Today not everyone still knows , since more than 5 thousand people are looking for the answer to this question every month. Creating your own group takes no more than five minutes. It is absolutely free and available to every registered user of this social network. So you are far from the first and certainly not the last who is interested in the question of how to create a group. At first glance, everything is simple and does not take much time. But contact has its own characteristics and pitfalls, and that’s what we’ll talk about...

I will reveal some interesting points that not everyone knows about, and some do not even pay attention to them. In general, a very detailed and informative article awaits you.

Before creating your community, make sure that your page is linked to the number mobile phone. Today everyone New user enters your mobile phone number during registration. But when I created my page, this didn’t exist yet. So, just in case, check this, because you will not be able to register your own group without this link.

How to create a VKontakte group yourself - step-by-step instructions with tips!

Log into your account and click on the “My Groups” button. After this it will open new page, which will show all the groups you are a member of. Next, in the upper right corner, click on the “Create Community” button.

A new window will appear in front of you in which you will need to select a name for your group and indicate its type. By default, the checkbox is in the first window, and since we want to create a group in contact, we simply enter the name and click on the button just below “Create a community.”

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A public page is suitable for those who wants to make a kind of business card on the Internet. As a rule, such pages are created by those who promote on social media. networks your company or brand. This could be the page of a nightclub or restaurant. If you just want to gather friends for the weekend then do the event.

Now we have come to the final stage, which is not so simple. A page for our community settings will open in front of us. It is very important to specify all the settings correctly initially, this will help you avoid problems in the future.

Read carefully how to fill out all the fields correctly.

1. So let's start with the name, if you change your mind, you can still rewrite it. Change for your health, and remember choosing the right name for your group is extremely important. I wrote about this in more detail in the article How to name a group in contact.
2. Standard page address, which is generated automatically no good. With such an address they will definitely not find you or remember you. We change it, just write in this column what you like. But remember, the address you choose may already be taken.
3. Be sure to include at least something in the description column. Your future visitors should know in more detail what the group is about.
4. Everything is clear with the theme, you need to select from the list.
5. It is possible to specify a site. This will help attract additional visitors to it. There are usually a lot of clicks from social networks. For those who don’t know how to create their own website or you don’t have one, it doesn’t matter, just skip this window.
6. Location is determined automatically, and additionally indicate a more detailed address.
7. It is very important to set up the wall correctly. If you open it, anyone can write and comment there. On a limited wall, only you can add information, but everyone can comment. Well, if you decide to close the wall, then only you will be able to write on it, but no one will be able to comment on these entries. But for example, anyone can repost any of your posts on VK, regardless of the settings.
8. Photos, videos, audio recordings, documents, discussions, materials - if you open them, then add this information All group members will be able to. In case of closure - only you.
9. Well, the last type of group. Anyone can join the open one, but the closed one only after your confirmation and approval.

When all the settings are set, click on the “Save” button at the very bottom and enjoy your new group. Next, I would recommend uploading a photo so that the community is recognizable and beautiful. Well, then start adding new materials, messages and useful information.

You may be interested in the question of how to make money in contact, know this is possible and the new group can only help. With its help you can earn good money, but for this it must be popular, active and naturally have many subscribers.

Social networks are a real phenomenon that has exploded the Internet and has become a significant part of the lives of many people. Without a high-quality representation of your personality online, it is very difficult to achieve success in your career, especially if your job requires you to work with people. Many people say that if a person is not on a social network, then he is not at all, and there is some truth in this.

VKontakte is, if not “our everything,” then, at least, joy and pride. The domestic social network is the largest in Europe and is highly rated in the rest of the world.

Constant improvements and work on bugs allow us to attract more and more new users, and VKontakte receives about 70 million people per day:

One of the most powerful tools on VKontakte are groups. More and more users prefer them over websites. Why this happens, how to competently use the capabilities of a social network and how to promote a group on VKontakte will be discussed in this article.

What is a group

The VKontakte group offers the following main features:

• Create discussions. Depending on the rules established in the group, new topics can be proposed by members or the administrator.
• Adding photos, audio and video. Such materials must correspond to the theme of the group ( or should not, if the administrator allows).
• Messages on the "wall". Active discussions do not only develop in discussions. The reason could be someone's post, picture or video.

How to create a VKontakte group?

It takes very little time for you to have your own group. To begin, you should visit the “My settings” section and check the “My groups” checkbox so that it appears in the menu:

After this, the corresponding item appears in the menu:

Go ahead and click " Create a community»:

Enter the name, select the community type “Group" and create:

Now you can set required settings and the group is ready:

The group owner has access to various management tools and statistics. Are there also elements with which basic promotion of groups is carried out?

Why are groups needed?

People can have a wide variety of ideas when creating their own thematic community. You can try to make money or just lead a group “for the soul”. Let's consider the main goals of creating a VKontakte group.

• To gather “kindred spirits”. No one has yet canceled the feeling of boredom and despondency, so it is useful to have a company of like-minded people on hand. If you couldn’t find them in real life, then it’s worth trying in virtual life;
• For online display of real group unit. A class at school, a team at work, a club of oil rig owners - they would all benefit from being connected to a social network. This will give you more opportunities, and in general will make life much easier;
• Content generation. This point already implies mercantile interests. Instead of using expensive ( or cheap but of poor quality) with the services of copywriters, you can simply create a new discussion in which group members will express many interesting thoughts;.
• Group as an alternative to the site. For the owner of a thematic community, the possibilities in this regard are practically unlimited. I want to create news portal- no question, you need an online store - no problem: products and descriptions for them can be placed in photo albums and the “hottest” items can be displayed on the wall.

Inconveniences can only arise when advertising, but even in this case there is a fairly wide range of possibilities.

• Targeted ads. This type of advertising consists of small banners placed on social network pages. Ads are offered only to the group of users determined by the advertiser;
• Posts in communities. VKontakte invites advertisers to place their ads in relevant groups;
• Interaction through applications. VKontakte has a huge number of games and tests. Within these applications, you can place an offer to follow a link to an external resource;
• Selling mercilessly. If the group has an impressive number of participants and has development prospects, then you are guaranteed a long line of buyers;
• Help your project. This section should be given special attention.

Project development using groups

Promotion of a group in VKontakte can only act as part of the work on your own resource. Opening offices on social networks is an important part of promotion. Let's consider the main advantages of this approach.

• Good source of traffic. It is worth noting that in this case we can talk specifically about the target audience. After all, only interested people will agree to join a group that matches the theme of your site;
• Opportunity to find out the opinions of visitors. Of course, research can be carried out directly on the pages of the site, but this is not always appropriate. The format of the VKontakte group allows you to harmoniously conduct surveys of participants, thus obtaining valuable information:

• A good addition to the functionality of the site. If the main resource does not offer to buy anything, then the VKontakte group can take on this task. In this regard, the thematic community is limited only by the imagination of the owner;
• You can promote not a specific site, but a specific topic. Sometimes users do not visit the pages of a resource not because it is bad, but because the site is not popular enough. A group on a social network will help fix this;
• A good opportunity to find employees. If you feel that you can no longer cope with a rapidly growing project and need help, then a thematic group is a good source of potential employees;
• Obtaining statistical information about participants. It is important to understand who is interested in your topic, because it may turn out that one target audience was planned, but it turned out to be completely different.

Promotion of the VKontakte group

Before opening a representative office on your VKontakte website, you need to think about how to promote the group. After all, without an impressive number of participants, a thematic community will be ineffective.

First of all, you should think about optimization. To correctly complete this stage, you must follow some recommendations.

• Use keywords in the group name. The ship is sailing as it is called, and users will find your community based on specific queries. In order to do right choice, you need to analyze your subject area and formulate the most suitable name;
• Write your description correctly. By analogy with the Description tag, it is worth using direct and indirect occurrences of keywords. Search engines must receive the necessary data to display in the top, and visitors must quickly understand what we are talking about;
• Ensure unique content. This point is important for both search robots and people. Nobody wants to read again what they have already seen somewhere, and a joke told a second time is no longer a joke. Search engines “spit” on plagiarists and “demand” to meet the standards of uniqueness.

It is also worth remembering that the group must be active throughout the day. That is, if you have a certain amount of information, then you need to distribute it evenly in order to achieve multiple visits.

It is also worth stimulating all sorts of activities within the group: adding new discussions, polls, events. The more movement the better.

The main goal of promoting a group is to attract new people. Let's consider the main ways to solve this problem.

• Invite people yourself. Brothers, sisters, aunts and uncles will gladly (or not) support a relative, and friends will not stand aside either. Once these niches have been exhausted, you can start looking for complete strangers who might be interested in your project. It is worth noting separately that 16-year-old Katya Glamurova is unlikely to join the group “ All about compressors”, so it is necessary to filter possible participants. Unfortunately, the daily number of invitations is limited (no more than 40);
• Search for similar communities. Your potential members have already been snapped up by other groups, but nothing prevents a VKontakte user from joining you, so cooperation between thematic communities is a mutually beneficial activity. The main thing when choosing is the relevance of the topic and a fairly high quality of the group (regular updates, less advertising, constant increase in participants);
• Long live spam. A popular community with open comments is just some kind of market where everyone shouts: “ oh, what a delicious group, I could eat it myself!" This irritates many visitors, but some are overcome with curiosity. In addition, you can write personal messages asking to join the thematic community, but their number is again limited. It is worth noting that spam in a blatant and undisguised form will certainly lead to a ban, and no one wants that. To avoid such an outcome The text of invitations should be constantly changed. Increasing the number of group members using spam is a method that requires a significant investment of time, so you need to carefully weigh everything before resorting to it;
• Use other sites and social networks to attract participants. VKontakte is not the only social network in which you should be represented. If a group is an element of site promotion, then all “branches” of your information resource should be connected to each other and advertise each other. You can also place links on other sites, but this is most likely a paid pleasure;
• enjoy software. It is worth stopping at this point and explaining it in more detail.

Programs for promoting VKontakte groups

Software assistance in promoting a group can be very diverse. Let's look at some of the opportunities that robots open up for us:

• Find materials on a given topic. You should not steal content, but if you have no imagination, then a program such as Grabber VkDog will help in a dishonest case:

A group in contact can be anything. This could be a store, media, personal blog or just a community of interests.

If you plan to sell goods and services or just want to create your own community, then you definitely need to start groups on social networks. First, we’ll figure out how to create a VKontakte group, and then you can choose for yourself required format communities.

There are 3 of them on VKontakte:
1. Group
2. Public page (public)
3. Event

1. Preparing to create a VKontakte group

Go to your page and look at the menu on the left. Find “groups”. If there is no such item, then move the mouse over “my page” so that a gear-shaped icon appears and click on it.

Check the box next to the group and click the “save” button. Now in the left menu you will have a new “groups” section, click on it.

In front of you you will see a list of all the groups to which you are subscribed #1. On the tab under number 2 you will see all the groups that you manage.

That is, all the pages that you have created or to which you have access as an administrator or moderator will be visible here. More on this below.

2. Create a VKontakte group

Click on the “create community” button. Come up with a name for your new group.

The name should clearly reflect the essence of your community. You will be found in searches by name, this will allow your community to receive free subscribers and clients.

Group names are very well indexed search engines. It will also go from there.
Now you need to decide on the look.

Group– suitable for communities where active activities are planned. For example, you need to create many different topics and discussions. Groups are somewhat similar to forums, in which there are many different threads and discussions. If you plan to make a closed community, then you will need to select a group. There will be no such option on public pages.

Public page (public)– suitable for quickly sharing news. Great for blogs, media, business, entertainment. Most communities choose this format for its simplicity and convenience.

Event– suitable for organizing meetings, concerts and other events that should take place on a specific date.
Select the topic as accurately as possible and click on the “create community” button. If your topic is not on the list, then choose a similar one.

Define the page type. I put – organization or website. Don’t forget to check the box and click on the “create page” button.

Congratulations! Your first group has been created, now you need to make it presentable.

3. Setting up a VKontakte group

You are now in the administrative part of your group. From here you can set up and design the community. These settings are only available to you for now.

You can change your name at any time. But you shouldn't do this too often. VKontakte also doesn’t like it when a community works on one topic and then abruptly switches to another. For this you can get the group blocked.

This line can be edited. Remove all numbers and letters and write any name in Latin letters. If it is free, then it will be yours.

Community Cover – The cover must be 1590x400 pixels in size. Try to choose a high-quality picture, people love high-quality and beautiful pictures!

You can make such covers yourself or order them from freelance designers. If you don’t have money, you can pick up a picture from the Internet. Or you can make the cover using .

Just change the size you need. That's exactly what I did for this example. Click “upload” and select the prepared image. Click “save and continue.”

The foundation date may not be set. It takes up extra space and doesn't make any sense.

Let's move on to the “sections”. Select the desired items that will be displayed in the community in the right column.

Photo albums. Suitable for those who plan to add a lot of photos. For example, if you work with flowers, you can upload pictures by category.

Audio recordings. You can upload entire albums of music and it will be available to your subscribers. All bands do this.

Discussions. Allows you and your subscribers to create and participate in discussions on various topics.

Activity. Allows you to schedule some kind of event for your subscribers.

Places. You can put a GEO tag. For example, you created a group for a business that is located in your city. You can add an address to this label where customers can find you.

Contacts. If required, you can indicate your contacts so that people can contact you by writing in private messages or by email.

Main block. Select the main section, which will not be in the right menu, but on the main page. Usually there are goods there.

Goods. If you plan to sell goods or services through VKontakte, then check the box. Additional settings will open in front of you.

In which you can specify the delivery region, currency and contacts to contact you. Click on “save”.

Let's go to the “comments” tab.

Leave a checkmark if you want subscribers to be able to comment on your posts and news. If you don't want to follow comments, turn them off.

Section “Participants”. Here you will see all your subscribers.

Leaders. In this section, you can add assistants who will fill the community with useful content, answer questions and keep order. Such people are also called “helpers”.

Be careful when choosing your credentials! By appointing a person as an administrator, he will have control over your group. Appoint as administrators only those people you trust 100%!

Black list. Here you can add all spammers and other unwanted people. Hand out “bans” to all the impudent people! By blacklisting a person, he will never be able to see posts in the community or leave comments again.

Messages. By connecting messages, your subscribers will be able to write to you directly from the group. It is very convenient if you need to quickly answer customer questions and process incoming requests.

By checking the “add to” left menu”, the group will be displayed on your page in the left menu. This is very convenient for moving from your page to a group and back.

We will return to the application section a little later, but for now our group is ready to work, let's start filling it out!

4. Forming a VKontakte group

Go to home page groups. You can find it in the left menu or in groups.

Let's add an avatar. Choose a square photo for your avatar.

The photo should be clear and reflect the essence of your group. When you add news, all subscribers will recognize your group by this small image.

Let's pay attention to the menu on the right. All the extensions that we specified in the “sections” appeared there. You can always disable unnecessary ones. Now you can fill in the sections. Photos, videos, music, products, topics for discussion, etc.

Add a product. We select the appropriate category for our product. We write down the name and description. In the description, try to describe your product or service in as much detail as possible.

We upload several photos from different angles if required. You can get by with just one photo. We indicate the price and click “create product”. There can be as many goods as you like.

You should not have any difficulties filling out other sections; everything is very simple and clear.

5. Live broadcasts in the VKontakte group

VKontakte has the opportunity to conduct live broadcasts with your subscribers. This is very convenient if you are engaged in online training or broadcast other information.

To start a broadcast, click on “add video” and select “create broadcast”.

To broadcast from a computer, you need special software. If you want to broadcast from your phone, then install a special mobile application.

VK Live for Android
VK Live for iOS

6. Add a VKontakte entry

Let's post our first entry in the group. To do this, you must have prepared text, photos or videos in advance.

Click on the “what’s new” section and write any text. If you have large text, then divide it into paragraphs, it’s easier to read, especially from your phone.

Now add to the text a beautiful photo on the topic of your community. Always remember that beautiful photos evoke more emotions.

Click on the camera icon and upload a picture from your computer.

If you want to make changes, click on the 3 dots next to the entry and select “edit”.

7. Create a VKontakte poll

You can create a poll for a post. A cool feature that allows you to engage your audience more.

Click on the “more” button and select “poll”.

Ask an interesting poll and place the answer options, click “save”.

8. Set a timer for recording

Another useful thing in creating themes is a timer. A timer allows you to release pre-planned posts to a group at a specified time. You can upload different themes for a week or even a month in advance in one day.

The timer will be available in a post that has not yet been published. Create new topic, insert text, add a photo, then tap “more” and select “timer.”

Now all you have to do is set the desired date and time and click on the “queue” button. The same should be done with the rest of the entries.

9. VKontakte community statistics

In the upper right corner there is a menu from which you can always get to the settings of the group where we were originally located. It's called “community management.”

There is also a number of useful functions. For example, statistics. Click on it and you will be taken to a new section.

Here you can watch the growth and activity of your group. See the daily reach of your posts.

Knowing the gender and age of your audience will make it much easier for you to communicate with them. If the audience is an adult, then there is no need to show them pictures with “stupid” humor.

This audience is very valuable and needs to be given useful content.

See what cities and countries your subscribers are from.

Analyze which posts get more shares and likes. This will help you better understand what exactly your people like.

9. How to transfer a group to public and back

If for some reason you suddenly want to transfer a public to a group or vice versa, you can do this in the main menu. Just click on “transfer to group”.

Before translating, please note a number of changes you will encounter. Next time you can change only after 30 days.

10. How to create a VKontakte conversation

You can create your own chat on VKontakte. To do this you need:

1. Go to “messages” and click on the plus sign.

2. Tag friends with whom you want to communicate.

3. Enter the name of the chat and click “create conversation”. If desired, you can set a chat picture. Ready!

11. How to delete a VKontakte group

Once you have created a group, you can no longer delete it. The only thing you can do is remove all members from it and make it private.

Then disable the ability to add new topics and comments and unsubscribe from it yourself. In any case, the group will belong to you. By the way, an unlimited number of communities can be created.

12. How to create a VKontakte group from a phone or tablet

You can create a group from a mobile gadget only if you go to the full version of the VK website. IN mobile application there is no such possibility.

Open a browser on your phone or tablet and enter vk.com in the search bar, then log in to the site. I'll give you an example of how I do this from an iPhone.

Click on these 3 dashes and select “full version” in the drop-down menu.

Now you have access to all the settings as for the web version. Go to groups vk.com/groups and click “create community”. All settings are the same as we did above.

After you complete all the settings, you can install it on your phone or tablet additional application, especially for group administrators.

VK Admin for Android
VK Admin for iOS

The application is very convenient to reply to messages and view statistics.

13. Useful VKontakte applications (widgets)

Go to the main menu and select “applications”.

The list of applications in VK is constantly updated. I'll show you the most interesting ones.

When working with email, you will constantly have to deal with the fact that your letters will end up in the spam folder. This is excluded here. It is very good to sell through this tool. Anyone who has worked with email will appreciate this widget. Spam is strictly prohibited.

Widget in the community. This widget addresses the visitor who visited your group by name.

You can see how this works in the picture. I entered someone else’s group, and the widget immediately recognized me by first and last name.

Most people are surprised by this trick, start reading the text that is written there and happily do what they are asked to do. Be sure to use this tool in your community.

Conclusion

Creating a VKontakte group is very simple, follow this simple step by step instructions and you won't have any difficulties.

Design your community beautifully. Choose an attractive cover and avatar.

Make interesting posts and engage your followers in discussions using polls. The higher the activity in the community, the better your community is ranked (more people will see the post).

Keep an eye on the statistics and start your group, and then from there.

If you have any questions, ask them in the comments, I answer all comments!

Greetings! Come on, tell me, how many of you have thought about how to create a VKontakte community and monetize this enterprise? I am sure that among you there will be those who tried to become the owner of a profitable group on a social network, perhaps even filled it with content, worked on the design, but never achieved the popularity of their brainchild, failed to promote it. That is why I decided to devote today’s article to how to promote a VKontakte group from scratch. You will learn a lot from my review interesting information, learn about what you need to do to the group flourished. All advice will be practical, and you can immediately apply them without delaying long box called "Tomorrow".

Why are we doing this?

So, I would like to start with the fact that on the Internet we can find a huge variety of all kinds of public pages with different thematic focus. However, profitable in this diversity there are only individual units. I think you all understand that the scale of the project primarily depends on the efforts of its owner, the leader who leads his caravan through the endless desert of possibilities. The amount of capital intended for the creation and promotion of a VKontakte group is a secondary factor in this case.

Well, imagine, you decided to whip up a resource, recruit subscribers to it, and now you’re sitting, waiting for the money to start flowing. I advise you to roll up your lip and wipe away the drool. Nothing in this world falls from the sky(and what falls usually does not bode well).

To earn a couple of pesos, you will have to use your head. First of all, think and decide for yourself, what exactly do you want to do? That is, decide on the topic your community. I offer you several options from which you can choose the one that seems most attractive to you:

• earnings from advertising and affiliate programs (in this case the topic is absolutely not important);
• maintaining a personal blog;
• creating a resource dedicated to your hobby(this could be finance, music, dancing or anything else).

Socelin for getting high-quality public subscribers

Detailed instructions for creating a community from A to S

Creating a VKontakte group from scratch

Setting up a group

Since we have more or less figured out how to create a community in contact absolutely free, I think we can move on to its actual at a construction site. To do this you need to do the following:

Promote VK pages and publics using Brobot

Decor

Since you and I are interested, we need to make sure that in our community there is sufficient number of participants. From design quality group will depend on its attractiveness in the eyes of users, and therefore I suggest moving on to this activity:

1. Upload a photo (avatar) to your community. Please note that the photo parameters must be 200*500 . Edit the photo and thumbnail, and then save the result.
2. Download links, leading to your website or other thematic community. Don’t forget to leave your subscribers your Skype, telegram chat link, Instagram page and YouTube channel. Edit all names and save.
3. If you are really interested in how to create a popular group in contact, then do not ignore this important point How " Latest news" Edit this block regularly, do not neglect the importance of fonts. Before saving the result, preview the page.
4. In chapter " Discussions» add new topics that will be useful to your readers.
   
5. Add videos to your project. It will be great if the videos are filmed by you and posted on YouTube. This way you will increase traffic on the channel.
6. When performing, remember that the sale of goods in it will be effective only if the “Photography Albums” are well maintained. Upload photos High Quality, make a detailed description of the product being sold, under each photo indicate the price of the product and a link to the seller (administrator or manager).
7. To the section " Documentation» you can download useful instructions and manuals. Owners of online stores can keep price lists or lists of services provided in this section, for example.
8. Don't forget about regular interactions with your subscribers. Conduct surveys several times a week and encourage people to express their opinions in the comments. It’s very good to use when expanding a group’s audience. promotions and competitions. They can be carried out once a month, for example.
9. For those who plan to do business in their group, you need to take care of adding products to it with a clear name and detailed description. Remember that the demand for a product will depend on how attractive the photo of this product is. Each product must have reasonable price, which also needs to be specified. Don’t forget to indicate who/where to pay for the order, in what form the payment takes place, how and where delivery is carried out, as well as what guarantees you give to your customers (cash on delivery, exchange option).
10. If you wish, you can change the group and make it a public page. If you don’t know what the difference is between a public and a group, I advise you to read a separate article dedicated to this issue.
11. Create in a group convenient menu, make navigation easier. To do banner and wiki menu in the community I turned to specialists in this topic, if you need it, ask in the comments or write in a personal message - I’ll send you a couple of guys who are doing this. I decided not to waste time doing it myself, but there are a lot of manuals and articles on how to do these steps yourself on the Internet. You can use a search engine and check.
12. And, of course, take care of the quality of content. Please note that in the group, commercial posts must contain photographs and make up no more than 50% of the total material you publish. To increase the number of subscribers, pay attention to posts with fascinating information, do not forget that people are attracted by fun and a good sense of humor. Information presented in the form of images is more attractive.
    
13. So that clients trust you more and, as a result, advise their friends and acquaintances, provide them with the opportunity to leave feedback about your work. To do this, you can create an appropriate topic in the “Discussions” section. Offer discounts and small gifts and bonuses to regular customers.

Collect target audience for business with Pepper.ninja

How to manage a group?

To make adjustments to your community at any time, you just need to click on the three-dot icon located under your group’s avatar. In the window that opens you will see the categories:

1. « Information", where you can edit the description, name and other fields at any time;
2. « Participants", which contains full list all subscribers of the group;
3. « Managers" Here you can add new or change the access rights of existing community administrators and editors;
4. « Black list» - a place where you can block unnecessary subscribers or malicious violators of the rules of your group;
5. « Links»;
6. « Community Statistics" This category is one of the most important and contains data on:

• Group attendance– the number of unique visitors, views, characteristics (age, geographic location, gender) of the audience that is interested in your group;
• Audience reach, which looks at your community’s posts in the “My News” section and data about your subscribers;
• Activities– actions of subscribers, reposts of your posts and reactions of other users of the social network to this data.

Results

Now that you know everything about how a VKontakte group is created, you boldly You can start implementing your own selling platform or increase the conversion rate of an existing community. Remember, your every action and decision affects how your subscribers treat you and what impression your resource makes on them. Don't stop there, be open to experiments and see you soon!

If you find an error in the text, please select a piece of text and click Ctrl+Enter. Thanks for helping my blog get better!

Evgenia Kryukova

*Updating the article.

Beautiful design of the VKontakte community is not a whim, but an important element that builds user trust in you and your company. If a public page or group is not professionally designed, your potential clients They can quite logically conclude that you are equally negligent about your work. To prevent this from happening, make sure that your VKontakte page is beautiful, neat and easy to use. How to do it? Read below.

Current sizes of VKontakte images

Some time ago, the developers of the social network VKontakte launched new design. This led to changes in the size and principles of image display. The memo, which will be given below, corresponds to all innovations and contains the sizes that are relevant at the moment.

Now let's go into more detail on each point.

VK avatar size

The minimum avatar size is 200 by 200 pixels. If you try to upload an image that is less than 200 pixels wide or long, you will see an error like this:

The maximum avatar size is 200 by 500 pixels. But, in principle, you can upload larger images – up to 7000 pixels on each side. The main thing is that the aspect ratio does not exceed 2 to 5.

I'll show you with an example.

I have an image. Its size: 200 by 800 pixels (ratio 2 to 8). There are no errors when loading. However, I still can’t use this image, because “Contact” does not allow me to select it completely.

Cover

The cover size for the full version of the site is 1590 by 400 pixels.

Please note: in mobile version and applications, not the full version of the cover is displayed, but only a part of it measuring 1196 by 400 pixels. See how it is cropped in the mobile app:

To prevent this from happening, position the main elements of your cover within 1196 by 400 pixels.

Attached images

In the updated design of Contact, the width of the news feed has become fixed. This means that the images attached to the post are no longer stretched, but remain as they are. Therefore, if you want your image to fill its entire space in the news feed, its width must be at least 510 pixels. It is best if it is a square or rectangle in landscape orientation.

It sounds a little confusing :) So I’ll show you with an example.

Let's say we have a square-shaped image with sides of 510 pixels. If we attach it to our post, it will look very good in the news feed on all devices:

And this is what a horizontal image looks like in landscape orientation (width 510 pixels):

As you can see, the narrower the image (in height), the smaller it looks in the smartphone feed. To see this, look at the picture below:

It is clear that the difference here is not particularly critical, and smartphone users will still look at your image, it’s just that in the second case they will be a little more comfortable.

Images for posts with links

All this data comes from the Open Graph markup code:

If Open Graph is not specified, the title is taken from the Title meta tag, and the image from the article. At the same time, you can easily change it - or select another image from the article using special arrows:

Or upload yours:

The minimum size of an image that you can use as an announcement for your article is 537 by 240 pixels. However, you can upload larger images as long as the proportions are maintained.

Image for an article created in the editor

The image size for the cover of an article created in the editor is 510 by 286 pixels. It is better if it is dark in color and more or less monochromatic, since the name of the article and community is lost on a light background.

Good example:

Not a very good example:

Photo and video size for stories

The size for photos is 1080 by 1920 pixels. The size for the video is 720 by 1280 pixels.

Technical specifications for video recordings:

• up to 15 seconds;
• no more than 5 MB;
• h.264 codec;
• AAC sound.

Stories must use vertical format photos and videos.

Please note: stories on behalf of communities can currently only be added by large communities for which the VKontakte developers have opened this function. And this is done using the official application. This cannot be done from a computer.

Examples of dynamic covers:

Cover + community description + website link

Some companies specifically do not pin any posts in the header so that users have the opportunity to read basic information about the page and immediately go to the site.

Description with hashtags

Some companies add standard description page hashtags that characterize it. This is done so that the page has a clearer relevance, and due to this, it is higher in the search for relevant queries. Honestly, I don't know if this method works or not. I haven’t seen any cases on this topic, so if anyone knows, I’d be grateful if you could share the link.

Pinned post telling what the page is about

If you want to tell about your page in more detail (with photos, links and beautiful layout), then you can attach a wiki post or an article made in the editor to the header, with a bright picture on the announcement that will encourage users to click on it. An example of such a post:

And this is what the user sees after he clicks on the link:

New links menu

Not long ago, VKontakte developers finally pleased community owners with a new tool with which you can create menus - quickly and without any hassle with wiki pages. It looks somewhat primitive, so I’ll also tell you how to create a beautiful menu.

The menu appears automatically if you are using community apps or have a store connected. For example, in the previous picture, all three menu items are links to applications. You can add yours here - for important posts, albums, discussions, etc., up to 7 pieces (not counting the application). But you can only link to resources within the social network, except wiki pages.

To edit the menu, click on “Customize” in the upper right corner of the widget:

To add a menu item, click New Link.

In the window that opens, select a cover ( minimum size– 376x256 px), enter the name of the menu item (it is important to keep it within 20 characters with spaces), add a link and click “Save”.

If you want to hide an application from the menu, change its title or cover, click “Edit” next to the corresponding item. The same can be done with other links that were added manually and require adjustments.

The output should be something like this:

Group menu is open

I call an open menu a menu that immediately shows what items it consists of. That is, the wiki post announcement picture completely duplicates its content. Thus, users immediately see what awaits them inside. I'll show you with an example.

This is what a pinned post looks like in the Flatro page header:

Group menu is closed

A closed menu is the same wiki post as in the previous paragraph, only the announcement contains a picture with no menu items. Usually they write on it: “Menu”, “Navigation menu” or “Navigation through public materials”.

And this is what we see when we click on it:

By the way, it is worth noting that these are far from the only options. Basically, you can write whatever you want on this picture. The main thing is that the user wants to click on it, and he understands what awaits him after that. Example:

Merged menu for a group

A merged menu is when the picture on the announcement of your menu forms one image with the avatar. Below I will tell you in detail how to make such a menu, but for now just look how beautiful it looks.

Do you want to beautifully design your VKontakte community, but don’t have the necessary skills? Order registration from our company. We will prepare for you an avatar, cover, templates for headings, menus and product previews.

GIF and avatar in one image

But this design option for the hat really delighted me. The automatically played GIF merges with the avatar into a single composition and attracts the attention of users, even though there is no information on it at all.

By the way, I spotted this example in the group of SMM marketer Sergei Shmakov. So, I express my gratitude to him for the find :)

Hidden menu

The hidden menu is only available for groups (pages do not have this functionality). To see it, you need to click on the appropriate link. The advantage of this design method is that users can see the main information of the community, and if they want to use the menu, they only need to make one click. However, there is a small disadvantage here - not all users know about the existence of this function, so your menu may receive less attention than if it were pinned at the top of the page.

Auto-playing video

At the end of November 2015, an interesting innovation appeared on the VKontakte social network - as soon as a user visits your page, the video attached to the header begins to play automatically. With this technique, you can attract even more attention from users (especially those who visited your page for the first time), and at the same time, do not irritate those who do not like having their content imposed on them, because the video plays without sound and practically does not interfere .

How to add such a video to the header of your page?

To do this, three conditions must be met:

• Attach the video to the post and pin this post to the top of the community.
• Apart from the video, nothing else should be attached to the recording. Only video and text optional.
• The video must be uploaded to VKontakte - third-party players are not supported.

A post that gets a lot of shares

Another way to productively use space in the header of your page is to pin one of your most successful posts in it - one that has already received and continues to receive a large number of likes and shares. Why do this, I think everyone understands - the more reposts, the greater the reach, the more subscriptions the page receives.

Announcements of new videos, albums, events

Presentation of new products/services

Discounts and promotions

Cases, customer reviews

Application advertising

Practical jokes

Community Rules

Links to other social networks

I have not listed all the header design options. Basically, you can put any kind of information on your cover page and pinned post: job openings, announcements, links to top-selling products, etc. So don't limit yourself to the examples above. Use your imagination and use the design of your community to achieve your goals.

What should an avatar be like?

An avatar is not only a beautiful image with your company’s logo, but a marketer’s working tool with which he achieves his goals. Let's look in detail at what it should be like in order to attract the attention of users and encourage them to perform the target action. Let's start with the miniature.

Avatar thumbnail

1. The text on your avatar thumbnail should be large enough to be read.







2. The text should not extend beyond the thumbnail.







3. Users should understand what is shown on the avatar.







4. If possible, it is better not to use stock images, as they often reduce the credibility of the company.




5. It is undesirable for the avatar thumbnail to be too faded and boring, otherwise it will be lost against the background of brighter avatars of competitors.



6. If you want your avatar to look modern, make it in a minimalist style: less text, shadows, gradients and elements that do not carry any semantic load. Your avatar should be as simple and neat as possible. This style is currently trending.







7. If your goal is to attract the attention of users and stand out from other avatars in the feed, you will have to use your imagination. Think about what you yourself pay attention to when you look for interesting communities? For example, I have been attracted more than once by avatars with a burning light, which usually indicates that a new message has arrived. This is very old trick, but for some reason it still affects me - when I see such a light, I will definitely keep my gaze on it.

I'm not saying that this technique will work on your page. The point I want to get across is that there are many, many ways to stand out, you just have to ask yourself and be a little creative. Here, for example, is another interesting idea that I would hardly have thought of on my own:

The avatar is a black circle: large and small. It would seem, why do this at all? But when you scroll through the list of communities, such avatars attract attention because they are very different from all the others.

What information can be placed on an avatar thumbnail?

Even though the avatar thumbnail is very small, it can (and should) be used to attract followers to your community. How to do it? Let's look at a few options:

Announcement of a new product/service/event

Advantages of the company/service/page

Company phone number

Favorable prices

Free shipping

By the way, very often the information that the company provides free delivery is added to the group name itself so that users will definitely pay attention to it.

Stock

Competitions

Vacancies

What should the avatar itself be like?

I looked at what the avatar thumbnail should be and what text could be placed on it. Now let's move on to the avatar itself. Full version The avatar will only be displayed in the community in which the cover is not installed. It is for such cases that I wrote this section. So, what should your community’s avatar be like so that users immediately understand that your company approached the creation of the page responsibly and professionally.

1. The avatar must be of high quality. I wrote about how to achieve this a little higher. For those who missed this part, I'll tell you briefly - the size of the avatar should be 2-3 times larger than what you planned.
2. It is advisable that the avatar be combined with the menu: be the same color scheme, have the same fonts, elements, etc. Thanks to this, the header of your page will look more neat and professional. Example:




3. The avatar itself and the avatar thumbnail may be different. For example, you can draw a circle on your avatar, design it the way you like, select that area as a thumbnail, and design the rest of the avatar in a different style.




Another option is to divide the avatar into two parts. One is for the miniature, and the second is for the rest of the avatar.




4. In order to encourage users to subscribe to your page or write a message to a company representative, you can place a corresponding call to action at the very bottom of the avatar and accompany it with an arrow pointing to the button.




5. Try not to put too much information on your avatar, otherwise it will look overloaded and untidy. Add only the most important points to it and be sure to make sure that there is “air” between them.

What information can be placed on an avatar?

Basically, you can put anything you want on your avatar. Unlike the miniature, there really is room to roam around here. The main thing is don't abuse it :)

Site domain

Phone/address/opening hours

Competitions/promotions

Most purchased products/new items

information about delivery

Mobile app advertising

The main advantages of the company/page/product, etc.

Assortment update/new creativity, etc.

Information that your community is official

Information about upcoming events

Addresses of accounts in other social networks

Extended page description

Brags

In general, you can place absolutely any information on your avatar. I've just included a few ideas so you can see what others are doing and get inspired. Well, keep the basic recommendations in mind: the avatar should be of high quality, the font should be large, and there should be more “air” between the elements.

How to create a seamless avatar and menu

In order to make a merged avatar and menu, you will need Adobe program Photoshop or its equivalent. I will explain the whole process using Photoshop as an example. So, let's go.

1. Download the Photoshop template that I specially prepared for this article. In normal size (menu – 510 pixels wide, avatar – 200) or enlarged (menu – 1020 pixels wide, avatar – 400).
2. Open the image you want to use as a base.
3. Copy it, paste it into the template and position it the way you would like to cut it.

1. Add effects, text, graphics, etc.

1. If you don't want to lose part of the image (in that 50px gap), move it to the right as shown in the following GIF:

1. Select the “Cutting” tool and click on the “Fragments along Guides” button.

1. Delete unnecessary fragments (right mouse click - “Delete fragment”) and edit existing ones (right mouse click - click in an empty space - take the desired area and stretch it to the desired size).

1. Go to the "File" section and select the "Save for Web" command.

1. Go to the location where you saved the pictures (desktop or some specific directory) and find a folder called “Images”. This is where your images will go. Now all that remains is to fill them in on the page.

P.S. The height of the avatar can be changed at your discretion. I took maximum size– 500 pixels, but your value may be less. For example, as on the “Wiki Markup” page:

How to use widgets

Widgets are also part of the design of the VK community. Using them, the user can: place an order, subscribe to your newsletter, take part in a competition, read and leave reviews, open a search in the community, receive a gift, a discount coupon, etc.

Here are some examples of what widgets look like on the VKontakte page:

class="incut">

How to design images for posts

If you are involved in web design or have artistic taste and a sense of beauty, then it will not be difficult for you to come up with form style for your images. However, it seems to me that such people will be in the minority in this article (I, by the way, am not one of them either). Therefore, let's take a closer look at how this is done, based on examples of successful companies.

By the way, please note that almost all well-known VKontakte companies brand their images, that is, they add a small logo, the address of their page or a watermark. This increases brand awareness and protects your images from being copied. Whether it is worth doing this is up to everyone to decide for themselves. The only thing I would like to advise is: if you decide to do this, try to make sure that your logo is not too bright and does not take up too much space, otherwise all the emphasis will go on it, and the image will lose its attractiveness.

Where can I get good images?

We have it on our blog good article about this theme - " ". They are all free, but some require registration. If you don't find anything suitable for yourself, try searching by keyword+ wallpaper (or, if in English, wallpaper). Usually this request results in high quality images. But here you need to be careful and check the type of license, otherwise, if you have a serious business, you can run into trouble.

What should those who do not know how to work in Photoshop do?

If you have never worked in Photoshop (or any other graphic editors) and are not yet ready to devote time to mastering it, you can use services that already have ready-made templates pictures for different social networks:

1. Fotor.com

After that, on the left side of the screen, select the template that interests us. Please note that only those templates that do not have a diamond icon are provided for free.

We insert it into the template, select it with the left mouse button, select the Layer command (sandwich icon) and click Move to bottom. This way our picture will go in the background, and all the inscriptions will be superimposed on top of it.

After that, we change the text, font, font size, position of the inscription, etc.

Then click on the floppy disk icon, select the name, image format, quality and click on the Sign in to download button.

How to use wiki markup

Well, here we come to the most interesting and at the same time difficult section. Perhaps there are people among the readers who do not know what wiki markup is and are hearing this term for the first time. Therefore, especially for you, I will give the definition that “Contact” itself gives.

Wiki markup is a markup language that is used to format text on websites (usually classified as wiki projects) and makes it easier to access features HTML language. On our website wiki pages - good alternative regular posts and text navigation. If you need to create a large article with different text formatting (bold, underlining, headings, etc.) or add graphics to it, or simply create a colorful navigation menu for your community, a wiki is indispensable.

Just like Wordpress (or any other CMS) has an HTML editor with which you create articles, Contact has its own editor for creating and editing wiki pages. It looks like this:

Using this editor, navigation menus are created, as well as articles with pictures, videos and audio recordings. Below I will discuss in detail how to work in this editor, but first I ask you to bookmark two links. They will help you a lot in learning wiki markup.