New logo Megaphone

The new Megafon logo appeared as part of the campaign mobile internet"All inclusive", however this does not mean that the previous logo will not be used. This is how representatives of the operator commented on the innovation.

According to company representatives, updating the graphics will “revive” visual communication on TV, the UN, and online advertising. In the future, it will be gradually updated in digital and retail. At the same time, old and new graphics will be able to comfortably coexist.

“Work on updating the brand began several months ago together with agencies Saffron Brand Consultants And Leo Burnett Moscow, a number of design directions were considered. An organic solution for the brand was found by the Leo Burnett Moscow agency. “We set out to create a clear and practical visual system,” said the director of strategic marketing at MegaFon. Anastasia Orkina. “Our restyling is a “rejuvenation” of the brand while maintaining clear recognition and continuity.”

According to the interlocutor, restyling, on the one hand, is a return to origins, and on the other, a step into the future.

“Now many major global brands are moving away from three-dimensionality and following the path of simplification,” creative director Leo Burnett Moscow commented on the restyling. Selim Unlusoy. - We found inspiration in the circle - the most laconic and complete form. New system allows you to achieve uniqueness in each application, and at the same time remain recognizable.”

Let us recall that there were rumors about a change in the operator’s corporate identity in the media in the summer, but later it was reported that MegaFon would not change its identity until the end of the Sochi Olympics.

Composition of the creative team:

MegaFon (client)

Director of Strategic Marketing - Anastasia Orkina
Head of Brand and Integrated Communications - Olga Kharybina
Senior Specialist of the Integrated Marketing Communications Department - Andrey Litvinov

Leo Burnett Moscow (developer)

Executive Creative Director - Mikhail Kudashkin
Creative Director - Selim Unlusoy
Senior copywriter - Ivan Dergachev
Copywriter - Viktor Kurastikov
Art director - German Kapitonov
Creative director of the design studio - Dmitry Yakovlev
Designer - Sonya Kozlova
Director of Strategic Planning - Alexander Mirov
Client Relations Director - Alena Wilke
Account Director - Svetlana Pozdnyakova
Account Manager - Yulia Velichko
Producer - Oleg Gridasov

Artworks (production)

General producer - Anton Kirillov
Producer - Erika Leontyak
Director-Natalia Bogomolova
Cameraman: Mikhail Khasaya

OJSC MegaFon is one of the most influential telecommunications companies in our country. Almost 65.5 million people use cellular communications, Internet access, cable TV from Megafon. At the same time, questions about how to use one or another service of this operator appear again and again. We will answer them in the articles of this section. In the meantime, we invite you to find out a little interesting information about the life of the company.

MegaFon today

The year the MegaFon network opened was 2001. In a short period of time, more than 4 million people became its subscribers in the capital alone. MegaFon has become especially popular among young people.

One of the advantages of MegaFon is roaming around the world. The network operates in 190 countries, incl. the most remote corners of the Earth from civilization. In some tariffs, the price of a call does not depend on the distance, i.e. For example, you can call from Moscow to Khabarovsk at the same cost as to Zvenigorod.

What do MegaFon's corporate colors mean?

The green and purple emblem of this operator is known to all Russians. What do psychologists say about this color combination?

The union of purple and green is unusual and extravagant. Violet itself already carries a contradiction, because it includes relaxing blue and invigorating red. The combination of purple and green is a challenge, an eccentric. He exudes the spirit of youth and change.

Who owns the company logo?

In 2006, information appeared that the MegaFon logo was taken from the official website of the National Basketball Association. There it was used as a “live” statistics button. But the mobile operator presented facts indicating that this sign (a circle with four dots) was first used by MegaFon. As a result, the NBA had to change the logo.

Games with MegaFon

Since 2009, MegaFon has become one of the official sponsors of the Winter Olympic Games, which will be held in 2014 in Sochi.

In addition, MegaFon owns the project of an all-Russian roadshow. According to the company's management, the grandiose show was conceived in order to popularize the sport. The project started on May 14, 201, when there were 1000 days left before the Olympics. The show includes an exhibition of sports cars, winter sports competitions, an exhibition mobile technologies. A total of 40 cities should take part in the MegaFon Big Games. In each city the games take place for 2 days.

Any large company strives to stand out from its competitors not only by the quality of its services, but also by the unique design of its retail outlets, products sold and, of course, its logo. A lot of attention is paid to the development of the latter, huge amounts of money are spent on it, and all in order to make it truly memorable and motivate potential clients contact the services of a specific company.

Each mobile operator has its own corporate symbols, that is, logos. For example, when you mention Beeline, associations with a bee immediately arise in your head, and the image of MTS is associated with the outline of an egg. Applying the company logo to clothing, dishes and souvenirs has become commonplace. But what do these branded images symbolize?

MTS logo

The current MTS logo is a red rectangle with a voluminous white egg on it and the name of the operator. This is the fourth brand name of the company, which appeared in the fall of 2010. With this unusual combination, the developers wanted to emphasize the ease of use of their service and the great potential for further development of the brand. MTS company representatives believe that this logo reflects key aspects of their activities, namely:

• use of innovative technologies;
• traditionality;
• viability.

Beeline logo

The current Beeline logo consists of a striped black and yellow circle and the name of the brand itself. This combination of graphic elements is designed to strengthen the connection between the company's many years of experience and its focus on meeting all customer needs. The creators of the logo had a difficult task - to maintain the established association with the hard-working bee and make the sign as simple, understandable and easy to understand as possible.

The predecessors of the current logo were both blue and yellow bees, which divided the brand name into two parts - “Bee” and “Line”. Previously, the image of the corporate symbol was changed 4 times, the current version is the fifth option and is considered the most successful.

MegaFon logo

Over the 20-year period of its existence, the MegaFon logo changed radically only once; all its further modernizations were practically unnoticeable. Today it is a raised two-color (purple-green) circle with a border and dots and the brand name. Moreover, in current version The emphasis is placed precisely on the name of the operator. Previously, the circle occupied most of the emblem and was bulky. Initially, it symbolized part of a telephone handset. The first version of the MegaFon logo was completely different. It depicted a man talking on the phone and three inscriptions in different colors: North-West, GSM and North-West GSM.

In the “Redesign” section we talk about how design thinking works. Every week, on Look At Me's assignment, designer Anton Schneider redesigns the company's logo in two hours and explains his thought process. The main thing here is how the process of brainstorming, searching for ideas and solving a problem occurs. This week, MegaFon completed the purchase of Yota from the Garsdale holding, and earlier it became known that the mobile operator .

Anton Schneider

He started at the Artemy Lebedev Studio as a leading designer and “creative stormtrooper”, but for three years now he has been running his own design bureau S-I-L-A together with three other professionals. Main specialization: logos, form style and web design. In addition, Anton is developing his own project, Fingarilla, an application for creating generative music. Anton's wife is Ksenia Schneider, a clothing designer.

Was

It became

« Megaphone". I wish him well and prosperity. The logo seems to be there, but it’s not. Tried to find the logo major operator I couldn’t do it worse than MegaFon. If you look at the largest mobile companies, there is not much meaning in the logos. The main thing is the emotion, the picture and compliance with the ideology, if there is one.

I just have a new idea. The vast majority of logos and styles should be wearable. In short, it’s enough to imagine that the logo is on your T-shirt, it immediately becomes clear whether it’s normal or not. It doesn't matter even if it never appears on a T-shirt. It will be on a building, on a mug, on a telephone, etc., and these are all objects with which people express themselves in one way or another in our Westernized consumer culture. It's weird to wear a T-shirt with a logo. This is usually taken to the dacha. Imagine, there are no other clothes, and there is a choice of these - where will MegaFon be? Definitely not the first one. I still regret this. According to the brand book, the T-shirt will be green.

In short, today I will stick to the idea that the idea is not necessary, and most importantly, it’s a beautiful little pimp. First of all, of course, I will try to stay within the plasticity of the existing logo. I don't like the colors at all. Bushroot. But on the other hand, the combination is rare. Circles. I touch them. And this gives options. M in the letter F. Speaker grid, megaphone after all. Mega, by the way, is designated by the letter M.

I like the speaker. I immediately remembered the coolest grid of Dieter Rams. Well, I take it as a standard. But somehow it turned out to be a test for color blindness. And in general, corrosion of the pupil. No no no.

Suddenly, on Skype, my Padawan asks me to give him a task. “Do Megafon,” I say. 20 minutes later he sent ideas. Relying on recognizable peace symbols cellular communications. Signal, antenna, honeycomb, SIM card, chip. Check it out: the letter M is from the signal strength, and the antenna is F. The most suitable idea is with the shape of the SIM card, however, I have already seen this from someone. But I don't care. I take my SIM card to work.

I put my previous work into the form. And I immediately understand that essentially all that remains is to find what will be inside the form, because a SIM card is ideal, its purpose is clear, even if you don’t know the brand. There will be a letter M inside.

Several sketches. There are already options that can be seriously considered.