In this article we will talk about how to create posts that will be read and reposted. The material will be useful to everyone who writes on social networks: bloggers, SMM specialists and community owners.

Features of posts on social networks

High competition. There is a continuous stream of posts in the news feed. We scroll through the feed and stop only on what interests us. It's difficult to stand out in this crowd.

The news feed is not Yandex or Google. In social networks, it is not the reader who is looking for information, but the information - the reader.

Smart feed. All posts go through the smart feed. It is needed to filter out content that is useful and interesting to the user. The more likes, comments and reposts a post gets in the first hour, the higher it will appear in the feeds of friends and subscribers.

Short posts are more likely to be read

In 2016, Popsters learned how people on different social networks interact with varying amounts of content. The research is not publicly available, but some of the results are posted in an article on vc.ru. Here's what we found out:

On VKontakte, people prefer short posts that contain text or photos.

On Facebook there are also short posts, with priority given to posts with videos.

On Instagram, people interact more often with posts where the text volume is medium or large (about 1000 characters or more).

The maximum amount of text on Instagram is 2000 characters.

In general, short posts are read more often than long ones - and more often they are completed.

In long publications, most of the text is hidden under the cut. This is the line “Show in full…” on VKontakte and “More” on Facebook.

Therefore, already in the first lines a person must be interested, “drawn” into the publication. Tell us in a few sentences why the post is interesting and what useful things a subscriber will learn after reading it in full.

Long posts are read on Instagram.

Contact the reader personally

Social networks are a place for human-human interaction. Therefore, Eva Katz (founder of the Digital Bandito studio) advises writing in the first person in the instructions for maintaining communities on Facebook. Instead of “company”, “office”, “management” - “I”, “we”, “our”.

A personal “you” address to the reader works well. Of course, this is not always acceptable. But calling someone “you” without familiarity creates trust and makes the post more lively, like a friendly conversation.

When the tone is chosen correctly, addressing “you” brings people closer together, rather than repelling them.

Consultant Andrei Zakharyan, in an article on copywriting, warns that in this case you need to pay attention to the masculine and feminine endings (if you are writing for a male and female audience at the same time). Use neutral language. The phrase “you must (should) watch…” is better replaced with “you need to watch.” Addressing a man as a woman is a failure.

Write the way you speak

Write in easy, simple, conversational language. This is an ideal style for social networks: people communicate here, they do not want to read official messages from companies.

Spoken language is not necessarily simple. There is no need to try to become “on the board”, because it looks fake and pushes the reader away. Be sure to read the finished text out loud - if it sounds unnatural, edit it again.

Some “hardcore” people insert obscenities into the text. The solution is extreme and not suitable for every audience, but it can work.

Get feedback

Feedback is comments, likes, reposts. The more there are, the higher the post is rated by the smart feed algorithms. The Lead Generation Academy, in an article about smart feeds, advises adding a call to action at the end of the post:

A call to repost or like. This could be a banal phrase: “if it was useful, give it a like!”

Call for discussion. Let people share their opinions in the comments. Ask them what they think about this, whether something similar has happened to them, how they solve certain problems. The trick: you can write the first comment yourself. This will make it easier for readers to join in the discussion.

A survey is also a way to collect feedback. True, posts with surveys always get fewer likes. People rarely take more than one targeted action - so it’s either a vote in the survey or a like.

Add images and videos

Photos and videos perform two tasks: they complement the post and increase its visibility in the feed. Typically, people look at the image first, then look at the title, and only then look at the post itself.

Photos of people (the author of the post, company employees, etc.) attract maximum attention. Go to the pages of several of your friends on VKontakte - posts with their photos always get more likes.

It's ideal if the images and videos show what you're talking about in the post. If you tell us that you moved to a new office, show a photo of the office. If you interviewed a famous person, post a selfie with him. Talk about the product - attach a video review.

Here's what Tilda website creation platform experts say about optimal image sizes:

For Facebook, the optimal ratio is 1200 x 630. Square photos can be used, but vertical ones are not advisable.

For Vkontakte - 700 x 500 or square 510 x 510. Horizontally oriented photos look good.

For Instagram - a 1:1 square with sides of 1080 x 1080.

For a detailed guide on how to create images specifically for social networks, read the Texterra blog.

By the way, on Facebook, short posts can be placed on a graphic background. The result is a picture-text.

Typography: Make your posts easier to read

Andrey Zakharyan in his course “Armour-Piercing Copywriting” recommends alternating “light” and “heavy” paragraphs. The lungs consist of one or two short sentences. Heavy - maximum of four. This makes the rhythm of the text lively and dynamic. In addition, light paragraphs are a good analogue of subheadings.

Roy Clark, in his book 50 Writing Techniques, advises alternating long, short and medium sentences. They complement each other well, and the text sounds better.

Other important elements:

Large and small paragraphs with intervals, a few appropriate emoticons - and the text is perceived without effort

What posts are becoming popular?

You cannot generate a post using a recipe that will get thousands of likes and hundreds of reposts. You never know which post will become popular and which will disappear far down the feed. But you can make the publication potentially viral - and then depending on your luck.

Jonah Berger, in her book Contagious, identifies several reasons why people share content or tell each other about products, services, and companies.

Social capital. People share what helps them look better (smarter, more modern, more interesting) in the eyes of other people. A fashionable guy reposts a barbershop post to show that I am stylish, modern and have money. A vegan girl reposts an invitation from a vegetarian restaurant to demonstrate her beliefs.

Triggers. This is what is constantly on a person’s mind: thoughts about morning traffic jams, a tyrant boss, a high mortgage interest rate, or the peculiarities of photographing on a rainy day. If you write exactly what worries a person, he will recognize himself in your post and react to it vividly.

Powerful emotions. People repost what touches them, makes them happy, or makes them tremble with hatred. That’s why some public posts have so many reposts

You will probably have situations when you need a lively, conversational text about yourself. For example, in messenger or correspondence, when you are introduced to another person at an event or you meet yourself in line at a buffet table. You may want to create a “human voice” from your resume or personal website. We have selected several for you for this occasion. useful tips from the book How to Become a Popular Author.

The first thing you must do is answer the question: how can I be useful to the reader (interlocutor)?

“About me: I am a stylist, teaching my clients how to manage the impression they make. How to not just “dress beautifully,” but create a well-thought-out image. How can a financial advisor avoid looking like a pretty secretary?

Show that you can be trusted. Use facts and social proof.

“Some of my clients keep open diaries about our work. You can read the story of Anton, a business performance coach, using the tag #antontransformation. Olga, a marketer from the French province of Champagne, can be found at #olgastylerestart. Anastasia, a scientist, public figure and traveler, writes under the tag #stylerestart_anastasia.”

Tell your story with a purpose. Remember that a hero always has a goal.

“I want to become a guru in the topic of online promotion of a personal brand...”

Unfasten a couple of buttons.

“I love visiting different countries and talking to people in their language.”

Give the microphone to the reader. Ask the reader (interlocutor) what he does, where he goes, what he needs.

Example text about yourself

"Hello! My name is Katya Inozemtseva. Let me tell you how to promote yourself and your projects for free in order to get more clients and subscribers without any tricks or manipulations. Now I have my own project #FreePublicitySchool, which has graduated 2,500 people, and the 2,800 articles they wrote were published by leading media outlets. I am one of the Top 30 most read Forbes columnists and the author of the best-selling book “Startup Uncut.”

That's all for now. But five years ago I worked in a corporation and only dreamed about it. A colleague, a PR director, was sitting opposite, and I couldn’t get out of her an algorithm about what these magazines and newspapers needed and how to get there. The texts that I sent were invariably returned with the note: “Thank you, but we don’t publish this.” I wanted to cry, because at school I got 5/5 for essays and won competitions! It turns out my writing skills were no good. A few years later I figured out this secret. Publishing in the media is not at all difficult, there are keys: content, audience, platform.

When I understood how it works, I was able to publish my articles in Forbes, Psychologies and other top media outlets, which then seemed like Everest to me, a place for the elite. Moreover, after the first articles on third party themes I started using them as free opportunity write about your projects and promote your business. Let me teach you too?”

Now you. Write an introduction text based on the examples above. While writing, pay attention to the following recommendations:

Does the story have your emotion? Your attitude? What is your position? Your voice?

Have you forgotten about the reader? Does he recognize himself? Would he benefit from reading your story?

One topic = one text. Don't go overboard with the plots.

Is the logic okay?

What about the tongue? Will your friend understand?

Read the text out loud. Does it sound clear and understandable?

Set aside for an hour or two or until the morning if possible.

Read it again and make edits.

Now enjoy it for your health!

One of the most common interview questions is the “Tell me about yourself” question. It is from this story that the first impression of the candidate is formed.

In order to save my BOSSHUNT blog readers from the “I have nothing to tell about myself” syndrome, in this article I provide 17 examples of a story about myself for positions in the following areas: sales, business development, marketing, finance, training, project management, law .

I would like to draw your attention to the fact that these stories were compiled to meet the specific requirements of the vacancy and the company’s objectives. When writing a story about yourself, consider first the job description and information about the company where you will be interviewed.

Examples of answers to the question “Tell me about yourself” for positions:

1. Project manager
2. Marketer
3. Business trainer
4. Regional Manager
5. Sales Representative
6. Sales Trainer
7. Marketing Manager
8. Brand Manager Assistant
9. Internet marketer
10. Head of Financial Department
11. Financial Manager
12. Marketing director
13. Business Development Manager
14. Head of Legal Department
15. Senior Product Manager
16. Financial Director
17. Head of Sales Department

Examples of answers to the question: Tell us about yourself

1. Tell us about yourself for the position "Project manager"

“I am very grateful to you for the invitation to an interview and am glad to have the opportunity to talk about my experience.
I have been working in clinical research for 10 years.I worked for the ABC company for more than 6 years. She started as an administrator, then continued as a specialist, and for the last 4 years she has worked as a senior specialist. I was involved in various projects, both international and local: my two largest projects were related to research in the field of oncology. The duration of 1 project is about 6 years, the duration of the second project is about 4 years.I worked at all stages of the project. My main responsibilities were: selection, initiation, monitoring and closure of clinical sites, and I was also involved in feasibility, startup, interacted with centers regarding the closure of databases, and was involved in the preparation of documents for submission to regulatory authorities and ethical committees. I was responsible for centers in 15 cities. Conducted 4 successful audits without critical errors, as a result of which the company managed to attract an additional 3 projects from the client.
I have the required work experience: I conducted more than 15 screening visits and more than 20 initiating visits, conducted trainings for colleagues in international projects, which allowed me to develop my presentation and teaching skills. I can communicate with clients and negotiate at a high level. I have a good level of English, I have the skills business correspondence. I can work on several projects at the same time, I know how to distribute my time, assess my strengths and work in multitasking mode, setting priorities. Your vacancy is very interesting for me; for me it is an opportunity to expand my area of ​​responsibility in a large international company. I would be very happy to join your company.”

2. Tell us about yourself for the position “Marketer”

“I can describe myself in three words: strategist, analyst and organizer. My life motto: never give up! Now my goal is to get a job in your company, and I am already very close to achieving it. I am sure that my five years of experience in marketing in international companies and study in one of best universities countries have allowed me to accumulate the necessary knowledge in my professional field, which I can successfully apply to a position in your company.
I am able to make decisions and take responsibility for my obligations and try to resolve difficult situations. Thanks to the ability to work in a team and multi-task, as well as the presence of qualities such as determination and focus on achieving high results, I will be able to make a significant contribution to the development of the company.
I independently resolve all current work issues and prevent critical situations from arising. I easily evaluate and interpret information, I offer everything possible solutions problems and can make convincing arguments.
I apply an individual approach to each client, using different methods in negotiations depending on the client’s characteristics.”

3. Tell us about yourself for the position of “Business Trainer”

“I am a business coach, performer, visionary and blitzkrieg master. My psychological type based on the Myers-Briggs Test (MBTI) is INTJ - Strategist. I am sure that to achieve results in your work you need the best team of professionals in their field. A professional, comprehensive approach to employee training and development gives me the opportunity to get the best results in a short time. In my work I adhere to two principles:

1. If you can’t do something perfectly, then you shouldn’t do it at all. Therefore, I will teach the employees of your company to do their jobs in the best possible way.
2. Knowledge and experience are the main factors of human activity. Everything else is tools. Knowing how to do something means having that skill. I own modern methods and techniques in personnel training, I know how to use resources to make sure everything works exactly as it should. This is my strength and competitive advantage over others.

My work is the basis of my life. I'm not one of those cheerful people who live from weekend to weekend. I live to do what I love, and that is my job."

4. Tell us about yourself for the position "Regional Manager"

“I started my career at Company N as a sales representative and within a year I was promoted to the position of Sales Manager due to my proactivity and determination. For the last three years I have held the position of regional manager. During this time spent in this company, I mastered the basic sales techniques that helped me achieve high results in fulfilling sales plans and bringing my region to the first place. I learned what it means to work in a team, how to interact with distributors and negotiate with company partners.
The basis of my success in sales is, on the one hand, building long-term and stable relationships with customers and company partners, and on the other hand, creating a powerful field team. As you know, success in any business is ensured by specific managers. There is always a difference - be it with a sign minus or plus - only in people. What helped me achieve high performance in my work was the desire to lead and be a leader for my team, as well as the constant search for opportunities to achieve maximum results.
My principles for achieving effectiveness are unity of effort to achieve goals and objectives, concentration and speed, the ability to discover opportunities and constantly develop. To remain a leader, you need to adequately perceive yourself, understand your weaknesses, and of course, constantly gain new knowledge and acquire new skills.
I am confident that my knowledge and skills will allow me to make a significant contribution to your company.”

5. Tell us about yourself for the position "Sales Representative"

“I know you need someone with startup experience. I had a unique experience at Company X, where I joined the sales department that had just opened. I was assigned a certain area of ​​responsibility: 1/4 of the city, which the sales representative had never set foot on, and I was assigned the role of “Batman” with a task that was fantastic by modern standards: to build distribution from absolute scratch without any advertising or promotional support. . In the first 6 months of work, I managed to form a client base of 75 retail outlets. At the end of 2015, I received an award in the category “Best Sales Representative” for the maximum percentage of sales plan fulfillment. I exceeded the target by 60% and am very proud of my result. May I know what tasks I will have in your company?”

6. Tell us about yourself for the position "Sales Trainer"

“I am a sales trainer specializing in retail and direct sales. I have excellent analytical and strategic skills; I effectively conduct a SWOT analysis of the company. I identify basic training needs, develop and create training programs; I provide post-training support.
I have 17 years of experience in three largest transnational companies in the cosmetics market: Schwarzkopf & Henkel, L’Oreal, Avon, as well as experience in Russian companies: Afanasy-Pivo, Happyland, Termex. At Schwarzkopf & Henkel I was driven by “Passion and the will to win”, at L’Oreal - “Striving for Excellence”, at Avon - “Luck according to my rules”.
People often ask me how you managed to work for three of the largest companies in the cosmetics market? I really love parables and this one is very suitable for answering this question:
“One commander decided to attack superior enemy forces. He believed in victory, but his soldiers doubted him. Then he turned to one of the shrines and, referring to it, threw a coin: heads - victory, tails - defeat. It came up heads. Inspired warriors won the battle." But the coin had heads on both sides. The result depends on us, and not on competitors, circumstances and, especially, fate.
What is the secret of my success?
I became convinced that in order to become an effective sales trainer, you must have a professional background as a sales manager. Knowledge is the main tool of a manager in sales management, and practice is the main tool of a trainer in training. A sales trainer makes a significant contribution to the development of the company's business through training and transfer of his professional experience. I am confident that my experience and skills will help me cope with the assigned tasks.”

7. Tell us about yourself for the position "Marketing Manager"

“I have more than 3 years of experience in marketing, trade marketing, planning and analytics. I gained valuable international experience working in the FMCG, automotive and publishing sectors. He worked in countries such as Italy, Poland and the UK. Moreover, studying at the Department of Marketing at XXX gave me the necessary knowledge in the field of marketing, which I can successfully apply in your company.
I can be useful with my knowledge foreign languages(I speak English perfectly, as well as German at the intermediate level) and knowledge of specialized computer programs: SAP, SPSS, Adobe Photoshop, Html and Google Software Analytics.
I have successful experience in conducting presentations, developing a plan for launching a new product, analyzing business indicators (sales, stocks, prices, TM events) and organizing point-of-sales (POS) events. Conducting and analyzing marketing research allowed me to develop my analytical skills and ability to work with large amounts of information.
I am responsible for drawing up a promotional plan for clients. I research secondary information using reports to identify trends and key business indicators. I interact with the sales, marketing and finance departments. I have experience in launching and promoting new products. I am confident that I can quickly join the team and show excellent results. What tasks will you face in the first three months of working in this position?”

8. Tell us about yourself for the position "Assistant Brand Manager"

“The motto of my life is the desire for constant development. I graduated from school with a silver medal, entered the Higher School of Economics, and completed my bachelor's and master's degrees in the Faculty of Economics. I believe that I am a suitable candidate because I have English language at a high level, I can translate and adapt texts, create presentations, analyze and visualize data in Excel, I have relevant work experience and a great desire to develop in the beauty field, and I am also very attentive to detail, I love and can work with numbers and multitasking . My dream is to build a career in your company and I really want to go through all the stages to get this job. Do you think I have a chance of being the best candidate?”

9. Tell us about yourself for the position "Internet Marketer"

“I have been working in the field of Internet marketing for more than 5 years. He started working at company X, where he was primarily involved in content management. After receiving additional education I became very interested in the field of SEO and website promotion. My responsibilities include: collecting marketing data, analyzing traffic, optimizing marketing metrics and results, monitoring and organizing SEO, conducting experiments to increase conversion, setting up analytical systems, organizing E-mail newsletters, setting tasks and monitoring the work of contractors. These are the requirements I saw in your vacancy, so I was very interested in this position. Which candidate do you prefer? With what experience?

10. Tell us about yourself for the position "Financial Director"

“My professional experience in the financial sector is more than 22 years in various areas of business: investments, banks, construction, logistics. I have experience in tax and business planning for foreign companies with a turnover of 8 billion rubles. in year.
I know how to choose the optimal lending programs and adapt accounting to Russian standards. High level of knowledge of tax planning and budgeting; tax and accounting, legislative and regulatory legal acts regulating the activities of the enterprise. I have practical knowledge in the development and implementation of planning and accounting methodology, processes and procedures.
I know how to negotiate with financial organizations, defend the interests of the taxpayer in the tax authorities and the Arbitration Court.
I have successful experience in passing tax audits (desk and field), audits managing several legal entities. Accompanied the division of assets between owners.
I managed to win the case in the Arbitration Court and return more than 200 million rubles. overpaid taxes and fees
I am able to make decisions and take on obligations, work in multitasking mode and tight deadlines with a large amount of information, professionally argue my opinion, am able to independently solve complex problems and manage several projects at the same time.
Thanks to my organizational skills and leadership qualities, I am able to organize the work of my employees, effectively set and control the implementation of tasks, and delegate tasks. I also have the skills to develop staff motivation systems.
My strengths: analytical thinking, active life position, systematic approach to problem solving, independence, perseverance, ambition.”

11. Tell us about yourself for the position "Financial Manager"

“I have more than 16 years of experience in the financial sector in large Western companies in the following areas: wholesale trade, IT services, manufacturing.
I have knowledge in the following areas: international financial reporting standards, financial analysis, cash flow management, cost optimization and tax burden.
I have skills: management a team of five people, preparing an annual budget, automating the budget process, negotiating with credit institutions, passing audits (Big 4), developing and implementing internal procedures, including Due diligence.
Let me give you a few examples of problem solving.
There has been a change in the company general director, and some employees decided to leave, including the CFO. Taking advantage of the difficult situation, he did not transfer cases in full. I independently figured out the reporting formats according to US GAAP standards, contacted the auditors, restored historical entries and submitted the reports on time.
Another example. The employee forgot to enter the amount of the next tranche into the loan repayment schedule. This was discovered by chance, the day before the payment, while the employee himself was on vacation. Measures were taken to return accounts receivable and attract factoring. The next tranche arrived at the bank on time. As a result of the well-coordinated work of the team, we have maintained a positive credit history.
I consider my main achievement to be that, based on financial results, our division in 2016 was recognized as the best foreign division in the XXX Group of Companies.

12. Tell us about yourself for the position "Marketing director"

“My professional experience in marketing is more than 10 years in various areas of business.
I know how to choose the optimal strategy for promoting goods on the market, adapt Western strategies to Russian standards. High level of knowledge in pricing and budgeting; knowledge of the basics of working with agencies and partners. I have practical knowledge in the development and introduction of new products to the market, planning and accounting processes and procedures. The FMCG goods market is a priority in our work.
I can assess a company’s potential in the market from the point of view of: price, positioning, advertising opportunities, demand, identify strengths and weaknesses, and propose a development strategy. Develop advertising activities and calculate effectiveness.
I solve problems of low demand, poor recognition, lack of communication with distributors or departments.
The latest successful achievement in our work was the implementation of loyalty promotions without the mediation of agencies with an increase in turnover by 45%.
I am successful at work thanks to my organizational and leadership skills, calm, balanced attitude towards the current situation and daily movement towards improvement in my work.
My strengths: I am able to make decisions and take on obligations, work in multitasking mode and tight deadlines with a large amount of information, professionally argue my opinion, am able to independently solve complex problems and manage several projects at the same time.”

13. Tell us about yourself for the position "Business Development Manager"

“Thank you again for the opportunity to talk about my experience.
I have 8 years of experience in sales, including 5 years in the B2B market.
My experience in retail (b2c) began at a large retailer mobile communications. In this company, I was able to build a career from a sales trainer to the position of store manager. I was responsible for achieving the planned indicators of the retail outlets entrusted to me, as well as for staff development. My responsibilities included: building an effective sales system, managing the sales department, and training staff. This experience helped me develop team management skills, sales strategy development, leadership skills and teamwork. I regularly exceeded the company's targets, which gave me the opportunity to manage some of the best salons in Russia, including the largest and most significant salon.
Given the opportunity for career growth in company X, at that moment I realized that I would like to try to gain new experience and understand the b2b market. The main reason was that this market was interesting, I had acquaintances, and the most important thing is that the IT field is connected with my higher education.
Before going into this market, I decided to go to business school to improve my skills and enrolled in an MBA. I prepared, and as soon as I successfully entered, I found a job in this field in an international company that I wanted. I think that this work was a good step to start in the b2b market.
I gained 3 years of experience in the IT field at YYY. This is a German international IT company, which is one of the world's leading leaders in the IT industry. In this company I held the position of lead manager for working with key clients. Experience in the company gave me the opportunity to gain negotiation skills, the ability to create optimal commercial conditions and represent the interests of the company at C-levels. I managed to sell the company's new development to the largest bank in Russia. I also developed an effective script for attracting new clients, which allowed me to increase sales by 35%.
On this moment I'm looking for work due to layoffs of freelancers. I was attracted by your company and the functionality described in the vacancy. If you have any questions about my experience, I will be happy to answer them.”

14. Tell us about yourself for the position "Head of Legal Department"

“I have 15 years of experience in the legal field, about 10 years I worked in the construction industry and about 5 years in the rental of non-residential premises.
He started in the XXX company, which carries out specialized work on government facilities of particular importance, in the position of legal adviser in the singular. Was engaged in contractual work, namely their drafting, proofreading of contracts received from counterparties; claims, judicial work; opening/closing of separate divisions in other regions; carried out work with constituent documents that require amendments to the Unified State Register of Legal Entities.
Here I learned contract drafting, record keeping, court work, and legal writing skills.
Then I moved to YYY, specializing in leasing and management of commercial real estate, to the position of head of the legal department. Here I worked with lease agreements for non-residential premises, judicial, corporate and dealt with legal support for purchase and sale transactions. Mastered the skills of transactions for the alienation of shares in the authorized capital of a company, and transactions for the purchase and sale of land plots.
I gained my key experience at the BBB company, specializing in the reconstruction and construction of various facilities, where I started as a leading legal adviser and later became the head of the department. Responsible for organizing and monitoring the work of the legal department of 8 people. My responsibilities included: legal examination of agreements, government contracts, development of a legal position on court cases, consulting management and employees.
In this company I learned the skills of appealing GATI decisions on an administrative offense, reorganization skills and transactions with bills.
I am currently looking for a job due to department downsizing. I’ll be happy to answer your questions.”

15. Tell us about yourself for the position "Senior Product Manager"

“I would like to thank you again for the opportunity to talk about myself and my professional experience.
I have more than 12 years of experience in pharmaceutical marketing.
I started building my career in marketing from the position of marketing coordinator at the international company XXX. After working for the company for 5 years, I decided to take on the position of Brand Manager to gain experience in planning, organizing and controlling the entire process of launching new products and bringing them to market.
I passed the competition for the YYY company. Here I gained my key experience in the pharmaceutical field. I was responsible for the following tasks: implementation of the product promotion strategy; development and implementation of marketing programs to promote a new product; managing the budget for promoting the products assigned to me.
After 3 years of work in this company, I did not see any prospects for myself to move to a new position, and when my former colleague made me an offer to move to the AAA company for the position of marketing manager with interesting tasks and expanded functionality, I accepted it offer. While working for this company, I am proud of the optimization of market monitoring reports and key performance indicators for marketing activities.
Unfortunately, this year the flow of new projects with confirmed funding has fallen by one and a half times, large companies began to cut budgets for marketing services, and the company plans to leave the Russian market. So I started looking for a job. I am interested in your vacancy and I would be very happy to take part in the competition in your company.”

16. Tell us about yourself for the position "Financial Director"

“Thank you for inviting me to the interview.
I have been working in the field of finance for more than 16 years, including in large industrial holdings - in the mechanical engineering industry, the industry providing comprehensive engineering services, and the food industry as a financial director.
I started my career at XXX from the position of chief accountant, then, as the company and my functionality developed, I took the position of chief accountant with the functions of financial director.
The company's field of activity is very similar to the field of activity of your company - professional engineering solutions in the field of design. We had 7 branches in the Russian Federation.
At the XXX company, I acquired good skills in setting up and regulating budget management in a company with a developed network of branches and areas of activity, automating key business processes, analyzing the profitability of transactions, areas, and tax planning.
After working for 6 years, I moved to the position of financial director at the diversified production holding "YYY", where I gained my key work experience.
I was responsible for 4 main blocks:

1. Management of the financial department, treasury and accounting (subordinate to 50 people).
2. Financial planning and strategic construction of financial business models.
3. Accounting and auditing (development of effective accounting policies, accounting methodology, internal regulations and procedures, interaction with auditors and tax authorities).
4. Analysis of investment projects, incl. structuring transactions in tax and financial aspects.

Currently, for family reasons, I have decided to move to Moscow and am looking for a job in Moscow. Now I am interested in your vacancy and would like to apply for the position of financial director.”

17. Tell us about yourself for the position "Head of Sales Department"

“I have 15 years of experience in an international corporation and experience in business development in Russian market from “0”, including during economic crises.
I have deep knowledge of the B2B market. I know how to develop and implement commercial and marketing strategies. I know how to build partnerships with distributors. In addition, I have an active client base.
The main part of my life is work. Therefore, it is important for me in my work to be able to see clear and precise goals for achieving commercial indicators, meeting sales volumes and implementing the company’s strategy in the market. I am also close to the corporate policy and values ​​of your company and the opportunity to apply the accumulated experience and knowledge.
I am confident that my experience will allow the company to quickly take a stable position in the market. In 3-5 years, a full-scale trade mission will operate in Russia.”

Case "Minute of Fame"

In 1968, Andy Warhol said that "in the future everyone will be world famous for 15 minutes." You will still have time to get 15 minutes of fame during the entire interview, and in the story about yourself, one minute will be enough to make a first favorable impression on the interviewer.

I suggest you complete the “Minute of Fame” case.

Description of the case. Imagine you have just one minute to describe yourself as an ideal candidate. Prepare answers to questions and write a story about yourself.

Task No. 1. Answer the questions:

1. Beginning. Introduction. Introduce yourself.

• What is your occupation?
• What experience do you have and in what areas?

2. Main part. Provide evidence of your professional competence.

• What do you know?
• What can you do?
• What problems were solved?
• What is your greatest achievement?
• What helped you achieve success/promotion in your career?

3. Conclusion. Describe yourself from the best side. Don't be modest.

• What are your strengths?
• What qualities help you in your work?

Task No. 2. Now combine everything that came out into one text.

Task No. 3. Check the length of your story by time. If necessary, reduce the time you talk about yourself to one minute.

Practice
So, your story about yourself is ready. That's it - it's time to get down to business - train! Treat your interview performance as seriously and responsibly as if you were asked to give a speech in front of a large audience. Practice, practice and only practice will help you present yourself in the best possible way.

Lifehacks: How to write a selling story about yourself

Tailor your story to the vacancy and company

There are many examples you can give, but none of them will help you create your sales story. Use examples as a basis and do not forget that the story needs to include exactly the experience and skills that will interest your potential employer.

Write a story about yourself using 3 strategies

• Five point program
• 60 seconds
• Aristotle's structure.

Are you planning to create a page about the author, but don’t know how to write about yourself interesting, beautiful, but without boasting? Step-by-step instruction from two American bloggers Amy-Lynn Andrews (amylynnandrews.com) and Sarah Harmon (bohemianbrighton.com) will answer all your questions.

At first glance, what could be easier than the question “how to write about yourself.” It is perhaps difficult to find a topic in which we would understand better)). Many bloggers think so. And therefore they turn the page about the author into autobiographical memoirs, forgetting why and for whom this page is intended. It turns out from the series “born, studied, got married, made a blog.” Perhaps for readers who came for useful information, there are too many details.

Moreover, among some bloggers in the burzhunet I came across a version of the “about the author” page in the form of a questionnaire of 60-80 points. For some reason, these authors tell readers what color they like, what films they watch and where they spend the summer. It seems to me that such things are justified in one single case: if your blog is Personal diary, and readers are your friends and acquaintances.

However, if you are creating a resource that is useful for a wide range of readers, this section has a completely different purpose, and therefore the appearance should be different.

How to write about yourself: general concept

Principle #1: Remember that the “about” page isn’t really about you.

That's right: not about you, but about your readers!

No matter how wonderful a person you are, readers don't want to know WHO you are, but WHAT you have to offer them. So the very first part of your author page should answer the question: What problem does a blog solve for readers?

Whether you offer advice, entertainment, educational information or hope for solving personal problems, clearly explain why readers should return. And try to do it concisely. In the first 3-5 sentences.

Principle #2 Make your first paragraph sticky and memorable.

After you've told your visitors why they should read you, tell them what exactly they can expect on your blog. If you don't plan to create a separate "about" page, use the second part of the "about the author" page to reveal the potential of your blog to the reader.

As bloggers, we should never miss an opportunity to link to another page or article on our site. In this case, the “about the author” page ceases to be a tool for “how to write about yourself most effectively.” It allows you to tie all the content together. Select some of your best or most popular posts, integrate them seamlessly into your narrative, and link to them.

If someone comes to the “about the author” page, it is only because they want to know more about you. So it’s not enough to say, “Hi! This is my story..." The end." Instead, leave room for people to explore further without revealing all the cards.

When you start a blog, the first page you should seriously consider adding is an “about the author” page. Despite its apparent simplicity, it is precisely this that most often causes difficulties when it comes to preparing text.

This section is important for readers to gain a clearer understanding of the purpose of the blog and your personal style and history. That is, when going to the “about the author” page, the visitor wants to make sure that:

• You are a real, living person;
• You are competent;
• Have your own view on the problem you are going to talk about.

How to write about yourself: preparatory stage

Reflections on the topic " how to write about yourself“are complicated by a feeling of awkwardness when you have to talk about yourself, so the text is not easy. Many people shift this task to loved ones or friends, trusting others to tell about themselves. On the one hand, this seems to be a sign of modesty and adequate self-esteem, but given the complexity of the task, it is better to write it yourself. In the end, no one understands the future concept of your blog better than you. So where to start:

1. “Examine” yourself. Approach this topic as you would any other. Start with what has already been written about the blog on other resources. Review and analyze your profiles on Twitter, VKontakte and Facebook. Most likely, you have already written about yourself and your blog there. Use this information as a starting point.
2. Know your audience. Try to understand what topics your audience might want answers to. Pay attention to questions asked in blog comments and social networks. Since your readers are already asking these questions, it would be worthwhile to discuss them on your about the author page.
3. Find an example. Don't be afraid to imitate your favorite bloggers on this issue. Study how “about the author” pages are designed on different resources. After all, even the “about” pages of famous brands can inspire you or give you the right idea. How do they talk about themselves? What made an impression on you personally? What seemed uninteresting or inappropriate? Write down these points to use as a complex outline.

What to write about yourself

If you don’t turn the “about the author” page into an autobiographical essay, then how can you write about yourself and what to say? Fill the page with personality, include Interesting Facts that made you who you are today. Tell us what you are most proud of, add personal experience, but always in a positive way.

Below is a list of places to start. A kind of checklist:

1. Your name and location.
2. When did you start your blog.
3. What prompted you to make this decision?
4. What inspires you?
5. What is your individual style? That is, try to describe yourself in a few sentences.
6. What do you see as the main goal of your blog?

If the specifics of your blog are related to education or previous jobs, this is worth mentioning. Otherwise, leave a link to your Linkedin profile. Anyone who wants to know the details of your work history will find all the answers there.

Based on the checklist, write down in the form of abstracts all the facts that you are going to convey to readers, and then begin to expand them into a full-fledged text.

The finishing touches. Decor

Now you have a rough idea of ​​how to write about yourself and you have formed the backbone for an “about the author” page. Add your favorite and always clear photos at the top of the page. Choose a photo that best reflects your style. It is this that visitors will subsequently associate with blog pages.

You can do a little magic in Photoshop to make the photo more impressive. (but don’t get carried away, you’re not entering a beauty contest).

If you have been written about somewhere, you can include these quotes with the source indicated.
Don't forget to add contact information. Be sure to include an email address that readers can contact with questions.

When you finish, ask your family or friends to double-check this text. Let them check for errors, typos, and also comment on their overall impression. Some thoughts may be poorly worded, which will mislead readers.

1. Make sure the text is not too long. Blog readers tend to prefer short articles and rarely read long, lengthy essays to the end. Try using subheadings and bullet points to make it easier to understand visually.
2. It is better not to publish personal information on your blog, such as your mobile number or address. For your own peace of mind.
3. Re-read the text again and make sure that the “about the author” page is exactly what you intended to tell the world about yourself.

Note to bloggers:

You're looking for a job, you've sent out your resume, and you've finally been invited for an interview. You'll likely feel nervous, which could hurt you in the conversation. If you are too uptight, the recruiter may not have a favorable impression of you. In order to effectively present yourself and correctly prepare a story about yourself at an interview, an example of which is given below, the rules of conduct will tell you.

There are rules based on which you need to behave during an interview and tell the manager about yourself. Take some tips into account:

• sit so that you are comfortable, but not lounging in your chair;
• try to tell about yourself briefly and clearly;
• Avoid using multiple participial and adverbial phrases in your speech, which burden the spoken phrase;
• Do not use words such as “great”, “cool”, “gorgeous” when talking about yourself at an interview;
• voice only information that presents you in the most favorable light;
• do not lie and do not attribute non-existent merits to yourself.

Try not to paraphrase your own resume and find some phrases that will characterize you positively. The recruiter has already looked at your resume. Now he is interested in your personality, your mindset - and all this can only be demonstrated in personal communication.

Telling a story about yourself at an interview: the most important thing in 1 minute

An example of a story about yourself at an interview

“My name is (so-and-so), I’m... years old. I am married (check your marital status). Graduated from college (name your university). At one time I chose this particular specialty (name it in accordance with the requirements of the vacancy) because it gave me the opportunity for professional development. Your vacancy interested me very much, because working for you will allow me to improve in the future. It seems to me that my knowledge of your company will be useful. The point is that I am good at (list your skills). In addition, I like to work in a team, I am a sociable and goal-oriented person. I learn quickly, I love learning something new. My hobbies include sports, reading, and traveling. By the way, my love of travel is often combined with work: I never refuse business trips. This is probably enough for the story. If you have questions, I am ready to answer each of them.”

An example of a short story about yourself at an interview

"Hello. You already know basic information about me from my resume. I can tell you a little about myself. I am ... years old, I have been working in my specialty for ... years. Receive higher education I consciously decided on this specialty, because I like the profession and what it can give. I try to develop comprehensively, I like to gain new knowledge. Therefore, working in your company will be very useful for me. And I, in turn, will apply all my existing knowledge to ensure that the company becomes even more promising and its income grows. Where I worked before, I was able to achieve significant results (list them). I really liked my previous job, but I want to move forward. I think it is your company that will give me such an opportunity.”

Under no circumstances should you use phrases such as:

• “I like to change places of work”;
• “I was paid little at my previous job”;
• “I consider it impossible to stay late at work after the end of the working day”;
• “I have health problems, sometimes I go on sick leave”;
• “I was not happy with the manager at my previous company.”

Plan your presentation in advance. This will help you prepare for the interview and avoid anxiety.