To analyze traffic, Google provides an analytics service that reflects the number of users and the points that interested them.

For this purpose, the Russian search engine has Yandex Metrica - a service for analyzing the popularity of a site. It has approximately the same set of functions. True, the metric is relatively easier to use and this service will be easier for a beginner to master. How to use Yandex Metrica in conjunction with one popular website builder.

Google's Analytics service provides an extensive report on user behavior on the site. Almost in real time, you can observe the actions of visitors, where exactly they go most often and what they pay attention to first.

Among independent analytical services, a website developer may also need allpositions.ru . Along with many useful tools, there is a support team ready to help at any moment.

To have the most complete picture of a site’s performance, you need to use all available analytics tools. Then it will be much easier to optimize your website and aim it for success.

The choice is yours

When trying to find the necessary information, be it movies or music, both search engines will cope with this task. There may be some differences in the search results, but you will most likely find what you were looking for.

Everyone decides for themselves which search engine will be their priority. This article will help you make this choice more consciously. After all, everything is learned by comparison.

Soon there will be even more interesting reviews and articles here. Don't forget to subscribe for updates and tell your friends about this site. You can catch the latest updates in my group on VK .

What is this

DuckDuckGo is a fairly well-known open source search engine. Servers are located in the USA. In addition to its own robot, the search engine uses results from other sources: Yahoo, Bing, Wikipedia.

The better

DuckDuckGo positions itself as a search engine that provides maximum privacy and confidentiality. The system does not collect any data about the user, does not store logs (no search history), and the use of cookies is as limited as possible.

DuckDuckGo does not collect or share personal information from users. This is our privacy policy.

Gabriel Weinberg, founder of DuckDuckGo

Why do you need this

All major search engines are trying to personalize search results based on data about the person in front of the monitor. This phenomenon is called the “filter bubble”: the user sees only those results that are consistent with his preferences or that the system deems as such.

Forms an objective picture that does not depend on your past behavior on the Internet, and eliminates Google and Yandex thematic advertising based on your queries. With DuckDuckGo it is easy to search for information in foreign languages, while Google and Yandex by default give preference to Russian-language sites, even if the query is entered in another language.

What is this

not Evil is a system that searches the anonymous Tor network. To use it, you need to go to this network, for example by launching a specialized .

not Evil is not the only search engine of its kind. There is LOOK (the default search in the Tor browser, accessible from the regular Internet) or TORCH (one of the oldest search engines on the Tor network) and others. We settled on not Evil because of the clear hint from Google (just look at the start page).

The better

It searches where Google, Yandex and other search engines are generally closed.

Why do you need this

The Tor network contains many resources that cannot be found on the law-abiding Internet. And their number will grow as government control over the content of the Internet tightens. Tor is a kind of network within the Internet with its own social networks, torrent trackers, media, trading platforms, blogs, libraries, and so on.

3. YaCy

What is this

YaCy is a decentralized search engine that works on the principle of P2P networks. Each computer on which the main software module is installed scans the Internet independently, that is, it is analogous to a search robot. The results obtained are collected into a common database that is used by all YaCy participants.

The better

It’s difficult to say whether this is better or worse, since YaCy is a completely different approach to organizing search. The absence of a single server and owner company makes the results completely independent of anyone's preferences. The autonomy of each node eliminates censorship. YaCy is capable of searching the deep web and non-indexed public networks.

Why do you need this

If you are a supporter of open source software and a free Internet, not subject to the influence of government agencies and large corporations, then YaCy is your choice. It can also be used to organize a search within a corporate or other autonomous network. And even though YaCy is not very useful in everyday life, it is a worthy alternative to Google in terms of the search process.

4. Pipl

What is this

Pipl is a system designed to search for information about a specific person.

The better

The authors of Pipl claim that their specialized algorithms search more efficiently than “regular” search engines. In particular, priority is given to social network profiles, comments, member lists, and various databases that publish information about people, such as databases of court decisions. Pipl's leadership in this area is confirmed by assessments from Lifehacker.com, TechCrunch and other publications.

Why do you need this

If you need to find information about a person living in the US, then Pipl will be much more effective than Google. The databases of Russian courts are apparently inaccessible to the search engine. Therefore, he does not cope so well with Russian citizens.

What is this

FindSounds is another specialized search engine. Searches various sounds in open sources: house, nature, cars, people, and so on. The service does not support queries in Russian, but there is an impressive list of Russian-language tags that you can use to search.

The better

The output contains only sounds and nothing extra. In the settings you can set the desired format and sound quality. All sounds found are available for download. There is a search by pattern.

Why do you need this

If you need to quickly find the sound of a musket shot, the blows of a suckling woodpecker, or the cry of Homer Simpson, then this service is for you. And we chose this only from the available Russian-language queries. In English the spectrum is even wider.

Seriously, a specialized service requires a specialized audience. But what if it comes in handy for you too?

What is this

Wolfram|Alpha is a computational search engine. Instead of links to articles containing keywords, it provides a ready-made answer to the user's request. For example, if you enter “compare the populations of New York and San Francisco” into the search form in English, Wolfram|Alpha will immediately display tables and graphs with the comparison.

The better

This service is better than others for finding facts and calculating data. Wolfram|Alpha collects and organizes knowledge available on the Web from a variety of fields, including science, culture and entertainment. If this database contains a ready-made answer to a search query, the system displays it; if not, it calculates and displays the result. In this case, the user sees only nothing superfluous.

Why do you need this

If you are a student, analyst, journalist, or researcher, for example, you can use Wolfram|Alpha to find and calculate data related to your work. The service does not understand all requests, but it is constantly developing and becoming smarter.

What is this

The Dogpile metasearch engine displays a combined list of results from search results from Google, Yahoo and other popular systems.

The better

First, Dogpile displays fewer ads. Secondly, the service uses a special algorithm to find and show the best results from different search engines. According to the Dogpile developers, their systems generate the most complete search results on the entire Internet.

Why do you need this

If you can't find information on Google or another standard search engine, look for it in several search engines at once using Dogpile.

What is this

BoardReader is a system for text search in forums, question and answer services and other communities.

The better

The service allows you to narrow your search field to social platforms. Thanks to special filters, you can quickly find posts and comments that match your criteria: language, publication date and site name.

Why do you need this

BoardReader can be useful for PR specialists and other media specialists who are interested in the opinion of the masses on certain issues.

Finally

The life of alternative search engines is often fleeting. Lifehacker asked the former general director of the Ukrainian branch of Yandex, Sergei Petrenko, about the long-term prospects of such projects.

Sergey Petrenko

Former General Director of Yandex.Ukraine.

As for the fate of alternative search engines, it is simple: to be very niche projects with a small audience, therefore without clear commercial prospects or, conversely, with complete clarity of their absence.

If you look at the examples in the article, you can see that such search engines either specialize in a narrow but popular niche, which, perhaps, has not yet grown enough to be noticeable on the radars of Google or Yandex, or they are testing an original hypothesis in ranking, which is not yet applicable in regular search.

For example, if a search on Tor suddenly turns out to be in demand, that is, results from there are needed by at least a percentage of Google’s audience, then, of course, ordinary search engines will begin to solve the problem of how to find them and show them to the user. If the behavior of the audience shows that for a significant proportion of users in a significant number of queries, results given without taking into account factors depending on the user seem more relevant, then Yandex or Google will begin to produce such results.

“Be better” in the context of this article does not mean “be better at everything.” Yes, in many aspects our heroes are far from Yandex (even far from Bing). But each of these services gives the user something that the search industry giants cannot offer. Surely you also know similar projects. Share with us - let's discuss.

Habit is a terrible thing. Some things are taken for granted just because you are used to them. Often asking people a question like: “Why are you searching with Yandex?”, I get the answer: “Yes, I’m somehow used to it.” Today we want to compare the popular products of Yandex and Google side by side and evaluate the real value of the Russian sworn friend of the American global thug.

The parameters that interest us primarily: integration of company services, mobile use, the need for additional actions to install this or that software, as well as design and pleasure of use.

start page

You can talk about taste, or you can just look at the screenshots. Google has a focus on search, and there is also voice search. No banners, tickers, exchange rates, news or other information noise that the national search engine literally bombards Russians with.

This is probably some kind of peculiarity of Russian consumption (or are they just used to it?), since the same Yandex.com for the world has a quite tolerable appearance and... a parallax donut.

But we remember about ya.ru and continue to test the performance of the Internet named after.

Score: Google:Yandex 1:1

Search results

We asked the search engines about Lobachevsky. Personally, I like Google's results better, but I'm just used to it. In terms of usefulness, they are all the same. The only thing is that the strangest output is in the project of the future Yandex - Islands. Judge for yourself and do not judge for taste.

Score: Google:Yandex 1:1

Voice search

Google searches by voice are better. You can verify this on your phone and tablet. I haven’t yet figured out how to search by voice on a computer using Yandex. Just for fun, my son (6 years old) and I recently tested the Yandex browser and compared it with Google Chrome, namely the voice search of this couple. Live test results are below :)

This is how Google understands the little balabolka (whose native language is not Russian at all):

And here’s how Yandex understands it:

In both cases, the language was set to Russian in advance.

Score: Google:Yandex 1:0

Mail

I know Yandex employees who use Gmail for personal purposes, but I have not seen Google employees who use Yandex.Mail.

Yandex mail has cute themes and an interesting interface, a lot of space and good Russification. Gmail has a modern interface, plug-in web plugins (for example Any.DO) and user scripts. Gmail is integrated with Google Drive and Google Docs.

Score: Google:Yandex 1:0

Table cards

The main thing in cards is not beauty, but functionality. It’s easy to get into trouble when giving in to deep analysis of cards, and we won’t do that. Let’s just pay attention to the sense of beauty of those who made these products, look for an arbitrary address in Moscow and pay tribute to the traffic jam functionality.

Look and feel

Google Maps looks modern and it’s not even clear what to add to them. Yandex maps are from the Stone Age.

Address search

“Russia, Moscow, Gogolevsky Boulevard, 12с4” where is this? Both products know this very well, and Yandex also suggested the nearest metro. This is useful if you are a pedestrian, right? But Yandex does not know how to build pedestrian navigation.

Traffic jams

Yandex is the king of traffic jams. Drivers say they have no equal. It is useless to compare with your eyes.

Score: Google:Yandex 1:1

Mobile cards

Visual comparison:

On iOS 7, the Google product looks very “on-topic”. The Yandex product is still a thing of the past. It is worth noting that for Kyiv the maps have ceased to be pixelated, although they were like that probably a month ago. Thank you. And yes, Yandex maps do not have walking navigation either. But both support transport and quite well.

It is worth saying that Yandex maps cache a city better, for example. But on Android, this is easily solved by simply uploading the location you need, which can be a city, to Google maps.

Well, if you travel a lot outside the CIS, then you can simply delete Yandex maps and use a single solution for the whole world - Google Maps.

And of course, Yandex is the king of traffic jams. So it's a draw.

Score: Google:Yandex 1:1

Music

Today the Google.Music service for Russia has officially launched and you can no longer forgive the design of Yandex.Music from the Stone Age. See for yourself:

As for the price, the offer from Google is cheaper: 199 rubles. Yandex versus 169 rub. Google and the latter also have a month free. Additionally, you can upload up to 20,000 of your tracks to the Google cloud and use its cloud to synchronize between all devices in your account.

If we talk about mobile applications, Yandex has them for iOS and Android, while Google has them only for Google.

Score: Google:Yandex 1:0

Work in the domain and with office tasks

If you have a domain and need to raise mail on it and everything else you need for work, then there are two suitable products: Google Apps and Yandek traffic rules. Yandex only gives you email. Google gives (except third party apps):

• mail
• calendar
• cloud drive
• simple office suite
• Hangout chats
• and much more!

Score: Google:Yandex 1:0

Browsers

Before talking on this topic, you need to understand one fact - both Google and Yandex need the browser you have installed for many things, but the main thing is to monitor your behavior. Everyone is watching and doing it so much that it’s better not to even think about it.

Personally, I deliberately choose a browser from Google only because it does not have intrusive Yandex branding and involvement in a Google product is determined only at the time of installation and entry of account data.

If you use Google services, then you're better off sticking with Chrome. If you use Yandex services, you can conveniently do this from the same Chrome.

Score: Google:Yandex 1:0

Mobile devices

The beauty of the iPhone and iPad is that some thing from your operator or national search engine will not jump out at you. You get a bare system and put what you want on it. The same Yandex will be imposed on you only in search (you can turn it off) or in data points on the map (you can’t turn it off). That's it, then it's just your choice. On Android, the choice starts with accepting the fact that Google rules. Even if you buy a Nexus and there are no bells and whistles from the operator or phone manufacturer or an alternative search engine, then you are still at the mercy of Google services. Leave it there. Why would you build another layer of services on top of a miserable processor and a life-giving battery, if from the examples above it more or less follows that everything will be fine for you anyway? Namely: an excellent Google Chrome browser (many people use it on iOS too!), excellent Google Maps with worldwide coverage (and the further from Russia, the better it will work), excellent Gmail mail, Google Drive, Docs documents of your domain, for example, you will have all your music in the cloud, even funny GIFs will be thrown at you via Google+ :)

Score: Google:Yandex 1:0

Is the locality of services from Yandex in the modern world worth building another service layer on a computer or mobile phone? Our answer is no, it's not worth it. And if you need traffic jams or habits, the delivery features or the beauty of Yandex mail are nice to you, then leave everything as it is.

But on the topic all the eggs in one basket we can talk in the comments. Although, personally, I don’t think that one basket, two or three is of great importance in general. Either have a basket or “carry” your “eggs” yourself without “baskets” if you have enough education :)

A person spends about two hours a day on the global network, and most often even more. Choosing the most comfortable browser for surfing the Internet is a relevant but subjective question.

Everyone chooses which browser suits them best, focusing on personal preferences, but you can consider the main advantages and disadvantages that you should pay attention to when choosing browsers such as Google Chrome or Yandex to work with.

The first thing a user pays attention to when choosing a browser is not the functionality, but the interface. As for these two options, in this case they are very similar, since they are created on the same engine, but at the same time they have key differences.

• Google Chrome. The browser can rightfully be considered the standard of minimalism and the absence of unnecessary details. At the same time, it is similar to a designer: if the user is not satisfied with something on the main page or control panel, then he can use the settings to add or remove the necessary elements. For those who use the Internet via phone, there is a free mobile application that is popular and is ranked in the TOP 10 best browsers around the world.

• Yandex browser. It is similar to the Google Chrome interface, but the advantage is that it is maximally simplified and more understandable, and even an inexperienced user can understand the settings. Another positive feature is the application, which opens gesture controls. Like the previous browser, it has a mobile application, which is provided absolutely free and without subsequent restrictions.

Comparing the speed of work: who has it better?

Of course, the second thing you pay attention to is the speed at which the browser works. If it slows down, then no one will use it. Comparing the speed of Google Chrome and Yandex, the conclusion is as follows:

• Google Chrome. The download takes place in a fraction of a second, however, it is not recommended to install this browser if you have small RAM, it simply “will not handle” the work of the most powerful “conductor”.

• Yandex. The browser is equipped with a “turbo mode”, which allows pages to load instantly. When using this mode, traffic on servers is compressed, which affects the speed of receiving information. It is better to use this mode when working from a mobile phone or tablet. If the mode is not enabled, then the speed of the two browsers does not differ from each other.

Security issue

The level of security a browser provides is just as important as the guidelines above. Considering that the Internet is full of scammers and virus programs, it is better to know in advance which browser will most reliably protect your computer.

• Google Chrome. You probably won't find a more reliable browser than this one. It is constantly updated; developers are trying to be one step ahead of scammers by quickly developing computer protection programs. When a user tries to download an infected file, the browser immediately warns him about it. However, if the warning is rejected and the file is downloaded, then infection cannot be avoided.
• Yandex. Security at a high level. All files uploaded by the user are thoroughly checked by Kaspersky, and when visiting virus sites, the system notifies the user and blocks access. The developers guarantee the protection of personal data, passwords from social networks. networks, banking information when logging into your personal account, etc.

Key differences between Google Chrome and Yandex

When choosing which browser is better, you should pay attention to a number of key differences. There are not many of them, since, as mentioned above, they were created on the same engine, but they exist and will be discussed below.

• Touching upon the interface again, it is worth noting that Yandex in this case is more diverse and understandable.
• Google Chrome is stable, which is why almost all webmasters choose it.
• The key difference is that Yandex is a Russian browser, Google Chrome is the brainchild of Americans.
• Google Chrome is better in terms of relevance.
• Google Chrome is better and more accurate in the search suggestions that pop up when you type a search query.

Yandex is focused on issues and work in general on the population of Russia and the CIS countries. The majority of the Russian-speaking population use it and consider it better than Google Chrome. 58% of users in Russia and Ukraine use a browser from Yandex.

Which browser is better: some more information

The expandability of Google Chrome is much better than that of Yandex: all kinds of entertainment, high-quality games, as well as any ad blocking with appropriate settings and the ability to remove pop-up updates.

Integration of Yandex.Browser with the services of Yandex itself is the main feature of the explorer; no matter how extensible Google Chrome is, Yandex has no equal here. The list is very wide: this is primarily a search engine, as well as cloud (storage), maps, language translations, email and other services. They are very convenient and open with one click. Not to mention the ability to view traffic jams and weather.

So what choice should you make?

When making a choice, first of all you need to determine for yourself the purpose of being on the Internet. The right choice will depend on this. So, for example, if the user plans to use it exclusively for work and searching for the necessary information, then it is better to choose Google Chrome, since it is as simplified as possible. And Google search results are more extensive, and they provide more accurate hints when creating a search query.

If, when choosing a browser, the user is looking for a variety of “tricks” and integration with the most popular services, then Yandex will be the best choice, since with its help you can not only find the necessary information using a search engine, but also diversify your experience on the Internet as much as possible. But it is worth noting that no matter how popular the Yandex system is, it is aimed at Russian users, which means that search results are somewhat limited.

Which is better: Yandex or Google? As Yandex likes to say, “Everything can be found!”, well, nothing was lost on Google! So let's figure out which search engine is better, Yandex or Google?

Having practically displaced or absorbed its closest competitors from Mail and Rambler, leaving behind exotics such as the underrated Bing and the original Duckduckgo, Russian Yandex and American Google today they actually dominate the Russian-language segment of the Internet.

“Domestic” Yandex, somewhat unpatriotically registered in Holland, in Russia still remains in charge in the field of information search, but its main competitor and world leader in the field of finding information, the search engine from Google, has long been breathing down its neck.

How the battle of the titans will end, what methods competitors use in the struggle for the attention, love and money of Russian-speaking users are certainly interesting questions, especially since search query statistics show a tendency towards a transition of leadership from conditional Russians to absolute Americans.

Google displaces Yandex from RuNet

According to the latest statistics, Yandex remains the main search engine for about half of Russian users; its positions are consistently high in all Russian-speaking CIS countries and even in Turkey. At the same time, the American search engine Google increases its influence in the field of search services by several percent every year.

By gnawing out chunks of the market for itself, Google is responding more adequately to the latest trends in the IT world; for example, the company wisely played on the mass distribution of mobile devices and the increased need for software for them.

The main reason why Yandex continues to lose positions in RuNet what remains is the search engine itself, which has become the talk of the town among Webmasters. A strange, to put it mildly, system of website indexing, total commercialization, lack of full feedback from customers, intrusive advertising and promotion, these and other shortcomings have not only not been eliminated by the Yandex company over the many years of its comfortable existence, but have only become brighter.

As is known since 2012, Yandex, along with Vkontakte, has been recognized by the state as a strategically important enterprise.

In practice, this means that the company is not afraid of any storms, crises or customers leaving for competitors. There will be money anyway. It’s kind of stupid to strain, improve and improve in such greenhouse conditions. The main drawback of most state-owned enterprises, the reliance on Big Brother, who will always lend a shoulder if anything happens, has made its way to Yandex.

It’s not so easy to wait for quick help, and sometimes even an answer at all, from the Yandex support service; they have more important things to do:

• Kerchief;
• Classmates;
• Twitter;
• Leisurely eating boogers.

This is not to say that the company does nothing at all, algorithms and search technologies are periodically updated, interesting additions appear, filters are no longer as bad at screening out junk sites and content as before. But we must admit that all this is nothing more than a race for the leader. And the mail service, and the browser, and the Yandex search engine are deeply secondary.

The secret of Yandex's success in advertising

The popularity of the Yandex search system, as personal experience, practice and reviews of thousands of users show, is not caused by its analytical core, system flexibility or convenience.

Advertising is precisely the force that allows Yandex to remain afloat. Who hasn’t encountered their annoying offers to install add-ons, which are not so much helpful as they are annoying? After the ascetic pages of Google, with the absence of obvious advertising, Yandex pages and applications are unpleasantly surprising with the abundance of commercial offers and add-ons, which are not easy for an ordinary user to disable.

There is nothing wrong with making a profit for a commercial enterprise; the opposite would be strange. But Yandex’s style of doing business raises questions, especially when compared with similar activities of Google. For some reason, Californians don’t go into your installer and do “ an offer that's hard to refuse“, while Google’s profit even without any Yandex.Bars is an order of magnitude higher than Yandex’s income.

Evaluation of Yandex and Google search results

Among the advantages of Google over other search engines it is worth noting greater stability of results, the speed of indexing in it is also beyond praise. That is why advanced users prefer to use it.

Among “Yasha’s” childhood illnesses, it is necessary to mention the Holy War he is waging against website optimizers and SEO links in particular. There is no doubt that it is high time to restore order in the RuNet, for this the company has developed a whole series of search algorithms, in many ways similar to Google Penguin and the entire Google Zootopia.

• Magadan;
• Snezhinsk;
• Obninsk;
• Minusinsk.

One of the main tasks was to reduce the ranking of sites using SEO links. However, during the testing period of any new system, the search engine begins to experience jumps, which are expressed, among other things, in a wide range of positions returned. Moreover, “correct” sites are also among the victims.

Although Yandex supports nine languages, it is primarily aimed at a Russian-speaking audience, which greatly narrows its scope of application.

The issuance of English-language queries by Yandex and Google is fundamentally different. Google is more universal; you can work with it in any language and the quality of output is at the highest level.

To summarize, it can be stated that Yandex search engine success, not at all in the merits of the service he offers, but in the energetic advertising campaign and state protectionism. Subjectivism often plays a determining role when choosing a specific search engine; here, what is considered ideal is not what searches for information more effectively, but what which is “more beautiful” and better advertised. To a large extent, the popularity of Yandex still rests on the banal ignorance by many users the fact that their usual search engine is by no means the only one on our planet.