Samsung Electronics has announced the start of sales of phones from the 2012 La Fleur collection in Russia. It includes smartphones Samsung Galaxy Ace and Wave Y, as well as Samsung C3322 and C3520 mobile phones.

The phone cases of devices from the 2012 La Fleur collection are distinguished by unusual colors and are decorated with patterns in the form of climbing flowers. In addition, Samsung La Fleur phones come pre-installed with specially created wallpapers and desktop animations that will highlight the individuality of the device and its owner.

This is the first smartphone on the Android platform in the La Fleur collection. It provides users with the latest mobile technologies in a thin body.

The smartphone is made in white, the back panel is decorated with patterns in the form of beautiful flowers. The model runs on the Android 2.3 Gingerbread platform and is equipped with a fast processor, a wide 3.5-inch touch screen and a 5-megapixel camera with flash.

The Y index in the model name stands for Young. This smartphone is designed for young girls. The model is dominated by a combination of purple and black colors, the front and back panels decorated with patterns. Samsung smartphone Wave Y La Fleur is equipped with a 3.2-inch touch screen and runs on the latest bada 2.0 platform. Pre-installed communication services Samsung ChatOn and Social Portal make communication more convenient.

The dual-SIM model is designed for women who want to successfully combine professional and personal communication. A classic candy bar with a metallic finish combines maroon back cover with a beige pattern and a purple front panel.

A thin and stylish phone is a bright youth model. The model is made in a clamshell form factor. The new product has a pink body.

New models from the 2012 La Fleur collection are on sale at Russian market in February 2011 according to recommended retail prices: Samsung Galaxy Ace La Fleur - 10 thousand rubles, Samsung Wave Y La Fleur - 6 thousand rubles, Samsung C3322 La Fleur - 4 thousand rubles, Samsung C3520 La Fleur - 3.5 thousand rubles.

On the eve of spring, Samsung announced its intention to release a number of unique devices created specifically for the fairer sex. Smartphones will differ not only in their original design, but also in their range of functions that will be in demand by the fair half of humanity.

New representatives of the La Fleur line

It is known that the popular women's line will be replenished with six new models in the spring of 2013, which will be made in the best traditions of their “brothers”. Each model is unique, so you can choose the option with the optimal set required functions. Two of the upcoming models will support dual SIM cards. So, in the spring the following Samsung La Fleur 2013 smartphones will be presented:

• GALAXY S III mini;

• GALAXY Ace DUOS;

Appearance

All models will be made in the same style in which devices of this series are usually presented. The fairer sex will appreciate the beautiful design with floral images, as well as the variety of colors. The Samsung La Fleur 2013 collection will be presented in three shades: pink, white, and garnet red. So every woman can easily choose both the color and the pattern on her smartphone to suit her own style.

Features of La Fleur models

Phone functions are specially selected to suit the delicate female taste. In addition to attractive floral patterns as well as wide functionality, each of the devices can offer special functions. Among them are not only special backgrounds, original screensavers and exclusive ringtones, but also purely female applications. For example, among them there are “Beauty Lessons”, “Cooking at Home”.

Sale

The first representative of the series, phone GALAXY S III is already on sale. At the same time, a mini version of the same model will be available in February 2013. The remaining models will be available for purchase in the spring of 2013. As for the price, Samsung La Fleur 2013 phones are budget devices, which is very profitable.

The new La Fleur collection is an excellent opportunity to purchase a decent, elegant phone with a wide range of functions. And thanks to the unique beautiful design and a variety of colors, you can choose a model that perfectly suits the taste of every female representative.

Rate new mobile platform bada 2.0, powerful 832MHz processor, sophisticated and ergonomic design, powerful support for social networks and music services (Music Hubs), fast Wi-Fi protocol and Bluetooth support! This smartphone has everything you need to always be in touch, communicate with friends in in social networks and always be the center of attention. With smart Samsung smartphones you can easily make friends with smart gadgets!

Easy to use "Smart Smartphone"
The smart revolution has happened, join us! Samsung's Wave Y smartphone is based on a simple and intuitive bada 2.0 platform, which most effectively realizes all the advantages of smartphones. You will be pleasantly surprised by the high performance of the smartphone, instant response to your actions, excellent multitasking support and excellent graphics - all thanks to the powerful 832MHz processor! WITH mobile devices It's easier than ever for Samsung to join the world of Smart!

Stylish smartphone
The design of the Wave Y smartphone will be appreciated by the most discerning connoisseurs of style; Exquisite design is successfully combined with high functionality. A thin and simply luxurious smartphone.
This model features a widescreen 3.2" HVGA screen, which can clearly display any text and graphics!

Easily personalized
It's not just a mobile phone for everyone, Samsung's Wave Y can be personalized and customized to suit any of your preferences. From the Live Panel screen to the Lock Screen, all functions and modes of your smartphone can be customized to suit your needs.
Organize your content with 3D (3-dimensional) folder support. Even the Music Hub music service can be customized according to your preferences, which is very convenient when purchasing new music tracks.

Excellent social media support
The ChatON function is a new way to always be in touch. Available on all platforms, ChatON lets you write and send instant messages with just the swipe of a finger. Instead of connecting using a user account, you can find a friend by phone number. The smartphone also supports group chat, as well as mode instant messages via PC. Social Hub 2.0 allows you to store all your social media contacts in one place. Now keeping in touch with your friends and family has never been easier! IN this smartphone services such as Email, popular social resources like Facebook, Twitter, IM and others!

Connecting couldn't be easier!
Wave Y smartphone supports the protocol wireless communication latest version Wi-Fi 802.11n, which provides instant Internet connection, data sharing and more!
Support for the Bluetooth 3.0 protocol allows you to easily and quickly exchange data with other mobile devices and computers via an infrared communication channel.

Built-in Yandex services
One of the important advantages of a smartphone is the presence of a localized software. The Samsung Wave 3 smartphone is offered with pre-installed search and Yandex services. Smartphone owners will be able to use Yandex.Maps, Mail, Metro and other popular Yandex applications.

Screen type: IPS (In Plane Switching) is a high-quality liquid crystal matrix that was created to eliminate the main disadvantages of TN technology matrices. The IPS matrix most adequately conveys colors across the entire spectrum at different viewing angles, with the exception of some color positions. The TN matrix usually has a better response than IPS, but not always. So, when transitioning from gray to gray, the IPS matrix behaves better. This matrix is ​​also resistant to pressure. Touching the TN or VA matrix results in a "excitement" or a certain reaction on the screen. The IPS matrix does not have this effect. In addition, ophthalmologists confirm that the IPS matrix is ​​the most comfortable for the eyes. In this *s*m* way, the IPS matrix brings a bright and clear picture regardless of viewing angles, best for surfing the Internet and watching movies. But the most important thing is for image processing and viewing photos. LCD (Liquid Crystal Display) - Liquid crystal displays. The very first displays used in mobile devices, and not only in phones. Their main feature is that they have very low power consumption, due to the inability to display color images. They do not emit light and therefore phones are upgraded with backlight lamps. Some phones had several different backlight colors based on the presence of different LEDs around the perimeter of the display. This extraordinary solution was used, for example, in Ericsson phone A3618. On this type of display, pixels are clearly visible, and such displays cannot boast of high resolution. In order to extend the life of such displays, they were made inverse, i.e. text and symbols were not displayed as filled pixels, but, on the contrary, inactive against the background of filled ones. This resulted in light text on a dark background. Currently, this type of display is used in the cheapest budget models (Nokia 1112) and as an external display in some clamshells (Samsung D830).

TFT (Thin Film Transistor) - Liquid crystal displays based on thin film transistors with an active matrix. For each pixel there are three transistors corresponding to three colors (RGB - red, green, blue). On this moment, these are the most common displays and have a number of advantages over other displays. They are characterized by minimal response time and rapid development - ever-increasing resolution and number of colors. These displays are most common in mid-range and higher phones. Working resolutions for them: 128x160, 132x176, 176x208, 176x220, 240x320 and others, less common. Examples: Nokia N73 (240x320, 262k colors), Sony Ericsson K750i (176x220, 262K colors), Samsung D900 (240x320, 262K colors). TFTs are very rarely used as external displays for clamshells.

CSTN (Color Super Twisted Nematic) - Color liquid crystal displays with a passive matrix. Each pixel of such a display consists of three combined pixels, which correspond to three colors (RGB). Some time ago, almost all phones with color displays were based on this type. And now the destiny of such displays is budget models. The main disadvantage of such displays is their slowness. The undoubted advantage of such displays is their cost, which is significantly lower than TFT. Based on simple logic, we can assume that in the future TFT will displace this type of display from the mobile device market. The color evolution of such displays is quite extensive: from 16 to 65536 colors. Examples: Motorola V177 (128x160, 65K colors), Sony Ericsson J100i (96x64, 65K colors), Nokia 2310 (96x68, 65K colors).

UFB (Ultra Fine and Bright) - Liquid crystal displays with increased brightness and contrast on a passive matrix. We can say that this is an intermediate option between CSTN and TFT. This type of display boasts lower power consumption compared to TFT. For the most part, Samsung used such displays in mid-range phones. This type displays are not widely used. Examples: Samsung C100/110 (128x128, 65k colors).

TN is one of the matrix types of TFT screens. Roughly speaking, TN are the simplest and cheapest TFT matrices. Viewing angles are the narrowest.

Samsung phones from the La"Fleur line - a “floral” collection for beautiful ladies

IN Lately Manufacturers of mobile phones and smartphones are increasingly trying to attract attention to their products with various design moves. They release phone models in cases of different colors, put drawings on them, use relief surfaces - all so that the future owner of such a device has the opportunity to emphasize his individuality.

Nevertheless, most of the mobile devices produced look universal - they are equally suitable for representatives of both sexes. The exception is typically women's mobile phones or entire lines of such devices - they are created focusing exclusively on women's needs and ideas of beauty. Nobody purposefully creates lines of phones for men, although everyone understands that rugged mobile phones are most suitable for this category.

The company is one of those manufacturers that have singled out mobile phones for women in one line. In this case, the line was called La’Fleur. The manufacturer itself positions these devices as means mobile communications for stylish and modern women who want to have both beautiful and technically advanced devices. Most often, the line includes successful and well-selling mobile phones, although outside this class of devices it also includes laptops and cameras. By simply adding the ending La’Fleur or changing one digit in the model index, the manufacturer receives a new device in its model range.

Beautiful and feminine Samsung La’Fleur phones

By the way, the line itself was created as a counterweight to the women’s devices of the L’Amour Collection series from the Finnish manufacturer Nokia. And today we can confidently say that Samsung La’Fleur phones are most associated with the concept of “women’s phone”.

Features of Samsung mobile phones from the La’Fleur line

La’Fleur phones have the following general features:

• a floral ornate design on the body: it can be present both on the front side of the device and on the back, the color of the design can be applied with one or two paints, or can simply be engraved on the surface;
• body color: pink, burgundy, red, white, golden, golden brown, lilac, plum - that is, virtually all more or less bright or simply attractive colors, with the exception of black and dark gray;
• pre-installed themes or desktop backgrounds, which also use the La’Fleur style: floral motifs, vignettes, white-pink and gold colors;
• modified forms of individual buttons (for example, on a phone the navigation key is made in the shape of a diamond);
• raised convex surface (like the Samsung S5150 phone);
• software component. Some models come pre-installed with a number of applications aimed exclusively at women target audience. Thus, the “Lifestyle” utility allows you to specify your favorite perfumes, drinks, musical styles, clothes, weather - based on these data, a profile of the phone owner will be created. The Biorhythms utility allows you to find out Additional information about biorhythms for any day of the month. The “Height Determination Methodology” utility allows you to find out whether a girl’s weight corresponds to her height. There are also utilities “Women’s Calendar”, “New Diary” and “Calories”. Their practical significance is mostly small, they are simply additional semi-entertainment functions in a woman’s phone. All these utilities can be found in Samsung L320 and Samsung E570 phones.

Let's take a look at the most prominent representatives of the line.

Samsung L310 La'Fleur

Folding bed in black and gold body color. Ornate golden patterns are applied to the external and internal surfaces of the case. In terms of characteristics, this is the most ordinary mobile phone: a 1.8-inch display with a resolution of 176x220 pixels, 20 MB of internal memory, support microSD cards, data transfer via USB and Bluetooth 2.0, 2 megapixel camera. Mobile phone is aimed at middle-aged and older women, although today at such a price ($270) it is difficult for it to compete with more productive, but less expensive models from the same line.

La'Fleur

A women's phone for a youth audience, made in the form of a candy bar with a touch screen. Characteristic features include a diamond-shaped navigation key and a textured battery cover. It is available on the market in two colors - white and gold. The main characteristics are as follows: display with a diagonal of 2.8 inches (capacitive) and a resolution of 240x320 pixels, data transfer via USB and Bluetooth 2.0, 39 MB of internal memory, support for microSD cards (maximum 8 GB), 3.2 megapixel camera. In terms of software, a Cosmo widget has been added to the phone, which will be of interest to shopping lovers. The cost of this model is $160.

Samsung D980 La'Fleur

At the time of writing this article the only phone from the La’Fleur line, which supports the operation of two different SIM cards at once mobile operators. This is a touchphone with a pre-installed proprietary TouchWiz interface, with a large 2.6-inch touch screen with a resolution of 240x320 pixels. USB and Bluetooth 2.0 are used for data transfer, internal memory 45 MB, supports microSD memory cards (maximum 2 GB), has a 5 megapixel camera. In terms of software, the phone is notable for its Mobile Coupon utility. This application is a universal replacement for discount cards, which almost every girl probably has in large quantities. The cost of the model is $250.

La'Fleur

A budget model made in the form of a classic candy bar. The color of the case (purple-gray) and the floral pattern on the battery compartment cover indicate that it belongs to this line. The model is suitable for practical girls who value comfort and simplicity. The characteristics of the phone are as follows: a 2.2-inch screen with a resolution of 240x320 pixels, data transfer via USB and Bluetooth 2.1, 50 MB of internal memory, support for microSD memory cards (maximum 16 GB), 3.2 megapixel camera. The cost of the model is $100.

La'Fleur

A smartphone with a touch screen that runs operating system bada and uses the proprietary TouchWiz 3D interface. The color of the case is rich pink, and ornate floral designs are laser-etched onto the metal cover of the battery compartment. The characteristics of the phone are as follows: touch screen(capacitive) with a diagonal of 3.2 inches and a resolution of 240x400 pixels, data transfer via USB, Bluetooth 3.0 and Wi-Fi, 100 MB of internal memory, support for microSD memory cards (maximum 32 GB), 5 megapixel camera. This modern devices for business women who will appreciate the beauty of the case and high performance work. The cost of the model is $220.

Samsung Wave 525 (S5250) La'Fleur

Another touchphone running on bada with the proprietary TouchWiz 3D interface. The color of the case is milky white, with a delicate floral pattern applied to its surface. The characteristics of the phone are almost identical to those of La’Fleur, with the exception of three points: the camera module (3.2 megapixels instead of 5 megapixels), the Bluetooth module (version 2.1 instead of version 3.0) and design. This allowed the manufacturer to reduce the cost of this model - its average price is $160.

Samsung E2530 La'Fleur

Inexpensive and practical model in a folding form factor. It combines a stylish black front cover with a floral design, as well as an original red plastic interior, which also features flowers and vignettes. The lid has a disguised external display that is invisible in standby mode. The internal display has a 2-inch diagonal and a resolution of 128x160 pixels; USB and Bluetooth 2.1 are used for data transfer; its own memory of 10 MB can be expanded using microSD cards (maximum 8 GB). The photo module used is the simplest - 1.3 megapixels, but it is possible to use this phone as a good replacement for an MP3 player (there is a 3.5 mm jack on the case). The cost of this model is $90.

This is not a complete list of representatives of the La’Fleur line from Samsung, but only its most prominent representatives. Recently, you can notice a pattern: if some entry-level or mid-level phone model from this manufacturer begins to sell well or has every chance of being in demand, almost immediately its clone appears in the La'Fleur line, which differs from its older brother only in the color of the case and presence of corresponding drawings on it. This is not to say that this is bad - on the contrary, women have a real opportunity to emphasize their individuality with the help of a mobile phone, and for men the range of possible gifts is narrowed. By the way, a significant part of the La’Fleur line of phones is sold specifically to men, who then give them to their significant other or mothers.