The history of the Yota operator began in 2007, when the company was founded, while the test launch of the first networks occurred only in 2008. At first, WiMax technology was used, only then Yota switched to LTE technology. Today MegaFon and Yota act together, according to official information MegaFon is the parent company. Let's look at the results of this union and compare the current tariff plans.

A little history and subtleties

In fact, Yota is MegaFon. If we dig a little deeper, we will find that in 2014 Iota took place as a virtual mobile operator. Cooperation with MegaFon, expressed in the combination of assets, occurred in July 2012. Their coverage areas coincide almost completely, with the exception of some cities in which MegaFon has built LTE networks Band 20 – Yota does not work here (in 4G format).

Yota is a subsidiary of MegaFon, but it is not the same company. Yota is a virtual operator that uses the equipment of its parent company. Therefore, the question of whose towers Yota uses is very easy to answer - Yota uses MegaFon’s towers and its own towers that were available before the merger of assets. MegaFon bought Yota by purchasing shares of Scartel. There was information in the media that the Yota brand would be destroyed, but today we see that this is not the case - the subsidiary works as a virtual operator and belongs to the organization that bought it. Roughly speaking, now this is almost one company, but the brands have different areas of activity.

Iota is MegaFon or not

Many people believe that Yota and MegaFon are one and the same. This is not to say that this is not the case, but the positioning of brands is still different. MegaFon remains a traditional operator, while Yota is virtual and focuses on unlimited Internet. Today this Internet is available only on tablet PCs and modems/routers. Until January 25, 2017, unlimited was also available on smartphones, but then it was removed.

MegaFon and Yota are almost identical in coverage area, but differ in tariffs. Therefore, it is very difficult to answer which is better - it all depends on the preferences of the subscriber. For example, if you need unlimited mobile Internet from your computer, you should choose Iota without hesitation - MegaFon does not have complete unlimited data. In terms of voice quality, both operators are almost identical.

There is one more difference - MegaFon has a lot of information, entertainment and service services. The catalog contains services for making money transfers, dial tone connections, geopositioning services, mobile subscriptions and much more. Yota does not have all this variety, so this operator is suitable for those who do not like imposed services.

MegaFon tariff plans

If you need high-quality voice communication and fast internet on a smartphone, we recommend taking a closer look at MegaFon’s tariff plans. It operates a profitable “Turn On!” line, offering subscribers several tariff plans for any needs.

TP “Turn on! Communicate"

Tariff “Turn on! Communicate” is a balanced offer for medium-active subscribers. For only 600 rubles/month. we receive 500 minutes of calls to any phone in the country, both mobile and landline (including local ones), 12 GB of Internet traffic (for any needs), free traffic to mobile TV with the MegaFon package channel , as well as two films from the video archive.

Also on the tariff there is an interesting addition - unlimited traffic for social networks and instant messengers. It applies to the extremely popular Odnoklassniki and VK, to foreign Facebook, as well as to Viber messengers, WhatsApp and eMotion. A great advantage of the tariff plan is its wide coverage area - all of Russia.

TP “Turn on! Look"

Tariff “Turn on! Look" is a sentence designed for those who love not only communication, but also video content. The subscription fee is 900 rubles/month, it includes 16 GB of general Internet traffic, unlimited on YouTube and unlimited on the above social networks and instant messengers. For chatting with friends, relatives, acquaintances and other people, 1200 minutes are allocated per month. As a bonus - four films from their archive, as well as a package of MegaFon and free traffic on MegaFon TV.

The tariff plan works in domestic Russian roaming without changing the tariff.

TP “Turn on! Speak"

Tariff plan “Turn on! Speak” provides a subscription fee of 500 rubles/month. The range of services here is quite limited - 600 minutes of communication within Russia, 3 GB of Internet and unlimited traffic for instant messengers. There is also free unlimited traffic for mobile TV, but without a channel package - you will have to pay for it separately. The tariff works throughout Russia and targeted at those who rarely use Internet services.

TP “Turn on! Listen"

We have a tariff plan for true music lovers who need nothing but music. The subscription fee is only 300 rubles/month, it includes 250 local minutes, 6 GB of traffic, special traffic for music services and instant messengers. The list of music services includes the most popular Yandex.Music, Zvooq, BOOM and VKontakte Music. Free mobile TV is also provided with the MegaFon package. The tariff works throughout Russia, but intercity fares are paid separately.

TP “Turn on! Write"

Tariff “Turn on! Write" was created specifically for those who prefer communication in text mode , but doesn’t want to spend extra cash. For 350 rub./month. subscribers receive 350 local minutes, 200 local SMS, as well as traffic for instant messengers. There is also a small package of regular traffic (only 2 GB) and traffic for mobile TV. A striking drawback is that the tariff does not retain home tariffs when roaming in the Russian Federation.

TP “Turn on! Premium"

Mega tariff for the most talkative people and those who cannot live without mobile internet. This includes 5,000 minutes within Russia, traffic for an expanded number of social networks and instant messengers (hello to fans of Telegram and Instagram), access to music services, unlimited for three video hosting sites - Rutube, YouTube and Vimeo, as well as 20 GB of regular traffic. Also The tariff includes mobile TV with the “Basic” package and three channels for adults, access to four films from the archive is provided. The subscription fee is healthy - 3000 rubles/month.

Please note that for all tariff plans, after the main package of minutes is exhausted, intranet unlimited is activated (on the “Turn on! Write” tariff, it only applies to local MegaFon numbers).

Yota tariff plans

Let's take a look at what Yota offers us (or Eta is an erroneous but common spelling of the operator's name). Its tariffs are divided into three categories - for smartphones, tablets and modems/routers. Smartphones have a single tariff plan, and it is very flexible. Minimum subscription fee is 370 rubles/month. – it includes 200 minutes within Russia and 2 GB of traffic. A package of 5,000 minutes and 30 GB of traffic will cost 2,850 rubles/month.

It would be more correct to say that packages on Yota are allocated not for a month, but for 30 days - such a tricky tariff.

The following options are available as an add-on:

• “Unlimited SMS” - 50 rubles/month;
• Messengers – 15 rubles each. every;
• Social networks – 25 rubles each. each;
• YouTube - 100 rubles.

Tariff parameters can be adjusted at any time at your discretion.

Full unlimited service from Yota works for tablet PCs. It can be paid for a day, a month or a year at once - the longer the paid period, the cheaper the connection. A day of access costs 50 rubles, a month – 500 rubles, a year – 4500 rubles. Traffic is not limited in any way, but you cannot use torrents - the speed will be reduced to 64 kbit/sec.

For computers, Yota offers complete unlimited traffic. There are even free package, operating at 64 kbit/sec– such a snail’s speed is enough to communicate in ICQ, Skype, Telegram and other instant messengers in text mode. The next speed indicator is 512 kbit/sec, it costs 400 rubles/month. For 1400 rub./month. we get unlimited at the highest available speed. In total, there are about two dozen speed gradations.

Internet from Yota is connected under the following conditions:

• 5 Mbit/sec – 5400 RUR/year;
• 10 Mbit/sec – 6900 RUR/year;
• Maximum speed – 9000 rub./year;
• 2 hours of access – 50 rubles one-time;
• One day of access – 150 rubles one-time.

Thus, Iota is beneficial for those who need unlimited Internet– from a PC it can be distributed to other devices.

The iota company has already managed to establish itself as competitive, although it has not been on the market for so long. However, on the official website there is almost no information about the history of the operator. So how did a company like Yota come about?

Story

In 2006, there was such an organization as “Corus Consulting” and it was its co-owner, together with entrepreneur Sergei Adonyev, who decided that it was time to bring something new to cellular communications. At that time, WiMAX network transmission technology was gaining popularity. It was a kind of analogue of 4G, but it was not aimed quite in the right direction. However, the technology was advanced and promising.

Already in 2007, conversations began about founding a joint company. All important negotiations were then conducted using the usual SMS correspondence, during one of which the name Yota was coined.

In 2008, active implementation of WiMAX and Moscow began. However, this did not last long. Literally a couple of years later, plans were radically changed and Iota’s management decided to change course in favor of more advanced technology - .

By 2009, Yota already had about 100,000 subscribers, and by the end the subscriber base had tripled. Even then, the company was rushing forward with rapid steps.

2010 was significant for the operator with the first launch of the LTE network, which took place in Kazan. It was this event that gave Yota a share of fame in the country, which helped him continue to gain more and more subscribers.

In 2012, the company decided to join MegaFon to increase the speed of network distribution.

In the same year, the widespread distribution of the 4G network began and was successful, since MegaFon was now the main provider.

Additional Information

• For a long time, the directors of Iota were people from MegaFon, but they did not cope with the assigned tasks properly and it was decided to hire a local specialist. Thus, Vladimir Dobrynin, who at that time was the technical director of the operator, was appointed to the position of chief director of the company in 2016. By the way, Dobrynin worked in Iota from its very foundation. Therefore, to the question: “whose company is Yota?”, one can answer that it is a separate company, but under the auspices of MegaFon.
• In 2017, the cellular company Yota stopped distributing its unlimited tariff plan to smartphones. The operator could not cope with such a load and suffered constant losses from this particular tariff plan. Many ways also played a role speed limit bypass at this rate.
• The operator's logo has its own meaning, which cannot be said at first glance. It represents an upside-down man, who is drawn in a minimalist style. They call him Naf, which inverted will be Fan, and in English “Fun”.

Yota continues its development even now. The number of subscribers does not stop growing every year, and the operator continues to expand its coverage area and increase the quality of communication.

The short answer is that Yota is a brand under which communication services are provided (communication operator) and equipment is produced. However, to understand what Iota is, you will need to analyze the structural features, history and prospects of the company, and find out its advantages and disadvantages.

How it all began

(it is called Scartel LLC) occurred in 2007, and a year later the Internet was launched using WiMAX technology. In 2009, sales of a modem released under its own brand began, and work was underway to create an LTE network.
In 2012, the merger of 100% of the assets of Scartell and 50% of PJSC Megafon was completed. After 2 years in the spring, it started on federal channels. advertising campaign a new mobile operator, and by the end of summer the first SIM cards were issued. Then the question began to arise, what is Yota, and why is it called a virtual operator?

Iota: what is it and how does it work?

It is called a virtual operator because it operates on the basis of several networks. LTE communications (that same treasured 4G Internet) are provided by equipment from Scartel LLC, and GSM is provided by Megafon.
The coverage area began with 6 large Russian cities in August 2014, grew rapidly and by the end of 2017 the operator provided coverage to the entire country, except for the Crimean Peninsula and Chukotka Autonomous Okrug.
To the question, what is Eta and how does it work, there is another answer - this full-fledged operator cellular communications with large communication and Internet coverage, excellent technical support and competitive rates.

What are the advantages of the Yota operator?

Everyone became aware of this telecommunications company thanks to its unlimited 4G plans with an affordable price tag; this made it possible to quickly attract a significant number of subscribers. By the beginning of 2017, unlimited tariffs for smartphones were closed, but even now you can use this option on a tablet or modem, and SIM cards for smartphones have an affordable price tag.

Peculiarities:

1. A clear division of SIM cards depending on the devices for which they are intended. For example, a SIM card designed for a tablet will work in a smartphone, but the pricing will change greatly.
2. Small number of own service offices. Ordered SIM cards are delivered by courier in most regions.
3. Technical support can be obtained not only in the application or personal account on the website, anyone can ask a question on the official website in the chat and get advice.
4. One price for calls to subscribers in your home region and throughout Russia.
5. At least 30 days without roaming when traveling around the country. The cost of services at this time remains the same as in home region.
6. Tariffs with unlimited Internet are still available on tablets and modems.

Prospects

Iota continues to increase its 4G (LTE) network coverage; the operator plans to provide high-speed Internet the whole country. The company is interested in data transmission technologies such as 5G and 6G, but there have been no official statements on plans for their implementation.

The Yota company appeared back in 2007. But the mobile operator gained real popularity only 7 years later, when it started selling SIM cards in Russia. It was then that many people asked the question, what kind of dark horse is this, who owns Yota?

History of the company's owners

Initially, the owner of the brand was Scartel LLC. In 2012, the owner of Yota announced that the company’s assets would merge with MegaFon OJSC. That's when the Garsdale holding corporation was created.

When selling Yota, the owner lost the rights to a controlling stake. The assets of the new holding were divided between three companies. AF Telecom received 82% of the shares, the remaining shares were owned by Telconet Capital and the Russian Technologies State Corporation.

The association had several goals:

• accelerating the process of mastering new communication technologies in the country;


• providing high-quality communication to all residents of Russia;


• integration and obtaining new solutions in the field of telecommunications services;


• cost reduction during LTE network construction;


• occupying a leading position in the global market.

Present day

In September 2015, the sole owner of all Yota assets is MagaFon.

The corporation is developing successfully; in July of this year, sales of SIM cards began in 52 regions of the country. For clients, the company offers unlimited tariff plans with affordable prices, high speed connections and a large coverage area in Russia.

There are several large mobile operators in Russia, which, in essence, have divided the market among themselves. These are such well-known “giants” of the industry as MTS, Megafon, Tele2, Beeline. It is quite difficult for a new and little-known company entering the market to gain a foothold here due to strong competition. This can only be done through customer loyalty and carefully thought-out tariff plans that are attractive due to their affordability.

That's what I did Yota operator, reviews of which we will publish in this article. In addition, we will tell you basic information about this company - its history, methods of capturing the market and the tariff plans that it offers to its clients.

History and general information

If you have not heard of such a company, then Yota (reviews confirm that many customers did not know about the existence of such an operator) is a relatively young player in the Russian telecommunications market. It was founded in 2007 through the investment of Scartel LLC ( entity, which owns the Yota brand) and Megafon OJSC (a large mobile operator, everyone probably knows him). Thus, we have created a holding company that manages a relatively new mobile operator.

Despite the fact that the company can be said to be a newcomer to the industry - Yota connection(reviews from group representatives confirm this) are distributed in 48 regions of Russia. We are talking about signal transmission in the format of 4G networks that support the distribution of high-speed mobile Internet. If you believe the official information of the operator, back in 2014, among Yota subscribers, whose reviews we will partially cite below, there were more than 1.2 million Russians. This is despite the fact that the first launch of the network took place quite recently - at the end of the summer of 2010. Agree, this is very fast development for a mobile company!

main feature

The question arises as to how the Yota operator, about which we will publish user reviews below, was able to overcome such a high threshold in terms of the number of subscribers in such a short time. We can say right away that advertising and the right PR campaign played a certain role in this matter. But do not forget that the costs of other leading operators for media promotion are colossal. It is very difficult to overtake MTS, Megafon and Beeline in the eyes of the consumer! And here we come to main feature, which is owned by Yota (mobile operator). Reviews indicate that all Internet packages available to subscribers are offered with unlimited traffic. That is, unlike competing companies, Yota does not allocate a fixed number of megabytes available for use. The subscriber can use wireless high-speed online access for as long as he needs. Agree, this cannot but bribe. Of course, every subscriber will think about whether to switch to service from this company.

Services

In addition to the Internet, Yota (reviews confirm this) has other services in its arsenal, the terms of which look tempting compared to other companies. In particular, these are calls both to the numbers of your operator and to the phones of other companies, as well as SMS messages. This package is classic for any mobile operator, only the conditions for receiving services here are actually more favorable than in the plans of competitors.

Internet for smartphone

Of course, one of the main advantages of the company is the Internet, through which its subscribers use its services. At Yota, the Internet (reviews repeatedly confirm this) is provided in unlimited quantities. If we talk about connection for a smartphone, then its cost is 300 rubles per month. This is the basis for the tariff that the subscriber chooses. Other services are provided as options - the ability to receive minutes for calls, SMS, etc.

For tablet

Internet connection for tablet computer here it is more diverse - the client can choose one of three tariff plans - this is noted even by the reviews left about Yota. Mobile network provider is able to provide a connection at a speed of 1 Mbit per second at a price of 390 rubles, 3 Mbit/sec - 590 and at “maximum speed” (as indicated in the tariff description) for 790 rubles per month. Since we are talking about a service for a tablet computer, minutes for calls and SMS messages are not provided according to the terms of the plan.

For computer

Finally, the third tariff is the “Internet for Computer” plan. The conditions here are different from those mentioned above. Firstly, the connection is made through Yota modem, reviews of which, again, we will leave for last. Secondly, the tariff designer allows the user to independently determine the speed at which the connection will be established. There are several stages provided here: the minimum is a speed of 512 kbit/sec. at a price of 400 rubles/month, and the maximum is a tariff costing 1,400 rubles per month of use. In front of it, a speed of 15 Mbit/second is also provided at a price of 1,350 rubles.

If a subscriber cannot decide which Internet to choose from Yota, reviews note that the company makes concessions and provides the opportunity to conduct a test drive. Also, as indicated on the official website, it is possible to change the tariff at any time.

mobile connection

As we indicated above, in addition to the Internet, the operator provides mobile communication services. It is available, of course, only as part of the “smartphone” tariff plan, and the subscriber can choose the volume of the service provided in the same way as the Internet - using a special designer on the website. If you believe him, then 100 minutes of calls to other operators within Russia cost 140 rubles, and 1200 minutes - 1290 rubles. The user can choose between 300, 600 and 900 minutes (prices vary accordingly).

Another option is to connect unlimited SMS messages. The service is available for 50 rubles. Thus, after the subscriber finally selects all the options and additions he is interested in, he will be provided with the total cost of services that must be paid. The minimum is 440 rubles per month.

Smartphone YotaPhone2

We know that Yota is a mobile operator. Reviews note that the company is developing smartphones. The well-known Yota phone, it turns out, is not just a “namesake”, but a product of the operator to which this article is dedicated. A device equipped with two screens - touch and “ink” (the so-called “electronic ink” technology is used - you can see it on portable e-readers). The first serves to perform the functions of a smartphone (by the way, there is a operating system Android). The second is an indicator of charging, hours, missed calls, SMS and other important functions. It can also be used to read books without harming your eyesight.

YotaPhone2 can be purchased at the operator's sales points, which can also be found in your city (they are available throughout the country). The cost of the device on the official website is indicated at 36 thousand rubles (for the white version) and 34 thousand for the black one. You can also purchase accessories for the device here.

Yota modems

Except mobile phone of its own design, the company also sells modems at reduced prices for its subscribers. The choice in the company's catalog is quite wide - you can buy either just a USB modem for receiving a signal using a computer (about a thousand rubles), or a WiFi router that connects to a 4G network and distributes the Internet to nearby devices. The cost of such a model reaches 4-6 thousand rubles, depending on the capabilities and throughput.

For example, there is a Yota Many modem. Reviews about it show that this is a device that receives a wireless signal and is capable of distributing it to 8 computers (tablets or phones) simultaneously. Its cost is 4900 rubles. By purchasing this model, you can significantly save on Internet costs by sharing traffic with your neighbors, for example.

As customer reviews about the Yota Many device show, you can order the device on the company’s official website, or at the official point of sale.

How to connect?

If you have read the information about tariff plans of this operator and want to connect - it’s very easy to do. It is enough to purchase starter pack at one of the customer service points - by at least, this is what reviews about Yota show. mobile connection This operator is really inexpensive, and the quality of services is excellent. So why not connect in this case?