a micromessaging application. Considering the ban in the country of world favorites Facebook, Twitter and YouTube, Chinese users communicate with their developments. WeChat is not just an application; it has much more options. Basic:

• Personal communication, video calls, voice messages.
• Group chats for up to 500 people.
• Blogs, reviews, testimonials, “Moments”.
• Pay bills and purchases.
• Dating (including geographic search).
• Photo editing, text translation.
• One account per different devices simultaneously.

And although there are a number of restrictions (for example, one publication per day), the application is relatively new (working since 2011), the number of accounts is approaching a billion. WeChat is being promoted outside of China (Russia, India and other countries).

Qzone

A Chinese social network with the following capabilities: blogging, watching videos, listening to music, communicating, making purchases. Basic options are free, additional options are available with a premium subscription. Since its founding (2005), it has attracted 600 million participants. Available in English and Chinese.

Sina Weibo

A Chinese version of a microblog, basically similar to Facebook and Twitter. Since its inception (2009), it has attracted the attention of more than 500 million users. Development is hampered by the support of English and Chinese languages ​​and government censorship of the country. It has a convenient tree structure for comments, an online shopping service, and a premium profile with advanced functionality. On the Internet you can communicate, get acquainted, download and view photos, search interesting information and follow the news.

Google+

Own development Google. The operating principle is based on the concept of circles. The user creates them himself, regulating who and what information will be available. Main features: sharing photos, videos, links, games, group chats, support for mobile devices, video conferencing. Launched in 2011, there are more than 135 million users. The profile is associated with an email from Google and affects search results. The service is considered one of the most promising; the number of accounts is expected to grow steadily in the coming years.

LinkedIn

Network for professionals. More than 500 million users from 200 countries communicate on its pages. The main emphasis is not on entertainment, humor, news and other content familiar to other services, but on a resume, portfolio, list of skills (with confirmation from real people), vacancies. Asking colleagues for advice, discussing professional issues, looking for a job or employees, getting recommendations are the tasks of LinkedIn. The project was launched in 2003 and purchased by Microsoft in 2016.

Twitter

Started working in the USA in 2006. Features: blogging with short messages (maximum 280 characters). An interesting option is “Moments” (plots with development). You can learn about high-profile, popular news without subscribing to other users. People famous in a variety of fields from show business to sports maintain their microblogs on Twitter. The total number of accounts exceeds 330 million.

What social networks are there in Russia?

In Russia, the popularity of online communication services does not lag behind global indicators. Only they have their favorites - Russian VKontakte and Odnoklassniki. It is imperative for anyone who promotes their products or brand through SMM to know their leaders in this industry.

The rating of all social networks in Russia is estimated as part of the traffic that is created by this service on the Runet. The assessment is based on the results of 2018 studies of the largest Russian statistical data collection services on the Internet: Yandex.Metrica, SpyLog/Openstat, LiveInternet, Hotlog, [email protected].

These services lead in activity among Russians. Let's briefly look at two main national developments.

In contact with

Russian network created in 2006. Owned by Mail.Ru Group. Supports over 90 languages, over 460 million registered users. Most popular among Russian-speaking users - the leader of all social networks in Russia in terms of use. Possibilities:

• Creating your own page.
• Correspondence with other project participants.
• Sending pictures, audio and video recordings.
• Online cooperative games.

This resource is most often chosen for online stores and sales. This is facilitated by a wide range of opportunities and a large Russian-speaking audience.

Classmates

Another one successful development Mail.Ru Group. It ranks third in popularity in Russia with more than 330 million participants. The project is available in 14 languages ​​and has been operating since 2006. Main features:

• Your own page for publishing information.
• Communication by messages or video calls.
• Search for people using different parameters.
• Payment for goods, money transfers.
• Additional paid options(invisibility, blacklist...).

The Odnoklassniki project works both full and in mobile version, which is convenient, saves network traffic and time for loading the page.

List of social networks

A clear answer to the question “which social networks are better?” No. Each of them has a number of advantages and is popular in a certain environment. Country, age, range of interests influence preferences. We have decided on the main services, but the choice is much wider. Below is a list that includes the most promoted projects.
Social networks of the world:

• For communication: Facebook, VKontakte, MirTesen, Pinterest, Moy [email protected], Odnoklassniki, xbeee.com, Pikabu, ASKfm, Cloob, Instagram, Google+, Myspace, RetroShare, Vine.
• Thematic: Promise Bank, Diary, On the Wall, Habbo, Jeep-er Club, Auto Club AutoPCL, NumPlate, Last.fm, Olvet Community Network, MyAnimeList, Untappd, CHIF.SU, Wakoopa, Vsoyue, ktoprochto.ru, Nekto.me , Dravi.ru, Generations, Starichki.ru, Mom's page, MommyBuzz, BabyBlog, Badoo, Mamba, LovePlanet, Vichatter.net, Violetta, MegaMixGroup, Sociale by Vampir4ik, Ilovecinema.ru, Goodreads, Oplace, Zeenga.ru, We place , DRUZHNO.COM, Peers, Lemberg, Limpa, Badoo, LibertySpace, Locals.ru, Facerunet.ru, Krabitsa, Love Me Tender, Vpiski.Net, Neforu.ru, Budist.ru, Politix.ru, Politiko, In the Army, Classmates, Smeshariki, Moya Shkola.com, KSODIS, TOPodnoklassniki, Webkrug.ru, Car2gether, Tourout.ru, Marshruty.ru, Geoid, Naarende, IT Specialists, Habrahabr, Abyrvalg.NET, BookHook, Rybakiohotniki.ru, Foursquare, Schoolchildren .
• Professional: Doctor at work, My Circle, Professionals, E-xecutive, Mendeley, iVrach, LinkedIn, Viadeo, Academia.edu, Voiceland, Webby.ru, My Business Card, ResearchGate,.
• For blogs: Instagram, Fixfeel, Twitter, TipTopic.net, RuTvit, Toodoo, Blogosphere, LiveJournal, LiveJournal, Diary.ru.
• Asian: Tencent Qzone, Sina Weibo, QQ, Renren, Pengyou, WeChat, Douban.

Find like-minded people, meet love, get advice, learn something new and just chat - everything is possible on social networks. And what are the most popular ones you now know.

Social networks have become an integral part of life modern man. Every day, billions of people around the world visit their pages on social networks, exchanging gigabytes of information, communicating, reading news. Gradually, social networks have grown from ordinary sites with people’s profiles and the ability to exchange messages, into huge media platforms, endless repositories of photos, videos, and music content. Now social networks are used by people not only to communicate and exchange information, but also to conduct business, find jobs and employees, purchase and sell services and goods, and, of course, advertise and promote business. With every year and every step scientific progress, social networks are increasingly integrated into our lives. We use them on home computers, from workplaces, on the go - using applications on mobile devices. In today’s article we will discuss what social networks there are, what their focus is, and which of them are the most popular in Russia throughout the world.

What are social networks?

In addition to the well-known ones, there are also very highly specialized social networks, for example, dedicated to a certain type of activity, hobbies or social status. Travelers, hairdressers, cat and dog lovers, mothers, students and even theater workers have their own social networks. Sites dedicated to finding a soul mate and starting a family stand out - there are a great many of them in every country. Recently, the geosocial trend has become fashionable, which led to the creation of the Foursqare network, where users could not only mark their location, but also leave brief descriptions, tips and reviews about places visited, adding your photos. Let's take a quick look at the list of popular various Russian social networks.

List of popular Russian social networks for communication

Vkontakte.ru is the most visited social network for finding friends, classmates and fellow students in Russia and the CIS, created by Pavel Durov in 2006. Previously, registration was open to everyone, but recently it has been closed and is only possible for those who have received an invitation from an already registered user.

Odnoklassniki.ru is a very popular network in Russia and the CIS for finding old friends and former classmates, allowing you to stay in touch even after years and despite distances. In order to register in it, you will need to indicate your phone number.

My World from Mail.ru is a popular Russian network from Mail.ru, distinguished by the ability to install a so-called fast messenger for instant messaging, somewhat similar to the previously popular ICQ.

RuSpace is the Russian analogue of the American MySpace, which is very popular in the world.

My Circle is a specialized social network created to search for jobs and professional personnel, the first in the Russian Internet space. Created in 2005 by a group of recent graduates of MIPT, Moscow State University and the Russian School of Economics. Initially, the resource was conceived as a site for finding classmates and fellow students, but was later repurposed. In March 2007, the service was purchased by Yandex; Now it is one of Yandex’s services and continues its development under his tutelage.

Soratniki.ru - search for associates and like-minded people, people close to you in spirit and ideas. Here you can speak out on any issues of interest and gain interesting communication experience on the most pressing topics.

Facultet.ru – as the name suggests, a website for students.

Gamesport.ru – for gamers of all stripes. If the main thing for you is not just communication and some personal data, but the gaming industry and teammates by their nicknames and hobbies - this site has it all.

Gosu is another gaming-oriented site, moderated primarily by users themselves. Lots of unique content generated directly by users.

It's a small world - a search engine that allows you to restore long-lost contacts.

Rambler planet is another Russian site. Blogs, communication, videos and other useful things.

List of popular foreign social networks

Facebook is the most popular social network in the world, founded in 2004 by Mark Zuckerberg and his Harvard University roommates Dustin Moskovitz, Eduardo Saverin and Chris Hughes. Initially, only Harvard students had access to it, but gradually access was opened to students of other universities, and then to everyone over the age of 16 and having email. It is among the top 5 most visited sites in the world with a monthly traffic of more than a billion users. Thanks to his brainchild, Mark Zuckerberg at the age of 23 became the youngest billionaire in the world.

Classmates is considered the first social network in the world. Founded by Randy Conrads in 1995. It operates to this day, being one of the most popular in the USA and Canada. Initially, the site did not provide the ability to create personal profiles; it was possible to contact classmates only through the educational institution. Later, this feature was added, as well as the ability to use this site for residents of some European countries, such as France and Germany.

MySpace – literally translated as “My Space”. Social network founded in 2003. For a long time it was the most popular in the USA, but over time it was supplanted by Facebook. After the emancipation, Facebook was rapidly losing users and popularity until 2011, when the very popular singer in the United States, Justin Timberlake, announced his desire to support and revive the once popular site. This led to a surge in registrations and visits to MySpace. If before Justin’s registration registrations dropped to zero, then after his announcement the number of registrations per day reached a million people - both new users appeared and old ones began to re-register. There is still interest in it to this day; the head office is located in Beverly Hills, USA.

LiveJournal – literally “Live Journal” (LJ), the first site with detailed user profiles and mass hosting of blogs, which became popular in Russia. Founded in 1999 by American student Brad Fitzpatrick, and since the servers with LiveJournal data are located in the United States, it is subject to local laws. The site has a so-called “Conflict Commission”, which has the right to block a blog if it violates the law. After the scandal with blocking Artemy Lebedev’s blog in 2009, the conflict commission introduced the practice of blocking individual posts and not entire magazines. In addition to the ability to read bloggers’ online diaries, LiveJournal has the opportunity to comment on other people’s blogs and communicate in communities.

Twitter is a social network where it is possible to publicly exchange short messages using a web interface. Publishing short messages in the form of blogs is called “Microblogging”. Twitter was created by Jack Dorsey in 2006, quickly gained popularity and became a frequently visited and profitable site. On this moment about 200 million people leave their tweets (short messages, statuses) on the site every day, and traffic exceeds 400 million.

This is exactly what the far from complete list of popular social networks in Russia and abroad looks like, visited daily not by millions, but by billions of people all over the world.

A large number of visitors come from search if the site is in the top ten and the further it goes, the fewer users it gets. This is the difficulty, because there are millions of sites. Competition, as in reality.

A brilliant idea to attract a large number of visitors to your website was the idea of ​​a social network. The point of a social network is that people communicate on it and invite their friends to join. Many people lack communication in reality or people are long distance from each other, this is what popular social networks are based on. During its development, social networks have become commonplace for us. We communicate every day on social networks.

For many users, social networks have become indispensable in terms of communication. Exchanging messages with several people at once becomes a habitual state, without which a person plunges into loneliness and despondency. However, being in the space of popular social networks does not make a person happy, since there is no real communication, depth and sincerity there. Currently, many large companies are introducing a ban on popular social networks in Russia, such as Odnoklassniki.ru, VKontakte, Facebook and others.

In contact with- search for fellow students and classmates; the most visited resource in Russia and Ukraine. Created in 2006 by Pavel Durov (registration has recently been closed to everyone; you can become a member of the network only if one of your friends is already registered on the site, and he sends you an invitation to your mobile phone).

My [email protected] — a social network belonging to the same group of companies as Odnoklassniki; fully monetized in 2010. A distinctive feature is the ability to download special application and correspond directly from your phone or computer (analogous to an ICQ pager).

My Circle - social network for finding jobs and professional staff. The first social network in Runet, created in 2005 by a group of recent graduates of MIPT, Moscow State University and the Russian School of Economics. Initially, the resource was conceived as a site for finding classmates and fellow students, but was later repurposed. On March 27, 2007, the service was purchased by Yandex; Now it is one of Yandex’s services and continues its development under his tutelage.

Companions— search for comrades in spirit, the opportunity to express your opinion on the most pressing and important topics.

Privet.ru - a site about people and interests. Communication, blogs, communities, videos...

Professional dating web (Webby)— provides its users with the opportunity to publish their business card presentation and establish business contacts.

TooDoo— as the site’s authors write, “this site is a social network of “site fans,” designed to unite the Runet and allow everyone to exchange opinions with their friends about their favorite (or least favorite) sites, find new interesting pages, and get to know “by sight” those who read the same sites, make new acquaintances with interesting people, for example, with the authors of your favorite sites.”

Spaces.ru - Russian network for mobile phones.

In sight— the opportunity to meet new people, communicate with friends and acquaintances, create interest groups, as well as pages of public places and cities. After passing free registration More than 17 services and other features are available.

Facebook- year of foundation - 2004. As of May 2011, more than 700 million accounts were registered on Facebook. The most popular social network in the world.

Classmates- year of foundation - 1995. Number of participants - about 50 million. “When you are over thirty-five,” said the CEO of the project, Michael Schutzler, “you look in the rearview mirror of your life, and one day the thought arises in your head: “ My God, how did I end up here? And how is Harry? I haven’t spoken to him for 25 years.” The network whose name is translated into Russian as “Odnoklassniki”, created in the city of Renton, USA, is designed to solve the problem of “looking in the rearview mirror”. Today, Classmates.com is one of the largest social networks in the world, connecting people who want to find and keep in touch with those with whom they studied, worked or served in the military. Its members have the opportunity to post photographs, biographies, and participate in news discussions in their community feeds. Classmates.com is considered the Internet's first social network.

MySpace- year of foundation - 2003. “An online community for communicating with friends of your friends” - this is how the developers define the purpose of this social network. Network members can create their own communities of interests, write blogs, post photos, music and video materials. In January 2008, a beta version in Russian was launched, but already in August 2009, the final closure of the Russian division was announced. CEO Russian MySpace Alexander Turkot explained the closure by Rupert Murdoch’s categorical reluctance to develop the network in Russia. However, the Russian-language interface and profiles of Russian users are preserved. After 2009, it lost its popularity (it dropped from 5th place in the world to 72nd in 2011, the number of network participants during this time decreased from 80 to 30 million). In April 2011, losses were first announced online.

LinkedIn- year of foundation - 2003. The growing network unites St. 100 million professionals from 150 industries. Users have the tools to create their own professional portfolio, search for partners and clients, and expand their circle of professional communication.

Friendster- year of foundation - 2002. One of the oldest online social networks, providing search for those “who are interesting to you” and building a social network. In recent years it has been losing popularity. The number of users is 8.2 million (June 2010) from around the world.

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Facebook is the most popular social network of all time. On the site we all know, you can upload photos, update your current status, send messages to friends, and publish messages and opinions on your page. Facebook was originally called "The Facebook" - it was a kind of fantasy idea of ​​​​one Harvard University student. The social site instantly became popular and continued to grow. Facebook was initially restricted to university students only.

The social network began its journey at Harvard, and soon its creator, Mark Zuckerberg, opened it to other educational institutions. Soon the site of this social network became available not only for students and attracted millions of people from all over the world.

Many companies use Facebook to build a reputation and promote their products. There are several external companies that help support Facebook services. A service seller can create a Facebook page and post content on a regular basis in the form of advertisements.

When Facebook first appeared, two students from Harvard University accused the creator of this social network of stealing their idea. After the trial, Zuckerberg had to pay monetary damages, the exact amount of which was not disclosed. Another time the case went to court was when the co-founder and CFO filed a lawsuit against Zuckerberg after he was fired from the company, and the case was also settled for a secret amount of money.

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It is the second most famous and popular social network that allows users to send and read messages called tweets. But tweets must be short - their size is limited to 140 characters. Twitter was first created in March 2006 and launched in July 2006. By 2013, this social network became one of the top 10 most visited sites. Today there are more than half a billion registered users on Twitter. Many celebrities, politicians, world leaders, media channels and other businesses have Twitter profiles so that their fans can follow their daily lives and events.

The second top social network also became famous for the fact that they came up with the use of hashtags (#), i.e. the most widely used symbols to represent various events, so millions of people on Twitter have been able to use them in their tweets. Before it came to Twitter, the hashtag was only used as a button on the phone and was considered a symbol for numbers only.

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Linkedin is the third most popular social network in the world and is intended for professionals in any field. The site was created specifically for professionals and businesses to bring together the best jobs and the best employees in one place. Linkedin was founded in December 2002 and officially launched on May 5, 2003. In 2013, this site became one of the most popular sites among social and professional networks with more than 259 million registered users in nearly 200 countries. Linkedin is available in twenty different languages.

This network allows users to create their profiles so that they can build real professional relationships with thousands of employers, employees and other professionals in their field. Here you can find a job and discover new business opportunities through the users you connect with on this social website.

Job seekers often use the site to view HR profiles to better prepare for interviews. When you sign up for Linkedin, you can tag jobs you're interested in where you'd like to send your resume. You can also congratulate other users on their promotion and you can see who visited your page.

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The site is used to store, collect and share information. Elements that are saved on a page are called “pins.” There are several other sites linked to this site that offer news and information and also have a save option. Just click on the "Pin" button on the information you want to download on the page and it will automatically load on your page.

Users can also pin each other's pages, so you can see what your friends are interested in. Pinterest is a huge platform where you can show off your creativity and interests. The user can also tag a Pinterest page from their Twitter or Facebook profiles. Pinterest has become one of the top 5 social networks over the past few years. As of February 2013, there are 48.7 million registered users, and this number is growing rapidly and intensively.

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Google Plus, which is owned by Google Inc. - another popular network with big amount users all over the world. Google Plus allows its users to create a profile page that contains a picture, background screen, work history, your interests and education history. The user can also post status updates and sees other people's status updates and can share photos. In order to see your friends' news, you need to add them to your “circle”.

In November 2011, Google Plus profiles became the backdrop for other Google services such as Gmail, Google Maps, Google Play, Google Voice, Google Wallet, Google Music and Android - the most common operating system for smartphones. Google Plus also has a Plus-1 button that allows its users to recommend content, something similar to the Facebook "Like" button.

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Tumblr is the sixth most popular social network that was created by David Karp in 2006. This social network is designed for micro-blogging. Users can post content and multimedia elements in a short blog form. The main Tumblr page is a combination of your favorite blogs and posts from people you follow.

In addition, here you can post images, videos, texts, quotes, or share links on your blog, and there is also the ability to share other people's blogs. The user can also set a schedule so that their posts can be delayed by several hours or days. Hashtags (#) are a great opportunity for friends and subscribers to easily find any messages and promotions. Today, there are over 213 million blogs on Tumblr.

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Instagram is the seventh popular social network that is used for... mobile exchange photos and videos on social networks. It was created by Mike Krieger and Kevin Systrom and launched in October 2010. There are currently more than 300 million users of this popular social network.

Instagram allows its users to upload photos and share videos and follow other users. Users can also link their Instagram account to their Facebook and Twitter accounts, so that photos they post on Instagram will automatically appear on those sites as well. Since Instagram's creation, it has contributed to the emergence of some new trends on the Internet:

Selfie is a self-portrait taken using a smartphone or digital camera.

Throwback Thursday is a trend that started on Instagram and spread to Twitter and Facebook. Every Thursday you can post an old photo with the hashtag #TBT.

Woman Crush Wednesday - Every Wednesday you can post a photo of a beautiful lady you have a crush on.

Man Crush Monday: Every Monday you can post a photo of a handsome man.

Weekend Hashtag Project: The Instagram team suggests a specific theme at the end of the weekend. You can upload a photo that fits a given topic.

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8

VC

VK is the largest social network in Russia and Europe. Although VK is available in several languages, it is mainly popular among Russian-speaking users. VK currently has more than 280 million users. The most widely used function on VK is messages. A VK user can send private messages to another user or a group of two to thirty users.

You can send audio, photos, videos, files, documents and maps in private messages. The user can also post news, opinions and share interesting links on his page. There is a “Like” button, just like in Facebook, but if on Facebook likes automatically appear on the user’s own wall, then on VK likes are information that can be hidden. A VK user can also synchronize his account with other social networks.

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9

Flickr is another popular site that allows the user to post and share videos, images, and web services. Flickr was created in 2005 as Yahoo Flickr, and as of 2013 it has over 87 million users. This social network offers 3 types of accounts. The first type of account is free and with such an account the user has limited storage space.

The second is “no ads”, also free, offering the same amount of storage, but without annoying advertisements. Third - Account Double type allows users to get double the storage capacity. Photos and videos you upload can be displayed in normal view, slideshow view, detail view, or have an archive attached.

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10

Vine

Vine is a social network for video sharing. It was founded in June 2012, and since then, Vine allows its users to edit, record and upload videos of only 5-6 seconds in length. The user can also repost or exchange photos, and can subscribe to other users.

Videos you upload can be automatically posted to Twitter and Facebook. If you want to watch videos that are uploaded by other people you don't follow, you can search by username, topic, or trending video.

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Conclusion

This was an article TOP 10 Most popular social networks in the world. Thank you for your attention!

Social network- an interactive multi-user website, the content of which is filled by the network participants themselves. The site is an automated social environment that allows a group of users with a common interest to communicate. These include thematic forums, especially industry ones, which have been actively developing recently.

Communication is via a web-based internal mail service or instant messaging.

Wikimedia Foundation. 2010.

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Books

• Quick Response Thoughts
• Thoughts of rapid response, Kara-Murza Sergey Georgievich. Almost 20 years ago, the technology of communication in relatively small communities via the Internet emerged. We have already used this opportunity by creating forums. The first one, discovered by my comrades...