We get traffic from VK. Guide to purchasing and monetizing traffic in VKontakte groups What you should know about traffic from VKontakte

Such projects have different audiences, and from them you can select users with specific interests to make money.

Profitable conversion of traffic from VKontakte, which we will discuss in this article, is available to every user. The idea is to launch advertising through thematic communities in order to attract users to various affiliate programs. This earning scheme is already actively used, and it can be highly profitable.

How to make money from VKontakte traffic?

First you need to decide on the common interests of visitors to social networks. Why do they visit these projects? Mainly for searching for entertainment and interesting pastime, based on this, the best option for offering them would be to switch to entertainment portals.

There are a lot of affiliate programs for this and here are several areas that are suitable for making this kind of money:

virtual casinos;
Online Games;
various entertainment resources;
dating websites;
online stores;
selected original and current products.

It has already been presented on our website as one of the options for earning money, you can read more about it. The essence is almost the same, collect traffic and convert it through all kinds of offers.

Where to look for affiliate programs?

Use the search on our website and type “ affiliate program”, after which you will see a lot of information about the various services that you can use.

We also recommend using affiliate networks such as , and Cityads. In each of these systems you will find interesting offers with ready-made landing pages and can use them to direct traffic.

Where to run advertising?

When you decide on an offer, for example, decide to organize, start searching for thematic communities. To do this, simply use the VKontakte search, specify keywords and get a list of suitable groups:

After this, all that remains is to go to different groups and contact their administrators to receive prices for advertising. To find good deals, simply request prices and shop around for the best deals.

Effective advertising

You may not succeed just because you don't work on advertising. It’s not enough to add a regular photo or just insert text; your advertising post should be interesting and eye-catching.

Here's a great example:

This post is accompanied by affiliate links, and each sale of a product will bring income to the advertiser, despite the fact that he does not sell anything on his own, but only directs customers to one of the virtual stores.

You can also engage in such activities, but as you must have guessed, first you will need to invest money. Look for favorable conditions for partners, perhaps they will even provide you with effective advertising materials (texts, pictures and videos), with the help of which it will be easier to attract buyers from VKontakte.

Initial data for promotion

Attracting clients from your own VKontakte group is the simplest solution. The resource is ideal for directing traffic from the community to your website. Let's look at the procedure for promoting a construction-themed site.

The algorithm easily adapts to any topic, product and service. My project's source data:

A relatively small group in VK - just over 150 people;

Main direction: construction, near-construction topics;

Setting up the application allowed me to increase my audience from 191 people to 1,838.

I set myself the following tasks:

increasing activity within the group (likes, comments) and increasing the number of subscribers;
ensuring a constant flow of visitors to the information site from the community via posted links.

Difficulties at the first stage:

small number of group members;
lack of funds for promotion.

On the Internet you can find many special bot applications for VK. The most popular: BroBot, BotVK, Sobot. I chose the latter for a number of reasons: simple interface, lack of downtime. The most important advantage of Sobot is its impressive range of promotional functions.

Stage I: searching for the target audience

It is important to correctly determine the category of potential clients (age, gender). What methods did I use:

conducted a survey among his friends and their acquaintances;
generated statistical data based on comments on various specialized resources;
analyzed the activities of competitors.

It is important to correctly determine the target audience of the site. For example, the topic of repair is interesting to men aged 25 to 55 years. Parsing (collection) of information about the target audience was carried out using Sobot.

Work algorithm:

go to your account;
select the “functions” item;

find the “group parsing” section and set the switch to On mode;

we define the main parameters of the task and click “continue”;

the application begins collecting information;

Once completed, the user will receive a message on the screen.

To get started, I just entered keywords and a link to my VKontakte community. After parsing, I configured Sobot. It is not possible to spend 12-17 hours a day working on social networks on your own.

I used the Sobot app to promote the group. IN automatic mode program:

gave likes;
reposted;
sent friend requests;
left comments;
published entries;
Posted information in groups.

Stage II: attracting audience attention

Liking showed good results. Before starting the task, it is important to analyze the audience of your own group. I had to work on filling:

acquired high-quality text content;
changed the design;
added portfolio.

If the requirements are not met, the account may be blocked.

I set up the program to like 300 accounts per day. Greater coverage is undesirable, as blocking may follow. 15-20% of this number, according to statistics compiled on the basis of Sobot logs and the VK group, went to the profile page and the promoted information site.

It is important to correctly set the target audience parameters:

Stage III: friend request

A large number of subscribers will increase the group's attendance. Used the following functions: “inviting friends”, “accepting friend requests”. All this is available in the “tasks” section.

It is important to proceed with caution. An account that is too active may be blocked. This happened to me several times. It must be remembered that the period depends on the number of bans:

first – unlocking is possible immediately;
the second – in a day;
third – the administration gives a ban for a week;
fourth - two weeks.

The fifth blocking occurs forever. It is no longer possible to register an account on this phone. Proper setup of the bot will allow you to avoid problems and downtime.

Nuances of work: proxy server and captcha

A proxy server is a remote PC that has an IP address different from the user’s computer. I have set different proxies for my main and secondary accounts. This allowed me to avoid blocking in the future:

find the “proxy” section;
Click on the “add” button.

You can automate captcha entry:

open “settings” and find the “captcha” section;
We set up services, the number of inputs per day.

There are many different captcha entry automation services available on the Internet. I liked Rukapcha the most. Compared to others, the resource rucaptcha.com has a number of advantages:

Does not “hang” under high load on the service;

Cost – especially relative to foreign analogues;

Quick captcha entry.

I registered on the website rucaptcha.com. Work begins by clicking on " fast start" I previously tried using Antigate but was put off by the high cost (30-40 rubles for 1,000 images). For comparison: in RuCaptcha, 1,000 captchas will cost only 10 rubles. There are complaints about the stability of the Antigate service. It is worth noting: in Sobot it is RuCaptcha that comes first. Which indicates its greater demand.

Today no one doubts that social network VKontakte is an excellent source of traffic. And often cheaper than from search. Therefore, we will not convince you why you need this, but will immediately get down to business.

3 strategies for business presence on VKontakte.

PR is a channel. Visitors are offered free branded content mostly of an entertaining nature. We are not talking about any sales here. The main goal is audience loyalty to the brand. A prominent representative of that approach is the BMW branded community.
Online store within a social network. The sale of goods is carried out by the community administration within the group. This strategy is mostly used by small businesses because of its simplicity and the ability to get started quickly.
Community - traffic donor. A model used by many online stores, especially large players in the market. A typical, and probably the most successful example, will be the ozon.ru group. This is exactly the approach we will talk about today. It consists of creating a group of people loyal to your brand, who subsequently convert into buyers.

Before using this model, make sure that your website has good conversion rates, otherwise you are better off selling within a social network.

VK group tasks for an online store.

Now let’s figure out what such a community can provide in relation to specific business tasks. Any group is created by the owner to solve certain issues. The most popular of which are:

Receiving targeted traffic to the site. The most obvious function, which also brings direct profit. This is achieved by creating posts in the community with product reviews, promotions, etc., where links leading to the site are inserted.

A tool for communicating with clients. Before deciding to buy something, a person often has many questions. And he wants to ask them directly to the seller, and not look for information in the text. The VK community is an excellent solution to this problem. A potential buyer can write a comment on the product or send a direct message to the administrator.

Retaining loyal customers and stimulating repeat sales. Experts in website promotion on the Internet advise how to reliable way get targeted traffic, motivate visitors to bookmark the resource. Which in practice happens very rarely. Usually, after paying to attract a buyer, the seller will never see him on his website again. The situation with the VK group is much better. People join the community much more willingly, and periodic news updates will not allow you to forget about your company.

This is what a business can achieve if it uses this strategy correctly. Well, enough theory for us, let's move on to practice.

Step 1. Analysis of the target audience.

For those who consider this step unnecessary, since they already know the portrait of their buyer by heart, I will immediately explain. Perhaps the audience to whom you are targeting your product simply does not exist on VKontakte. Or there is, but not enough or it’s difficult to attract. Depending on the specifics of the business, there may be a lot of options. Therefore, you will need to conduct an independent analysis of whether you have groups that are competitors, or working with the same audience as you. Depending on the results, you need to decide whether to take the next step.

A few general tips. In general, the main audience on the VKontakte social network is young men and women aged 20 to 40 with average income. Beauty salon services, unusual gadgets and replicas of branded goods sell well here. This social network is also very popular with young mothers, so products for children are something that will definitely be in demand.

An important point for businesses working with several different types clients. It's better to focus on just one thing. For example, you sell plastic for 3D equipment. The main buyers are people who print models on 3D printers and mothers who buy plastic for their children for 3D pens. As you understand, these are two completely different audiences that need to be attracted in different ways. It is quite difficult to collect them in one community.

Step 2. Create a community.

We will not discuss the technical aspects of creating a group here. This process is not complicated, and there is a lot of educational material on this topic on the Internet. Let's focus only on the most important points:

The design of the community should reflect as much as possible the audience it is intended for;
Try to quickly gain at least a few hundred subscribers before promoting the community. You can do this by inviting your friends;
Post at least 10 posts so that people see activity in your group;
Design a user-friendly way to navigate your community.

Step 3. Promotion.

This process is definitely not simple, but quite exciting. Especially if you are not ready to invest significant money in it. There are quite a lot of methods for recruiting subscribers to groups. Here are just a few of the ways potential customers can find your community.

Search for VKontakte groups. The administration puts in first place the communities with the largest number of live subscribers in the name, which appear in the request.
Organic search engine results. Search engines are quite loyal to social networks. So, for some low-frequency queries, your page may get to the top of the search results.
Targeted advertising. The method is very effective, and if you know how to work with it and know your client, you will get the result very quickly. There is only one minus - it implies a constant budget.
Practical jokes. The method is quite popular for businesses with low cost goods or services that are willing to give them away for free. Just keep in mind that you attract a lot of freeloaders who repost hundreds of such posts to their page per day.
Promotion using programs such as vkpro.biz. The service allows you to automate the processes of attracting new visitors.

Step 4. Subscriber retention.

It’s not enough for a visitor to join your group. The main thing is that he signs. Nowadays, a huge number of businesses compete for a person’s attention and he has a huge choice. In order for him to choose you, you need to really interest him. Give some kind of bonus to group members compared to other buyers, provide good content, entertain, evoke strong emotions. Test your posts, see the audience's reaction and look for what people like most, find your own signature style.

Play pranks more often. This great tool not only attracting, but also retaining customers. It is unlikely that anyone will unsubscribe from your community before the competition.

Step 5. Conversion from subscribers to buyers.

When you have already formed a loyal audience, it’s time to start monetizing your work. It is not posts that openly sell that have a good conversion rate, but posts that provide value to the buyer. They work well:

Various thematic selections. For each holiday or event, you can create a selection of products;
Tops and ratings;
Discounts;
Promotions, etc.

Try to diversify your posts, don't let your subscribers get bored. Make profitable promotions, and you will get regular, satisfied customers who will talk about you not only online, but also offline.

As you can see, in order to establish a flow of traffic from social networks to your website, you don’t need to come up with anything new. It’s enough just to methodically follow the strategy and the result will definitely come in the form of increased profits.

How do you like the article? If you have something to say, don’t be lazy to leave comments.

Likes do not give the real picture. As well as reposts, the number of subscribers, the reach of the page and publications. Just imagine, you have a super cool public page with 50,000 subscribers, more than a hundred people repost you every day. But only 5 people a day go to your site.What to do to increase the number of transitions? What metrics to use? We will write about this in this article.

What should you know about traffic from VKontakte?

Traffic from social networks is much colder than from search engine or contextual advertising. Therefore, the conversion to lead may be significantly lower. But at the same time, it is cheaper and can be more loyal.
Working on social networks will be effective especially in cases in the niche of low-frequency queries, since the cost of the final conversion will be lower.
Unlike organic search traffic, or traffic from contextual advertising, social media audience is limited. For example, in a group of pressure cookers, there will be fewer and fewer real buyers over time. This point affects the cost of transition and lead. After a while the leadalways gets more expensive. The cost per lead can be kept. However, if you constantly interact with your audience, write content and optimize it, then the community can become an effective source of new customers.

What are the types of leads on social networks?

Direct sale of goods or services. This group of leads cannot be called complete. It is relevant for online stores. How it works? Through targeted advertising or publication advertising, users go to the catalog, add the product to the cart and place an order. This way you can sell webinars, books, events (concerts, seminars), and book hotels.
Second group - the client has not yet decided who he will buy from and is comparing options. Here in exchange for contact information potential client provide your commercial offer, price list for services, product catalog, demo or trial of the product.
Collecting your audience's contacts, in order to then “warm it up” with the help of email newsletters, advertising publications, webinars, and books for purchase.

So, what are the sources of leads and traffic from social networks:

The most popular, but by no means the easiest option istargeted advertising on VKontakte.
Paid publications in communities. With the right approach, these two methods can bring targeted and fairly cheap traffic. ( How to set up advertising: tips, examples, super stories:Manual 1 , Manual 2)
Viral content, or content that is reposted.
Friending. You must register a network of accounts without adding them to your group or page. In your latest posts, leave links to your group and page.
Create meetings.Events are more suitable for events. Have a community with yours target audience you buy a publication with an invitation to a meeting of your community or collect traffic to the meeting from targeted advertising. The meeting will include a link to your website where the lead can leave his contact information.
Photo albums.Suitable for online stores. You buy an album in a public community with your audience in which you place photographs. In their signatures, indicate a link to your website or group.

But all this may not work if you don't prepare your page.

How to prepare a page on social networks so as not to lose leads?

Internal ranking factors on VKontakte:

The uniqueness of the description, as well as keywords in the description.
Uniqueness of posts.
Optimized group name.
Presence of keys in the group link.

Group activity indicators taken into account by VKontakte:

Number of subscribers (the average number for the best groups, according to Searchengines, is 2,200 subscribers).
How often and in what quantities are posts in groups commented on (for the best, this figure was 2.5 comments).
Average number of posts per day (average number of posts for the best groups - 0.4 per day).

How to follow up with leads?

First thing to do:To do this, you will need to integrate UTM tags into all VKontakte links. How to add a UTM tag to a link? Very simple. There are special linkers for this, for example,Google link builder, or you can attach them using the SMM service - KUKU.io. You can use such links everywhere: in targeted advertising, blog posts, wiki menus, etc.

Second: analyze the results.Which segments give more leads, where the conversion is higher, how much a lead costs and how to reduce its cost. To do this, install in Yandex Metrics or Google Analytics goals . Here, goals mean what desired action the user should take on the site. Add an item to your cart, download the price list, subscribe to the newsletter, book a room, receive a commercial offer, etc.

Third: we consider the cost. It’s easy to calculate: the amount of money spent on attracting users is divided by the number of leads.

Beware, Trash Audience! A situation often occurs when a user performs a target action, but does not make a purchase. The problem may be on your side, or there may not be a problem at all if your social media content can re-engage the user, convincing him to purchase or register. But direct and associative conversions in Google Analytics worthy of a separate article.

So, in conclusion.

Lead generation on VKontakte is a complex and lengthy matter. And to ensure that your efforts to attract traffic are not unsuccessful, be sure to adapt the group in such a way that it:

Had several entry points to your website (if sales can only be made through it).
Solve specific questions of your clients.
Make it easy to navigate in the group (place it in a visible place contact information and make sales comfortable).
Add keywords to appear organically Google search and Yandex.
Measure your audience regularly. Set goals...

... and do them!

Sources:

Publications by Dmitry Rumyantsev.
Searchengines.ru

A short story about attracting traffic from the VKontakte network. You will learn about promotion personal page and creating a group. You will find a description of programs for automatic posting in groups. And readers who need a lot of traffic will get an idea about advertising in VKontakte groups (publics).

Why VKontakte? Because VK is the largest social network in Runet. If you learn to attract traffic from VKontakte, you will be able to establish stable sales. The VK audience absorbs any goods. VKontakte is the most important channel for attracting traffic in the affiliate business. Many top partners started their business in this community.

If you are seriously going to make money on affiliate programs, you should urgently create an account on VKontakte. And if you have already learned how to make graphics, have mastered the skills of writing at least small texts, then at the same time start a group. Over time, it will grow and, in addition to promoting your referral links, can become an additional source of income.

So, you have an account, now you need to create a page. I won’t describe the interface - you’ll master it quickly, but I’ll dwell on the important details. The avatar should be an image of a living person; your own photo is best, why? Your immediate task is to attract friends! Which of these characters will be more likely to be added as friends?

The same recommendations apply to your full name. Which partners earn the most? Those who share knowledge and best practices with their referrals - lower-level partners. And who will trust a faceless character and learn from some bear cub? Therefore, indicate a person’s last name and first name, preferably your own.

Next, you need to fill out your profile and do it as thoroughly as possible. If you specify the correct key phrases in the “Interests” section, then over time you will receive traffic to your page from the network itself. People will come to you from search. And this is precisely what interests us.

Now you can post on the wall of the page. I draw your attention to the picture, it should be clickable. Most users do not read texts; they have no time. Look at yourself. Therefore, the picture needs to be given special attention. Look for suitable ones in Yandex.Images (Google) and modify them to suit you: cropping, inscription. To do this, use free services or Photoshop, this is what I do: .

However, the text is still important, some cold-blooded users still read, and the VK search robot must somehow understand the meaning of the post. You can capitalize the post title and use icons. See how others do it - this is the best guide to designing your posts (and pages!).

Once your page already has something to read, about a dozen posts with colorful, attractive pictures, you can start inviting friends. While you still have few of them, the system will help you. We go to the “Friends” section and see that the system offers you to add them:

And where, in principle, can you find friends, and even target ones who will be interested in your topic? Type in the search words on your topic, for example: “affiliates”, “fitness”, “diet”, and go to “Show all results - Communities”.

Communities are groups, public pages (read more in the VK help), and their members are your future friends, and, note, they are already “in the know.” Click on the list of participants and it will open in a separate window. Invite everyone you like as friends, always with “human” avatars. Look at the photographs on their page; from them you can determine that the person is real and learn about his interests. The add friend button is under the main avatar.

Some users who have received your friend invitation will go to your page out of interest, where they will see your posts and pinned post (the one that is always at the top of the page). You will see the number of views in the lower right corner of each post, there is an eye icon. Considering that these will be people interested in the topic, some of them will follow the link. Q.E.D.

However, the VC system naturally has limitations. The limit for adding friends is 50 people per day. The system will warn you about this. But still, be careful not to get banned for being too eager. The system reacts to user actions of the same type and may regard them as spam. Combine different actions, take pauses, breaks, in general - disguise yourself.

Even 30 people a day give 900 a month, and - 10,000 friends a year! And this is again a limit, everyone else will be subscribers (however, there is no particular difference). There are few such accounts on VKontakte, but why don’t you make one!?

If you have also created a group, you can systematically invite your newly appearing friends to join it. If you have several accounts, then invite friends to and from the group. According to my observations, every third friend who is “in the know” joins the group with pleasure (or maybe with gritted teeth, but that doesn’t matter to us, we are thick-skinned - we’ll tolerate it):

Gradually fill the group wall with posts. And in order not to write twice, use the repost of the post from the group to your page (horn icon). Another important point! Before publishing a post, use a timer where you can set any time. Thus, you can “prepare” several posts for a week or a month in advance!

All these simple steps will bring traffic from VKontakte to your or partner pages on an increasing basis. But what if you need traffic quickly!? There is such a way.

Traffic from VKontakte groups

While your own group is still growing and gaining fat, you can receive traffic from other thematic groups (communities). You already know how to find them, use the search: “affiliates”, “business”, “earnings”, or words on the topic that interests you. Prepare a text with a referral link and an attractive picture in advance, don’t be lazy, the number of clicks on the ad post depends on it.

Note: to quickly insert text I use free program Punto Switcher. (Mechanism: you enter a couple of characters, press space, and massive text is entered automatically!)

Go one by one to the pages of groups (publics) and look for the “Add entry” form, which indicates that you can place an ad here:

But take your time, you can get banned here. Each group may have its own rules, violation of which will result in a ban. The system will freeze your page and access to the entire network, the first time - for a day, the second time - for a week, and then you can run into a complete ban. By the way, the VK system allows you to post about a hundred posts (+ comments) per day from one account, 90 messages for sure. But it is not all that bad.

There is no time to read the group rules, but they may be hidden at first glance. Therefore, it is better to focus on the following sign. There are many posts on the wall from many users (and older ones in terms of publication time), and not just on behalf of this community or its administration (administrators’ data is at the bottom of the right column). You will immediately understand that posting advertisements in this group is not prohibited. The same applies to comments, there should be a lot of them, and the comments should be old.

The logic here is simple. Group admins can log in rarely, for example once a week. And if only fresh posts and comments are “hanging”, then perhaps they simply did not have time to delete them, and at the same time ban spammers. Just don't take risks in such cases. There are plenty of groups where advertising is allowed!

Small groups of 100-200 participants are of little interest to us; they have few “spectators”. Numerous groups, where more than 7-10 thousand people are also not very interesting. They post at “space” speed - a post can appear in 20th place in about 1 minute. It's like a cockroach race. We are interested in groups with a “population” size of 1-5 thousand people. In such groups and public pages, advertisements are “visible” for several days, or at least hours. We publish it here.

It would be rational to compile lists of groups (URL) in Notepad on different topics, dividing them into columns by population. For what? In small groups, advertisements last a long time, but in “medium” groups you can post more often. And these lists of VK groups will be useful if you engage in automatic posting using programs.

And automatic posting in VKontakte groups

There are several programs for automatic posting on VKontakte groups. I will mention the best of the tested ones, where auto-posting is available in free version. Paid versions of such programs add the ability to work from several accounts, or even from hundreds. The price is small, but there are other pitfalls.

The rules of the VKontakte network prohibit the use of programs. It’s easy to get your account blocked, or simply put, banned. Another thing is if the accounts are fictitious or simply purchased, do you really feel sorry for them? You will also need to buy rental proxy servers, one proxy for each account (you can find them for free to work with a couple of accounts).

Because However, you may need to remove short-term system locks, which may require faceless SIM cards or virtual phone numbers. Service for receiving SMS on virtual number To unlock a VK account you can easily find it on the Internet. However, a single account won't require all this hassle.

And although auto-posting programs themselves can find groups by keywords, it is better to use the manually compiled lists discussed earlier. This way you can completely exclude getting banned. One more thing. Still, it’s better not to use your own promoted account when working with “automation”, you never know! Be careful and think through every step.

Get to work immediately - promoting a page on VKontakte is not difficult. I wish you good luck and a lot of money! Join our affiliate marketing group.

Our group on VKontakte.