SEO training. All the pros and cons! SEO training - is it worth the time? Open your own company

From the author: opinion regarding SEO optimization in Lately diverges. Some people believe that this direction is no longer relevant, others - that it continues to be one of the most effective methods website promotion on the Internet. Let's take a closer look at the issue and find out whether SEO training is worth it and where you can get it.

Search engine optimization is an interesting niche in which even a person who does not understand advertising or promotion on the Internet can start working. Of course, in this case it will take more time to study basic SEO lessons, however, if you delve into the material for 2-3 months, you will be surprised at the level of knowledge gained.

Main tasks of an SEO optimizer

SEO for beginners will seem like a huge world of incomprehensible terms and in-depth analytics, however, this direction can be described in simple Russian language. A specialist in the field of search engine promotion is obliged to improve the site’s position in Internet search results by improving the content and adjusting the usability of the site.

In other words, the SEO specialist makes the resource more convenient for visitors. In turn, the search engine notices that users get what they want when visiting the site and spend more time on it, and, as a result, promotes the site in the search rankings so that other people on the Internet get here.

What skills and knowledge are needed to work as a CEO?

To get started full-time job In this topic, it will be enough to understand:

basics of SEO promotion;

the principle of operation of the main search engines (Google, Yandex, Rambler, etc.);

structure of writing SEO articles.

The following skills will give your development in this topic an additional boost:

knowledge in English;

marketing basics;

ability to analyze the market;

additional knowledge on website development (for example);

understanding the basics information technologies.

Four global SEO trends for 2016

To achieve more significant results in website promotion, you must understand the mechanics of work search engines. It should be noted that it is updated every year, so you need to constantly monitor new trends. Check out the latest features of search engines, revealed after a series of studies:

There's no point in looking for cheat codes.

Plugins and other web developments that increase the efficiency of the site’s core are no longer as relevant as they used to be. This is due to a large number of innovations. Creators of all kinds technical modules they simply don’t have time to edit them and adjust them to fit new format, so it’s much more logical to do the main work yourself.

Content is the basis of search engine promotion.

You are in the present era information war. Websites compete for visitors, attracting them with more and more interesting content. It is no longer possible to do without it, since search results are also influenced by the fact how much time visitors spend on the site.

A catchy title, information content, a solution to a specific problem - all this should be present in the text. Moreover, people began to reveal lies and various “deceptions” even at the embryonic stage, so work on honest and useful content.

Mobile optimization is a basic need.

If a user logs into a browser and enters a query into a search engine via a smartphone, for example, “Moscow taxi,” then he is more likely to come across a site designed for a mobile format.

Local issuance has become a priority when issuing commercial websites.

From now on, when people enter commercial search queries, they will first be shown sites located in the same city where the client is located.

An exception would be the use of gadgets that have the GPS tracking system disabled, or performing a search indicating a specific city in the request.

Where can I get basic knowledge?

You can learn the basics of SEO by following these steps:

studying books in this area;

understanding information through educational articles and videos on Youtube;

by completing specialized SEO courses (free at first, then you can try paid ones);

by meeting more experienced specialists who will agree to help you dive into this topic.

All of the above options work and have bright followers who, having followed one of the above roads, later became successful specialists. However, there is a key point that should never be missed. We are talking about the practical component of training.

You should not adhere to the strategy - first education, then work. No - that’s not possible. It is much more effective to grasp the basic principles of SEO optimization, and then immediately apply the accumulated knowledge in practice, gradually adding to the wealth of information.

How can you make money from your SEO knowledge?

There are several options for making money in this area with the proper level of knowledge:

Teach others online.

Try and monetize it by teaching the basics of SEO optimization to other people. This can be done through video or text materials - whichever is more convenient for you.

Get a job as an employee.

Good optimizers are a valuable treasure in the labor market. Now, if you have proper experience in the field of search engine promotion and can guarantee a specific result for the company, then feel free to count on a monthly salary of 50,000 rubles.

Become a freelancer.

Register on the appropriate exchanges on the Internet and select orders that suit your profile. This option can be called optimal for beginners to get their hands on.

Collaborate with a web studio.

You can enter into a contractual agreement with any web studio involved in website development. The essence of the agreement is that the partner company will recommend you as a promotion specialist to its clients. In principle, this format can be considered freelancing, however, to some extent stabilized, since there will be constant orders.

Open your own company.

This path is considered the most difficult. It is suitable for those who want to open their own business in this area, providing search engine promotion services through the hands of other people. Of course, in this case one cannot do without developed management skills.

Now you generally understand the mechanics search engine optimization and know where to learn this interesting craft. You can try enrolling in SEO courses, or immediately move on to practical activities, gaining knowledge from real experience. Either way, SEO training is not a waste of time.

This area is very popular and useful, so we wish you good luck and rapid SEO development. Our blog will help you with this, where interesting articles regularly appear covering all areas of website development and promotion. So subscribe so you don't miss anything! See you again!

Who is this training for:

Specialists who want to learn a new highly paid profession.
Internet marketers seeking to increase website traffic and further conversion.
SEO optimizers with beginner or intermediate level of training who want to improve their competencies, structure their knowledge, and learn how experts promote websites.
Business owners who need to understand the intricacies of SEO, increase the efficiency of their business and establish interaction with the contractor.
Project managers who need to know and understand all the requirements and processes of SEO promotion when starting a new project.
Employees, freelancers who independently want to promote their websites to the TOP of Google and Yandex.

About the course

We have been developing this course for several years. Here is collected all the experience of experts who have been involved in promotion and optimization since the times when SEO was just in its infancy. After completing this course, you will gain professional knowledge and skills that will help you find a job in the company of your dreams.

The course program is unique. Theory and practice are combined as much as possible here. All the accumulated practical experience of one of the leading SEO agencies on the Runet was transferred. Carefully selected websites on various topics will be provided as educational material for our students. Students will hone the theoretical skills of website promotion under the guidance of SEO experts who have been optimizing large and well-known projects for many years.
Students who complete this course will receive the knowledge and skills that website promotion professionals possess. The practical experience gained as part of the training will help course participants successfully find a job and cope with any SEO tasks.

How search engines work
- History of SEO development.
- Search engine design.
- Algorithms for search engines.
- Creating an inverted index.
- Website ranking.
- Quorum, inaccurate search.
- Basics of website building and information transfer on the Internet.
- HTML tags, attributes, text, links.
- Machine learning, Matrixnex and Rankbrain.
- Assessors and their influence on ranking.
Semantic core and site structure
- Types of user requests.
- Why define the request type, and how to do it.
- Methods for compiling semantics.
- Expansion of semantics.
- Cleaning, breaking down and structuring the core.
- Query clustering.
- Site structure and ways to create it.
- Tools for collecting semantics and query clustering.
- Creation of additional linking blocks.
Internal website optimization
- Internal ranking factors.
- Characteristics of the site being optimized.
- Checking text for uniqueness, shingles, content protection.
- Search results: morphology and search query operators.
- Tools for website optimization work.
- Content optimization.
- Exact occurrences, distance between words, passages.
- Text ranking, TF*IDF.
- BM25 and its modifications.
- Compiling TITLE, H1-H6, Description, using HTML tags.
- Micro markup.
- Text and graphic content, its optimization.
- Compiling texts for copywriters, writing technical specifications.
Technical website optimization
- Duplicate pages, solutions.
- HTTPS protocol: certificate selection.
- Safely transfer a website to a new protocol in Google and Yandex.
- Hiding content from search engines.
- Response codes, server settings.
- Generating a sitemap: Sitemap.xml.
- Controlling the behavior of search engine robots.
- Mobile versions of websites: types, correct configuration.
- Promotion of multiregional websites.
- Panels for webmasters of search engines.
- Analysis of the current site indexing.
- Crawl budget and its management.
External ranking factors
- Links and traffic from social networks, forums and linkbaiting.
- Anchor list and methods of creating a link strategy.
- Criteria for selecting links.
- Selection of donors of external reference mass.
- Analysis of donors through Ahrefs, Megaindex, Yandex.Webmaster.
- Adjusting the link mass.
- Optimization of external influence on search engine promotion.
- Errors when working with reference mass.
- Setting up filters in Sape and working with Wizard.Sape.
- Minusinsk, the concept of SEO links.
- Yandex Madrid report.
Behavioral and commercial ranking factors
- Working with behavioral factors.
- Improving conversion on the site.
- Working with commercial factors.
- Optimization of product cards and categories.
- CTR on search results and work on improving it, managing snippets.
- Working with usability.
- The concept of commercial factors.
- What to do if we have a narrow or, conversely, wide range of products.
- Tricks when introducing commercial factors (when the client does not want to post prices, words, rubles, “buy” buttons, etc.).
- Regional linking of the site in Yandex and Google.
Web analytics and contextual advertising
- Selecting and setting KPIs, defining goals.
- Creating an advertising campaign.
- Settings and analysis of the effectiveness of the Republic of Kazakhstan.
- Mistakes in running an advertising campaign.
- Labeling of advertisements.
- Basic Google settings Analytics.
- Tracking goals and events on a website page.
- Google Analytics Segments, Alerts, and Basic Reports.
- Basics of working with Yandex.Metrica: web viewer, click map, form tracking.
- Data analysis and application of GA to help the optimizer.
- Analysis of traffic and errors on the site.
What will you get
- Practical knowledge and skills We train professionals who will be able to do promotion in large agencies or conduct SEO projects within their own company.
- Certificate REU im. G.V. Plekhanov After successfully passing the exams, you will be provided with a certificate of advanced training from REU. G.V. Plekhanov
- Career We provide employment opportunities and internships in industry leading companies. As a result of the course, you will become a more valuable employee at current location work.
- Personalization Work to promote your own or specially selected projects in all possible topics.
- Useful contacts During the training process, you will meet people who can become your business partners or employers. Get answers to personal questions.
- Additional material Checklists, auxiliary manuals, presentations, training videos, additional webinars with teachers, electronic literature on SEO.
- Roman Ogrin Head of optimization group.
  Kokoc Group
  
  “Analytics are an integral part of any commercial SEO. SEO must be done with a clear understanding of what you are doing, how you are doing it and why you are doing it,” Roman Ogrin.
  
  Graduated from MESI. Specialty: “Applied Informatics in Management”, specialization: Internet marketing. While studying at the university, I worked remotely for a large holding company. He was engaged in training and retraining of personnel throughout the country. Over the course of 3 years at KOKOS, he worked his way up from an assistant analyst to the head of one of the promotion departments. Main profile: traffic promotion and promotion of young sites.
  Independently managed one of the largest official Mercedes dealers in Moscow, a large online store of plumbing and metal products, one of the largest hosting services.
  As a manager, he oversees the websites of one of the largest dealers and sellers of bricks, a large clinic in Moscow and the Moscow Region, and many websites of medium-sized businesses on various topics.
  Monthly participates in the development and refinement of the company’s internal services.
  
  “I love doing my job. I'm glad when others do effective SEO after my training/supervision. I don’t like publicity and publicity,” Roman Ogrin.
- Tatiana
  Retina Head of SEO Department.
  Webit
  
  “There is no magic in SEO. Rapid growth from simple solutions is possible only if there are serious technical problems on the site or significant deficiencies in optimization. In most cases, long and painstaking work is required to achieve a sustainable result,” Tatyana Retina.
  
  Tatyana has been involved in SEO for more than 10 years - almost since the inception of the industry. Studied management in the field of Internet projects. Has extensive knowledge in related areas of internet marketing and development. She started working as a freelancer, and in 2012 began specializing in SEO for large traffic projects at the Cocos company. Since 2017, she has been training company employees and at the same time supervising a group of optimizers and VIP traffic projects (about 30-40 projects).
  Extensive experience in predicting results and developing SEO promotion strategies that lead to an increase in search traffic volumes by 1.5-2 times during the year (we are talking about top Runet projects). Work with projects: Svyaznoy, Megafon, Invitro, From hand to hand, M.Video, Ship, Daughters and sons, Perekrestok, MTS, TechnoNIKOL.
  
  “In order for optimization to be implemented on the site and bring results, it must take into account the presence of other advertising channels and correspond to the business objectives of the project. In addition, the resources spent on implementation must be repaid by the results achieved. Therefore, a good SEO specialist should not only know his field perfectly, but also have a good understanding of related ones - contextual advertising, web analytics, development,” Tatyana Retina.
- Dmitry Zaporozhets Optimization Expert
  major projects.
  coconut.com
  
  “Unlike other areas of internet marketing, SEO is impossible to guarantee and difficult to predict. However, a deep understanding of how search works and on what factors ranking is based makes it possible to significantly increase the likelihood of success,” Dmitry Zaporozhets.
  Dmitry has been in SEO since 2010. Promoted more than 200 websites, including Russian and Ukrainian projects. Successfully worked in the most competitive areas - furniture, car sales, household appliances and electronics, air conditioners, real estate and other areas. Clients include such large projects as REG.RU, Mitsubishi Motors, Credit Europe Bank.
  Dmitry is a certified Yandex partner for Metrica and Webmaster training. He is also responsible for student certification SEO course and Web Analytics and is a teacher at the Unibrains Learning Center.
  
  “Organic has been and will remain one of the cheapest and most conversion channels for a long time, but every year a good SEO specialist must have more and more knowledge from related fields. Today, SEO is not only BM25, it is also an analysis of visitor behavior, an understanding of how other channels and modern website building technologies work, and constant monitoring of changes and innovations in the industry,” – Dmitry Zaporozhets.
- Sergey Viryasov Director of the Optimization and Promotion Department.
  Kokoc.com
  
  SEO is the most technically complex area of internet marketing. Learning SEO allows you to easily master other online marketing tools. I will say more, SEO forces you to master related areas, - Sergey Viryasov.
  Sergey has been working in the field of SEO for over 8 years. In 2011, he headed the analytics department at Kokoc.com. Now he heads the optimization and promotion department of the entire Kokoc Group holding. He is one of the most talented and hardworking SEO professionals, and he manages to accomplish seemingly impossible tasks.
  
  Sergei believes only in numbers. He believes that it is important to be able to express one’s thoughts correctly, briefly and clearly. Due to his experience, Sergei knows exactly what changes on the site can lead to, so he carefully checks every figure, and he teaches this to his subordinates. Sergey is also responsible for training the optimization department and he easily copes with the task of increasing the efficiency of the entire department.
  
  “BM25, TF*IDF, probability theory - these words need to be known or have an idea about them if you want to learn a tool such as SEO,” - Sergey Viryasov.
- Dmitry Pushilin Product Director.
  Media 108
  
  “SEO has ceased to be a tool solely for “manipulating search engine results”, which it was for a long time. No matter how pretentious it may sound, today it is a whole set of measures to improve the site.
  And fortunately, this is becoming more and more true,” – Dmitry Pushilin.
  Dmitry has been promoting Internet projects in leading SEO companies in Russia for more than five years. Dmitry worked on optimization of such large projects as badoo.com, film.ru, ivi.ru. In parallel with the automation of business processes and the development of the IQAD project, Dmitry conducts teaching activities and advises the business community on Internet marketing and web promotion.
  “Now is the time to start learning about SEO as a tool for attracting targeted visitors to your website.
  SEO is undergoing significant changes, and to be in trend, you need to understand and track this,” - Dmitry Pushilin.

A website can only be considered an effective tool when it performs business tasks. Each company has its own tasks, but regardless of the specifics of the activity, the main ones remain 3: attract the audience, keep them on the site, encourage them to complete the target action.

And here begins the underwater part of the Internet marketing iceberg. A site may have good traffic, but visitors do not stay on it or do not take targeted actions. This can be a whole range of problems: low-quality page content, broken links, user scripts not built, delivery not coming the target audience and further, further.

Where is the area of responsibility of an SEO specialist? What is he responsible for, and what indicators cannot be influenced?

IN this course These issues are discussed in detail and all the necessary tools are provided for successful SEO (Search Engine Optimization). As a result, the course program provides sufficient knowledge to pass the exam SEO Expert in RDC.center, which is the industry standard for SEO professionals. You can take the practice test for free.

You will learn

Ensure an influx of visitors from search services:
- optimize the site and its pages for Yandex and Google;
- take into account ranking factors when developing a website;
- develop site content to increase relevance for search queries;
- manage site indexing and set rules for this;
- segment your audience and bring your target audience to the site.
Keep visitors on the site:
- conduct an audit of website promotion and identify bottlenecks;
- retain an audience of readers on your information and news portals and blogs;
- optimize content.

SEO Career

Everything is individual, of course, but we can highlight the main stages in the career development of SEO specialists. Work in an agency or for a client, at the same time working on private orders, switching completely to individual entrepreneurship, creating your own project and/or moving into the consulting field. At each stage, the list of required competencies expands. For example, working on private orders requires both website audit skills and negotiation skills and persuasion of the customer. You must be both an SEO specialist and a manager. In consulting you also cannot do without this.

In this course we will teach the technical aspects of the profession.
The program complies with the professional standard "Internet Marketing Specialist".

Don't forget to pay attention to reviews when choosing a training company.

Courses, seminars, trainings on SEO

In order for your online business to make a profit in a short time, it is recommended to go through full course By . The course program should study ranking factors, search engine algorithms, and the intricacies of promotion. The goal of the training is to ensure your website has a leading position in a fiercely competitive environment, and the ability to analyze the actions of resources and search engines.

In addition to courses, you can attend seminars and usability training. Competent will attract large quantity user.

When choosing SEO courses or training, you need to consider the following:

besides studying theoretical material, there must be full practice;
The training program should include modern methods and research; SEO should be studied taking into account the latest search engine algorithms;
the presence of an individual approach to each student, which contributes to successful learning;
At the end of the training you should receive a certificate of completion of the course or training.

Individual, distance learning

If necessary deep learning SEO You can use a tutor in a short time. Typically, individual training is used by entrepreneurs in Moscow and St. Petersburg. It is possible to conduct corporate trainings for company personnel. Distance SEO training is conducted via Skype or via webinar for residents of any region of Russia.

What will you get from SEO training?

You will definitely learn:

compiling the semantic core of the resource, competently forming search queries;
optimizing the text of web pages to increase their ranking for relevant queries;
writing meta tags, internal linking for site functionality;
monitoring resource positions;
checking the uniqueness of content, selecting keys;
building link mass through the placement of thematic optimized texts.

If you are a businessman or entrepreneur, you will be able to exercise competent control over your optimizer, implement it, reduce costs and significantly increase the efficiency of website promotion. If your goal is to get a highly paid profession as a webmaster, then the acquired knowledge is quite enough to work on the Internet.

And here begins the underwater part of the Internet marketing iceberg. A site may have good traffic, but visitors do not stay on it or do not take targeted actions. This can be a whole range of problems: low-quality page content, broken links, user scenarios not built, the wrong target audience coming in, and so on and so forth.

Where is the area of responsibility of an SEO specialist? What is he responsible for, and what indicators cannot be influenced?

This course discusses these issues in detail and provides all the necessary tools for successful SEO (Search Engine Optimization). As a result, the course program provides sufficient knowledge to pass the exam SEO Expert in RDC.center, which is the industry standard for SEO professionals. You can take the practice test for free.

You will learn

Ensure an influx of visitors from search services:
- optimize the site and its pages for Yandex and Google;
- take into account ranking factors when developing a website;
- develop site content to increase relevance for search queries;
- manage site indexing and set rules for this;
- segment your audience and bring your target audience to the site.
Keep visitors on the site:
- conduct an audit of website promotion and identify bottlenecks;
- retain an audience of readers on your information and news portals and blogs;
- optimize content.

SEO Career

In this course we will teach the technical aspects of the profession.
The program complies with the professional standard "Internet Marketing Specialist".

SEO training. All the pros and cons! SEO training - is it worth the time? Open your own company

Main tasks of an SEO optimizer

What skills and knowledge are needed to work as a CEO?

Four global SEO trends for 2016

There's no point in looking for cheat codes.

Content is the basis of search engine promotion.

Mobile optimization is a basic need.

Local issuance has become a priority when issuing commercial websites.

Where can I get basic knowledge?

How can you make money from your SEO knowledge?

Teach others online.

Get a job as an employee.

Become a freelancer.

Collaborate with a web studio.

Open your own company.

About the course

How search engines work

Semantic core and site structure

Internal website optimization

Technical website optimization

External ranking factors

Behavioral and commercial ranking factors

Web analytics and contextual advertising

What will you get

You will learn

SEO Career

Courses, seminars, trainings on SEO

Individual, distance learning

What will you get from SEO training?

You will learn

SEO Career