You will find out whether you can make money from a group on VK, how much money it will bring and what to do to increase your income. Read about what kind of group to create so that it makes a profit.

23.03.2018 Andrey Kushchev

To receive a stable and high income, you don’t have to go to the office or create a business offline. One of the most accessible and popular types of online business is the creation and promotion of VKontakte pages.

How to create a group, promote it and make money from it - read the article.

VKontakte is a great platform for making money

Advertising on the Internet is expensive. The demand for it is always great and continues to grow. Traditional businesses strive to advertise their brand on social networks, and online stores use them as an important source of additional traffic.

Administrators of large public sites earn millions of rubles. The cost of one advertising post in their communities reaches 50 thousand rubles, or even higher.

The screenshot shows how much one post costs in popular public pages. But this is not the limit. VKontakte rules allow the admin to publish 5 advertising posts per day - 3 through the official advertising exchange and 2 by personal agreement with the advertiser.

Often, professional admins have several public pages, each of which brings in a stable income.

What group should I create to make a profit?

Choosing a topic is a primary task. Success and income directly depend on this. The topic should be interesting to you and your future audience. Only with this approach will you be able to create and publish interesting content for which users will subscribe to your public page.

Three main themes are in constant demand - entertainment, women's and business themes.

Entertainment theme

Pages dedicated to humor, films and television series are the most popular. They gain an audience of millions. They usually advertise consumer goods - watches, gadgets, sneakers, glasses, etc.

Women's group

Women are the most active audience on the Internet. It's easier for them to sell, so advertising on pages with women's themes costs more.

In addition, such platforms are easier to promote - women join communities more often than men and are more active in them.

Business topics

Success stories, motivational posts and useful tips for entrepreneurs are a relevant and popular topic for the male segment of social network users.

Such sites are more difficult to promote, but they are usually attended by men over 20 years old. This is a solvent audience - a real boon for advertisers, so they are willing to pay well for placing their advertisements in such groups.

There is very high competition among public administrators on popular topics. Promoting a community and making it competitive will not be easy - it will take a lot of time, effort and money.

How to make money from a group on VK - step-by-step instructions

To start making money, you need to decide on a topic, create a public page and start promoting it. Each of these stages is equally important and requires a responsible and creative approach.

Let's try to understand each of the points.

Step 1. Select a topic and analyze competitors

Choosing a topic is the most difficult and important task, on which the success of promotion and future income depend. There is high competition in each direction.

Topic selection includes:

• competitor analysis;
• audience analysis.

High competition is not a reason to abandon the topic that interests you. Analyze your competitors' content. Most of them will be of low quality - this increases your chances. If you are confident that you can do better, this is your topic. Perhaps you have a unique idea - that's even better.

Step 2. Create and fill the group

Depending on the selected topic, a page or group is created.

A group is an open or closed community in which people with similar interests gather. For example, fishing enthusiasts exchange their secrets, write reports on the success of trips to the pond and share interesting stories. Often promoted groups are more active than pages.

Publics are public pages. They have a more official and unified format - posting memes, news, music, movies, life hacks, recipes, stories, materials for specialists, instructions, videos, etc.

People join groups for the sake of communication, and subscribe to pages to receive interesting and useful information.

After creating a community, you need to set an avatar, and, if necessary, create a menu and wiki pages.

If you want your avatar to be unique, order it from a designer. Do not steal from competitors under any circumstances - this is prohibited by VK rules. The content must also be original. Remember: your job is to be better than your competitors.

Step 3. Promote the page on VK

Promotion is the most difficult process. It requires complete dedication and considerable investment from the page owner.

To promote a public website, you need investments - you can’t do without them. After creating a group and starting posting content, start promoting it.

There are two main ways to attract subscribers:

1. Targeted advertising – use of targeting tools.
2. Advertising in competitor communities - mutual PR or paid posts.

Additionally, use competitions - they help to catch up with subscribers. For example, you have a group of fishing enthusiasts. Use it with a good wobbler, line or set of hooks. One of the conditions of the competition is reposting the entry and subscribing. The method is low-cost but effective.

Step 4. Choose a monetization method and receive income

There are several ways to make a profit from a site in VK:

• monetize traffic yourself - sell your own products or promote an offer using the CPA model, receiving a high commission for the sale of other people’s products;
• post other people's posts - this method is more stable - regardless of the advertiser's success, you receive a fixed fee.

Experienced administrators use both methods. If advertisers are not always placed, monetizing traffic yourself will allow you not to lose income.

How much can you earn

Income depends on many factors - the number of subscribers, their activity, the topic of the community, and the purchasing power of the audience. There are thousands of groups on VKontakte. Most of them are abandoned and inactive.

The earnings of administrators differ significantly. There is no average number. Some people earn 100 rubles a day, while others earn 50,000 rubles per post.

A lot of subscribers is not an indicator. The main criterion for evaluating a community is the activity of subscribers. The higher this indicator, the higher the publication price for the advertiser.

3 main rules to earn more

Most admins fail for the same reasons - incorrect approach to promotion, copyright infringement and irresponsible approach to business.

To earn more and avoid common mistakes, read the main rules, following which you will definitely achieve success.

Rule 1: Work hard

The VKontakte community requires full dedication from the admin, especially at the initial stage of its promotion.

To prevent the reader from getting bored and leaving you, you need to regularly publish interesting materials for him. They need to be searched, processed and published - this will take a lot of time.

Audience activity should be stimulated with surveys, competitions, and lively discussions.

Even if you already have a well-promoted community, the approach to work should not change - subscribers can always go to competitors. Always expand. Professionals create and lead dozens of groups - all of them generate income.

Rule 2: Create quality content

Low quality content is a recipe for failure. It is better not to publish anything at all than to publish bad articles, reviews or photos.

You also can’t steal from your competitors - your group will be banned, and your subscribers will be able to see who stole from whom. The administrator of a competing public site only needs to leave one complaint against you in VK support and confirm the fact of plagiarism in order for you to be blocked.

Hello friends!

Today we will look at the possibility of creating a serious business on the Internet using the VKontakte group.

Why the VKontakte group?

Yes because, today, this is one of the best ways to create a permanent income. Moreover, the income is SELF-GROWING.

And it is still possible to start this business only with your own labor, and this opportunity is disappearing every day.

Where to begin?

First Step - Research

First of all, to create a profitable group, you need to decide on its topic.

If you are not aiming to create a group for an existing business, then it is best to choose an information and entertainment topic. Such groups are the easiest to promote to the general public.

• The topic must be popular. It’s quite easy to check this by using the search and looking at how many subscribers there are in competitors’ groups on similar topics.
• The topic should be “daily”. Let me explain. There are topics that people are interested in only on occasion. For example, consultations with a lawyer are resorted to only when the need arises, but no one will be interested in this every day. So, people should be interested in your topic every day.
• And it is important that the chosen topic attracts you personally. Then your work will be a pleasure, and your group can become very useful for visitors.

In addition, it is necessary to identify the competition in the topic in advance and predict your chances of success. To do this, just look for competitors in the search and evaluate how many competitors there are and how strong the competitors are in the top ten of the search. If there are groups with less than 50,000 participants in the top ten of the search, then the chances of success are real.

Actually, if the topic you choose successfully passes the test of all the above questions, it has every chance of success.

Now you need to come up with a successful name for the group, which, firstly, will sound beautiful to users, and secondly, it must include the main keywords of your topic so that people can find your group in search using these keywords.

This is the first step in creating a profitable community.

After the analysis, you can proceed directly to creating a group and filling it out.

The second step is filling with content

The foundation has been laid, now it’s time to fill the group with the first content.

In fact, ninety percent of the success of community development depends on content. And to be more precise, on its quality and regularity.

As for regularity, the group should be filled daily!

Every day you must publish at least 10 posts to your group. Any visitor entering your group should see constant activity, daily updates, only in this case can he decide to join your community, and not only join, but also follow the updates and periodically return to your group.

The second parameter of content is its quality.

We could talk here for weeks. Posts can be completely different, both in form and topic. And the main rule that unites all the diversity is one thing - your posts should be INTERESTING.

This is where all your imagination and creativity will come in handy. How will you interest your subscribers? Already have ideas?

Especially for you, I have prepared a report “100+ ideas for VKontakte posts.” To receive the report, you need to subscribe to the Business Technologies Online newsletter using this link. After subscribing, you will receive this report in one of the first lessons

Now you definitely won’t lack imagination. Need to publish a post? Take a look at the report and an interesting idea will immediately come to your mind. Enjoy it for your health. And work on your community.

The third step in the development of the VKontakte group

Now I’ll tell you a paradox. The third step is the first stage of group promotion.

The first stage of promotion is the initial recruitment of participants into your group from scratch.

You need to recruit at least 2000 first participants into your group.

Moreover, the quality of these participants is now completely unimportant - even if all 2000 are bots. You need participants at this stage for weight, so that in the future, when real “quality” visitors come to your group, they can see that your group is alive, that there are participants in it, which means they can join this group .

How to recruit the first participants?

• Invitations to the group of your friends through your personal page.
• Inviting new friends through your personal page with subsequent invitation to the group.
• Conducting competitions and sweepstakes. Prize for repost.
• Manual spam on open walls.
• Promotion through tasks on prospero and seosprint.
• Promotion through traffic exchange exchanges, for example, addmefast.com.
• Search engine promotion through daily publication of posts with keywords.

Using all these 7 simple promotion methods in combination, you can recruit the first 2-3 thousand participants in just one or two weeks. The first movement will begin in your group and it will be possible to move on to the next stage of promotion.

The fourth step in bringing the group to profitability

Now we face new challenges, namely:

• Get into the top ten search groups.
• Continued recruitment of participants “for weight”, that is, by any means and of any quality to quickly advance the group in the search.
• Recruitment of quality participants who are truly interested in your topic.
• Primary monetization of the group.

The position in the search depends on two factors - the number of participants in the group and the activity of the participants, that is, their visits to the group, likes, reposts, comments, etc. Accordingly, at this stage you need to focus on these two factors. Moreover, I propose to focus, first of all, on the number of participants, and engage in activity at the last step, when the group is in the top ten of the search. It is not difficult to estimate the number of participants in the top ten groups on your topic - just look into the search. Accordingly, we now need to strive for this number as soon as possible.

How to promote?

The methods that we considered in the third step are quite suitable here, plus you can add a couple of additional ones:

• Paid advertising in other communities using the sociate.ru service . An excellent way to attract “quality” participants.
• Mutual PR . A very powerful and free method. The essence is mutual promotion in groups of similar topics, that is, when you publish an advertisement of another community in your group, and that community publishes your advertisement.

As for monetization, at this stage it needs to be done very carefully, not intrusively. Maximum - one advertising post per day. You can monetize with the help of CPA affiliates on the same topics as the topics of your group. On this site you can always choose the best option: cpainform.ru

The first profit from affiliate programs will not be very large, but over time it will grow. Until you get into the top ten of the search, I advise you to direct all the profit received to paid methods of promoting the community, this way you will reach your goal faster, and at the next stage your profit will begin to grow progressively. Then you can already enjoy the results obtained.

The most interesting and charming fifth step. Self-growing earnings on the VKontakte group

Now we have reached the final step of bringing the VKontakte community to profitability.

If a group appears in the top ten of searches, it means that interested visitors will already find it. Accordingly, from this moment the group will begin to develop independently. And, of course, the income from the group will now also grow automatically day by day.

Now the main task is to promote the group to the top of the search.

It’s simple, the closer your group is to the first search position, the more interested visitors will enter it, and accordingly, the faster the group will grow and develop further.

Therefore, at the final stage it is worth allocating a certain budget as a percentage of profit for further paid promotion.

Moreover, participants “for the masses” are no longer needed. All promotion methods should now be focused only on attracting high-quality, interested visitors.

Plus, the main efforts now need to be directed to the movement itself within the group. That is, to increase the activity of participants.

Methods for increasing activity include the following:

• Conducting competitions and sweepstakes aimed at increasing user activity.
• Placing posts with questions urging users to take a certain action.
• Various paid services that increase activity in the community. For example, smoservice.ru.
• Create discussions and encourage users to participate in the discussion by publishing an “inviting” post.

Increasing the activity of users in the group at the final stage gives simply stunning effects. Firstly, due to activity, the group begins to rise higher in search results, and accordingly, the influx of new subscribers increases. Secondly, subscribers come to the group more often, and accordingly, monetization has a greater effect and your profit grows.

As for monetization, you can now make a profit from the group and by selling advertising posts, for example, through the same sociate.ru.

In general, as soon as you have brought your group to the final stage, you can celebrate your victory. Now this is your full-fledged self-growing source of income, which no longer requires as much effort as in the first stages.

Working on a VKontakte group is, today, one of the most profitable types of earning money on the Internet.

Be sure to take a closer look at this earnings and re-read this article carefully.

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Friends, hello everyone! Webmaster Alexander and the Anatomy of Business project are in touch. What is the current average salary in the Russian Federation? One day I asked myself this question and decided to study the current situation on the labor market. It turned out that according to Rosstat, the average salary in Russia in 2013 was 30,000 rubles. per month.

And now interesting information for people who are thinking about creating an additional source of income. As my numerous experiments on monetizing public VK pages have shown, even a relatively small group consisting of approximately 150,000 subscribers of a high-quality solvent audience brings its owner 25–30 thousand rubles. per month! Moreover, working with such a project takes no more than 3–5 hours a day. The question arises: is it worth working in a stuffy office? For me the answer is obvious.

TOP 3 ways to monetize a “public”

Now let's get down to business. At the moment, there are three main directions for monetizing the public VKontakte page:

• selling advertising (placing commercial information on your page);
• participation in affiliate programs;
• selling your goods or services.

Let's look at each of these methods separately.

Selling advertising

Perhaps this is one of the most effective ways of monetization. It was with him that the world of business on social networks opened up for me. I learned about this method of earning money in the following way. As I already said, at the initial stage I was involved in online stores. I was then faced with a question: how to attract new clients? I paid attention to public pages on social networks. Having typed the phrase “male thoughts” into the search bar on VKontakte, I saw a large community with the same name:

I decided to find out how much advertising costs in this community. It turned out that from 1500 to 3000 rubles. per hour depending on accommodation conditions.

Frankly, I was shocked. I couldn’t even imagine that this was possible! After that, I looked at about 30–40 other large communities, and all of them had similar prices. Having carried out simple calculations, I came to the conclusion that the owner of a community consisting of 1,000,000 subscribers of a high-quality audience earns on average from 250 to 400 thousand rubles. per month! Realizing this, I decided to develop my own network of communities based on the social network VKontakte. At the moment, the total audience of these communities is 2,700,000 subscribers. I described the development of my projects step by step in the article.

Main clients of your communities:

• online stores wanting to attract customers from social networks. There are now dozens of such stores;
• various information businessmen and business trainers;
• smaller social media groups that want to gain new followers and then make money by selling advertising.

• manual search: We look for communities on related topics, go into them and find groups there that are already advertised;
• advertising exchange "VKontakte": advertisers will find you on it themselves. You can connect to the exchange through the internal VKontakte interface in the public management section;
• advertising exchangeSociate is the oldest exchange that connects community owners and potential advertisers.

Partnership programs

At the moment, there are a huge number of affiliate programs through which you can monetize your “public”. The most attractive are two of them:

• Biggon– one of the most convenient affiliate programs on the Russian-speaking Internet. In it you will find a large variety of physical goods that are now best bought on the RuNet.
• Eviton– an affiliate program of my friend. She's quite good! In it you can find several interesting products that are now well ordered.

Monetization of the “public” by selling your goods or services

A very interesting direction. Income from it can vary greatly. Let's look at two options.

1. Sales of goods in the infotainment group. You create a magazine-type project, for example "Women's Secrets", and sell your physical products in it. Several models can be used:
   1. sales through one-page websites. You can read about this in the article;
   2. sale of goods through an online store based on VKontakte. You can read about this;
   3. creation of a regular online store.
   4. Selling services in a highly specialized group. This method is suitable for companies whose services are quite expensive. For example, you are providing logistics services for the delivery of goods from China and your average bill is from 100,000 rubles. At the initial stage, you create a group in which you publish unique content, for example, video tutorials: how to choose a supplier in China, how to organize cargo delivery, etc. You give the audience maximum useful information and thereby earn loyalty to yourself and your company. At the same time, start posting information about your services in a very small amount. In my experience, there are companies that, using this method, earn up to 500,000 rubles. per month with very small groups. The main trump card of these projects lies precisely in the LOYALTY of the audience!

Conclusion

In conclusion, I would like you to answer the following questions for yourself.

1. Do you like what you do, or maybe it's time to start something new?
2. How much do you want to earn: 30 or 300 thousand rubles. per month?
3. How will you use the opportunities that life gives you?

In fact, in the modern world, information plays a decisive role. Remember: whoever owns the information owns the world. You now have the information. How to dispose of it is up to you!

Public is a much more popular format than traditional groups. There are more and more public pages on VKontakte every day, which is not surprising, because this is really a working way to monetize VKontakte. Today, public sites make money by advertising, and, by and large, this is the only source of income. Another thing is that advertising can be different, it can be advertising of other public sites or affiliate programs. It is precisely such links that are the main source of monetization on VKontakte, since other public pages are advertised primarily in order to quickly increase their audience and offer them affiliate links. What is an affiliate link? Let's give an example.

Monetization of VKontakte using affiliate links

Let’s say you have a public page related to books (readers, science fiction fans, etc.). You register as a partner in an online store that sells books and get the opportunity to publish affiliate links. The largest online bookstore, which has its own liters affiliate program. If a person who came through your link makes a purchase, then you can receive up to 20 percent of the cost of the book. And this VKontakte monetization scheme today works with almost all products. But the target audience is important, because there is no point in recommending books in a public space that has nothing to do with this topic at all. His audience is not interested.

There is also the possibility of monetization with direct advertisers, but in this case a certain topic is required. For example, a city public page where local companies will willingly place their advertisements. Especially if your public page becomes one of the most popular. In cities with a population of about one hundred thousand, advertising in public pages with the number of subscribers in the region of 20-30 thousand can bring up to 2-3 thousand rubles per post.

The topic directly affects the amount of earnings and greatly influences the minimum audience required for this earnings. If you have a public page in which banal quotes and the like are published, then tangible earnings start from 70-100 thousand subscribers. If the topic is much narrower, then these numbers can vary greatly.

In general, monetization of VKontakte public pages is available to everyone, but you need to take into account that there is no easy money here. Also, you shouldn’t copy other people’s ideas, it’s not interesting to anyone and you won’t have many subscribers.

VKontakte groups are created not only to convey any information to users, but also to make money from them.

If you pay attention to the communities that occupy leading positions, you can understand that these resources are not just promoted, this is done so that the owner of the community can make money from it.

To promote the community, the group administrator uses all kinds of post services, using advertising in groups and making money on affiliate programs.

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There is an opinion that the owners of groups who have at least 200,000 contacts can earn from their public from $100 a day, this is a very good income, considering that not everyone can boast of such earnings in the real world, much less in the virtual one.

Each person may have a desire to also earn money, but not everyone knows how to make money from a group by creating it from scratch. How is a group created and how to promote it?

If you promote your public well, you can achieve decent earnings, and you need to strive for this every day.

How to make money on the VKontakte group

1. Sociate – this service is very popular among group owners, because there are very fine settings, the functionality of the service is clear even to a beginner, but there is nothing to say about a professional. If you place at least 3 paid advertisements per day in your group, you can earn a lot of money from this. What determines the cost of advertising? From many factors, including: the topic of the group, the number of participants, the activity of subscribers, etc.

2. Blogun – if a person comes to this resource for the first time, then it may seem to him that it is quite difficult to build an income on this service, but if you understand the project in more detail, it is easy to work with it. The most important thing is that the VKontakte public page meets all the requirements of the project, then the earnings on it will be very solid.

3. Plibber – everyone can make money on this service, because the resource is quite simple to work with. The most important thing here is the desire to work. Adding a group to make money from advertising takes place in one click.

4. VideoSeed and Viboom - these platforms provide the opportunity to earn money from videos; to do this, just post it in your VKontakte group. Money is awarded for watching videos.

As you can see, it’s not difficult to make money from a group; the most important thing is to ensure that as many users as possible subscribe to the resource, and that they are socially active.

Also, each of you should remember that high-quality development of the group (and therefore big earnings) may not be such a difficult task if you use the Smmbox.com service

The smmbox.com service will allow you to find the most relevant content and quickly and easily publish it in the desired set of groups.