For many of us, website optimization seems like a completely impossible task. As soon as you hear the abbreviation SEO, your back breaks out in a cold sweat. We suspect that this is due to the large number of incomprehensible jargon: “Do you want to rank higher in search results? Work on meta tags, alt texts and keywords." What, what, excuse me?

Site and page titles

So, we've sorted out one point. The next step is to make sure that search engines discovered your site. To do this, you need to enter keywords into the headings of the site and pages. Headings are classified as meta tags. To understand what they are, type any query you like in Yandex or Google. See the blue lines on top of each result? These are the headlines.

Header field on home page site must be filled out as follows:

Keywords | company name | address

Company name | keywords | address

Having dealt with the main page, you need to do almost the same on the remaining pages: page title + company name | keywords and address.

For that, to fill out the Title field in the Wix Editor, select desired page, click on the settings icon on the right and select “Page SEO”.

Important point: There is no need to add the “+” sign; we use it as a conjunction “and”. Vertical stripes do not affect search results; their role is purely decorative.

Page descriptions

The description is the short text that appears below the title. It is necessary so that a person understands what your site is about and wants to follow the link. Your task is to come up with a good, easy-to-read text, but add keywords to it.

Important point: There should not be too many keywords, otherwise they will do more harm than good. The description should look like regular coherent text written for people, otherwise no one will visit your page.

In the Wix editor The page description is added as follows: select the desired page, click on the settings icon → “Page SEO” and add a description.

Domain name

The domain name must include your company name. If you can add a keyword, great. Your domain should be easy to remember and type, so avoid hard-to-type phrases and don't overthink it. Remember: the best is the enemy of the good.

And yes, consider expanding. Don't limit yourself to domains ending in .ru, take a closer look at .com, .net, .org, .info, .biz, .guru or .net. By the way, expansion may depend not only on the country, but also on the type of activity. If your business is related to the IT industry, you can take the Italian domain.it, and if it is related to medicine, then the Moldovan domain.md. You will find other useful ones in our

To connect a domain, click on “Site” in the top panel of the editor, then on “Connect domain”, and then follow the instructions.

Alt texts

Search engines have one specific feature: they cannot “read” images. You need to “explain” what is shown in the photo by adding a text description, or alt-text, to it. After this, search engines will easily find photos for the corresponding request. Not long ago we wrote a detailed one, if necessary, you can re-read it.

How to Add Alt Text in the Wix Editor:

Click on the image you want to optimize.

Click on the “settings” icon.

Find the “photo texts” field and add alt text.

And for the most meticulous, we recommend adding tooltip text. This is done there, in the image settings. When the user places the cursor on a photo, a tooltip will appear on top of it, the main purpose of which is to inform and explain what it is.

H1-H6 tags for building content hierarchy

Tags H1-H6 are used to highlight the main thing and place emphasis. The H1 tag is suitable for a heading, H2 for a subheading, etc. For example, on this page we use one H1 tag, several H2 tags and various keywords such as “site optimization”. Think about what text on the page is most important and add the right tags to it.

Search engines primarily respond to H1 tag, so it needs to be added to every page. The role of this tag can be compared to the role of the title - it also conveys the main essence of the page. Have you already forgotten? No problem, just go back to point 2.

To add a tag in the Wix Editor, click on the text, click “Edit text” and select the desired style.

And remember: it’s not the font size, but the tag. If there is no tag, nothing will change.

Real example of an optimized page

Now let’s see how this all looks in practice. Let's take as an example the ones made on Wix and analyze it:

Title: Create an online store | Open an online business |Wix.com (you remember: key phrases plus company name).

Hello friends.

This post is not about how or where to start promoting your website yourself. And about how to learn SEO, where to start studying this area and becoming an SEO specialist. Certainly, this instruction It may also be useful for those who want to promote their site themselves, but I do not consider this a worthwhile investment of time, because if you conscientiously follow the instructions and read all the information provided, it can take many months, or even a whole year! Personally, I think a business owner needs to be involved in business and strategic planning rather than trying to do everything on their own. However, if you are a businessman and still decide to immerse yourself in the subject area (in order to competently control the performer, and not do everything yourself), I recommend studying the “Theoretical Base” block and stopping there.

What prompted me to write this post and who is it primarily intended for?

As the founder and head of the Alaich and Co. studio, from the moment of its founding to the present day, I have been able to successfully delegate almost everything, but I consciously reserve two things for myself: processing incoming applications and searching for employees. Secondly, it is a very difficult process that has to be optimized from year to year, and sometimes the approach has to be completely changed.

We have learned to successfully and effectively screen out candidates at the start, so as not to communicate with those who only think and do not actually want to learn and become a good SEO specialist. Wasting time on such people is not only pathetic, but unforgivable and unprofitable for business. Therefore, at the end of last year, I came up with a non-standard test task for everyone who wanted to get training at our company.

But regardless of whether a person plans to get a job in some company, or maybe has already gotten there, or even wants to learn SEO in order to live quietly in a village on the coast, manage several freelance clients and enjoy life, you need instructions, a specific plan for training and further development of a specialist.

I started by saying that I wanted to explain who I wrote this post for. First of all, for all our interns who come to work in the company. Now we are in the process of developing and standardizing internal instructions for training beginners, and I want to supplement it with this post (or supplement the post with instructions?). Secondly, I will send this post to all candidates who responded to us, completed the test, but have not yet become an intern, and in order not to waste time, I hope these guys will engage in self-study (if they really want to become specialists and work for us). Thirdly, of course, this post is for you, dear readers, and in general for everyone who finds my instructions, and I will be glad if someone uses it to teach their interns and beginners.

Finally, we have decided what and for whom this instruction is for, which means it’s time to get to the point and start explaining what the requirements are and where to start your journey into the world of SEO.

Do I really want to become an SEO specialist? Is the SEO field right for me?

Based on observations of my colleagues, newcomers and interns, I can say that people with a technical mindset cope best with their responsibilities. Ideally, physicists and mathematicians (I myself am a physicist). But if you are a humanitarian, this is not a death sentence. As Thomas Edison said: “Genius is one percent inspiration and ninety-nine percent perspiration” - in other words, success in any business depends 99% on the diligence and work you put into the business you do. Therefore, 1% is in favor of a technical mindset, and 99% is in favor of perseverance.

Interest and desire - if these two things were not there, a person would not move at all (not taking into account the need and physical needs), so this is very important, but it is even more important to maintain interest for a long time and feed it with new achievements in a career or in work with personal projects.

There is a lot of information ahead of you. Even too big. I see a clear relationship in the development and success of those guys who, in addition to working in the office, engage in self-study in the evenings, nights and weekends. I do not call for such a killer work schedule; I do not recommend depriving yourself of rest, everyday worries and joys. But I am hinting that at the start, without devoting all your time to training, you will not achieve success (although it all depends on your personal ambitions. After all, for someone, finding just any job and receiving any salary is already success).

Do you know where to start? Oddly enough, first you need to learn how to use search engines and find what you are looking for. Believe me, the request “how to use Yandex” does not sound stupid at all. This way you can find very useful help about your search results. How can you learn to optimize sites for people and for search algorithms if you have no idea what the search engine shows, what and by what principles the search results are formed.

After studying for 5 years at the physics department, I learned little about physics, but I learned enough life lessons. And one of them is the following: a stupid person is not the one who asks if he does not understand, but the one who does not ask questions when he does not understand. At university I was stupid - I didn’t ask because I was embarrassed that I would ask some nonsense, I was afraid of seeming stupid if my question was too primitive, if I asked something that everyone knows... Only years later did I realize how much it was weak position. Always ask if you have a question and have the opportunity to ask!(Statistics again: trainees who ask questions learn much faster and solve problems much faster.)

In addition, SEO is a dynamic field and something is constantly changing in it. You need to maintain and update your knowledge, but I’m already getting ahead of myself, because in order to update something, you must first know this “something”. So here are four things every SEO should do:

• get a general understanding of CSS and HTML;
• understand the algorithms of search engines;
• master the basics of website optimization and promotion;
• get acquainted with analytics tools.

And the last thing I want to say at the beginning. I have already written that I am personally looking for specialists and interns for our company, and among the candidates I have more than once heard something along the lines of, it/marketing/seo is a very promising industry, there is a future in it, a lot of money and all that. . I am not against the desire to earn a lot, on the contrary, I support such aspirations, but this should not be a goal, but a motivation on the way to achieving a certain goal. And if the only question is money, then it’s better to look at the specialties of a plumber or a welder, I’m not kidding, the salaries there are higher than those of SEOs. This is just my personal wish that you consciously go into this field of activity not only for money, but for other values ​​and bring some values ​​with you.

What should an SEO specialist understand?

The basics and basic terms that an SEO specialist should know:

1. HTML and CSS(js is optional):
   1. Basic tags: , , ,