Hi all! Let’s continue the topic of creating a questionnaire that we started in the last article. In this post you will see examples of how you can create a full-fledged survey on your website and get acquainted with various options for its formation. Each method has its own series of explanatory pictures, with which you can get an idea of ​​the degree of complexity of creating a questionnaire on your website. In general, we have decided on the task of the article, and I begin to present it.

The methods for creating a questionnaire survey on the site work according to one simple scheme. First, we create a questionnaire with various options, and then position it on our resource. The sequence of such actions will be as follows:

1. Thinking through the topic of the survey, creating a questionnaire on paper (on a computer).
2. Creating a questionnaire survey using the implementation method you choose.
3. Fixing the finished questionnaire on your website.

We looked at the first stage in the last article, so now we will look at the next two.

Ways to create a survey for a site

You can make a survey for the site different ways. The first option is to use a third-party specialized resource. On it, we enter pre-formulated questions into a special template, and prepare the necessary answers if necessary. Then we receive a completed questionnaire. All that remains is to add it to your website. Let's look at a couple of simple examples.

Compiling a simple survey on the social network VKontakte

In my opinion, this is the simplest and quick way, which is suitable for conducting a small survey. To do this you need to do the following movements:

Log in to your VKontakte social network account. We are looking for the line “What’s new with you?” and click on it:

After clicking, a pop-up menu appears with different options insertion of new material. Not all positions are highlighted in it, so click on the “Other” link and select the “Survey” option:

As a result, we receive a special form for conducting a questionnaire survey. For example, I have already filled it out, including closed questions:

Now all we have to do is click the “Submit” button and admire the finished version of the questionnaire:

But as a rule, most of the questionnaires created do not contain open or semi-open questions. Therefore, to create a simple questionnaire, the option from social network VKontakte is best suited.

How to create a Google poll

We create more complex questionnaires for our website using specialized services. On the Internet you can find such sites for every taste. Here are some of them: pollservice.ru, rupoll.com.

Their functionality is solid - the services can complete questionnaires of almost any complexity. Let's look at one of the most popular ways to create a profile on the RuNet using the service Google Drive(drive.google.com).

To create a profile in Google Drive (Google Drive in Russian), you need to log into your account and select the desired service. Alternatively, after logging in, simply enter the Google Drive URL. As a result, you will see a start screen, in which we select the “Form” item in the left menu:

Thanks to the “Advanced settings” item, you can add survey questions various elements. These could be drop-down lists, adding images and videos, new text styles, etc.:

Thanks to this additional functionality, a survey on Google Drive can be turned into a full-fledged creative questionnaire for every taste. And any task can be completed in this way - Google Drive allows you to enter any variants of questions into the questionnaire.

As a result, after spending a couple of minutes composing questions, we get a ready-made one. questionnaire:

A few words about the settings for future profiles created in Google Drive. They exist and are responsible for the following aspects of the respondent’s work with the questionnaire:

Let's take a closer look at them.

1. Showing a link to refill in most cases is not necessary - there are rare cases when you need to receive a second response from the same respondent.
2. The option of publishing a link with survey results is needed when the study does not require a closed calculation of all data.
3. Allowing respondents to change their answers is useful if the questionnaire is either complex in topic or forces the respondent to revise their answers after completing the questionnaire.

The final stage of working with the formed form is its preservation. You can send it to your email or upload it to Google Doc:

You can also display the finished questionnaire on your website. Let's talk about this now.

How to make a survey on the site

The final step in conducting a survey on your website is to insert already prepared questionnaires. Exist following methods implementation of this task:

• creating a link to a completed questionnaire on your website
• implementation of a ready-made questionnaire form on a website page by inserting code;
• forming a questionnaire and displaying it using a plugin (script).

Now we will consider each option separately, taking into account the above examples of creating a questionnaire.

Inserting a link to a page with a completed questionnaire

This is the simplest option for implementing the questionnaire. Using the link we provide, readers of our site go to a page in the body of which there is a created questionnaire. The page itself may belong to either the service in which the questionnaire is created, or another of our sites on which we store our research.

For my blog, I chose the second option - I have another blog that contains all the recent profiles I came up with. Here is an example of links going to a couple of my surveys. They are in the last digest and are made in the form of a banner:

Inserting the finished questionnaire code

This option is also not very difficult - just get special code and paste it using the editor on desired page your resource. Here is an example of such code for inserting a ready-made survey created by VKontakte:

This code can be obtained when you send the created profile for publication in a note on your account (see one of the pictures above).

The option for inserting code from Google Drive is similar:

If you insert this code, then the output is a nice questionnaire:

Creating a questionnaire using a plugin (script)

By using this method, the questionnaire is generated using the tools of a special plugin (script) installed on the site. There are a sufficient number of such plugins for CMS WordPress. But we will not consider each separately - this is not the task of this article.

The functionality of such plugins allows you to create a questionnaire and embed it in the body of a specific article or design a survey as a widget. I used this method before, creating small surveys with one closed question. Here are the results of two surveys:

This concludes a short excursion on the topic of creating a questionnaire survey on your website. In the last third part I will talk about how to make a professional survey using a special script.

Sincerely, Your Maxim Dovzhenko

Are you running a network business and looking for partners on the Internet? How to find those who suit you? Need a website! The main element of this site is the Questionnaire! It is the Questionnaireatinstalled on a recruiting site will help you.

How to create a profile? Very simple! You will find different offers on the Internet. I liked the service the most jotform . This is a constructor where you can create questionnaires for different purposes.

But first we need to develop a Questionnaire. What would you like to know from the person who fills out your Questionnaire? What knowledge and skills will he have? Or maybe you want to know how much he plans to earn? Or is it important for you to know how much time he is willing to devote to business development?

Today I will share my experience, how to create a profile. This is a link, clicking on which will take you to the service jotform http://www.jotform.com/

Watch the video and you will find out how to create a profile at the servicejotform

1 Create a Questionnaire in the Jotform service

2 Editing the Questionnaire in the Jotform service

3 We receive the Questionnaire

Here are some QUESTIONNAIRES I made.

Read the book!

Download the book and get step-by-step instructions on how to create a QUESTIONNAIRE!

The designer has many different functions. I hope you can figure them out on your own. And if you need help, please contact us. I will be happy to answer your questions.

P.S. In this article I will share with you the intricacies of creating a recruiting website.

Collecting data doesn't have to be expensive. In fact, it shouldn't cost a penny. There are many great free tools that can do the same things as expensive form and survey builders.

Here are a few of the best free applications to collect data in the form of a form or survey.

6 Best Free Form Creator Apps.

Form builders are some of the most flexible applications out there. They can be used to collect data into spreadsheets, pay for purchases in your online store, or for planning a startup. With the help of such designers it is easy to create a contact form for the site. They're like digital legos: add necessary elements, configure and your creation is ready.

1. Google Forms: for integration with Google Sheets.

If you're already using Google Docs, Google Sheets, and Gmail, then you shouldn't forget about Google Forms, which is a great option for creating free forms. This app is built into Google Apps, is very easy to use, and automatically syncs with Google Sheets. These functions are quite enough to create a simple form.

Google Forms offers more than 10 types of forms with convenient text data entry. Create as many forms as you want, add as many answer options as your spreadsheet can accommodate—there are no limits. Also you can use Google scripts Forms to add notifications, validation, action logic, and more.

The app does not allow you to upload files or accept payments. The form themes are quite simple, it won’t be difficult to determine that this is a Google product. However, it has all the basic features and is completely free.

2. Typeform: for forms with a modern design.

An unlimited number of forms and responses are provided for free. Access to such additional functions, as fields for making payments, can be obtained by updating the application.

3. Ninja Forms: for creating forms for WordPress.

Sometimes form creation applications are overloaded with unnecessary options. If you don't want to upload files or receive detailed responses, and just want quick responses from your audience, then polls are a great way to handle this function.

Form and survey apps are very similar, but the latter are ideal for asking simple questions and getting simple answers.

A method of collecting market information using users of the World Wide Web. They are combined into a database of respondents according to one or more characteristics. Respondents fill out questionnaires electronically.

There are two main methods of online surveys:

1. Manually. You create your own questionnaires, select a database of respondents, organize mailings and analyze the results. This is the most budget-friendly method. Its disadvantage is the significant time spent organizing the survey.

1. Automated. The specialist operates questionnaire constructors located on special websites – online marketing research services.

Why is it more convenient to work in an online service?

• Designers allow you to use template questionnaires or compose questions according to given logical rules.
• Distribution of questionnaires can be carried out through a database of respondents already collected on the service - with a sample by age, gender, region of residence, profession and other parameters.
• You can choose mailing options - online panel, email, social networks, website.
• The first responses arrive within a few minutes after posting.
• There is no need to process the results manually. The system calculates them.

Purpose, audience and objectives of the survey

To get fast and reliable data, you need:

Correctly formulate the purpose and topic of the survey

Target research represents the desired outcome. This is what you want to achieve, receive, learn. The end result reveals topic survey questionnaire, indicates it target audience. For example, you want to measure the monthly level of traffic to the Omega store chain. The topic of the questionnaire will be assessing the traffic of the retail chain, and the target audience will be Omega customers.

Determine the sample of respondents

The quality of research results depends on the correct selection of the target audience - the people who will participate in your research. First you need to create a brief description of it, based on 3-4 criteria.

1. Stages of interaction with a product or service:

1. Direct consumers (one-time, periodic, permanent);
2. Those who are in the purchasing decision stage;
3. Those who could potentially be consumers, but do not yet know about the product or service.

2. Relevance to a specific market (for example, users of Android phones or buyers of metal structures).

3. Region of residence – for a business with a regional connection or representative offices in different countries.

4. Gender, age, income level - for products or services with gender, age, price restrictions.

5. Interests – when a product or service relates to a certain area of ​​interest and hobbies of the target audience.

6. Habits, values, character traits of the respondents. These parameters are used in a detailed portrait of the target audience when a brief description is not enough.

List tasks, make a plan and a set of questions

Tasks represent a set of actions to achieve the goal of the survey: “what to do to get the desired result.” Determine the stages of work, topics of questions, their sequence in the questionnaire (in blocks or mixed).

I am often asked: “What is the best way to create an online survey – in the editor or use ready-made templates?” Independent work of a specialist requires a form for a unique product, service, or any specific research.

In other cases you can take ready-made templates taking into account your area and subject of the survey.

How to send out a questionnaire?

1. Choose the method of distributing the questionnaire depending on the size of the respondent base. For a large sample, you can use an online panel - general or composed of specialized experts. Such panels are called specialized. You pay respondents at a rate per question plus additional answers.
2. Not all survey sites are ready to offer a database of respondents. Mailing via email is suitable in cases where you already have email addresses loyal audience, for example, regular customers. If you run a business page or group on a social network, you can distribute surveys through them.
3. Another option is to launch an inexpensive targeted or contextual advertising to attract respondents to your website. Develop special offer for those who fill out the form. This could be a discount, bonus or other privilege. Target audience select based on the fact that these are your potential clients.
4. If the response through one channel is not sufficient, then use several mailing methods. For example, you have a low open rate emails, and you want to recruit additional respondents through social media or contextual advertising. If the response is sufficient, there is no need to play it safe.

How to optimize survey costs

Determine what is more important to you - to spend paid survey faster or cheaper, what is the size of your audience. Compare the costs of self-surveying with the costs of an online service - wages for respondents, analytical reports and consultation with specialists. Browse sets of free templates.

Always remember: in some cases it is better not to save, but to invest more for the sake of strategic gain.

If you haven’t found something that matches your goals and objectives, create a detailed questionnaire, involve specialist analysts and jointly develop a competent solution. This is what representatives of one of our clients - the Marriott Kazakhstan hotel chain - did.

An example of assessing staff satisfaction with working conditions

For example, you planned to interview 1000 respondents, but received responses from only 500, that is, your goal was 50% realized. Try to determine the reasons for the low response from respondents, what if your questionnaire simply seemed uninteresting? Original techniques help increase engagement.

Unusual in the ordinary: speeding up response

It helps to make a survey fun and give an incentive to fill it out. gamification . This is a game method of questioning using involving techniques. Key Method- personalization of the question using the pronoun “You”, stimulation of the imagination and fictitious conditions.

“Imagine that you are the director of a shoe store. What brand of products would you put on display?”

“You need to buy shoes urgently. Which store in your city will you go to first?”

Increase the duration of survey completion by 20% or more. Do not forget that the questions must remain valid - meet the objectives of the study.

To do this, you need to introduce restrictions:

1. indicate options or the allowed number of answers. For example, choose option A, B, C, name 3 positive properties of the product or 5 signs of quality.
2. Set the time for filling out the questionnaire and set a countdown timer.

Another original way organization of the questionnaire – 3D matrix . You get the opportunity to evaluate several products from the same product group according to different criteria and display the overall rating in points.

Example - evaluation of performance, screen quality and communication between three different brands smartphones. The 3D matrix method is suitable for studying all types of demand, customer service before and after sales. It saves time for you and the respondents, and arouses greater interest and desire to respond than conventional questionnaires.

Close communication with the audience – increasing trust in the brand

Regularly organizing surveys helps demonstrate openness and care about the product and the interests of your customers. It is important that your entire team has a marketing mindset and a focus on the overall result.

For example, if a company wants to issue shares (as we did), then it will have a better chance of attracting loyal investors at the first stage. Your regular respondents will willingly agree to participate in the share capital and become brand advocates based on the word of mouth principle.

Create surveys and make your business public!

January 2, 2016 at 01:38 pm

5 services for conducting online surveys

• Research and forecasts in IT

Relevance of the article – 06.2019

Are the impressive costs of conducting research with the help of marketing agencies always justified, and is there an alternative to agencies at all? Of course, to conduct an in-depth analysis of the market or tasks of comparable scale, there is a direct route to marketers, if, of course, the budget allows. But in less global studies they will help online surveys- there are services that allow you to conduct online surveys as simply as possible: you create a survey, distribute it and receive already processed results. Which service to choose and how do such services differ?

I propose to evaluate them according to the following parameters:

Is there a trial version?
- Is there a free version, and what does it include?
- Cost and capabilities of the basic tariff.
- Optimization for mobile devices.
- Opportunities for distributing the survey.
- Design settings.
- Finding the server.
- Support.

Testograf.ru

You can get acquainted with the testograf survey and test designer without registration for free, the survey itself is not saved, you cannot collect answers and, accordingly, see the survey results. If you need to test all the functionality of the service without the limitations described above, demo access is available upon request. The service does not have a free version, and the approach to pricing is somewhat different from the usual.

All functionality of the service is presented in three tariffs: One-time license (1 survey, 60 days, 4,990 rubles), Annual license (unlimited number of surveys, 1 year, 24,990 rubles) and Annual PRO license+ (different from the previous one with an increased level of confidentiality and instant support, 49,990 rubles).

In addition to independently collecting responses via direct and additional links, it is possible to embed a survey on the site, a pop-up window (auto-display or click on a button) and a survey widget with auto-display settings and branding. It is also proposed to search for respondents according to a given targeting, while the respondents are not panel respondents and answer the survey voluntarily.

The possibilities for customizing the survey design are quite wide: the color and font of texts, the color of buttons and check boxes, adding a logo and customizing the survey header, changing the background (image, color).

The company’s server is located in the Russian Federation, and testograf is the only service presented that complies with Federal Law 152 on personal data.

The stated Russian-language support by e-mail and telephone really exists, it is really prompt and adequate.

Survio.com

On free version you can create 5 questionnaires with an unlimited number of questions and collect max. 100 responses per month.

The minimum tariff ($29/month for a one-time purchase or $14/month for an annual tariff) allows you to create an unlimited number of surveys and receive a maximum of 1,000 responses per month – not a lot.

The service is optimized for mobile devices.

In addition to the standard distribution of the survey via a direct link, there is an embedding of the survey on the site and a pop-up window, however, both of these options do not have additional settings. Also available for collection is the paid use of the CINT panel of respondents, which has 2 million panelists in Russia.

Customization options include adding a logo, changing the color theme, or using pre-made backgrounds. However, on the Minimum tariff, design customization options are very limited. Work with results (filters, uploads) is also limited.

The company's server is located in the Czech Republic.

They promise support e-mail“as soon as possible,” but my request remained unanswered.

surveymonkey.com

Has trial and free versions.
You can create 10 questions and collect 100 answers for free.
The basic tariff (1,999 rubles/month or 1,499 rubles/month when paid annually) does not limit the number of collected responses.

The service is optimized for mobile devices.

It is proposed to distribute the survey to collect responses yourself, there are several possibilities: direct link and additional links, embedding the survey on the site, a pop-up invitation to the survey (there is a design setting and % of auto-display), a pop-up window of the survey itself (with customization of the design and % of auto-display). There is also its own Surveymonkey Audience panel, but it is not provided for the Russian Federation.

The design of the survey can be changed using prepared color and background themes, or you can use a custom theme with customizable text color and font. Of course, you can add a company logo to your survey. The basic plan has many of these settings.

The Surveymonkey server is located in the USA.

Based on the actual request, the declared 24-hour English-language support cannot be called prompt or at least somehow useful.

Google Forms

Google, with a server in the USA, allows you to create a survey for free, without limiting the creator by the number of surveys, questions and answers received, which, however, will have to be collected independently using a direct link or embedding on the site (without additional settings).

There is also mobile version service. When customizing the survey design, you can use prepared color schemes, and also add a header and logo.

No support.

Simpoll.ru

The service has both trial and free versions.
The free version allows you to create 3 surveys, limits the number of questions in one questionnaire (max. 10) and the number of responses per survey (max. 100).

The minimum tariff (250 rubles/month) offers 5 surveys with 25 questions in one questionnaire and 1,500 answers to one survey.
The downside is the lack of optimization for mobile devices.

You are also encouraged to search for respondents yourself. In addition to the direct link, there is an embed on the site and a pop-up window (without settings).

Design settings include changing the text color/font and changing the survey background (color).

The service server is located in Estonia.
No support is promised.

Each of the listed services is constantly working to expand its functionality, trying to offer its users something unique. But besides functionality, when choosing a service, you should pay attention to support (it is really necessary), the possibility of concluding an agreement (who owns the rights to your surveys and their results?) and the company’s compliance with the law (especially important for large companies and companies from the public sector).