What is a webmaster?

This is a service provided by search engines to track indexing information. Used for optimization, which results in organic traffic from SERP (search engine result page).

Mostly suitable for beginners due to its intuitive interface and large set provided data.

Why connect your site to webmasters?

The main task is to receive data on the indexing status. And also about how the resource is presented in the search results and in what positions, what can be improved on the site from the point of view of search engine optimization.

The data set, as well as the webmaster’s settings, varies from system to system, but common ones include:

1. The number of pages in the index and in the search results;
2. Queries for which the analyzed pages are displayed in search results;
3. Convenience of indexed pages for mobile devices and PC;
4. Presence of micro markup and errors in it;
5. Problematic areas of the html code that lead to worse rankings;
6. Availability of sanctions applied by the search system and methods of solution;
7. Number of external and internal links;
8. Whether the search engine displays a rich snippet in the SERP for a specific page.

Additionally, most systems have tools for:

• checking files important for optimization (sitemap.xml and robots.txt);
• the ability to specifically remove specific pages from search results (or, conversely, add them);
• tracking malicious code or software that impedes interaction.

How to add a site to Yandex Webmaster

Using the tool allows you to carry out SEO promotion much more effectively, since the following information becomes available:

1. When and on what pages did the Yandex crawler (robot or spider, as it is also called);
2. Which pages are added to the index and which are excluded;
3. Are sanctions or filters applied to the entire resource or to individual pages;
4. A complete list of keywords that brought users;
5. Presence of technical errors and ways to correct them.

To obtain this and many other data, you need to take the following steps.

1. Go to https://webmaster.yandex.ru/ and log in with a Yandex account or create a new one.
2. Enter the domain and click the “Add” button. If an SSL certificate is connected to the site, then refer to the https version. Otherwise, the protocol may not be specified. Also, there is no need to add “www.”, even if this is the main mirror.
   
3. Confirm domain ownership using the methods presented (scroll through the images in the gallery).

4 ways to confirm a site in Yandex Webmaster (gallery)

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The service offers 4 confirmation methods. The longest and most complex is the DNS record. It is also not always possible to use WHOIS due to different mailboxes.

Using popular CMS and designers simplifies the task by automating the process. Let's consider popular options.

Connecting Yandex Webmaster to a site on Tilda

Designer Tilda. This service allows you to confirm ownership in a few clicks. To do this, go to Settings -> SEO -> “Yandex” item and click “Edit”.

In the menu that opens, click “Connect”, go through authorization via Yandex OAuth with the account to which the site has been added and is awaiting confirmation, and give permission for access.

ATTENTION!Sometimes the login tab freezes. There's nothing wrong with that. You need to check on Tilda whether the synchronization took place and, if not, start the process again.

For your convenience, we have made it for you step by step instructions on connecting a Yandex webmaster to a site on Tilda in pictures.

6 steps to connect Yandex Webmaster to a site on Tilda (gallery)

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You are beautiful! Yandex got what it needed and began collecting information for you!

Integration of Yandex Webmaster and WordPress site

Popular among beginners is the WordPress CMS. Due to the ease of customization on this moment Many plugins have been developed to simplify the optimization process.

I prefer YOAST SEO, but there are also a number of others: All-in-one SEO, WordPress SEO plugin, SEOpress and others. We install and activate one of the plugins; in the article we will install Yoast SEO as an example.

SEO plugins for WordPress

Go to the section that appears “SEO” -> “General” -> “Webmaster tools” and enter the confirmation code from the panel in the corresponding Yandex field.

Integration of Yandex Webmaster and a WordPress site using the Yoast SEO plugin (click on the image to open in full size)

You are beautiful! The resource has been verified and Yandex has already begun collecting the necessary data.

Connecting Yandex Webmaster to a custom website

Self-written sites (with or without a CMS) are also often used, where confirmation takes a little longer and may require the involvement of a developer.

In such cases, the easiest way is to upload the html file to the root directory (via ftp or directly through the resource control panel in the hosting control panel) and click the “Confirm” button in your Yandex Webmaster account.

However, sometimes you may need to edit the page title and add a meta tag. To do this, open the html code in a convenient editor home page site (in our case it is index.html). Most hosting providers provide online editing, but sometimes you need to download the file to your PC and make edits locally.

Add a meta tag for verification, upload it back to the server and click “Verify” in the verification tab.

Attention!There is no need to delete the verification file from the server or the meta tag from the page title after passing the verification, since the next time the search robot passes, you will have to confirm ownership again!

For convenience, see the step-by-step instructions for connecting Yandex Webmaster to a custom website (by uploading an html file to the root directory of the site) in pictures (scroll through the images in the gallery).

Step-by-step connection Yandex Webmaster to a custom website (gallery)

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The next step is setting up the main panel. At the beginning there will be no data except the most basic, but within two weeks the crawler will crawl the pages, evaluate them, find backlinks and display all the information.

How to set up Yandex Webmaster?

The initial setup of Yandex Webmaster is carried out so that the search robot correctly scans the site and does not miss required pages and built the correct output.

Checklist for quick and easy setup of Yandex Webmaster:

1. Check the robots.txt file using a special tool. It will show the availability and correctness of the prescribed directives. Here you can check individual URLs to make sure that pages that are not needed in the search results will not be available for indexing.
2. If regionality is important, indicate this to improve local search results. For accurate linking, create a separate block with contacts, which will indicate office addresses and contact telephone numbers, and then send a link to this block for verification.
3. Create a sitemap (for example using sitemap generator) and send it to the Yandex bot for verification. This will help speed up indexing, which is especially important for large portals. Life hack: it is not necessary to name the file sitemap.xml. A different name will protect you from parsers in the future 😉
4. All articles must be sent to the “Original texts” section before publication (for example, on a blog). This will help with quick indexing and will also retain your authorship so you don’t lose position in search results if your content is copied.
5. Checking the quality of mobile pages. A very important tool because Lately Traffic from phones and tablets predominates. It allows you to determine the convenience of using a resource from a mobile device.

Also, error reports are available among the data in the panel. Yandex groups them into several sections:

1. Fatal - it is impossible to index the page or connect to the server.
2. Possible. This section includes errors that are associated with redirects, duplicate pages and non-existent files.
3. Recommendations. Tips from Yandex on improving pages to achieve higher search rankings.

The first 2 types of problems must be corrected as quickly as possible, since they affect the pages being included in the search results. The second 2 can only reduce positions, but not exclude the page from it completely.

How to add a site to Google Webmaster

Google is another major search engine. Without optimizing your site for it, you can lose a significant share of traffic. Therefore, the first thing you need to do in order for Google to know about your site is to set up Google Webmaster.

Google Search Console - what is it?

Google Search Console is a powerful tool for collecting search statistics from the relevant search engine.

In addition to reports on search positions and the number of indexed pages, it allows you to add a site map (to make it easier for a search robot to crawl the resource), quickly learn about indexing problems, the reasons (why they arose) and notify the search engine that corrective work has been carried out .

Also, you can view the most important keywords for which the site is most often displayed in search results, and optimize pages precisely thanks to detailed statistics.

Thus, Search Console is a fast and accurate way to obtain information to improve the quality of your decisions. However, registration in the console is not a prerequisite for indexing.

The procedure for adding a site to Google Webmaster

To start receiving data you need to:

1. Go to addresshttps://www.google.com/webmasters/ and click on the “Search console” button.
   
2. Log in with your account Google entry or create a new one by sequentially entering the required data.
   
3. In the welcome window or using the “Add resource” button, you need to enter the site address and proceed to confirmation. In the new interface, which has been working as the main one since March 2019, several options for adding are available.

Methods for adding and confirming a site in Search Console

Innovation: domain resource.Allows you to collect and take into account statistics from all subdomains and all resource mirrors (both http versions and https; both with and without www.; mobile version- if it is on a separate subdomain and others).

Confirmation of a domain resource is carried out only using a DNS record.

As a result, you get access to all possible statistics for all resources associated with a given root domain.

Old way: resource with a prefix in the URL.When choosing this method, you must confirm each version of the site and each subdomain separately (for example, http://example.com, https://example.com, http://m.example.com, https://m.example. com - these are different resources with different statistics).

At the same time, adding a site with a prefix to Google Search Console is more convenient than adding a domain site.

The simplest and most recommended is to upload an html file to the server. Instead of creating it manually, you can download it ready-made template. Next, via ftp or directly in the hosting provider's control panel, you need to upload the file to the server in the same folder as the main page (in our case - index.php).

It is also possible to confirm automatic mode, if a counter is already installed on the site Google Analytics or Google Tag Manager.

To do this, you need to select the appropriate item and log in through the same Google account to which analytics or Tag Manager is linked, and which has administrator rights in the corresponding service.

Step-by-step instructions for confirming ownership of a resource with a URL prefix in Search Console. Scroll through the images in the gallery below.

Connecting a resource with a prefix in the URL to Google Search Console

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Connecting Google Search Console to a Tilda website

If the site is built in the Tilda designer, you need to go to the settings, select the “SEO” section and click the “Edit” button under the “Google Search Console” item. Next, select “Connect” and go through authorization with the same Google account, in which confirmation is expected.

Step-by-step instructions (of two simple steps), of course, is already waiting in the gallery.

Connecting Search Console to a Tilda website in 2 steps

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Search Console Integration with WordPress

Using a popular CMS (such as WordPress) makes the task much easier. In this case, you need to install one of the SEO plugins (I prefer YOAST, but other solutions are also available), go to the SEO -> Webmaster tools section and enter the confirmation code in the appropriate field.

Connecting Google webmaster to a custom website

If you need to manually edit the meta tag (in the case of using manually created pages), you need to correct the code of the main page (for example, index.html).

Open the file in the editor on the hosting panel or download it to your local PC and open it in a convenient editor. In the block we add the line that the console produces when selecting the appropriate verification method, and update the file on the server.

After this, click the “Confirm” button in the console and wait for the data to be updated.

Step-by-step instructions for integrating a custom website and Search Console in the pictures below.

Connecting Search Console to a custom website

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You are beautiful! After confirming your rights, Google will begin collecting the necessary information! Typically, the first data becomes available within 1-3 days; to obtain full statistics you need to wait 10-14 days.

How to properly configure Google Search Console

The new interface, which came out of beta testing in March 2019, is much more convenient than the old one. It has added intuitive elements, and each action when used for the first time is accompanied by a pop-up help window.

But there are points that need to be taken into account during the initial setup:

1. Adding a site map. It is imperative to generate a sitemap.xml file, which will include all the URLs to be indexed. This will allow the search robot not to waste time crawling unimportant pages and to better understand the structure (sections, subsections, pages).
   
2. Pay attention to the “Coating” section. This is where all the important data about problems with certain pages and ways to solve them will be collected.
   
3. Check the data by specific page manually. Sometimes a general error report takes a long time to generate; in such cases, you can pinpoint the problem using the “URL Check” tool.

How to add a site to Mail Webmaster

Webmaster of the search service from Mail Ru is a relatively recent innovation, so at first there may be problems with scanning reports. Otherwise, it is in no way inferior to similar services from other search engines, so it is worth registering the resource with it and tracking data to improve rankings in search results.

To do this you need:

1. Go to address https://webmaster.mail.ru/ and log in with your Mail Ru account or register it, if this has not been done before.
   
2. Enter the website address in the appropriate field on the main page and click the “Add” button.
   
3. The next screen will offer several verification methods.
   
   

   As in other cases, the easiest way is to download the test html and upload it to the server.
   

   Due to the novelty of the tool, ready-made solutions for CMS and designers do not have the ability to automatic check, That's why this method also suitable for them.

   The Tilda constructor, like most others, provides a convenient tool for editing a block . To use it, you need to go to the settings of the main page and on the “Advanced” tab find the item “HTML CODE TO INSERT INSIDE HEAD”. After clicking on the “Edit Code” button, an editor will open into which the verification code is inserted.

   
   

   After confirmation using any of these methods, you will see changes in the window: the resource will move to the “Confirmed” status, and the search robot will go to explore new spaces.

How to set up mail.ru webmaster

Unlike the tools of other search engines, mail ru provides each site with one page with a brief summary of the data. It’s not entirely clear whether this is because of the beta status or just for clarity. Either way, it makes interaction easier. Many services and features present in analogues are not available here.

At the moment you can:

1. Add a site map through a special menu;
2. Compose or check for correctness robots.txt;
3. Offer your page to be shown in first place for a certain request (which costs a certain amount of a certain “internal currency” - points);
4. Check if the target page has been added to the index.

You can also view statistics on the number of searches for certain keywords over the previous month. Other's search engines this function Usually presented separately, Webmaster Mail offers to watch everything available at once.

How to Add a Site to Bing Webmaster

Bing webmaster is a tool from the American search giant owned by Microsoft. Like all the previous ones, it displays statistics on search queries and helps you improve your optimization to achieve high rankings in search results.

To add you need:

1. Go to addresshttps://www.bing.com/toolbox/webmaster and sign in through your Microsoft (preferred), Google, or Facebook account (or register for an account if you haven't already);
   
2. In the panel that opens, in the special field, enter the address you want to add and click on the “Add” button;
   
3. Next, you need to fill out a short registration form and click the “Save” button;
   
4. After that, confirm your ownership in one of the 3 available methods and get statistics about the quality of the resource in the eyes of Bing algorithms.
   

As in other systems, the most in a simple way is to upload a special file to the server. In order to add a site to Bing Webmaster, download the proposed xml and using ftp or the hosting control panel, upload it to the root (to the folder where index is located).

Quite often, a new site cannot be found in Yandex. Even if you type in search bar his name. The reasons for this may be different. Sometimes search engines simply don’t yet know that a new resource has appeared. To figure out what’s going on and solve the problem, you need to register your site with Yandex.Webmaster.

What is site indexing in Yandex

First, let's figure out how search engines generally find out about new sites or changes to them. Yandex has special program, which is called a search robot. This robot surfs the Internet and looks for new pages. Sometimes he goes to old ones and checks to see if anything new has appeared on them.

When the robot finds useful page, he adds it to his database. This base is called search index. When we look for something in the search, we see sites from this database. Indexing is when the robot adds new documents there.

A robot cannot crawl the entire Internet every day. He doesn't have enough power for that. Therefore, he needs help - to report about new pages or changes to old ones.

What is Yandex.Webmaster and why is it needed?

Yandex.Webmaster is an official service from Yandex. You need to add a website to it so that the robot knows about its existence. With its help, resource owners (webmasters) can prove that this is their site.

You can also see in Webmaster:

• when and where the robot entered;
• which pages it indexed and which it did not;
• according to what keywords people come from search;
• are there any technical errors?

Through this service you can set up a website: set the region, prices of goods, protect your texts from theft. You can ask the robot to re-visit the pages where you made changes. Yandex.Webmaster makes it easy to move to https or another domain.

How to add a new website to Yandex.Webmaster

Go to the Webmaster panel. Click "Login". You can enter the login and password that you use to log into Yandex mail. If you don't have it yet account, you will have to register.

After logging in, you will be taken to a page with a list of added resources. If you have not used the service before, the list will be empty. To add a new resource, click the “+” button.

On the next page, enter the address of your site and confirm its addition.

At the last stage you need to confirm your rights- prove to Yandex that you are the owner. There are several ways to do this.

How to confirm rights to a website in Yandex.Webmaster

The easiest way to confirm rights in Yandex.Webmaster is add a file to the site. To do this, click on the “HTML File” tab.

A small file will download. You'll need this file now, so save it somewhere you can see it. For example, on the desktop. Do not rename the file! There is no need to change anything about it.

Now upload this file to your website. File managers are usually used for this, but users don't need to do any of this. Just go to the back office, click "Files". Then at the top of the page - “Add file”. Select the file you downloaded earlier.

Then return to the Yandex.Webmaster panel and click the “Check” button. After successfully confirming access rights, your site will appear in the list of added ones. Thus, you have informed Yandex.Webmaster about the new site.

Meta tag Yandex.Webmaster

Sometimes the method described above does not work, and the owners cannot confirm the rights to the site in Webmaster. In this case, you can try another method: add a line of code to the template.

In Webmaster go to the "Meta Tag" tab. You will see a line that needs to be added to the HTML code.

Users can contact technical support and ask to insert this code. This will be done as part of a free revision.

When they do this in Webmaster, click the “Check” button. Congratulations, you have registered your site in a search engine!

Preliminary setup of Yandex.Webmaster

The site has been added to the search, now the robot will definitely come to you and index it. This usually takes up to 7 days.

Add a link to your sitemap

In order for the robot to index the resource faster, add the sitemap.xml file to Webmaster. This file contains the addresses of all pages of the resource.

Online stores already have this file configured and should be added to Webmaster automatically. If this does not happen, add a link to sitemap.xml in the “Indexing” - “Sitemap Files” section.

Check robots.txt

In the robots.txt file indicate pages that the robot does not need to visit. These are the cart, checkout, back office and other technical documents.

By default, it creates robots.txt, which does not need to be modified. Just in case, we recommend checking for errors in robots. To do this, go to “Tools” - “Analysis of robots.txt”.

Set the site region

On the “Site Information” - “Region” page, you can set the region of the site. For online stores, these are the cities, regions and countries where purchased goods are delivered. If you don’t have a store, but a directory or blog, then the region will be the whole world.

Set the sales region as shown in the screenshot:

What else is Webmaster useful for?

On the “Search Queries” page you can see the phrases that come to you from the search.

The “Indexing” section displays information about when the robot was on the site and how many pages it found. The “Site Moving” subsection will help you if you decide to install and switch to https. The “Page Retraversal” subsection is also extremely useful. In it you can indicate to the robot the pages on which the information has changed. Then, on your next visit, the robot will index them first.

On the “Products and Prices” page of the “Site Information” section, you can provide information about your online store. To do this, the resource must be configured to upload data on products and prices in YML format. At correct setting Prices and delivery information will be displayed in the search results of product pages.

If you want to improve the visibility of your company in Yandex services, you should use the “Useful Services” section. In Yandex.Directory, you can specify the phone number, address of your store, and opening hours. This information will be displayed directly in Yandex results. This will also add you to Yandex.Maps.

Yandex.Metrica - another important tool for the owner of an Internet resource, showing traffic data. Statistics and dynamics of site traffic are displayed in easy-to-analyze tables, charts and graphs.

After connecting to the Yandex.Webmaster and Yandex.Metrica services, you will receive a sufficient amount of information to manage the site’s positions and traffic. These are indispensable tools for website owners who want to promote their resources in the most popular search engine in Russia.

The next step in website promotion is through a similar service Search Console. That's all, good luck with your promotion!

Sometimes you need to move a website to a new domain, from a domain with the www prefix to a domain without it, or change the protocol from HTTP to HTTPS. The Yandex robot perceives all these cases as different sites. Therefore, the move comes down to combining the old and new site addresses into a group of mirrors.

To participate in search results new address, the robot must identify it as the main mirror of the old domain. This will also allow you to transfer some accumulated indicators from the old site to the new one, for example:

A link that is located on another site."))"> External links of the old site will be counted as external links of the new one. In this case, in Yandex.Webmaster, on the External links page, the addresses that are listed on the third-party site will be displayed.

Texts that were added to Yandex.Webmaster on the page Information about the site → Original texts."}}">Original texts of the old site will be counted as texts of the new site.

Attention. When changing the main mirror, Yandex does not guarantee that the number of site pages in search results, its positions or traffic will be maintained.

To point the robot to the primary mirror, do the following:

Step 1. Add the old and new sites to Yandex.Webmaster

Add the old and new sites to Yandex.Webmaster and confirm rights to manage them. For more information, see the Quick Start section.

Step 2. Check that the content of the sites matches and they are accessible to the robot

Make sure that:

The main content of the sites is the same (text and graphic content, Contact Information etc.).

The old and new addresses are available to the robot:

• The server response does not exceed 10 seconds and contains an HTTP status code of 200 OK for the new address, and 200 OK or 301 Moved Permanently for the old address.

Step 3. Set up redirection from the old address to the new one

Redirect

Step 4. Use the Site Move tool

The robot learns about the directions to the main mirror the next time it visits the site. To speed up the accounting of changes, use the Site Move tool:

Go to Yandex.Webmaster and select the site you want to move from.

On the page Indexing → Site relocation submit your application in one of the following ways depending on the type of move:

• to a new domain or another domain zone- enter a new address in the field or select from the list;

  from HTTP to HTTPS - enable the Add HTTPS option;

  to a domain with the www prefix - enable the Add WWW option;

  to a domain without a prefix - disable the Add WWW option.

","hasTopCallout":true,"hasBottomCallout":false,"areas":[("shape":"rect","direction":["top","left"],"alt":"Site address, to which you need to move","coords":,"isNumeric":false,"hasTopCallout":true,"hasBottomCallout":false),("shape":"rect","direction":["top","right "],"alt":"Old site address","coords":,"isNumeric":false,"hasTopCallout":true,"hasBottomCallout":false)]))">

The main mirror is replaced within a few weeks. To receive notifications about the main mirror change, subscribe to notifications.

After changing the main mirror, the new site address will begin to participate in the search.

Questions and answers

I followed the instructions and indicated the main mirror in Webmaster, but the non-main mirror is still present in the search. Why?

This happens until similar pages of the main mirror are indexed, even if a redirect was installed on them. After this, the pages will be excluded from search results for several updates of the search databases.

The pages of the non-main mirror can continue to be stored in the robot’s database and displayed in Yandex.Webmaster, but they will not be displayed in search.

To keep track of search database updates, subscribe to notifications.

When changing a domain, the number of pages or position decreased

If the new domain is already recognized as the main mirror, then a noticeable change in the number of site pages in search results, its positions or traffic is allowed. These changes may be observed over the course of several search database updates.

Why is my relocation application not accepted?

The site is unavailable or responds with a long delay.

The content of the sites does not match. Check the correspondence between the addresses of internal pages and their titles.

The site moves to another domain zone without a redirect.

Site indexing is prohibited in the robots.txt file.

The application has been sent from the site to which you need to move.

Internal service error. Try sending your request later.

Application sent incorrectly

Select the case in which the application was sent in error:

Choose

Wrong site selected for relocation

You have changed your mind about moving the site, but the application has already been sent

If in Yandex.Webmaster on the page Indexing → Site relocation If you chose the wrong site in the list and sent an application, then after a while it will be rejected and the move will not be completed.

In this case, the application can be processed and the sites will be merged into a group of mirrors - then the application cannot be canceled. Wait until the changes are applied to the search results, and then move to the desired domain.

Why does the application take so long to process?

The request to move the site will be completed when the new site address becomes the main mirror and begins to participate in search results. This may take from several weeks to months, depending on the type of move, the speed of crawling sites by the robot, and updating data on mirrors in search results.

Check the following conditions:

Both sites are accessible to the robot.

The old site address redirects with HTTP code 301 to the new one - which will be considered the main mirror.

The application to move the site to Yandex.Webmaster has been processed.

If all conditions are met, the data will be updated automatically over time.

Write to support service

As a rule, it takes about a month for the changes to appear in search results when changing the website address or the main mirror. If you followed the instructions when moving or posting sites, but the changes were not displayed in the search results, write to support.

To ensure your question gets to the right specialist faster, specify the topic:

Choose

The site is presented in the search at the wrong address

Changed Domain name site

The HTTP/HTTPS protocol has changed

The www prefix has been added or removed

Application for relocation will not be accepted

Websites don't stay up for a long time

You can add a site to Yandex.Webmaster that runs either on an engine (WordPress, Joomla, Drupal, etc.) or a site designed in bare HTML.

Step 1. If you don’t have an account on Yandex, then create one; if you have one, then log in to any service (for example, mail).

Step 3. Click on the button with the plus sign - “Add site”.

Click on the "Add site" button

Step 4. For Yandex, the sites listed below are different:

• https://site
• http://www.site
• https://site
• https://www.site

If you add a site without specifying the protocol - site, then Yandex will decide that we are talking about the site https://site, i.e. about a site operating using the unsecured http protocol. To avoid mistakes, simply copy the address of the site's main page from address bar browser and paste it into the form field.

Insert the website address and click the "Add" button

At the time of writing these lines, my blog is still working using the http protocol, but very soon it is planned to transfer it to the secure https protocol, which will be the subject of a separate article.

Step 5. Now you must confirm your rights to the site. You can do this in four ways:

1. Adding a meta tag to the code of the main page of the site;
2. Uploading an html file with the specified name to the root of the site;
3. Adding a TXT record to the DNS domain;
4. WHOIS confirmation via Yandex.Passport.

It so happened “historically” that I confirm the rights to sites by uploading to the root of the file (previously it was possible to upload txt files, now only html files) - I will consider this option.

Go to the HTML file tab and upload to local computer confirmation file by clicking on the appropriate link

Now the file needs to be uploaded to the root of the site, i.e. to where the index.php file is located (site on WordPress engine) or index.html (HTML site). In this particular case, I used file manager Beget hosting.

html file is located in the root directory of the site next to index.php and robots.txt

Now all that remains is to check whether the html file is downloaded from the specified link. To do this, just click on the “Check” button.

Let's look at adding Yandex Webmaster step by step

Step 1. Add a site to the panel (you must have a login)

Step 2. Confirm rights to the site.

Four methods are available:

• upload the txt file to the root of the site;
• add a meta tag to the main page;
• drop the html file to the root of the site;
• register dns.

Each site has its own file or meta tag with a unique name.

Note: the main thing is not to forget that the Yandex panel periodically checks confirmation of rights to the site, so there is no need to delete the file or meta tag.

Step 3. Configure the Yandex Webmaster panel

What should you pay attention to first?

1. Add a site region

We set the correct region of the site, it is very important for the regional ranking of your site.

Through the Webmaster panel, you can set only one region, but if your site is accepted for registration in the Yandex.Catalogue, then it is possible to specify up to 7 regions that will be displayed.

2. Add site organization

Add the address and phone number of the company. If there are representative offices in different regions, then we add all organizations in all regions.

It is necessary to fill out the organization card correctly and as completely as possible, since it will be used when searching on Yandex. Maps (you can read it here)

3. Check the robots.txt file for the site

What interesting things can you find out in the Webmaster panel?

1. Statistics on search queries from the “reverse side”

You need to look at the section - “search queries - query history” - this is the history of changes in the ratio of the number of transitions to the site for selected search queries to the total number of transitions.

From it you can see for each request: For each page of the site you can find out what its status was at the time of building the search database, for example

• already known to the robot, but not in the index;
• in the index and ranked;
• excluded from the index due to...

Useful when pages fall out of the index for an unknown reason. We recommend writing to support to clarify the reasons with specific examples.

3. Additional site content.

For sites of the following types:

• Original texts;
• Auto ads;