Let's take a step-by-step look at creating and designing a community that is attractive to buyers.

The first step is the name. Select a three- to four-word phrase that matches your main search query. Be sure to indicate a geographic reference, for example, “Sale of fur coats throughout Russia.” It should be immediately clear where and what you are doing.

Description. Beautiful stories like “Where We Started” are not interesting to most readers unless you represent a well-known brand. Briefly describe the products and services, the advantages of the company, indicate more communication channels (telephones, mail, address, Skype, etc.). Write down the terms of purchase, payment methods, delivery times, and what guarantees you provide. It's good to use several search terms for your business in your description.

Status. There are several lines above the description where you can place useful information, slogan, phone numbers, news about a promotion or discount. This way the community will immediately attract attention to your products and services.

Address. You can assign a name to the public in address bar together a standard set of numbers. This will allow you to “brand” the page a little and make its address memorable (like a website address). Choose a short and succinct name and indicate it in the “Community Management” tab.

Photo (avatar). Choose a beautiful and high-quality photograph so that even from a cropped thumbnail your type of activity is clear. Ideally, on the avatar you should write the name or type of company services, indicate phone numbers, and insert a call to subscribe.

Contacts. In this menu, sign the titles of managers, questions for which you can contact them, telephone numbers or email addresses.

Online store

The latest innovation on VKontakte allows you to turn your page into small online store. How to place products correctly?

• Only high-quality photos (3-4 pieces);
• Necessary detailed description product, and not just its name. Bring specifications, use keywords;
• Under each product, indicate the price, contact information and purchase/delivery information.

Decor

After entering the main information, the group must be filled out and formatted correctly. Pay attention to the wiki markup. This tool allows you to make your public page brighter and more interesting, add additional pages, formatting, links and pictures.

The menu needs some work, which is usually located in the same place as the “description”. You can add store sections to the menu, similar to websites. Each section leads to photo and video materials. The menu looks like a solid picture and attracts the attention of visitors.

Content

In order for the store to interest potential buyers and recruit participants, it needs to be filled out correctly.

Basic materials

The group must include:

1. Photo albums with high-quality photos and captions, photos from satisfied clients are required;
2. Videos related to your products or services, or simply entertaining;
3. Several discussions, topics “questions and answers”, “wishes”, etc.

Regular publications

This is the key to attracting customers and increasing the popularity of the public. There are several rules to follow:

• All posts on the wall must be posted with photographs, at least 3-4 times a week. To get reposted, you should post 50% commercial posts and 50% entertainment ones. ;
• Post polls on your wall every week. This increases the activity of participants in the comments;
• Regularly publish promotions, news, and giveaways.

Promotion and advertising

There are several ways to promote a page.

Advertisements in large public pages. You look for relevant or simply large urban communities and post interesting news or promotions on a paid basis. Depending on the popularity of the public, the duration of the placement and even the location (in the header, on the wall), the price of the ad is from 3 to 80 dollars.

Competitions and sweepstakes in special groups. A very popular method of promoting services. VKontakte is full of communities involved in prize draws among subscribers. On average, the publication price is $5-25. You can find a public page that hosts competitions for free. From this, the store receives new subscribers (according to the terms of the competition, you need to join the group of the sponsor of the draw) and fame thanks to reposts of your information.

Invite your friends create a store account and add new subscribers from it. The account will allow you to offer your services directly. The main thing is not to fall into spam and not to lose your page due to user complaints.

What not to do

There are more simple methods, like automatically increasing subscribers and likes. But this is fraught with bans, and it is noticeable that in the community most of the people are so-called “dogs” (blank pages) or fakes.

In this article we will look step by step at how to properly create, configure and properly design the VKontakte community.

Community creation

You can create a VKontakte community by going to the “groups”, “management”, “create community” tab.

Community type and topic

First, you will need to decide on the type of community, depending on your goals, and choose the topic of the community.

Group registration

After choosing the type of community, you can move on to the most important thing, this is the design. The design of your community is a kind of business card of the company; depending on how high-quality the design is, your potential subscribers will draw conclusions about your work.
You can download the cover by going to “settings”, then clicking “download”.

On the cover you can place:

• Name
• logo
• motto
• contact information
• promotions or call to action
  Important point: The cover is the first thing a client will see when they go to your group, so the cover should be bright and attract attention.

Cover in the MTS community

Cover in the Tinkoff Bank community

Cover in the HeadShot community
Image sizes for designing the VKontakte community.
Cover size for VKontakte group 1590x400px
Avatar thumbnail size is a circle with a diameter of 200px

Also, VKontakte recently introduced dynamic covers for communities.
Dynamic covers have very rich functionality, with which you can display the last subscriber, the best commentator on the cover, set the background to change at your request, add a weather widget, time and much more.

Community Description

In the description, the main thing is to describe as briefly as possible the main advantages of the company.
Important point: there is no need to describe everything that your company has done, is doing or will do. No one will read a long description. You have a few seconds to attract attention before the client starts looking at posts on the community wall. Therefore, the description should contain only key points that reflect the essence of the community/company.

Lifehack: In order to make a description of the community in more detail (with photos, links and beautiful layout), you need to put a wiki post in the pinned post, in which there will be bright picture and a call to action.

Examples of wiki posts:

Group avatar

A community avatar is an important detail in the overall construction of high-quality design; in this article we have highlighted several very important points, which need to be taken into account when creating a community avatar.
Taking into account the fact that now they mainly use community covers, the avatar itself in the group is displayed as a miniature. Therefore, here we will talk about how important it is to design the avatar miniature. As mentioned above, the avatar thumbnail size is a circle with a diameter of 200px.

1. 1. Text
      If you place text on an avatar thumbnail, it is important that it is large and does not extend beyond the avatar.
   2. Understanding
      It is necessary to place an image on the avatar that will make it clear what is depicted.
   3. Minimalism
      To make your avatar look relevant, you can make it in a minimalist style: fewer words and unnecessary elements that carry virtually no semantic meaning. The avatar thumbnail must be as simple and readable as possible.
   4. Attract attention
      So that the avatar miniature attracts attention. You need to design it so that it is not too white and boring, otherwise it will get lost against the background of the more colorful avatars of competitors.

What should I put on my avatar thumbnail?

Let's consider options for using an avatar thumbnail to attract subscribers to the community.

Community Settings

By going to the “community management” tab, you can come up with a short page address and indicate Additional information.

Next, in the “links” tab, provide links to your page on other social networks and a link to your website.

In the “sections” tab, enable the necessary ones. It is more convenient to set up a limited community wall, so as not to rake it in the future from posts by spam bots.

Include products if your community is for selling products or services.

You can also add applications to the community and customize them for your purposes. For example, the Applications application is the most convenient for working with leads. This is online registration and acceptance of orders. Or, for example, the Maps application, with the addresses of your stores, offices, events. Using the Buy Ticket application, you can sell tickets to events directly on the community page, i.e. subscribers/customers will be able to buy a ticket without going to your website.

Wiki menu - beautiful and informative

This is another way to show the uniqueness of your community, attract the attention of customers, and also structure services, products and all information about the page. Plus, using the wiki menu, you can set up direct links to go directly to the company’s website.

Wiki menu examples:

You can see a detailed guide to creating a wiki menu here -

vk represent another powerful positioning mechanism, after the personal page, in social network. The group is created for various purposes:

Whatever the goal of the user or several users, since groups provide the opportunity for collective management of the community, the number of participants and visits to the group " In contact with» directly depend on the active actions of the owner to promote it. But now we will touch on a narrower and more fundamental topic and look at: how to create a group in VC.

Creating a community in vk: step-by-step instructions

Let's move on to the practical part of the story so that we can finally try it once rather than read theoretical verbiage:

Step 1

Open your page " In contact with" For example, it might look like the image below.

Step 2

In the left context menu, select the “” item and click on it with the left mouse button.

Step 3

We get to a page with a list of communities in which you are a member, as well as invitations to various groups from your virtual friends. Here we discover the treasured button, which will open new horizons for us virtual reality, with a rational approach, allowing constructive changes in physical reality. And with a destructive approach, you can lose an extra couple of hours on the social network every day. Click on.

And now again, a little theory, and then we will continue with the practical implementation of the task. While we were mindlessly clicking with the goal of creating and creating, we didn’t think: why do we need all this? Well, since our story is useful, then let the group be useful for people. And she will talk about recipes and secrets of cooking wild plants in the style of the “School of Survival”. Now back to the practical part:

Step 4

A pop-up dialog box appeared in front of us, which requires us to select three criteria for the future community at once.
« Name" The hero of “Captain Vrungel” often mentioned this, so let’s approach the issue responsibly and in accordance with the theme of the group. It is all the more important to take into account that, according to the words in the name, this group can then be searched by users of the social network, and with the growth of popularity, by users of search engines. That is, if you do not want to go underground, then choosing a name like “Etollrldyarvydati Gtsbmtva” is not practical. Let’s name the community in accordance with the topics discussed in the theoretical part of the article - “School of Survival: Edible Wild Plants.”

Next you need to select the type of community. " Event“We dismiss it right away, since this is beyond the scope of our research. Let's look at the difference between the points " Group" And " Public page" In terms of functionality, the difference between them is small. The main difference is in the way you attract users. When promoting a public page (public page), it is impossible to invite 40 friends daily using standard mechanisms vk. In this regard, if you plan to use a manual method of attracting participants, then it is more logical to choose a group.

Now click on “ Select a topic" and two options appear: " Community of interests, blog" And " Page, company, store, person" In our case, the first option is optimal and we choose it.

And again appears " Select a topic“- here the choice will be wider. Suitable for survival school " Tourism, travel" In the end, everything looks like this, as shown below.
Click.

Step 5

After this we get to the next page with settings.
Here you need to fill in the following fields:

• « Community Description"(welcoming speech to group members and positioning of the community);
• « Group type"(open - everyone can join, closed - they can join after the application is approved by the administrator, private - they can join only at the invitation of the group owner);
• « Community cover"(click " Download" and select a thematic picture);
• « page address"(you can leave a set of numbers or enter any name from the unoccupied ones in Latin).

Additional information can be filled in as desired. Click Save and you will be taken to the profile of a ready-made personal community.

Now you can move on to posting interesting and educational posts, creating discussions that provoke communication between group members and guests, inviting group members to avoid monologues, and exploring a lot of additional settings.

Building a community using your smartphone

Above we looked at how to create a group in VC on a computer or laptop. However, today more and more people are switching to using mobile devices in everyday life - tablets and smartphones running on the Android, iOS or analog platforms. operating systems Oh. To optimize the operation of mobile operating systems, developers offer special offers in which a number of functions are limited or simplified for use on the corresponding gadgets. In this regard, it is important to separately consider how to independently create a group in VC via phone. There are no striking differences in this matter and are noted only in the replacement of the button with the sign “ + ", located in the upper right corner of the interface.

Community Building: Additional Resources

If the option for instructions on how to make a group " In contact with", described in the first section, seems to you more adequate and convenient, then you can adapt it to use on mobile device. To do this, just log into the social network " In contact with", without using mobile app vk, but using a standard firewall installed on a smartphone or tablet or downloaded from the Internet.

Conclusion

This article discussed how to create a group in vk. Was brought step-by-step instruction on its formation. Now you know how to create a group " In contact with", and it's time to create.

Video on the topic

Good day, my dear friends and readers. Dmitry Kostin is with you as usual. And we continue our contact topic, since recently several people asked me: “What topic should I create a group on VK?” But then I want to make my own group?” True, I know how their desire to create their own community will end. Most likely, they will give up abruptly due to complexity, like the vast majority of people.

But how can I dissuade them? What if they really promote their community and 1,000,000 visitors join them? At one time I took trainings, courses and webinars on promotion. I created my own community, which had about 10,000 real subscribers. True, then I began to work with the group less and less, I didn’t post anything new, I somehow got bored. As a result, the group was hacked and I didn’t do it anymore.

But, regarding the topic, I will tell you.

Target

But first of all, decide why you need this community. Maybe you want to gather like-minded people or friends with similar interests, or do you want to make money from your community? Maybe you just need to create a public page to advertise yourself or your brand (I created my own public page to promote my blog)? So think about what you need this for. You must have a motive.

Community type

First, you need to decide what exactly you want to create: a public page (public) or a group? It’s just that most people call all types of communities groups. But this is not so. Let's consider:

Public page (Public) - Usually done to post some news for its subscribers and, as a rule, such pages are created in honor of some person, in honor of some organization.

Group - this type of community is more designed for communication between users. Here you can already share your messages on a specific topic.

Of course, these are all conventions, because now all these types are created for any theme. So just decide if you want to make discussions or just post something and make your subscribers happy.

Popular Topics

Today there are many different communities with the same theme and you can create one of these. True, you will be one of many, but you will approximately know what potential such a group has. I’ll say right away that there is no best topic, but here are a few popular ones that can be interesting and attract a lot of users:

This is just a small part of the themes that you can create. Moreover, you can create both broad groups (Cooking recipes, TV series fans club, sports fans club) and on a narrow topic (Baking recipes, Game of Thrones series group, Lovers of exercising with dumbbells). A narrow topic will bring fewer participants, but they will be of higher quality.

But I would not recommend creating a topic about making money on the Internet, especially if you yourself are not good at it. Pay attention to similar communities. It's just a dump of links. where group members spam the same community with all sorts of links about unrealistic earnings.

It’s just that usually groups for making money are not taken seriously and in most cases they enter it using the same links.

And I would also not advise creating groups such as “those who were born on such and such a date”, “Those who love chips”, “Those whose name is Sasha”, etc. They will not bring you any pleasure or money.

In general, look at what topics attract so many people. Go to the site allsocials.ru and there you will see a list of groups by popularity and number of participants. As I said, look how many entertainment groups are in the top, and there are plenty of others.

In general, look and think about what you want, what topic is closest to your heart and whether you can pay due attention to it. There are, of course, clubs that you won’t reach many participants, but they are created specifically for yourself and those who are in the know. So 6 years ago I created my own group of students from the school where I studied. Now it is the only one and even official). There are only a little over 500 people there, but they all studied there.

And if you are serious about making money on VKontakte, you can try yourself as an administrator of various groups. This is of course not a simple process, but it is special training, where you will be taught all work skills. After completing the training, people earn good money.

Well, I say goodbye to you for today. I hope you have decided for yourself what you want. Don't forget to subscribe to my blog updates. The doors of my blog are always open for you, so I look forward to seeing you again. Good luck and bye-bye!

Best regards, Dmitry Kostin!

A fairly common occurrence is when you need to make a previously created group on VKontakte visible. I would immediately like to point out why they are made invisible at all?

At the stage of creating a public page, its design and initial content, you don’t want users to see the “raw” version. Therefore, at the initial stage, the group in VK is made invisible (closed). After passing the preliminary stage, the public is made open. Also, some community owners initially want to make their group limited (giving the status of the importance and privilege of joining) or private (secret) for communication with a narrow circle of people and acquaintances.

How to make a group open/closed:

log into the group as an administrator who has full rights to edit it;

click the “ellipsis” icon;

go to the “Community Management” section;

select “Group Type”, set the required type, among which are available: “Open”, “Closed” and “Private”.

Let's add some comments.

If you select a group type such as “Closed”, joining it is possible after receiving an invitation and/or approval of the corresponding application by the administrator. By entering the name of the community in the search, only its name and logo (design) will be displayed; you can see the rest only by becoming a member.

When the “Open” type is selected, the group will become visible to everyone, and the contents can be viewed without being a member.

There is another specific type, such as “Private”, in which you cannot see the group even through a search, and in order to become a member you must receive a personal invitation.

You can make a group visible in VK by setting the type to “Open”.

There are a few other important points worth mentioning. If you want to promote a community not only on VKontakte, but also on the Yandex search engine, then for this you will need to perform a number of operations.

1) Collect a semantic core using the Yandex Wordstat service, breaking down key queries into articles (posts). In the first stages, there is no point in taking high-frequency “keys”; you need to focus on a combination of low-frequency and mid-frequency ones.

2) Published posts must be unique, the minimum amount of text must be at least 500 characters without spaces. It is important that the name of the community and its description contain at least one key phrase.

3) It is also worth entering your URL name, adding the “key” used in the name to the name.

1) Come up with a status that will contain information about the ongoing promotion, special offer. Search engines often use status information to generate a snippet (description for a site in search).

2) The names of albums, topics for discussion, and videos must also contain search queries.

3) If it is important for a business to show video recordings to visitors, then you should use uploading via YouTube, since the search engines Yandex and Google relate to the content of this service with higher priority than the standard player on VKontakte.

4) Add a group to the Yandex Webmaster and Google services Search Console"(you can learn more about them in the relevant articles on our blog). This will allow you to report search engines about the need for its indexing.

After 7 to 14 days, search engines will index the content in the community and begin to rank it in their results.

Thus, by opening the group for viewing and following the steps search engine optimization, you can achieve significant results not only from the VKontakte social network, but also from the Yandex and Google systems, which will ultimately give a significant increase targeted traffic and, as a result, clients.

At the same time, the indexing and ranking of the VKontakte community page, as a rule, occurs faster (from 2 weeks to two months, you can see good results with competent and professional promotion) than the website reaching the top of organic results (from 2 months to several years depending on region, level of competition, frequency of requests).

Let us also note in conclusion that in some types of niches (selling accessories for gadgets, online manicure training courses, etc.) SMM promotion will be less expensive, more profitable, relevant and faster than a “standard start” from a website .