“Loys” is a derivative of the word “like,” a specific term that is incredibly popular on the Internet. For the first time, the word “like” appeared on Facebook and began its victorious march across literally all sites on the World Wide Web. On the RuNet, VKontakte, Odnoklassniki, Mail.ru and dozens of other projects were subject to this trend, creating their own analogues of the famous function.

So what does lois mean? How is it different from “like”? Yes, in general, and nothing. “Likes,” just like “lois,” are a sign of approval, sympathy, respect and agreement with someone. After some time, the number of “likes” became a generally accepted measure of assessing the popularity of something, be it news, a VKontakte page or a photo of your favorite cat. Moreover, photos of the cat will definitely be collected large quantity touching “likes”. Some users are truly addicted to receiving this type of reward and are willing to do anything to get as many “likes” as possible.

Appearance versions

Probably, after some time, many people got tired of hearing the word “like”, and they began to deliberately distort it. They distorted this word as best they could. "Loys" is nothing more than an alternative version of the word "like", a slang expression. Some users suggest that the conversion process went something like this: Like → Laik → Laic → Lais → Lays → Loys → Loyc → Loyce

However, it is difficult to prove the correctness of this theory, especially since a more simplified version of the appearance of “Loys” has already become widespread. They say it happened on Google+. Some guy really liked a post or comment, and he decided to “like” it and began typing on his smartphone, operating system"Android", the word in Russian letters. But anyone who has used Android knows what happens if you don’t disable the preset keyboard settings. This guy apparently didn’t know, and instead of the word “like”, the word “lois” appeared under the post.

The measure of success is mutating

You can talk for a long time about what “lois” means. It differs from its “ancestor” in its causticity and goal of trolling its interlocutor, a comic book fan. But the general gist is this: “lois” is a parody of an older meme that has bored a huge number of users - “like”. The procession of "Loys" began selectively in limited circle users, but today this word has captured the vast majority of all public pages. The mechanism for the spread and popularity of such slang words is such that it is generally unclear what and when will “shoot” and become popular. Sometimes something completely unexpected pops up. This is what happened with Lois. Surprisingly, the transformed sign of sympathy is especially popular among schoolchildren, and is most often used in those public spaces in which the main contingent is the so-called shkolota. Modern advanced schoolchildren have modernized the name of hearts, thumbs up, turning “like” into a cooler “lois”.

Everything new is not completely forgotten old

In any case, "lois" is not a Linear Optical Pulse System. This is the same seal of approval that social users want to get. networks, and in large quantities. Some are even ready to beg for them, buy them, or go on an adventure. Is it worth it?

If you are an active Internet user, then you have probably often seen messages on social networks calling for you to put “Loys” under a video or photo.
Everyone is well aware that"Loys" - it’s something like approval, agreement, or it should be given when you really liked something.
Where did this "Loys" come from?"and what does it actually mean?

The history of the concept "Loys"

Anyone who has used the social network Facebook has probably noticed that there is an opportunity to put a so-called “Like” under a comment or photo you like. The creation of such a concept shook the entire Internet to its core. After all, now you can express agreement or disgust to someone who “posted” a photo or left a comment.
Now, in order to please the strangers around them on the other side of the monitor, people began to post terabytes of photos and videos in anticipation of the long-awaited “Likes” (see what an emoji is).
A little later, this idea was picked up by simple websites and blogs.

In RuNet, as it is customary to call the segment of the Russian Internet, “Laika” has competitors. They are: “I like”, “Class”, “+1”. However, Lois is gaining more and more popularity. Researchers tend to believe that the concept “Loys” originated from a simple typo in the term “like”.
Indeed, this is actually true, the only thing is that this typo was made intentionally.

For the first time this concept “Loys” began to be used in such a popular social network “VKontakte”. In the depths of this network there is a community called " MEMES AND FUNNY SQUARES"As a rule, they create parodies of various Internet comics here, including FFFUUU.
Trying to somehow stand out from others, they decided to change the “like”. The chronology is as follows: first “laik” appeared, after a while “laic”. However, he did not last long, then “lais”, “lays”, “loys”, “loyc” followed. Finally, the last term with a slight movement of the hand turned into “Louce”, in Russian “Loys”. It was this concept that overcame all obstacles and became wildly popular on the Internet, mainly because of schoolchildren.
Terms such as “loyz”, “lois”, “lays” are of slightly less meaning.

Like is an action on the Internet that expresses sympathy for text or multimedia content. WITH in English the word means "like".

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In this article we will tell you how to like, what it means in the world of marketing, and how you can use this tool.

From the history of social networks

The innovation first appeared on Facebook. In 2010, the developers added an approval badge so that each user could demonstrate their affection for the post. This site has been followed by all the others; at the moment, almost any material posted on the network can be evaluated.

This button looks different on different resources:

What does Like show?

This is a convenient opportunity for the user to note what he liked, in some cases, to attract the attention of the account owner and receive a like from him in return.

For the author of a post, a like is an indicator that the user is interested in the post, its author, and possibly the page, account, group, or public page itself where the content they liked is posted. The button has gained popularity on all sites, and is useful for both authors of publications and subscribers.

What is a like from a marketing point of view?

For marketers, with the addition of the Like function, a new way of viral advertising has appeared. Viral content spreads across the network much faster when it is spread by users themselves. Previously, spam mailings were actively used for these purposes, which were negatively perceived by the audience.

Now the task of like marketing is to create a post with interesting content. The following recommendations should be considered:

The number of likes is one of the criteria by which publications in the feed are ranked. The more users like you, the more likely your post is to be included in recommendations. This means that your post will be seen by many people, each of whom can become your potential subscriber.

Like is a way to get approval and express your disposition towards other people's posts. On this moment This direction in marketing is developing at a high speed.

“I came to the conclusion that my Magazine is still looked at, the contents of the Magazine are liked, and there is often simply no time to write comments.

In order to somehow keep a “record” of how many of my visitors liked this or that topic or photos, I asked myself a question (thanks But not canon_girl for the idea) - " Why not add a button to the created topics? Like, like on FB or Instagram, if people don’t have enough time to comment, then there is hope that visitors to my Magazine will at least click on Like and the counter will inspire me to new messages and photos".

But it turned out that not everything was as simple as it seemed at the very beginning. It turned out that LiveJournal"ov's code lj-like has nothing to do with function Likes and, in theory, should be called lj-share, since when you add this code, icons appear for adding a link to the LiveJournal topic on FB, G+, Odnoklassniki, etc.

Why is there no normal button on LiveJournal? Like? I think this was done (or more precisely “not done”) intentionally, so that people would communicate more through comments, since LJ is still " Livejournal"But, it seems to me, now there is a need for a button Like- since people often don’t have enough time to comment, then there will be at least some kind of “response” from the Journal’s visitors.

After spending several hours on the Internet looking for something suitable for this function, nothing was found and what am I doing in similar cases? That's right, I program myself... and I program exactly what I need and in the volume I need and with the functionality I need.

I became interested in computers and programming in the 6th grade of school (it was 1985), when we started the Educational and Production Combine. There were old huge EC machines, magnetic tapes and punch cards. Programmed in Assembly language. In the 9th grade, in our physics and mathematics school No. 63 in the city of Frunze (now Bishkek, Kyrgyzstan), a class of personal IBM computers appeared, which I and two friends installed and configured. Then I began to study Basic. Later, while studying at the Polytechnic Institute, I went to Pascal , C++, Algol, then FoxPro, associated with Databases.

In the mid-90s, when the Internet began to “conquer” the CIS, I decided to start programming for Web. Then the developing language was Perl, on which they are programmed CGI-scripts. I “took it into service” and away we go!!! The first serious scripts within a couple of years of programming in Perl were Encrypted Chat & Encrypted Forum, then counters for visiting Web pages and download counters, which I still use.

Already living in Germany, my wife and I opened an online store in 2008 " Equip-DE"for the sale of motorcycle equipment and sending it to Russia and the CIS countries. All shop I programmed from scratch in Perl, it took about a month of work to create the first working version, which was then “improved” over the next 4 years of work.

Well, now there is a need to make a script for counting Like"ov, which I gladly implemented during 3 evenings in front of the computer.

The script is "tailored" to work exclusively in LiveJournal, it supports multi-user mode (I thought that such a feature might be interesting to someone else) and works in all browsers (only updating the graphical Like indicator in Chrome is a little slow, this is due to the Chrome cache and there’s nothing I can do about it) smog).

Would you like to be able to add Like buttons to your Journal?

To all my “old” LiveJournal friends, I am ready to make an account in the counter in exchange for a promise to treat me with beer on occasion and at the same time act as a “beta tester” (although I have already tested it). If there is a desire for me somehow "Thank you", then you can click on the button below and give me 10 tokens... a small thing, but nice!

For everyone else, the meter will “cost” (loudly said, of course) a little more - 200 tokens(that's 2 Euros). There will be a desire to give more, I will not be offended ;-) For this come here and in the field" Recipient" please indicate alexey_soloviev. You can also send money via PayPal.

All you have to do is try the button Like at the end of this topic, see how it works, think about whether you need such an option in your Journal, and if you decide to, write a “request” here. I will contact you via PM and let you read more detailed information on the operation of the counter and if everything suits you, I will create a new account for you.

If you have any ideas to improve the work or functionality Like counter"Ow - write!

Thank you all for your attention!

In order to express your positive attitude, you used to have to choose the right words. Today, you can cope with this complex task with one click of a computer mouse. Knowing what a like is, you can avoid wasting time writing long comments.

What are likes and reposts?

Modern social networks cannot be imagined without approval (less often, disapproval) buttons for this or that content. This functionality is called “ like" - from the English like (“like”). It can be found not only on the pages of social networks, but also on other sites that voluntarily integrate this mechanism of social interaction.

Main functions of the “Like” button:

• Users express sympathy or complicity with a particular event;
• The author of the post gets the opportunity to determine the surge in popularity for a specific post and adjust his work in accordance with the preferences of visitors;
• Third-party sites that integrate likes into their functionality may display targeted advertising aimed at a specific portal audience.

On most sites created according to the Web 2.0 concept, there is also the possibility of reposting (from the English repost - “republication”). Thereby the material you like will be displayed in the user’s feed. In some cases, repost can be used as an alternative to adding to your browser's Bookmarks.

History of the creation of the like

The opportunity to express your attitude to material published on the site was available back in 1998. It was provided by the Dutch site Surfbook, created by programmer Joseph Van Der Meer. People on it could exchange messages with each other and transfer some of the content to their feed.

However, in the modern understanding, the history of the “like” button is connected with the American social network Facebook:

Analogues on other sites

As the most popular project of its kind, Facebook has a huge impact on the Internet industry.

Less than a few years later, almost every resource acquired its own like:

• "Class!" - option from Odnoklassniki;
• YouTube introduced both “likes” and “dislikes” at the same time, so that the evaluation of the video was more objective;
• “+1” - on Google+;
• “Surf” - this is the name of the form from the search recommendations site Surfingbird, which is hosted on third-party resources.

In the vast majority of cases, the icon under which one or another clone of Like is hidden is made in the form of a heart, a star, or a hand with a thumb up (like Facebook).

Often the functionality includes the ability to tell a message to friends or send it to your news feed.

What is lois in VK?

The brainchild of Pavel Durov implemented similar functionality a year after its appearance on Facebook - in 2010. Despite the fact that the button on VKontakte is called “I Like,” the site’s multimillion-strong army habitually calls it “like,” and the process of expressing approval is called “like.”

Teenagers, who make up the lion's share of VK users, soon began to use tongue-tied " loys».

There are several versions of the origin of the name:

• The word was obtained through a multi-stage and gradual distortion of the word. Such word games are not uncommon on the Internet. So, until recently, the “language of bastards” was popular, where instead of the usual “hello” they used “preved”;
• This is due to an accidental error when typing a word in Russian letters on the phone;
• Special user slang MDK- the scandalous VKontakte community. Its audience numbers several million people, so everything that originates in its vastness very quickly becomes mainstream in the Russian-speaking segment of the Internet.

Over time, “Loys” spread beyond the boundaries of VKontakte and began to enter the vocabulary of visitors to other sites: Odnoklassniki, Pikabu, etc.

How to like?

Joseph Van Der Meer's invention today has an insane variety of options. However, the general principles of using it are almost universal:

1. Most often, a form with a heart, a thumbs up, or any other intuitive symbol is located directly below the entry;
2. In some cases, web designers can deviate from the unwritten rules and place functions for expressing social preferences at the top or side of the post. But this happens extremely rarely;
3. You only need to press the button once to show your location to the post;
4. In order to take advantage of this opportunity, you must have account in the appropriate social network. It is impossible to “like” without an account;
5. Everything that was marked as “liked” is added to a special section of the social network so that you can return to the post after a while. So, on VKontakte this is “Bookmarks” at