It is very important for websites and blogs to have good and practical navigation, but how to implement it is what today’s article will be about.

If you read my article by clicking on the link above, you can decide on the search and start implementing it, or give the task to brainy programmers. The first option requires a lot of knowledge and the second a lot of money, fortunately there is an alternative that I can’t get enough of, and its name is “ Yandex.Search for the site" Let's look at the entire procedure for installing this tool step by step, the end result will please you, I'm almost sure of that).

Start installing Yandex custom search

So, the dampness in the article is over, now just to the point. First, visit Yashkin’s blog search at this link site.yandex.ru, here the large orange installation button immediately catches your eye, click.

Yandex custom search settings

Now we will need a little time to configure and install search from Yandex.

Search area- here we set up the basic part. In the first line " technical name Yandex search" enter any word you like, this is only for display in the "My searches" tab if you have several of them, so as not to get confused. Next, enter a name for browsers that support Opensearch, come up with a name so that it would be clear that the search is specifically for your site, add one word that best matches the theme of the site, so a person will understand what query to enter in the search bar. For example (Search on the culinary site kulinar.ru)

Next comes the so-called “ Family filter“, I left the middle one “Moderate filter”, but here you can decide for yourself, according to your topic. In the “Search scope” line, if you want to search only for your resource, then click “Add sites and exceptions” and add your site to the top line. To add multiple URLs, keep the list in a column; in this case, the entered search query will be processed for all added sites; in the future, you can enable or disable unnecessary sites without deleting them. You can also expand your search by adding relevant categories from the Ya.Catalogue.

Search technology- you are given a choice " standard search" or " SaaS search" Below is a short description of each:

Standard is a search in which a person searching for a specific query on your website can only find information that has already been indexed in Yandex (large search). Unindexed pages will not appear in your search results!

SaaS is a fast indexing search option, with SaaS technology your newly published posts will be available almost immediately in your site search. By enabling “SaaS” you don’t need to wait for indexing in Yandex!

Attention: Hints from the large dictionary and from logs are not searchable on SaaS

To receive notifications about various changes, add your E-mail confirmed in Yandex.

Search form- we're done with the first stage, now let's move on to the second step. Select the form of your search you like, there are three options to choose from (without background, with an arrow and rectangular), select a design with a find button or with a magnifying glass image, customize the colors to your taste and be more applicable to the site design. In the request field, you can enter your name, for example “Search...”, just an empty field, or leave the Yandex logo displayed. Adjust the font size, color, add italics or bold font.

Below, all changes you make to the Yandex search form will be shown in real time.

Step three, output " searching results"You can configure the display (display) of future search results directly on the Yandex page, in this case such settings as - Basic page properties, Logo and header, Search results, Sorting results, Links and navigation, Footer will be available.

When you choose to display results on the page of your site (I think you choose it), you can configure the same functions above, with the exception of the footer and header logo. You can place an advertisement from Ya.Direct on the right side or in the same line with the results (advertising will not be displayed if you do not earn money from advertising network from Yandex). Check the box “Open the results page in a separate tab” if you want the results to open in a separate tab when you enter a query. new page, remove to display on the same.

All changes can be observed below in a live form without refreshing the page.

In the fourth step you can finally test functionality newly created Yandek custom search.

The fifth and final step is insert custom search code to your website. The first part of the code is intended for the search string form itself, which we configured in the step. Here you can select the site’s encoding or leave “auto-detection” (I left it as is), well, everything is clear with the language.

The second code will be visible if you chose to display results on your page at the step; if you chose to display the results on the Yandex page, then there will be only one search form code. The second code needs to be inserted onto the page that you entered into the results display field.

Select the type of results insertion you need, checking the box in the CSS code of the results is needed if you are going to customize appearance search from Yandex.

Yandex custom search results on DLE are not displayed

It's sad, but fixable. Since my site is based on the DataLife Engine, I encountered a problem with displaying queries, the output simply did not load. The solution was found within half an hour, which was implemented in 2 minutes.

There are not many problems why Yandex custom search results are not displayed, the first one is simple, perhaps you have a new site and the pages are not yet indexed in the Yandex search engine, maybe the query (word) you enter is not on your site, and the third option is what I came across, This is the enabled function “Process invalid CNC URLs”, turning it off will make everything work, BUT I highly do not recommend doing this, you can go the other way and get around the problem.

In the static.php file located at engine/modules/static.php you need to find part of the code (I had it on line 59, in DLE 10.3) and delete it, save it and put it back.

Header("HTTP/1.0 301 Moved Permanently"); header("Location: ($re_url)($static_result["name"]).html"); die("Redirect");

After the operation, everything should work.

Additional functions and settings of Yandex search for the site

After all the actions we have performed, the search already works in standard mode, but it can be customized and improved for more comfortable use.

Statistics- after your visitors start using Yandex.Search, in this section you will have mini statistics of queries that were entered by site users.

This function pushes me to write an article that is not there, but people are trying to find it on my blog, this is another motivation and unexpected.

All requests can be filtered by period for yesterday, last week, month and even for the previous quarter. In the list you will see the number of specific queries, how many results were shown and the number of clicks.

Indexing- using Yandex search you can speed up this process. There are three rules for using this function, but it seems to me that every Webmaster has already made them.

There are also special plugins that will increase the indexing speed for popular CMS - Drupal, Joomla, K2 for Joomla, MODx, TYPO3, WordPress. Select your engine, its version and download the plugin. Installation instructions included.

The following functions are provided for other CMSs. If, for example, you need to inform Yandex about new articles automatically, then you need to use the message to robot function using HTTP request. There are instructions for use.

And if you want to send posts manually, then use manually adding a URL. Just enter the address (link) into the form and submit.

Search tips- Very useful feature, a person entering a query on your site may receive hints that are not relevant to your topic. For example, your site is dedicated to recipes and a person wants to find some “cooking recipes”, enters the query “coolie...” and the “Battle of Kulikovo” is shown in the tips, somehow it’s not logical, right?

This is what this tool is made for. In a special field, start typing a word and on a certain (for example, unfinished) word, click on the green plus sign and complete the word or sentence; you can add several hints for one word. After that, save, now the search will not send your visitor to battle).

Synonyms- a function that allows you to synonymize queries entered by your visitors. For example, a person wants to find cutlets and in addition to them, schnitzels, zrazy, splints, etc. will be added to them in the search results. To add a synonym, enter the requested word in the left column and the completed synonym in the right column, which will be displayed as a result.

Clarifications- if you want to limit visitors in the search, for example in a certain category, by keyword, by format, by date of publication of the article, language. Then this function will help you realize your whim.

Snippets- this is what will be displayed after a certain request on your site as a result. The function can be configured so that the results displayed in Yandex search on the site are displayed with fragments of pictures and video files. There is nothing to add here, everything is written in great detail in this section, and there should be no difficulties with the setup. Personally, I haven’t used the “snippets” function yet, and I have nothing to add.

Well, that’s finally all, here’s a very large-scale article for a small but very important and functional tool for your website. I hope you will not be disappointed in Yandex search for your site, and will please your users with a convenient search for your resource. See you!

Search engines play a very important role when using the Internet. Most Internet users often start their “working day” with search engines, where they try to find much-needed information and solve their problems. Of course, most users have used, are using, and will continue to use classic search engines. Today the most popular Russian-language search engine is Yandex.

There is so much information concentrated on the Internet that searching for it becomes a separate task and takes a lot of time. How to make it easier to find information on the Internet using search engine Yandex and let's talk today. And let's start, perhaps, with the simplest - search tips.

Search tips- This additional opportunity search, thanks to which you can evaluate, clarify and quickly select the appropriate variant of the request as you type the request, without typing it in its entirety.

How to use?

Start typing your query in the search bar. By typing a couple of letters, you will see a list of queries containing these letters.

While typing letters or words, watch the list - it is updated.

If the desired request is in the list, you can click on it with the mouse. This action will automatically take you to the search results page for that query.

You can also use the arrows to select the appropriate query "up down". To go to the search, click "Enter".

To refine your query using the selected option as a template, continue typing more words - the list of hints will be updated.

To send the selected request to Yandex, press the button "Enter"

Enabling/disabling tooltips

You can enable or disable hints on the Search settings page by unchecking the boxes Personal search(located at the bottom of the page). Don't forget to click Save after all the manipulations

The browser has an autofill function, which, when filling out fields, prompts you to select an option from previously entered lines. If suggestions are disabled, old queries from autocomplete will be shown; if suggestions are enabled, data from autocomplete will not be displayed.

Possibilities

Links to sites

To reduce the time it takes to search a site, in some cases, Hints make it possible to go directly to a site without accessing the search results. A link to a site will be shown in tooltips if there is a high degree of confidence that this site is a good answer for the user.

To help you make sure you get to the right site, the tips are provided with descriptions.

Correcting typos

In Yandex, all search queries go through the typo correction service, which identifies and corrects errors in phrases and individual words, and can also recognize text typed in the wrong keyboard layout and automatically correct it.

Typo? Don't worry - you will see the already corrected request in the list, use it!

If the typo correction service detects a typo for which the correction option is known with a high degree of certainty, for example, in the word “Yandx,” it will correct it automatically and you will immediately see a page with search results for the corrected version of “Yandex.”

For each word in the query, the typo service tries to find a word that is similar in spelling, but more commonly used in this request word. If such a replacement can be found, the search engine gives a familiar hint "Perhaps you meant....". In addition to the hint, in some cases, results found for a query that was selected by a typo service (as in our case) can also be added to the search results.

Well, of course, you can still use the search strictly according to your request, if you wish: o) For example, if you think that the service made an error and you want to view the search results for the original (uncorrected) request, click on the text- links Search only<...>

Wrong layout?

Did you type gjbcr instead of search? Take your time to switch layouts. Moreover, you don’t need to type the request again. Hints "anticipate" what you wanted to type and show queries already in the correct layout.

Even if one or more typos were made when typing the request text in the wrong layout, the typo correction service will try to correct them.

Additionally, you can always view the search results for the original (uncorrected) query. To do this, click on the link text in the message "In the request<...>The keyboard layout has been restored.", located directly below search bar.

Fixing a query when nothing was found

Automatic correction of a request occurs in another case - when nothing was found for the original request, and the typo service detected an error in the request. In this case, the request is automatically corrected regardless of the degree of reliability of the replacement. There is usually nothing to see in an empty search result, and automatic correction usually saves the user the time required to manually correct the query.

If you still want to return to the uncorrected wording of the request, click on the link text in the message "On request<...>nothing was found" under the search bar or “The combination of words you are looking for does not appear anywhere.”

How would it be in Russian?

Do you know the exact spelling of the word? Type as you know. In many cases, you'll see a hint before you've finished typing the word.

Origin of search suggestions

Internet users ask a variety of queries to the Yandex search engine. The request that Yandex receives more often than others is shown in first place. Next comes the less frequently asked query, and so on.

That is, Yandex sorts Hints in descending order of popularity of queries among users.

My queries in search suggestions

What it is?

Search suggestions can be personalized - showing not only general query options, but also your personal queries that you have already asked before. Your requests are highlighted in color among other prompts.

How to enable personal requests?

To enable “my queries”, log in to Yandex, go to the search suggestions settings, check the box "My queries are in the tips" and press "Save».

By the way, on the same page you can enable/disable all Search bookmarks, as well as add to search bookmarks favorite sites.

My favorite sites in search suggestions

To make it even easier to discover the sites you go to most often from searches, you can include them in Personal Suggestions (check the box “Favorite sites in tips” and press "Save"). You can see your favorite sites without even typing a query - Just click on the empty search bar. Turn on

For example, if you regularly type the query “Odnoklassniki” or “VKontakte” into Yandex, then the prompts will provide links to relevant resources.

For example, when you search for [kittens], the search understands that you may be looking for photos of kittens, are looking to buy a kitten, etc., and offers relevant suggestions. In one click you can go to the search results for a specific query and get only the answers you need.

To cancel this action, just click on the cross in the tooltip or remove the clarification in the search line.

While a user is typing a query, they are shown an average of ten sets of suggestions. Over the course of a whole day, Yandex shows hints to all users more than a billion times.

Like search answers on Yandex, search suggestions depend on the user's region. For example, when starting to write a request for [cinema] or [restaurant], a St. Petersburger or a Muscovite will probably have in mind establishments in their city. And they need tips for St. Petersburg and Moscow, respectively. Each region has its own list of search suggestions based on queries from that region.

By default, Yandex itself determines your region by IP address. For example, it gives me this in response to queries:

But for example, I only want Russian sites. We'll talk about how to configure the desired region next time...
Based on materials from help.yandex.ru/search/

When accessing the search engine on the same computer, but from a different browser, you will have to create the settings again. When you reinstall the browser, the settings are reset.

When you enter Yandex search, a window opens:

On home page there is no settings button, but just click the “find” button even with empty line search, the appearance of the search engine will change and additional buttons will appear.

To start setting up the search engine, just click the button located to the right of the search bar. After which, a settings menu appears under the line.

On the left is a mode selection button, the default is “safe” - that is, it removes sites with erotic content, unless, of course, there is a direct request for such sites. The “for children” mode, in addition to erotic content, also removes sites using obscenities and obscene language. Instead of the children's mode, you can use direct access to the search engine at family.yandex.ru — « family search" The “no protection” mode shows all sites without any filtering.

The next button can filter outdated material, set the time interval for creating or updating a site page with the necessary information. The default is “for all time”, but there is also “per day” - only those pages that were updated no more than 24 hours ago will appear, that is, the latest information. Next comes “for two weeks” - the information was updated no more than two weeks ago, “for a month”, “for a year”. This setting allows you to select the “freshness” of information from the entire database.

Site language format - allows you to select sites that are written in a specific language. The default is “any language” - without restrictions, but you can select one or more languages ​​from those offered in the menu. Having removed all the checkboxes, it will again be “any language”.

“File format” button—specifies the file format in which the information is searched. That is, if, for example, you need an abstract, then it is better to enter the topic or necessary information in the search bar, and select a text format. This way, sites with similar information will not be shown, but only text documents, stored on the Internet. You can select one or more formats, or all at once, but sites with similar information will still not be shown. Only text, graphic or spreadsheet documents. To return to regular search for sites, you must uncheck all the boxes in this section.

“On site” - selects the site on which to search. Only information from this site will be shown. In this line you must enter email address site.

“Select region” - select the region to search. First you need to start entering the desired city, and then select it from the list in the menu that appears. If you enter a random city, or one that is not in the list, the result will remain unchanged.

The buttons on the left are also a search filter. The picture button switches the search engine to search mode for a photo or image. Search by video switches the search engine to search mode by video file. The top icon in the form of a circle with the caption “search” returns the system to normal search mode.

The plus sign under the icon with the inscription “video” opens additional Yandex services, among which you can search. That is, search among news sites or search among sites with online stores, and the like. Each service defines its own direction. The button in the upper right corner performs the same function. No matter what button you press, the result is the same.

It is best to configure it after logging in. This will allow settings even if you are logged into the site from another . Otherwise, the settings will not be saved in your account, and in the cookies of the computer from which they were made, which means that if you log in from another computer or lose the cookies, the settings will not be available.

To configure Yandex, open http://tune.yandex.ru/setup/

1. Region setting. Yandex automatically recognizes which region the user is coming from and offers a number of services targeted specifically at this region. However, if the region is defined incorrectly, or the user wants to receive information related to a different region, the region can be changed.


2. Interface setup. If the interface language does not suit you, select another language.


3. Setting up search results. The usual list of search results in the form of a list of found pages with brief information about each of them can be changed almost, making it more convenient. In this section, you can set an extended description of the pages found, determine whether links should be opened in a new window, or preferably use a browser window, configure the display of images and icons of sites, and the language of the search interface. Additionally, limiting your search range can also be helpful in getting more relevant results.


4. My findings. This feature allows you to store search results and search queries and return to them as needed.


5. Search tips. Perhaps queries made by other Yandex users will help suggest the right path for searching. Try setting up Yandex so that it shows their query input field instead of the standard autocomplete.

Video on the topic

Sources:

• Yandex direct mail contextual advertising Yandex Direct!

You will need

• Web browser, Internet access. Optional: money, time, willingness to spend on studying SEO best years of life.

Instructions

Study the subject. Read I. Ashmanov and A. Ivanov “Website Promotion in Search Engines.” Read "SEO from A to Z", available for download here http://www.seobuilding.ru/seo-forum/poiskovaya_optimizaciya_v_obshih_che.... Register on the largest forum about search engines forum.searchengines.ru. Read new topics in the search engines section, delve into reading old topics. Pay special attention to the Yandex search engine section. Read personal blogs forum participants. Select the most informative among them.

Perform internal website optimization. Create a semantic core. Make lists of queries that each page on the site answers. Expand your semantic core by analyzing coherent queries using services. Place links from the text of articles to other articles. Make link anchors text that describes the material to which the link leads.

Think over and implement a promotion strategy based on external factors. If you have a good budget, integral part It could be purchasing links on link exchanges, ordering the writing, reproduction and posting of feature articles on related resources, ordering the placement of announcements and posts on blogs, purchasing links in news feeds. If the budget is , then you should think about creating viral content, information bomb articles, manually exchanging links, and disseminating information about the site on social networks. All this contributes to the growth of natural reference mass.

Video on the topic

note

Do not buy so-called trust site databases. It's a waste of money. Do not order a site run through catalogs and do not run it yourself. This will only have a negative effect. If you are not sure, do not install Yandex.Metrica on your website. Do not trust website promotion to the first freelance optimizer you come across or even to an optimization company. Read the reviews carefully. Request full reports on the actions performed by the optimizer and the budget spent.

Helpful advice

If you are the owner of your own site and you want to use it to convey to the world your thoughts, ideas, writings, information about your company or, for example, turn it into a permanent source of income, then it is vital for you that your site appears in the search engine rankings in the top ten. If the location of your resource does not bother you yet, then a few tips on how you can promote your site in search engines may be of interest to you.

You will need

• You will need your own website and an understanding of the task.

Instructions

Your first step should be to identify a place that yes this moment ranks your site in search engine rankings. In our country, two are most popular: Yandex and Google. Go to these one by one and enter the name of yours in the search bar. In a minute it will give you the result. If your site does not take pride of place in the first ten lines, you have a lot of work to do.

Look at what is already in these treasured five lines. Go to each of them. Study their topics, services, promotion strategy, design, services that they offer to their visitors, how they attract a large number of users. Analyze this useful information and apply all the useful findings to your resource.

In order for search engines to “see” your site well, you must provide them with the opportunity to encounter the address and name of your site as often as possible. Therefore, do not be lazy and register your site in popular directories. Let there be as much as possible, in this case quantity is important.

Register for site X social networks. Open your thematic section and send out newsletters - talk about your new products site, promotions, updates, new services. The audience of social networks is huge, you will definitely find your new visitors on these resources.

Select several large and reputable sites and exchange links and banners with them. But in this case, it’s better to limit yourself to just a few site mi, but with good attendance.

After some time, check again where your site is now. Go to Yandex and Google again and enter the name of your site in the search strings of these resources. Surely, your site has risen to a much higher position in their rankings.

Video on the topic

note

Maintain your results and improve them.

Helpful advice

Most effective method website promotion in search engines - simultaneous use of all types of promotion.

Sources:

• Job Portal

Anyone who has their own Internet resource or is thinking about creating one should understand that The World Wide Web has many similar blogs and sites. To get your share of visitors, readers, and buyers, you need to stand out from the crowd of similar sites. After all, when entering a query of interest into a search engine, the user, as a rule, goes to the resources located on the first page of the results found. If your site is in the top lines of the search engine, then you will have more visitors, and as a result, more income from the site.

You will need

• - personal website/blog;
• - knowledge of HTML;
• - unique content;
• - Internet access.

Instructions

On Russian market the popularity of a search engine like Yandex is the most significant. Therefore, this is the priority direction when promoting the site. Yandex has a number of features and indicators based on which users are selected. The first thing you should pay attention to is the age of the domain on which your Internet resource is registered. The younger your site, the more difficult it is for it to break into the first lines of the TOP 10. If you don’t have a site yet, and you decide to first prepare all the content and then register the resource, then first it’s better to register your site/blog/, and only then fill it with quality content, links and products. In this case, the age countdown for your Internet resource will begin at an earlier time, and the trust of search robots will grow faster.

Depending on the topic of the site, you should choose the ones by which users can find your resource. Unlike the search engine Google systems, which loves direct occurrences of key phrases, Yandex selects results both with exact occurrences of keys and randomly. Therefore, when filling out your site’s landing pages, you can take a more expansive and free-flowing approach to entry. To determine which keywords will help you reach the top ten sites, it is best to turn to the Yandex Wordstat service, which determines the popularity of searching for a particular phrase. The higher the indicator, the more often people look for this information by typing in this query.

The specificity of the selection of Yandex filters is such that greater importance is given to articles with a certain semantic emphasis, which is done using SEO tools such as tags. Headings must be highlighted using the “h1” tag and the “h2” subheading. Key queries also need to be highlighted using the strong or em tag. You should not highlight each occurrence of a query in the text; this may look unnatural in the eyes of a search robot and will reduce your rankings. To reduce content nausea, queries should be highlighted only in places with a specific meaning.

Promotion using external and internal links. The most relevant for the Yandex search engine is with other trust sites of similar topics. A trusted site is a site that has earned trust in the eyes of a search engine. Also, by purchasing space to place links to your website on third-party sites, the TCI (thematic citation index) of which is at least 10, over a certain period of time brings an increase in the TOP. Internal links are links from one page of a site to another, which contains information that may be useful on this topic for the user. Sites with internal and external links are welcomed by Yandex, but the main thing is not to overdo it. Because too many linking resources to your site can, on the contrary, lower your rankings.

Helpful advice

And of course, it is worth considering that the product must be in demand and competitive, the information and articles must be useful. Only then will your resource be loved by both users and search engines. Content for the site must be unique, written either independently or with the assistance of professionals. But in no case should it be copied from other resources, as this may lead to a decrease in the relevance of the site. To check uniqueness, you can use plagiarism checking programs, the choice of which is now very large. Yandex values ​​quality, not speed of resource promotion. By gradually thinking through the design and author's content with high-quality articles, you will be able to promote your website on your own.

Yandex is the largest domestic search engine, which is used by the majority of Russian-speaking RuNet users. Therefore, promotion in Yandex can bring the main search traffic to your site. IN Lately yandex.ru introduces new search algorithms, imposes new filters, and in modern realities, website promotion in Yandex should be approached from new points of view.

The main way to promote a website in search engines that work according to classic SEO schemes is to buy link mass on specialized link exchanges. Automated website promotion systems – link aggregators – also bring good results. However, Yandex has recently begun to deviate from classic SEO schemes that have been working successfully for years, for example, in Google. As a result, the usual actions of a webmaster that lead to success in Google bring failure in Yandex.

Yandex is suspicious of new links, especially if they are rented. The search engine can identify SEO links with 98% accuracy and fights them. This leads to the fact that even with the correct purchase of links, the site’s position in Yandex falls. If these links are removed, the positions are returned immediately. Don’t be afraid of this fact and don’t rush to remove purchased links. Over time, in a month or two, the site will regain its lost places, and you will see quite natural growth. Although this fact still confuses optimizers when communicating with clients.

Working with link aggregators should be lengthy. Many automatic promotion systems promise to get the TOP in just one month. Considering everything said in the previous paragraph, it is impossible to do this in one month. No matter what you do, no matter how hard you try. This is especially typical for zero projects - domains and age.

In Yandex, the age and weight of site pages play an increasingly important role. In other words, these parameters are key in determining domain authority. Therefore, to promote young projects, it is necessary to work on their statics; there is no way to do without this. The more relevant and highly informative your resource is, the more it will be valued by Yandex and other search engines. In addition, if you are planning to create a website in the future, you should register it now so that the search engine records the birthday of your resource as early as possible.

If you are going to promote your site for one of the competitive search queries, you need to match this keyword to as many pages of your resource as possible. A large number of relevant documents is a necessary condition for getting into the Yandex TOP. And this is not surprising: the more information on a project there is on a specific request, the more useful it can be to the visitor.

Don’t forget that when promoting in Yandex, everything is interconnected. By promoting one or more queries, you inevitably promote other related and thematic ones. Therefore, it makes sense to focus on working only with promising and specialized keys, the promotion efficiency of which, in your opinion, is the highest.

The Internet provides a lot of opportunities to become famous, find new friends, hobbies, and finally, you can make money on the Internet. Naturally, it is best to create your own website, but this does not end there. After all, in order for a site to attract attention and begin to generate income, its promotion, or promotion, is necessary.

First, you will need to understand tags - programming language marks by which the search robot will determine the content of your page. One of the most important tags is the title, which will be perceived and presented by a search engine as the name of your site or one of its pages. It is better not to enter too much text there; 60-70 characters are enough, although if necessary, you can fit up to 255 characters in the title.

Keywords, by which your site will be indexed in search engines, also need to be written using tags. There should be no more than 50 of them, although it is better to limit yourself to a couple of dozen. Ideally, you should use phrases rather than individual words. You will need to use these same words in the text content of your site, but do not overuse them so as not to scare off visitors with overtly “optimized” and therefore poorly readable text.

In order for the search program to see your site, you need to register it with search engines. However, you can simply wait until search engines find your page on their own, but it’s better to save time. By the way, on the main page you will need to make transitions to all pages of the site so that the search robot can see all the content.

Mutual exchange of links with portals of similar topics will also help to promote your site, but you should not thoughtlessly exchange links with anyone. Not only will this reduce the attractiveness of your site to visitors, such a step does not always bring the desired effect. Do not use programs for automatic link exchange, this may lead to your site being excluded from search engines. It is worth studying other existing prohibitions on methods of website promotion, so as not to inadvertently lose the results of painstaking work, as well as familiarize yourself with the nuances of SEO optimization.

Today, all users already know that the highest quality search for the Russian-speaking population is still provided by Yandex. Indeed, its developers are constantly improving their algorithms, improving the quality of search results with users in mind. Therefore, every webmaster who wants to provide his site with a powerful influx of traffic is doomed to promotion in Yandex.

When analyzing sites, the Yandex search engine uses high-quality algorithms for checking vocabulary and morphology, but Google cannot boast of this. For webmasters, in turn, this means that they need to place only high-quality publications on their sites, written without errors. The more errors there are, the greater the likelihood that Yandex will not like it.

Yandex has also gone far in terms of analyzing behavioral factors and plans to continue to rely on this important indicator. Today, they are still used to build search results. external links for ordinary sites, but for commercial ones exclusively behavioral factors are already used. Based on this, we can judge that in the future the role of behavioral factors will only increase in search engine optimization sites for Yandex, and for Google, too, over time.

But Yandex also has its drawbacks. One of the most notable is the static updating of databases. The fact is that Yandex runs on weaker hardware than Google. The advantage of an overseas competitor is globalization, but Yandex is designed only for Russian-speaking regions and has fewer servers. Therefore, after making changes to the site, the webmaster is not able to immediately observe the effect, but Google updates various sites dynamically, which greatly simplifies the promotion process.

Like any other search engines, Yandex has its own individual ranking algorithms, and they differ from the algorithms of Google or Rambler. When building search results, Yandex tries to put more on the first lines, because it is believed that you need to respect your elders, that they are more authoritative. In Google, you can often see both old and young sites on the first lines, and in this regard, Google is more tolerant, although it also gives preference to old sites. In the search engine from an overseas competitor, the emphasis is on the content of the site, so the better the content, the higher the positions will be, regardless of age.

For Yandex, it is also important to improve the content of sites, but due to age and link mass, success can be achieved with minor errors in internal factors. Nevertheless, high-quality content still allows you to fight with competitors in the Yandex search engine. This is due to behavioral factors that are of great importance today, as discussed earlier.

Customize Yandex for yourself to increase the efficiency of searching for information on the Internet and make working with found documents more comfortable:

If you are logged into your Yandex account, then the settings are linked to yours. Also, information about the settings is saved on your computer (in a file) and is valid until you change it.

The settings are tied to a specific browser - in another browser, Yandex search will have to be configured again. You will also have to update your settings if you delete all cookies (for example, when you reinstall your browser or operating system).

If several users work with the computer or several browsers are installed on it, then the settings can be made separately for each user and browser.

Don't be afraid to experiment. If desired, you can always return to the default settings (button Set Defaults On the page ).

How to make your search query more specific

You can also use the query language directly when typing a query in the search bar.

How to set up query fixing

If a typo was made when typing a request or the wrong keyboard layout was selected, Yandex will detect this. And you can specify whether your search query should be automatically corrected or whether a hint is sufficient. To do this, select the required value on the page (Settings link at the bottom of the search results page).

How to set up a search results page

Determine what the search results page will look like:

How many documents should be placed on one search page?

Whether to display favicons and graphics.

To do this, select the necessary parameters on the page (Settings link at the bottom of the search results page).

These settings affect the traffic consumed and the loading speed of the search results page.

How to set the interface language

You can set the language in which the search results page will be presented.

Note. This setting does not affect the language of found documents.

You can select the interface language on one of the following pages:

Regardless of where exactly the language was set (in the search results settings or in general settings), the selected value will be set as the interface language for all Yandex services.

How to exclude “adult” pages from search results

Select the degree to which search results are cleared of documents containing profanity and adult content:

moderate filter - “Adult” sites are excluded from the search results if the request is not explicitly aimed at searching for such resources (the mode is enabled by default);

family search - “Adult” content is completely excluded from the search results (even if the request is clearly aimed at finding such resources), as well as sites containing obscene language;

no limits - the search results contain all documents found for the request, including Internet resources “for adults”.

Set up page filtering using one of the following: following methods:

Select the required value on the page (Settings link at the bottom of the search results page).

How to set up personal search

Specify whether Yandex should use your history of searches and transitions to sites from search results. This setting allows you to take your interests into account when generating suggestions and search results pages.

To set up a personalized search, select the options you want on one of the following pages:

How to use keyboard shortcuts on the search results page

You can use hotkeys to navigate the search results page. For example, switch between the search bar and found documents, open links, go to the next or previous page with search results.

To enable this option, select enable keyboard control on the page (Settings link at the bottom of the search results page).

A complete list of hotkeys is presented in the help. Keyboard control(press the ? key to open help).